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Pelatihan Kewirausahaan Berbasis E-Learning Bagi Murid SMK Yuli Kartika Dewi; Fahrul Riza; Andreas Jodhinata; Syaiful Anam; Yeshua Austin Harvey Choa; Hannan Azka Tuminem
Pengabdian Pendidikan Indonesia Vol. 2 No. 03 (2024): Artikel Periode Desember 2024
Publisher : Information Technology and Science (ITScience)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47709/ppi.v2i03.5350

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The ability of institutions organizing Distance Learning (PJJ) to conduct Community Service programs (PkM) online is frequently questioned, notably their effectiveness. The paper seeks to demonstrate that e-learning-based community service initiatives including collaboration among distance learning students, conventional students, lecturers, and partners can produce concrete outcomes. E-learning-based entrepreneurship training was delivered to 20 vocational high school students who were involved in extracurricular entrepreneurship activities. The implementation technique is a mixed approach, with distance learning students acting as presenters, normal students serving as on-site mentors, lecturers designing the curriculum, and schoolteachers monitoring student progress. The training results reveal an increase in entrepreneurial attitude and the ability to produce unique ideas that can be implemented in the field. This conclusion underscores the fact that online community service programs, if well-designed and involving a variety of parties, can be successfully executed and have a good impact on student skill development.
Pengaruh Socio Economic, Entrepreneurship dan Motivasi Mahasiswa Terhadap Pembelajaran Bisnis Internasional Berbasis Project Dimediasi Self-Efficacy Romauli Nainggolan; Yuli Kartika Dewi; Junko Alessandro Effendy
Jurnal Riset Manajemen Vol 2 No 4 (2025): Desember
Publisher : Fakultas Ekonomi, Universitas Ekasakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.64620/jurma.v2i4.43

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Project-based learning is one of the learning methods that is widely favored in schools and universities. So, it is important to study how much impact this method has in terms of student learning experience. Project-based learning involves many students in interactive impacts. This study is a quantitative study with the aim of studying the impact of socioeconomic variables, entrepreneurship, and student learning motivation on the success of learning International Business courses based on projects mediated by the self-efficacy variable. This study will answer 10 hypotheses. The analysis technique uses the Structure Equation Model (SEM). The population is second-semester students in the Management study program who take International Business courses with project-based learning methods. The data collection method uses a questionnaire distributed to 270 student respondents. The tools used are SEM-PLS. The results of this study reveal that self-efficacy is able to moderate the influence of socioeconomic, entrepreneurship, and student learning motivation on the success of Learning International courses based on Projects. The results of this study reveal three interesting things. First, learning motivation has a positive effect on self-efficacy. Second, self-efficacy has an effect on project-based learning. Third, self-efficacy can mediate students' learning motivation toward project-based learning. This means that the higher the learning motivation, the greater the impact on learning outcomes. Therefore, it is important for educators to provide motivational support to students so that learning objectives are achieved.
MENGANGKAT DAYA TARIK DESA WISATA MELALUI KEGIATAN LINTAS BUDAYA: STUDI KASUS WINTER CAMP DI DESA WISATA PUJON KIDUL Fahrul Riza Sofyan; Henry Pranoto; Teofilus Teofilus; Yuli Kartika Dewi; Alexander Wahyudi
Azam Insan Cendikia Vol. 4 No. 2 (2025): Jurmas Azam Insan Cendikia
Publisher : Yayasan Azam Insan Cendikia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62833/pkm.v4i2.181

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Kegiatan Winter Camp yang diselenggarakan oleh para dosen Fakultas Ekonomi dan Bisnis Universitas Ciputra Surabaya ini menghadirkan pengalaman lintas budaya bagi para mahasiswa internasional dari Singapura. Salah satu agenda utama dari program ini adalah kunjungan ke Desa Wisata Pujon Kidul, yang dirancang untuk memperkenalkan kearifan lokal dan mendorong pertukaran ide kreatif. Peserta Winter Camp diperkenalkan dengan budaya batik, khususnya batik bermotif capung, dimana mereka dapat membuat karya batik sendiri untuk mengapresiasi seni tradisional. Selanjutnya, peserta mengikuti tur desa yang dipandu oleh dosen dan mahasiswa pendamping untuk mengeksplorasi kekuatan dan tantangan desa sebagai tujuan wisata. Hasil observasi kemudian didiskusikan dalam kelompok untuk memberikan masukan inovatif terkait pengembangan desa wisata yang lebih ramah terhadap wisatawan mancanegara. Sebagai bentuk kontribusi nyata, peserta juga memasang papan petunjuk arah di beberapa titik strategis untuk memudahkan navigasi bagi wisatawan mancanegara. Kegiatan ini tidak hanya memperkaya pemahaman peserta terhadap budaya lokal namun juga menjadi ruang kolaborasi untuk berbagi wawasan dan meningkatkan daya saing desa wisata di tingkat global.    
The Impact of PLN Mobile’s Meter Recording Feature Implementation on Customer Satisfaction in Postpaid Electricity Services Maulana Gilang Syahdat; Fahrul Riza; Yuli Kartika Dewi
Journal Research of Social Science, Economics, and Management Vol. 5 No. 6 (2026): Journal Research of Social Science, Economics, and Management
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/jrssem.v5i6.1292

Abstract

This study examines the impact of the Meter Reading feature in the PLN Mobile application on customer satisfaction by employing the Technology Acceptance Model (TAM) integrated with TRUST as a mediating variable. A total of 102 active postpaid customers participated in an online survey using a 5-point Likert scale. Data were analysed using PLS-SEM through validity, reliability, discriminant, and bootstrapping tests. The findings reveal that Perceived Ease of Use (PEOU) significantly influences both Perceived Usefulness (PU) and Customer Satisfaction (CS), making it the most dominant driver of user experience. PU also demonstrates a significant effect on CS and strongly predicts TRUST, showing that perceived benefits strengthen confidence in system reliability. TRUST significantly contributes to CS and serves as a partial mediator in the relationship between PU and CS. These results extend TAM by confirming the strategic role of TRUST within mandatory public utility services. Practically, the study highlights the importance of enhancing usability, functional benefits, and perceived system integrity to improve customer satisfaction with PLN Mobile.
ANALYSIS OF DETERMINANTS INFLUENCING PREMIUM PRICING OF GUEST HOUSES IN WEST DENPASAR, BALI Eko Wahyudi; David Sukardi Kodrat; Eric Harianto; Yuli Kartika Dewi
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 9 No 4 (2025): IJEBAR, VOL. 09 ISSUE 04, DECEMBER 2025
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v9i4.18482

Abstract

This study aims to test the hypothesis regarding the variables that form premium pricing for guesthouses in West Denpasar, Bali. The theories applied in this research are service marketing theory, with an in-depth analysis of the Flower of Services and Shostack’s Molecular Model. The study employs Confirmatory Factor Analysis (CFA) and Structural Equation Modeling (SEM). Data was collected through the distribution of structured questionnaires. The population of this study consists of visitors to Andakasa Residence guesthouse during the 2022-2023 period, totaling 178 individuals. The sample size was 124 respondents, determined through probability sampling using the simple random sampling technique with a 5% margin of error. The results indicate that the indicators Information, Hospitality, Safekeeping, Exceptions, Essential Evidence, Distribution Strategy, Pricing Strategy, and Service Elements contribute to premium pricing. In contrast, Order Taking, Billing, Payment, Consultation, Advertising Strategy, and Product Elements do not form premium pricing for guesthouses in West Denpasar, Bali. It is hoped that these findings can provide insights for guesthouse owners in West Denpasar, particularly Andakasa Residence, to improve their services and establish premium pricing based on the variables examined in this study.
Pengaruh Brand Image terhadap Customer Loyalty melalui Trust sebagai Variabel Intervening I Gede Dika Wiguna; Yuli Kartika Dewi
JIBEMA: Jurnal Ilmu Bisnis, Ekonomi, Manajemen, dan Akuntansi Vol. 4 No. 1 (2026): July
Publisher : CV. Muris Global Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62421/jibema.v4i1.501

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh brand image terhadap customer loyalty melalui Trust sebagai variabel intervening pada CV Maharani Siap Mokoh Farm Kintamani. Dalam industri agribisnis, khususnya sektor peternakan ayam petelur yang cenderung memiliki produk homogen, brand image dan Trust menjadi faktor penting dalam membangun loyalitas pelanggan jangka panjang. Penelitian ini menggunakan pendekatan kuantitatif dengan desain penelitian asosiatif kausal. Brand image diposisikan sebagai variabel independen, customer loyalty sebagai variabel dependen, dan Trust sebagai variabel mediasi. Data dikumpulkan melalui penyebaran kuesioner kepada 127 pelanggan CV Maharani Siap Mokoh Farm yang memenuhi kriteria penelitian. Analisis data dilakukan menggunakan Structural Equation Modeling (SEM) berbasis Partial Least Squares (PLS) dengan bantuan aplikasi SmartPLS. Hasil penelitian menunjukkan bahwa brand image berpengaruh positif dan signifikan terhadap customer loyalty, brand image berpengaruh positif dan signifikan terhadap Trust, serta Trust berpengaruh positif dan signifikan terhadap customer loyalty. Selain itu, Trust terbukti memediasi secara signifikan hubungan antara brand image dan customer loyalty. Temuan ini memberikan bukti empiris mengenai peran Trust dalam memediasi hubungan antara brand image dan customer loyalty serta memberikan implikasi praktis bagi penguatan strategi pemasaran di sektor agribisnis.
Co-Authors Alexander Wahyudi Amanda Susilo Andreas Andrew Wibisono Aria Ganna Henryanto Artanti, Damara Bachtiar, Sonia Beatrice Michelle Vallerie Calvin Stefanus Carolina Mustikarini Carrissa Belluci Choa, Yeshua Austin Harvey Christian Herdinata Christian, Michael Cittadhi Astridewi Nirmala Clivyne Eugenia Charles Cosmas Gatot Haryono Damelina B. Tambunan David Sukardi Kodrat Deandra Vidyanata Dewi Mustikasari Immanuel Dwi Andayani Vita setyawardani Eko Retno Indriyarti Eko Wahyudi Eric Anthonio Eric Harianto Evan Irianov Purba Fahrul Riza Fahrul Riza Fahrul Riza Fahrul Riza Sofyan Febry, Timotius Gavrila Evania Prambudi Gilbert Hutomo Konrad Gondokusumo, Michelle Hannan Azka Tuminem Helena Sidharta Henry Pranoto I Gede Dika Wiguna I Gusti Bagus Yosia Wiryakusuma Jessica Gosal Gosal Joanne Mareris Sukisman jodhinata, andreas Johanes Marco Poilot Junko Alessandro Effendy Kartikasari Gunawan Kasuma, Putri Ayu Kimberly Valencia Krismi Budi Sienatra Laij Victor Effendi Lya Dewi Anggraini Maulana Gilang Syahdat Melinda Kurniawan Metta Padmalia Meyer Chang Mutiara Pertiwi Mutiara Pertiwi Povannes, Tyaga Adinata Purba, Evan Irianov Putu Agus Darma Saputra Ramadhan Sutiawan Ranni Iqlima Putri Rendi Ferdiansyah Richelle Jesslyn Riesyah Putri Auliyah Romauli Nainggolan Salsabila, Shafa Tasya Shafa Tasya Salsabila Sienatra, Krismi Sonia Bachtiar Sukisman, Joanne Mareris Syaiful Anam Syaiful Anam Teofilus Teofilus Tisnasasmita, Bisma Jatmika Tuminem, Hannan Azka Wendra Hartono Widodo, Aghnia Kamila Widodo, Aghnia Kamila Winata, Debora Gracilia Yahya, Nashwa Aulia Yeshua Austin Harvey Choa