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Journal : Jurnal Comparative : Ekonomi Dan Bisnis

WARPPLS APPLICATION FOR MARKETING MIX ANALYSIS OF CONSUMER LOYALTY WITH CONSUMER SATISFACTION AS AN INTERVENING VARIABLE AT PT BALI LUXE TRADA, BALI Lestari, Diah Ayu; Satoto, Eko Budi; Nursaidah, Nursaidah
Jurnal Comparative: Ekonomi dan Bisnis Vol 6, No 3 (2024): August
Publisher : Univesitas Muhammadiyah Tangerang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31000/combis.v6i3.11407

Abstract

This study aims to determine and analyze the effect of the 4P marketing mix (product, price, location, and promotion) on customer loyalty with customer satisfaction as an intervening variable at PT Bali Luxe Trada, Bali. This type of research uses quantitative research methods with the population in the study, namely customers of PT Bali Luxe Trada. The sampling method used was purposive sampling using the calculation of the slovin formula of 120 respondents of PT Bali Luxe Trada. Data collection techniques include questionnaires and documentation. Hypothesis testing is done by variance-based SEM or Partial Least Square (SEM-PLS) testing with the help of the WarpPLS 8.0 program through descriptive analysis, outer model testing, inner model, and hypothesis testing. The results of the analysis obtained show that partially the variables of product, price, location have a positive and significant effect on customer loyalty and customer satisfaction. Promotions have a positive but not significant effect on customer loyalty or customer satisfaction. While on indirect influences, only product variables have a significant effect on customer loyalty through customer satisfaction of PT Bali Luxe Trada, Bali.
THE INFLUENCE OF TRAINING, MOTIVATION AND WORK ENVIRONMENT VARIABLES AND COMPETENCY AS INTERVENING VARIABLES TO IMPROVE THE PERFORMANCE OF EDUCATIONAL PERSONNEL Nathasya, Fara Ditha; Satoto, Eko Budi; Umamy, Septy Holisa
Jurnal Comparative: Ekonomi dan Bisnis Vol 6, No 3 (2024): August
Publisher : Univesitas Muhammadiyah Tangerang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31000/combis.v6i3.11471

Abstract

Diketahui tidak semua tenaga kependidikan di Universitas Muhammadiyah Jember menjalankan kinerjanya dengan baik. Oleh karena itu, penelitian ini bertujuan untuk mengetahui pengaruh pelatihan, motivasi, dan lingkungan kerja terhadap kinerja melalui kompetensi sebagai variabel intervening pada tenaga kependidikan Universitas Muhammadiyah dari Jember. Populasi yang diteliti terdiri dari tenaga kependidikan administrasi umum yang berjumlah 74 orang di Universitas Muhammadiyah Jember. Metode pengambilan sampel yang digunakan adalah kuantitatif dan menggunakan teknik sampling jenuh Nonprobability sampling dengan menggunakan pengumpulan data kuesioner dari responden yang dianalisis menggunakan Warppls 8.0. Hasil penelitian ini menunjukkan bahwa variabel pelatihan, motivasi, dan lingkungan kerja berpengaruh signifikan terhadap kompetensi tenaga kependidikan Universitas Muhammadiyah Jember. Variabel pelatihan, motivasi, dan lingkungan kerja berpengaruh signifikan terhadap kinerja tenaga kependidikan Universitas Muhammadiyah Jember. Variabel kompetensi berpengaruh signifikan terhadap kinerja tenaga kependidikan Universitas Muhammadiyah Jember. Variabel pelatihan tidak berpengaruh signifikan terhadap kinerja melalui kompetensi tenaga kependidikan Universitas Muhammadiyah Jember. Variabel motivasi dan lingkungan kerja berpengaruh signifikan terhadap kinerja melalui kompetensi tenaga kependidikan Universitas Muhammadiyah Jember.
THE INFLUENCE OF PRICE, DIGITAL MARKETING, STORE ATMOSPHERE AND PRODUCT DIVERSITY ON PURCHASE DECISIONS Lutfi, Muhammad; Satoto, Eko Budi; Izzudin, Ahmad
Jurnal Comparative: Ekonomi dan Bisnis Vol 7, No 1 (2025): February
Publisher : Univesitas Muhammadiyah Tangerang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31000/combis.v7i1.13401

Abstract

The clothing industry at Piala Tanggul Store has developed into a necessity for the community. One of the driving factors for the growth of consumers buying clothing products at Piala Tanggul Store lies in the clothing industry through price, Digital Marketing, Store Atmosphere and Product Diversity. This study aims to determine and analyze the effect of price, Digital Marketing, Store Atmosphere and Product Diversity on purchasing decisions at Piala Tanggul Store. This type of research uses a quantitative method with a sample size of 96 respondents and uses a non-probability sampling technique with a purposive sampling technique using a data collection technique in the form of a questionnaire to respondents. The data analysis technique for this study uses instrument testing, classical assumptions, multiple linear regression, hypotheses and coefficients of determination. The results of the analysis obtained show that price, digital marketing, store atmosphere and product diversity have a positive and significant partial effect on purchasing decisions, as well as a simultaneous effect.
ANALYSIS OF THE INFLUENCE OF THE USE OF RECRUITMENT, SELECTION, AND JOB PLACEMENT SYSTEMS ON EMPLOYEE PERFORMANCE PT KAI DAOP 9 JEMBER Permatasari, Desta Intan; Satoto, Eko Budi; Sumowo, Seno
Jurnal Comparative: Ekonomi dan Bisnis Vol 7, No 1 (2025): February
Publisher : Univesitas Muhammadiyah Tangerang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31000/combis.v7i1.13021

Abstract

Employee performance at PT. KAI Daop 9 Jember is still not optimal. This can be caused by several factors, one of which is recruitment, selection and job placement which have not been optimal. This research aims to analyze the influence of recruitment, selection and job placement on employee performance at PT.KAI Daop 9 Jember. This research uses quantitative methods with a survey approach. Data was collected through questionnaires distributed to 283 employees of PT. KAI Daop 9 Jember. The data analysis technique used is multiple linear regression. The research results show that recruitment has a significant effect on the performance of PT.KAI Daop 9 Jember employees, selection has a significant effect on the performance of PT.KAI Daop 9 Jember employees, and work placement has a significant effect on the performance of PT.KAI Daop 9 Jember employees.
DETERMINANTS OF CONSUMER PURCHASING DECISIONS IN COFFEE SHOPS: THE ROLE OF INTERIOR DESIGN, PRICE AND TASTE Irianti, Lutvia Ragilta; Satoto, Eko Budi; Sari, Maheni Ika
Jurnal Comparative: Ekonomi dan Bisnis Vol 7, No 2 (2025): May
Publisher : Univesitas Muhammadiyah Tangerang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31000/combis.v7i2.13918

Abstract

Increasingly tight competition requires producers to be able to implement good management and requires the right strategy in order to maintain and develop their business such as analysis, planning and implementation to build profits. This study aims to determine and analyze the influence of interior design, price, and taste on purchasing decisions at Erenka Coffee Shop, Banyuwangi. This type of research is causality research, using quantitative methods with a sample size of 100 respondents and using non-probability sampling techniques with the Accidental Sampling and Purposive Sampling approaches, using data collection techniques in the form of questionnaires to respondents. The data analysis technique for this study uses instrument testing, classical assumptions, multiple linear regression, hypothesis testing and coefficient of determination R2. based on the results of multiple linear regression analysis, it produces positive findings, meaning that if interior design, price, and taste continue to be improved, it will have an impact on purchasing decisions at Erenka Coffee Shop. The results of the t-test analysis obtained showed that interior design, price, and taste had a partial and significant influence on purchasing decisions at Erenka Coffee Shop, the results of the R2 determination coefficient test were that the level of influence contribution was 0.913 or 91%.
Co-Authors Abadi Sanosra Abadi, Taufan Aditya Dimas Pratama Aditya Surya Manggala Ahmad Firdaus, Ahmad Ahmad Izzuddin Amri Gunasti Andri Setiawan Andri Setiawan Anggraeni, Novi Annisa Fitriana Artiantyo Wirjo Utomo Aspirandi, Rendy Mirwan Bakti, Budi Satria Bayu Wijayantini, Bayu Camelia, Mirza Hidayatul Dewi, Nindi Kumala Diah Ayu Lestari, Diah Ayu Duwi Antoro DWI CAHYONO Endang Fatmawati Erna Ipak Rahmawati Gunarto, Daris Hairul Anwar, Hairul Halim, Moh Hamduwibawa, Rofi Budi Herlambang, Toni Hidayatullah, Rachmad Dando Hosen, Hosen Ida Ayu Putu Sri Widnyani Irianti, Lutvia Ragilta Iskandar Umarie Izzudin, Ahmad Krisnadhi Hariyanto, Krisnadhi Laella Wardiah Lien Maulina Mahardika, Husein Satria Maheni Ika Sari Malik , M. Musthabiq Dzikril Masno Marjohan Moh. Halim Moh. Halim Moh. Thamrin, Moh. Mufarida, Nely Ana Muhammad Lutfi Muhtar Muhtar Muhtar Muhtar Murtaliningtyas, Wenny Nanang Saiful Rizal Nathasya, Fara Ditha Nely Ana Mufarida Ni Nyoman Putu Martini G Nursaid Nursaid Nursaid Nursaidah Nursaidah, Nursaidah Nurul Qomariah Onny Purnamayudhia Palupi, Anita Dyaning Paramitha Rakhmawati Permatasari, Desta Intan Pratiwi, Yuli Eka Priyono, Pujo Puspitadewi S, Ira Putra, Alfian Perdana Putri, Mika Masarina Putu Martini, Ni Nyoman Rakhmawati, Paramitha Rendy Mirwan Aspirandi Rendy Mirwan Aspirandi Restian, Yhoni Rina Ari Ruliati Roshida, Alzena Rusdiyanto Rusdiyanto, Rusdiyanto Sahida, Ayunda Septia Wulandari Sarifuddin Setyawan, Ari Sherry Adelia Sofyan Rofi Sri Suherning Sumowo, Seno Susbiyani, Arik Suyanto Suyanto Syah, Aldi Firman Tatit Diansari Reskiputri, Tatit Diansari Taufan Abadi Thamrin, Mohammad Toni Herlambang Toni Herlambang Totok Dwi Kuryanto Trisafe Lukman Candra Umamy, Septy Holisa Umarie, Iskandar Umarie, Winda Islamiyah Valentha, Fangky Vedhia Wati, Agustina Setyo Wenny Murtaliningtyas Widuri, Ayu Winahyu, Pawestri Wulandari, Dwi Agustin Yandari, Aprilya Dwi Yanuar, Setiyo Ferdi Yohanes Gunawan Wibowo Yudyarto, Koeshar Zainullah, Anas Wahyu Zalkha Soraya