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All Journal JKMS : Jurnal Ilmu Komunikasi KAREBA : Jurnal Ilmu Komunikasi JURNAL PENDIDIKAN TAMBUSAI Bricolage : Jurnal Magister Ilmu Komunikasi Tax Literacy and Leadership Agility: Indigenous Peoples Awareness in Paying Taxes Amsir Law Jurnal (ALJ) JOURNAL SCIENTIFIC OF MANDALIKA (JSM) Journal La Bisecoman Journal La Sociale International Journal of Health, Economics, and Social Sciences (IJHESS) Learning Society: Jurnal CSR, Pendidikan dan Pemberdayaan Masyarakat Connected: Jurnal Ilmu Komunikasi Jurnal Ilmu Komunikasi Marcommers : Jurnal Marketing Communication and Advertising Journal of Management and Administration Provision Journal of Public Representative and Society Provision Jurnal Indonesia Sosial Sains Journal of Education Review Provision Innovative: Journal Of Social Science Research VISA: Journal of Vision and Ideas Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Journal Development Manecos Journal Social Civilecial
Andi Vita Sukmarini
Universitas Fajar Makassar
Agriculture, Biological Sciences & Forestry Arts Humanities Astronomy Biochemistry, Genetics & Molecular Biology Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Energy Environmental Science Immunology & microbiology Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Neuroscience Physics Public Health Social Sciences Transportation Other

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PERWAKILAN PEREMPUAN DI LEMBAGA LEGISLATIF (STUDI KASUS KEBERADAAN ANGGOTA LEGISLATIF PEREMPUAN DI DEWAN PERWAKILAN RAKYAT DAERAH KABUPATEN PENAJAM PASER UTARA PERIODE 2019 – 2024) Halipah; Andi Vita Sukmarini; Syamsu Rizal
Learning Society: Jurnal CSR, Pendidikan dan Pemberdayaan Masyarakat Vol. 5 No. 1 (2024): Juni
Publisher : Program Studi Pendidikan Masyarakat, Universitas Mulawarman

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30872/ls.v5i1.3514

Abstract

Hasil penelitian ini bahwa Perwakilan perempuan di bidang legislatif yang sudah dilakukan sesuai dengan Komisi II (dua) yang membidangi bidang kesehatan, pendididkan, pertanian dan perikanan telah memberi bantuan baik berupa fisik maupun modal. Peran perempuan dilembaga legislatif sebagai wakil rakyat tentuya mewujudkan aspirasi masyarakat baik dari kesehatan, pendidikan, pertanian dan perikanan. Pendukung masyarakat masih sangat kuat bagi ibu sujiati karena dengan program yang ada masyarakat sangat terbantu dalam mewujudkan kebutuhan yang telah ada. Dengan adanya UU terkait 30% peran perwakilan perempuan, perempuan ternyata hanya di jadikan syarat untuk terpenuhi kuota tersebut, sehingga dapat terlaksananya pemilihan partai politik, keterbatasan perempuan di karenakan kurangnya dukungan dari keluarga serta pendukung masayarakat yang hanya memandang kaum Perempuan sebelah mata saja. Perwakilan perempuan di lembaga legislatif telah memberikan ke pada masyarakat dalam peningkatan sumber daya manusia apa lagi melihat di PPU telah di tetapkan sebagai IKN, harapan perwakilan perempuan ibu sujiati masyarakat PPU terutama pemuda dan pemudi bukan saja sebagai penonton tapi juga sebagai bagian dari IKN. Peran yang di berikan sebagai KOMISI II untuk menjuwudkan. masyarakat kesejahteraan serta peningkatan sumber daya masyarakat
Integrated Marketing Communication Strategy in Insurance Business Competition (Case Study of Allianz Life Indonesia Insurance in North Penajam Paser Regency) Priyanto, Adi; Sukmarini, Andi Vita; Mujahid, Mujahid
Journal of Management and Administration Provision Vol. 3 No. 3 (2023): Journal of Management and Administration Provision
Publisher : Pusat Studi Pembangunan dan Pemberdayaan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55885/jmap.v3i3.324

Abstract

This research aims to analyze integrated marketing communication strategies in insurance business competition (Case Study of Allianz Life Indonesia Insurance in North Penajam Paser Regency) with various supporting and inhibiting factors. The research method used is descriptive qualitative with data collection through in-depth interviews and documentation. Data analysis uses participatory observation. The results of the research show that, of the 5 (five) indicators in the integrated marketing communication strategy, there are 4 (four) strategies implemented by Allianz agents in North Penajam Paser Regency, namely advertising, direct marketing, sales promotion and personal sales, although they are still less than optimal. The result of the stidy showed that Allianz agents in North Penajam Paser Regency have implemented integrated marketing communication strategies, especially personal selling and sales promotion strategies which are most dominantly used by Allianz agents in the competitive insurance business in North Penajam Paser Regency.
Analysis of the Application of Rhetorical Style in the Interview Process of Passport Making Wahyuddin, Muh. Asri; Mujahid, Mujahid; Sukmarini, Andi Vita
Journal of Management and Administration Provision Vol. 4 No. 2 (2024): Journal of Management and Administration Provision
Publisher : Pusat Studi Pembangunan dan Pemberdayaan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55885/jmap.v4i2.350

Abstract

This study aims to: (1) analyze the application of rhetorical styles by immigration officers in the passport interview process at the Makassar Class 1 TPI Immigration Office and its impact on the interaction between officers and passport applicants, and (2) identify the obstacles faced by interview officers in applying these rhetorical styles. Using a qualitative descriptive approach and case study, data were collected through interviews, observations, and document analysis. The research location was at the Makassar Class 1 TPI Immigration Office, lasting for two months. Primary data were obtained from interviews and observations, while secondary data came from official documents and related literature. Data analysis techniques include reduction, organization, presentation, interpretation, and drawing conclusions, with validity tested using triangulation of sources, time, and methods. The results of the study indicate that immigration officers use various rhetorical styles, such as persuasive, assertive, straightforward, and authoritative, to explain the passport application procedure, convince applicants, and ensure compliance, with elements of ethos, pathos, and logos appearing in the interaction. The application of effective rhetorical styles has a positive impact on the interaction between officers and applicants, increasing compliance and the efficiency of the interview process. The challenges faced by officers include adjusting rhetorical style to the diverse preferences of applicants, dealing with applicants with different backgrounds, maintaining a balance between clarity of information and friendliness, and time constraints when the number of applicants is large.
Content Analysis of Online Media Reporting on Environmental Issues of PT Semen Tonasa Company Jerrynindra, Mohammad; Yusmanizar, Yusmanizar; Sukmarini, Andi Vita
Journal La Sociale Vol. 5 No. 4 (2024): Journal La Sociale
Publisher : Borong Newinera Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37899/journal-la-sociale.v5i4.1239

Abstract

Fajar.co.id's online media reporting regarding corporate environmental issues at PT Semen Tonasa has become an important concern in the midst of industrial activity, where the news is able to shape opinion in the community depending on how Fajar.co.id reviews news published to the public, there are tendencies of News is the cause of the formation of issues. To see whether Fajar.co.id tends to report positive or negative news, a content analysis of the news was carried out. This research uses a descriptive quantitative method, which is a method with an analytical approach that uses quantitative data to provide a description or description of the observed phenomena. This research focuses on how to determine the trend of reporting on news content related to environmental issues of the PT Semen Tonasa company through word-for-word analysis by a coder. by using the Scott formula to see the results and their explanation. The research data is primary data taken from the Fajar.co.id portal, namely news related to environmental issues of the PT Semen Tonasa company from 2019 to 2023, totaling 20 news articles. The research was carried out by analyzing the words made by a coder and then entering them into the Scott formula for get the trend value of positive or negative issues from the news. The results of the research showed that 85% of the reporting tended to be positive and 15% tended to be negative, where in conducting reporting, Fajar.co.id had shown good independence and was in line with ethics in the journalistic process.
Communication Strategy in Social Conflict Resolution of Residents Affected by the Indonesian Capital City Sutanto, Margono Hadi; Djalil, Nur Alim; Sukmarini, Andi Vita
Journal La Sociale Vol. 4 No. 5 (2023): Journal La Sociale
Publisher : Borong Newinera Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37899/journal-la-sociale.v4i5.1513

Abstract

This research investigates communication strategies between the residents of Nusantara Capital City developmental areas and other groups as they continue grappling with social conflict after the relocation to East Kalimantan. This research was carried out at Security and Social, Cultural, and Community Development of Nusantara Capital City Authority, Deputy. Record data was undertaken through the following processes: face to face interviews with informants, observation and documentation to acquire the necessary data. This type of research employs qualitative research. This study findings establish the fact that most social issues affecting residents and leading to conflict can be dealt with by the strategies employed by the Nusantara Capital Authority through the Deputy Social, Cultural and Community Empowerment. The techniques employed in dealing with social conflict within residents that have been displaced by development of the Nusantara Capital City are are categorized under communication strategies currently classified as informative, persuasive, instructive and human relations communication. Of the strategies involved in the approach, persuasive communication strategies are predominant in managing social conflicts that occur among residents who are affected by the development of the Nusantara Capital City and can influence drastic changes in the behaviour of some of the affected residents who are against development of the Nusantara Capital City. Some of the key determinants for impact of communicable goals type of strategy are Credibility/ Trust; Clear Message and Media used for conveying information, social media as well as the electronic media.
The Role of Effective Communication of Protocollerian Organizations in the Secretariat of the Regional People's Representative Dipanegara, Romy; Djalil, Nur Alim; Sukmarini, Andi Vita
Journal La Sociale Vol. 4 No. 4 (2023): Journal La Sociale
Publisher : Borong Newinera Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37899/journal-la-sociale.v4i4.1590

Abstract

This research was carried out at the Wajo Regency DPRD Secretariat. Data collection was carried out through observation, interviews and documentation. Data were analyzed using descriptive analysis. Based on the results of field research regarding the role of the protocol section of the Wajo district DPRD secretariat in preparing the agenda for the Wajo district DPRD secretariat, it can be concluded that the role of the protocol and leadership communication section is not good and really needs to be improved, especially on the Problem-Solving Process Facilitator indicator. Problem Solving Process) and Communications Technician (Communications Technician). Some of the problems that arise are not just practical negligence of protocol, but include changes in the schedule, unpreparedness of the protocol apparatus in the field, the wishes of the leadership, lack of protocol competence, conditions at the event venue and other factors. However, due to the presence of alertness and good coordination so far, the gaps that have occurred can be resolved and do not cause significant qualitative problems using the interview method.
Communication Strategy of Personal Branding of Instagram Celebrities in Building Credibility on Social Media Dika, Dika; Sonni, Alem Febri; Sukmarini, Andi Vita
Journal La Sociale Vol. 4 No. 4 (2023): Journal La Sociale
Publisher : Borong Newinera Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37899/journal-la-sociale.v4i4.1654

Abstract

This study aims to Describe the Personal Branding Communication strategy of Celebrity Rijal Djamal on Instagram social media. This study was conducted by observing the Instagram social media @Rijalsystem. Data collection was carried out through in-depth interviews, observation, and documentation, using qualitative methods with a descriptive qualitative approach. The results of this study indicate that the form of Rijal Djamal's Personal branding in his Instagram social media account @Rijalsystem has fulfilled the eight concepts of Personal branding according to Peter Montoyo, namely the first specialization, the form of specialization that Rijal Djamal emphasizes on his expertise in Content Creator and Public Speaking, the second leadership, Rijal Djamal shows himself as a figure who cares about the needs of his Followers in this case Rijal Djamal often shares educational posts such as sharing motivational posts in learning Public Speaking, the third personality, Rijal Djamal displays a Humanist, Humble, and communicative person. The fourth characteristic, building a competent personality, the fifth visibility, consistent and patterned from every content or photo shared on social media is always related to the tasks or achievements achieved. The sixth unity, Rijal Djamal forms his Personal branding in harmony or relevant to his personal life. Seventh, steadfastness, Rijal Djamal has consistently posted content from 2019, one content at a time, and eighth, good intentions, good intentions built by Rijal Djamal such as giving positive responses or appreciating through Instagram posts of people who are learning Public Speaking.
Second Account Instagram sebagai Identitas Digital: Fenomena Kultural dalam Ekspresi Diri pada Generasi Z Nugraha, Ika; Vita Sukmarini, Andi; Yusuf AR, Muhammad
Iapa Proceedings Conference 2024: Resiliensi Indonesia dalam Pusaran Disrupsi Global
Publisher : Indonesian Association for Public Administration (IAPA)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30589/proceedings.2024.1066

Abstract

Generasi Z sangat erat kaitannya dengan sosial media Instagram. Instagram memiliki banyak fitur salah satunya yaitu memperbolehkan pengguna memiliki lebih dari satu akun dalam satu aplikasi. Saat ini generasi Z memanfaatkan fitur tersebut untuk membuat akun kedua instagram dan generasi Z lebih aktif memperlihatkan aktifitasnya serta lebih bebas mngekspresikan diri. Penelitian ini bertujuan untuk mengetahui pengaruh Akun Kedua Instagram dalam mengekspresikan diri disosial media pada Geneasi Z. Penelitian ini merupakan penelitian kuantitatif dengan teknik analisis regresi yang dimana menggunakan instumen kuisioner yang berisi pertanyaan tertutup dengan menggunakan teknik accidental sampling dan sampelnya adalah generasi Z pengguna akun kedua Instagram yang ada di kabupaten Maros. Hasil penelitian menunjukkan variabel akun kedua Instagram berpengaruh positif dan signifikan terhadap identitas digital dan fenomena Kultural dalam ekspresi diri.
Analysis of Promotion Strategy in Building Branding and Product Sales Nadila, Nidya; Sukmarini, Andi Vita; Mujahid, Mujahid
Journal La Bisecoman Vol. 4 No. 4 (2023): Journal La Bisecoman
Publisher : Newinera Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37899/journallabisecoman.v4i4.1565

Abstract

This study aims to determine and analyze promotional strategies in building branding and product sales in the Rumah Catering culinary business located in Gowa Regency, South Sulawesi Province. The research method used is descriptive qualitative with data collection through in-depth interviews, observation and document study. The results showed that there are four promotional strategies out of five promotional strategies used or implemented by Rumah Catering, namely direct marketing, advertising, personal selling and sales promotion. Meanwhile, publicity/public relations has not been implemented by Rumah Catering. The main inhibiting factors affecting the implementation of all promotional strategies are the insufficient number of marketing personnel and limited budget and location coverage. In addition, the supporting factors that contribute to the success of promotional strategies at Rumah Catering are advertising and promotion, consumer readiness to buy products and the presence of competitors. This study provides input and recommendations for Rumah Catering culinary businesses to consider developing a more optimal promotional strategy in overcoming obstacles and utilizing existing supporting factors.
Analysis of RRI Makassar Broadcasting Communication Strategy in Education of the Public and Increasing the Interest of New Voters Saputra, Irsan; Sukmarini, Andi Vita; Sonni, Alem Febri
Journal of Public Representative and Society Provision Vol. 4 No. 2 (2024): Journal of Public Representative and Society Provision
Publisher : Pusat Studi Pembangunan dan Pemberdayaan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55885/jprsp.v4i2.501

Abstract

The 2024 presidential election will be held simultaneously throughout Indonesia, RRI Makassar as a public broadcasting institution has the responsibility to convey this information to the public. This study aims to determine the communication strategy used by RRI Makassar in educating the public and increasing the interest of new voters in the 2024 Election, as well as exploring the obstacles and supporting factors faced by RRI Makassar in implementing this strategy. This study refers to qualitative methodology and a case study approach. Empirical data were obtained from semi-structured in-depth interviews, supported by observations and literature reviews and previous research. The Grounded theory approach was used for data analysis. The main findings of this study found that the use of multiplatform in communication enabled RRI to reach a wider and more diverse segment of society, as well as increasing the effectiveness of message delivery and showed that RRI Makassar's strategy was largely successful. Presenting credible sources, such as representatives from the KPU and Bawaslu, during these events contributed significantly to the perceived success of the strategy. The study highlighted that more than 60% of the targeted audience consisted of first-time voters. The researcher also emphasized the importance of a tailored communication strategy to meet their needs. Future studies are expected to explore the long-term impact of this communication strategy on voter behavior and engagement.
Co-Authors Abdul Samad Abdul Samad Aiyub Aiyub, Aiyub Akas, Jumardin Akbar, Muh. Alauddin Alauddin Andi Arfianti Tri Budiati Andi Muhammad Rahmat .B Andi Muhammad Rahmat. B Andi Nur Insan Andi Nur Isman Sofyan Andi Warnaen Ardiantho Halili Arief, Abdul Samad Arifuddin, Syafri Arpiah, Arpiah Ayu Amalia Darmawati Kadir Devy Khaddafi Dika, Dika Dipanegara, Romy Dody Riyan Saputra Ferdiansyah, Rahmat Fitriana Fitriana Hafied Cangara Hafied Cangara, Hafied Halipah Ika Nugraha Jerrynindra, Mohammad Kadir, Darmawati Kiswoyo, Triyan Mauliddiyah, Dwi Shafira Mudir, Syamsul Muh. Darwis Muhammad Fausan Basir Muhammad Irsan Muhammad Nuhung Muhammad Yusuf MUHAMMAD YUSUF AR Mujahid Mujahid Mujahid Mujahid Mujahid, Mujahid Nadila, Nidya Nur Alim Djalil Nur Alim Djalil Nur Alim Djalil Nurlaili Nurlaili Prayudi Prayudi Priyanto, Adi Purwanda, Nur Widia Purwaningrum, Ike Pusvitasari, Dwi Rahma, Nur Mifta Rika Yessica Rahma Risal, Syamsu Sakinah Fitrianti Baharuddin saputra, irsan Sardo Jan Warisman Saragih Setiawan, Muhammad Aras Sonni, Alem Febri Sutanto, Margono Hadi Suwardi M Syamsu Rizal Syamsu Rizal Tamba, Kezya Yunsi Urrahman, Wali Vivi, Anastasia Wahidin, Ikhsan Wahyuddin, Muh. Asri Yani, Hanifa Isma Yulianti Yulianti Yusmanizar Yusmanizar Yusmanizar Yusmanizar Yusuf AR, Muhammad Zulfianti, Inayah