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All Journal JKMS : Jurnal Ilmu Komunikasi KAREBA : Jurnal Ilmu Komunikasi JURNAL PENDIDIKAN TAMBUSAI Tax Literacy and Leadership Agility: Indigenous Peoples Awareness in Paying Taxes Amsir Law Jurnal (ALJ) JOURNAL SCIENTIFIC OF MANDALIKA (JSM) Journal La Bisecoman Journal La Sociale International Journal of Health, Economics, and Social Sciences (IJHESS) Learning Society: Jurnal CSR, Pendidikan dan Pemberdayaan Masyarakat Connected: Jurnal Ilmu Komunikasi MITZAL (Demokrasi, Komunikasi dan Budaya) : Jurnal Ilmu Pemerintahan dan Ilmu Komunikasi Jurnal Ilmu Komunikasi Marcommers : Jurnal Marketing Communication and Advertising Journal of Management and Administration Provision Journal of Public Representative and Society Provision Jurnal Indonesia Sosial Sains Innovative: Journal Of Social Science Research Jeinsa : Jurnal Ekonomi Ichsan Sidenreng Rappang VISA: Journal of Vision and Ideas Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Journal Development Manecos
Andi Vita Sukmarini, Andi Vita
Universitas Fajar
Agriculture, Biological Sciences & Forestry Humanities Astronomy Biochemistry, Genetics & Molecular Biology Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Energy Environmental Science Immunology & microbiology Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Neuroscience Physics Public Health Social Sciences Other

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PERWAKILAN PEREMPUAN DI LEMBAGA LEGISLATIF (STUDI KASUS KEBERADAAN ANGGOTA LEGISLATIF PEREMPUAN DI DEWAN PERWAKILAN RAKYAT DAERAH KABUPATEN PENAJAM PASER UTARA PERIODE 2019 – 2024) Halipah; Andi Vita Sukmarini; Syamsu Rizal
Learning Society: Jurnal CSR, Pendidikan dan Pemberdayaan Masyarakat Vol. 5 No. 1 (2024): Juni
Publisher : Program Studi Pendidikan Masyarakat, Universitas Mulawarman

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30872/ls.v5i1.3514

Abstract

Hasil penelitian ini bahwa Perwakilan perempuan di bidang legislatif yang sudah dilakukan sesuai dengan Komisi II (dua) yang membidangi bidang kesehatan, pendididkan, pertanian dan perikanan telah memberi bantuan baik berupa fisik maupun modal. Peran perempuan dilembaga legislatif sebagai wakil rakyat tentuya mewujudkan aspirasi masyarakat baik dari kesehatan, pendidikan, pertanian dan perikanan. Pendukung masyarakat masih sangat kuat bagi ibu sujiati karena dengan program yang ada masyarakat sangat terbantu dalam mewujudkan kebutuhan yang telah ada. Dengan adanya UU terkait 30% peran perwakilan perempuan, perempuan ternyata hanya di jadikan syarat untuk terpenuhi kuota tersebut, sehingga dapat terlaksananya pemilihan partai politik, keterbatasan perempuan di karenakan kurangnya dukungan dari keluarga serta pendukung masayarakat yang hanya memandang kaum Perempuan sebelah mata saja. Perwakilan perempuan di lembaga legislatif telah memberikan ke pada masyarakat dalam peningkatan sumber daya manusia apa lagi melihat di PPU telah di tetapkan sebagai IKN, harapan perwakilan perempuan ibu sujiati masyarakat PPU terutama pemuda dan pemudi bukan saja sebagai penonton tapi juga sebagai bagian dari IKN. Peran yang di berikan sebagai KOMISI II untuk menjuwudkan. masyarakat kesejahteraan serta peningkatan sumber daya masyarakat
PEMANFAATAN MEDIA SOSIAL FACEBOOK SEBAGAI STRATEGI KOMUNIKASI POLITIK DALAM MEMBENTUK CITRA POLITIK (STUDI KASUS DI KABUPATEN PENAJAM PASER UTARA) Rosmini, Rosmini; Rizal, Syamsu; Sukmarini, Andi Vita
MITZAL (Demokrasi, Komunikasi dan Budaya) : Jurnal Ilmu Pemerintahan dan Ilmu Komunikasi Vol 9, No 1 (2024): MITZAL, Volume 9, Nomor 1, Mei 2024
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat Universitas Al Asyariah Mandar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35329/mitzal.v9i1.4955

Abstract

Political communication is placed as the study of political science because the messages conveyed in the communication process are politically characterized. In political communication, a strategy is needed to support the success of political communication. This study aims to determine and describe the use of Facebook social media as a political communication strategy in shaping the political image of the PPU PAN DPRD Candidate. The problems in this research were analyzed using a qualitative research approach with the data and information used, obtained from observations and in-depth interviews. Based on the analysis conducted, it can be seen that the communication strategy applied by PAN involves a direct and responsive approach to community needs, especially in the context of visits to sick residents' homes. This strategy includes two main elements. PAN uses a personal and empathetic approach to build emotional bonds with the community, and at the same time strengthen the party's image as an entity that cares about social issues, especially public health. Then for the use of Facebook social media, PAN PPU is still not optimal. However, awareness of the importance of social media already exists so that in the future the use of social media will be more optimized.
Integrated Marketing Communication Strategy at the South Sulawesi Culture and Tourism Service to Increase Tourist Visits in the New Normal Era Devy Khaddafi; Nur Alim Djalil; Andi Vita Sukmarini
International Journal of Health, Economics, and Social Sciences (IJHESS) Vol. 6 No. 2: April 2024
Publisher : Universitas Muhammadiyah Palu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56338/ijhess.v6i2.5191

Abstract

One form of alternative tourism that is based on nature conservation and empowerment of local communities is village tourism, where the tourism development process carried out is based on exploring the potential of existing resources in the village along with empowering local communities. On this basis, the Indonesian government has begun to intensify the development of tourist villages since the last decade to address alternative tourism activities. The existence of efforts to develop tourist villages is also motivated by the government's desire to empower and improve the economy of village communities where there are still many villages that have the status of underdeveloped villages. This research approach uses a qualitative descriptive approach. This is because this research procedure produces descriptive data in the form of written or spoken words from people and observable behavior. There is a suitability or link between integrated marketing communication strategies and the increase in the number of tourist visits to South Sulawesi after the Covid-19 pandemic. Steps to restore the number of tourist visits to South Sulawesi through organizing tourism events, direct marketing and targeted publications, are the leading steps for the South Sulawesi culture and tourism department to attract tourists to South Sulawesi. Synergy and collaboration from all tourism stakeholders starting from the government, media, business world, universities and communities/society are the keys to the revival of tourism in South Sulawesi.
Marketing Communication Strategy of Anti Acid Fertilizer CV. Sobat Tani at the Farmer Group Level in increasing Sales in Penajam Paser Utara Regency Nasrullah; Andi Vita Sukmarini; Mujahid
International Journal of Health, Economics, and Social Sciences (IJHESS) Vol. 6 No. 2: April 2024
Publisher : Universitas Muhammadiyah Palu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56338/ijhess.v6i2.5193

Abstract

Anti Acid Fertilizer CV. Sobat Tani is a new product in solving soil acidity problems for agricultural land so it needs extra work in delivering products to farmers, so it needs a communication strategy by CV. Sobat Tani in marketing anti-acid fertilizer at the Farmer Group Level in Penajam Paser Utara Regency. This study aims to determine the marketing communication strategy of anti-acid fertilizer by CV. Farmer Friends at the Farmer Group Level in increasing sales in Penajam Paser Utara Regency as well as supporting and inhibiting factors in the implementation of the marketing communication strategy. This research uses qualitative methods to explore information by interviews and field observations from certain informants. The results of this study show that 1) Marketing communication strategy of anti-acid fertilizer CV. Sobat Tani at the farmer group level in increasing sales in Penajam Paser Utara Regency are events and experiences, direct marketing, word of mouth marketing and personal sales. (2) Supporting factors for marketing communication strategy of anti-acid fertilizer CV. Farmer friends at the farmer group level in increasing sales in Penajam Paser Utara Regency are consumer readiness to buy, the existence of competitors and media preferences and availability. But the main one is to get the support of the local government of Penajam Paser Utara Regency. (3) Inhibiting factors of marketing communication strategy of anti-acid fertilizer CV. Sobat Tani at the farmer group level in increasing sales in Penajam Paser Utara Regency is budget availability, limited advertising and sales promotion, limited personal selling resources and public relations at CV. Sobat Tani.
Integrated Marketing Communication Strategy in Insurance Business Competition (Case Study of Allianz Life Indonesia Insurance in North Penajam Paser Regency) Priyanto, Adi; Sukmarini, Andi Vita; Mujahid, Mujahid
Journal of Management and Administration Provision Vol. 3 No. 3 (2023): Journal of Management and Administration Provision
Publisher : Pusat Studi Pembangunan dan Pemberdayaan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55885/jmap.v3i3.324

Abstract

This research aims to analyze integrated marketing communication strategies in insurance business competition (Case Study of Allianz Life Indonesia Insurance in North Penajam Paser Regency) with various supporting and inhibiting factors. The research method used is descriptive qualitative with data collection through in-depth interviews and documentation. Data analysis uses participatory observation. The results of the research show that, of the 5 (five) indicators in the integrated marketing communication strategy, there are 4 (four) strategies implemented by Allianz agents in North Penajam Paser Regency, namely advertising, direct marketing, sales promotion and personal sales, although they are still less than optimal. The result of the stidy showed that Allianz agents in North Penajam Paser Regency have implemented integrated marketing communication strategies, especially personal selling and sales promotion strategies which are most dominantly used by Allianz agents in the competitive insurance business in North Penajam Paser Regency.
Analysis of the Application of Rhetorical Style in the Interview Process of Passport Making Wahyuddin, Muh. Asri; Mujahid, Mujahid; Sukmarini, Andi Vita
Journal of Management and Administration Provision Vol. 4 No. 2 (2024): Journal of Management and Administration Provision
Publisher : Pusat Studi Pembangunan dan Pemberdayaan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55885/jmap.v4i2.350

Abstract

This study aims to: (1) analyze the application of rhetorical styles by immigration officers in the passport interview process at the Makassar Class 1 TPI Immigration Office and its impact on the interaction between officers and passport applicants, and (2) identify the obstacles faced by interview officers in applying these rhetorical styles. Using a qualitative descriptive approach and case study, data were collected through interviews, observations, and document analysis. The research location was at the Makassar Class 1 TPI Immigration Office, lasting for two months. Primary data were obtained from interviews and observations, while secondary data came from official documents and related literature. Data analysis techniques include reduction, organization, presentation, interpretation, and drawing conclusions, with validity tested using triangulation of sources, time, and methods. The results of the study indicate that immigration officers use various rhetorical styles, such as persuasive, assertive, straightforward, and authoritative, to explain the passport application procedure, convince applicants, and ensure compliance, with elements of ethos, pathos, and logos appearing in the interaction. The application of effective rhetorical styles has a positive impact on the interaction between officers and applicants, increasing compliance and the efficiency of the interview process. The challenges faced by officers include adjusting rhetorical style to the diverse preferences of applicants, dealing with applicants with different backgrounds, maintaining a balance between clarity of information and friendliness, and time constraints when the number of applicants is large.
Content Analysis of Online Media Reporting on Environmental Issues of PT Semen Tonasa Company Jerrynindra, Mohammad; Yusmanizar, Yusmanizar; Sukmarini, Andi Vita
Journal La Sociale Vol. 5 No. 4 (2024): Journal La Sociale
Publisher : Borong Newinera Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37899/journal-la-sociale.v5i4.1239

Abstract

Fajar.co.id's online media reporting regarding corporate environmental issues at PT Semen Tonasa has become an important concern in the midst of industrial activity, where the news is able to shape opinion in the community depending on how Fajar.co.id reviews news published to the public, there are tendencies of News is the cause of the formation of issues. To see whether Fajar.co.id tends to report positive or negative news, a content analysis of the news was carried out. This research uses a descriptive quantitative method, which is a method with an analytical approach that uses quantitative data to provide a description or description of the observed phenomena. This research focuses on how to determine the trend of reporting on news content related to environmental issues of the PT Semen Tonasa company through word-for-word analysis by a coder. by using the Scott formula to see the results and their explanation. The research data is primary data taken from the Fajar.co.id portal, namely news related to environmental issues of the PT Semen Tonasa company from 2019 to 2023, totaling 20 news articles. The research was carried out by analyzing the words made by a coder and then entering them into the Scott formula for get the trend value of positive or negative issues from the news. The results of the research showed that 85% of the reporting tended to be positive and 15% tended to be negative, where in conducting reporting, Fajar.co.id had shown good independence and was in line with ethics in the journalistic process.
HUBUNGAN KOMUNIKASI EKSEKUTIF-LEGISLATIF DALAM MENETAPKAN APBD DI KABUPATEN TAKALAR Hasbi, Muhammad; Sukmarini, Andi Vita; Mujahid, Mujahid
MITZAL (Demokrasi, Komunikasi dan Budaya) : Jurnal Ilmu Pemerintahan dan Ilmu Komunikasi Vol 9, No 2 (2024): Vol 9, No 2 (2024): MITZAL, Volume 9, Nomor 2, November2024
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat Universitas Al Asyariah Mandar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35329/mitzal.v9i2.4990

Abstract

Penelitian ini bertujuan untuk menganalisis hubungan komunikasi eksekutif-legislatif tentang mekanisme konsultasi digunakan DPRD dengan Pemda dalam pembahasan kebijakan daerah berupa penetapan APBD Kabupaten Takalar dan untuk menganalisis praktek mekanisme komunikasi eksekutif-legislatif dalam upaya penyelesaian masalah penetapan APBD Kabupaten Takalar. Hasil penelitian dan pembahasan dalam penelitian ini DPRD pada prinsipnya mempunyai kewenangan untuk memberikan persetujuan penetapan atas usulan RAPBD yang disampaikan oleh Pemerintah Daerah. Disamping itu DPRD juga dapat menolak usulan RAPBD melalui fraksi-fraksi yang ada di DPRD apabila terjadi kesalahan dalam APBD APBD. Olehnya itu, hadirnya hubungan komunikasi dalam bentuk kegiatan informal dapat mencairkan hubungan baik diantara kedua lembaga (DPRD dan Pemda). Hubungan komunikasi yang dibangun antar lembaga DPRD dan Pemda dilakukan diluar agenda formal seperti silaturrahmi dan pertemuan di musrembang. Hal itu dilakukan agar suasana tetap harmonis dan mencair sehingga dalam menyusun APBD pemerintah tidak terkesan ada titipan ataupun desakan dari keduanya untuk memuluskan APBD tersebut yang dapat terjadi adalah pelaksanaan kegiatan-kegiatan pemerintahan di masing-masing instansi tidak dapat terlaksana dengan baik dan berakibat fatal pula terhadap pembangunan di daerah Takalar.
Communication Strategy in Social Conflict Resolution of Residents Affected by the Indonesian Capital City Sutanto, Margono Hadi; Djalil, Nur Alim; Sukmarini, Andi Vita
Journal La Sociale Vol. 4 No. 5 (2023): Journal La Sociale
Publisher : Borong Newinera Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37899/journal-la-sociale.v4i5.1513

Abstract

This research investigates communication strategies between the residents of Nusantara Capital City developmental areas and other groups as they continue grappling with social conflict after the relocation to East Kalimantan. This research was carried out at Security and Social, Cultural, and Community Development of Nusantara Capital City Authority, Deputy. Record data was undertaken through the following processes: face to face interviews with informants, observation and documentation to acquire the necessary data. This type of research employs qualitative research. This study findings establish the fact that most social issues affecting residents and leading to conflict can be dealt with by the strategies employed by the Nusantara Capital Authority through the Deputy Social, Cultural and Community Empowerment. The techniques employed in dealing with social conflict within residents that have been displaced by development of the Nusantara Capital City are are categorized under communication strategies currently classified as informative, persuasive, instructive and human relations communication. Of the strategies involved in the approach, persuasive communication strategies are predominant in managing social conflicts that occur among residents who are affected by the development of the Nusantara Capital City and can influence drastic changes in the behaviour of some of the affected residents who are against development of the Nusantara Capital City. Some of the key determinants for impact of communicable goals type of strategy are Credibility/ Trust; Clear Message and Media used for conveying information, social media as well as the electronic media.
The Role of Effective Communication of Protocollerian Organizations in the Secretariat of the Regional People's Representative Dipanegara, Romy; Djalil, Nur Alim; Sukmarini, Andi Vita
Journal La Sociale Vol. 4 No. 4 (2023): Journal La Sociale
Publisher : Borong Newinera Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37899/journal-la-sociale.v4i4.1590

Abstract

This research was carried out at the Wajo Regency DPRD Secretariat. Data collection was carried out through observation, interviews and documentation. Data were analyzed using descriptive analysis. Based on the results of field research regarding the role of the protocol section of the Wajo district DPRD secretariat in preparing the agenda for the Wajo district DPRD secretariat, it can be concluded that the role of the protocol and leadership communication section is not good and really needs to be improved, especially on the Problem-Solving Process Facilitator indicator. Problem Solving Process) and Communications Technician (Communications Technician). Some of the problems that arise are not just practical negligence of protocol, but include changes in the schedule, unpreparedness of the protocol apparatus in the field, the wishes of the leadership, lack of protocol competence, conditions at the event venue and other factors. However, due to the presence of alertness and good coordination so far, the gaps that have occurred can be resolved and do not cause significant qualitative problems using the interview method.
Co-Authors Abdul Samad Abdul Samad A Aiyub Andi Arfianti Tri Budiati Andi Nur Insan Andi Nur Isman Sofyan Andi Warnaen Ardiantho Halili Arifuddin, Syafri Ayu Amalia Darmawati Kadir Devy Khaddafi Dika, Dika Dipanegara, Romy Ferdiansyah, Rahmat Fitriana Fitriana Hafied Cangara Hafied Cangara, Hafied Halipah Ika Nugraha Jerrynindra, Mohammad Kadir, Darmawati Kiswoyo, Triyan Mauliddiyah, Dwi Shafira Muh. Darwis MUHAMMAD HASBI Muhammad Irsan Muhammad Yusuf Muhammad Yusuf AR Mujahid Mujahid Mujahid, Mujahid Nadila, Nidya Nasrullah Nur Alim Djalil Nurlaili Nurlaili Pratiwi Kuncoro, Yaksi Belaning Prayudi Prayudi Priyanto, Adi Purwanda, Nur Widia Purwaningrum, Ike Pusvitasari, Dwi Rahma, Nur Mifta Rika Yessica Rahma Risal, Syamsu Rosmini Rosmini saputra, irsan Sardo Jan Warisman Saragih Setiawan, Muhammad Aras Sonni, Alem Febri Sutanto, Margono Hadi Syamsu Rizal Syamsu Rizal Syamsu Rizal Urrahman, Wali Vivi, Anastasia Wahidin, Ikhsan Wahyuddin, Muh. Asri Yani, Hanifa Isma Yulianti Yulianti Yusmanizar Yusmanizar Yusmanizar Yusmanizar Yusuf AR, Muhammad Zulfianti, Inayah