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All Journal JKMS : Jurnal Ilmu Komunikasi KAREBA : Jurnal Ilmu Komunikasi JURNAL PENDIDIKAN TAMBUSAI Tax Literacy and Leadership Agility: Indigenous Peoples Awareness in Paying Taxes Amsir Law Jurnal (ALJ) JOURNAL SCIENTIFIC OF MANDALIKA (JSM) Journal La Bisecoman Journal La Sociale International Journal of Health, Economics, and Social Sciences (IJHESS) Learning Society: Jurnal CSR, Pendidikan dan Pemberdayaan Masyarakat Connected: Jurnal Ilmu Komunikasi MITZAL (Demokrasi, Komunikasi dan Budaya) : Jurnal Ilmu Pemerintahan dan Ilmu Komunikasi Jurnal Ilmu Komunikasi Marcommers : Jurnal Marketing Communication and Advertising Journal of Management and Administration Provision Journal of Public Representative and Society Provision Jurnal Indonesia Sosial Sains Jeinsa : Jurnal Ekonomi Ichsan Sidenreng Rappang VISA: Journal of Vision and Ideas Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Journal Development Manecos
Andi Vita Sukmarini, Andi Vita
Universitas Fajar
Agriculture, Biological Sciences & Forestry Humanities Astronomy Biochemistry, Genetics & Molecular Biology Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Energy Environmental Science Immunology & microbiology Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Neuroscience Physics Public Health Social Sciences Other

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The Role of Effective Communication of Protocollerian Organizations in the Secretariat of the Regional People's Representative Dipanegara, Romy; Djalil, Nur Alim; Sukmarini, Andi Vita
Journal La Sociale Vol. 4 No. 4 (2023): Journal La Sociale
Publisher : Borong Newinera Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37899/journal-la-sociale.v4i4.1590

Abstract

This research was carried out at the Wajo Regency DPRD Secretariat. Data collection was carried out through observation, interviews and documentation. Data were analyzed using descriptive analysis. Based on the results of field research regarding the role of the protocol section of the Wajo district DPRD secretariat in preparing the agenda for the Wajo district DPRD secretariat, it can be concluded that the role of the protocol and leadership communication section is not good and really needs to be improved, especially on the Problem-Solving Process Facilitator indicator. Problem Solving Process) and Communications Technician (Communications Technician). Some of the problems that arise are not just practical negligence of protocol, but include changes in the schedule, unpreparedness of the protocol apparatus in the field, the wishes of the leadership, lack of protocol competence, conditions at the event venue and other factors. However, due to the presence of alertness and good coordination so far, the gaps that have occurred can be resolved and do not cause significant qualitative problems using the interview method.
Communication Strategy of Personal Branding of Instagram Celebrities in Building Credibility on Social Media Dika, Dika; Sonni, Alem Febri; Sukmarini, Andi Vita
Journal La Sociale Vol. 4 No. 4 (2023): Journal La Sociale
Publisher : Borong Newinera Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37899/journal-la-sociale.v4i4.1654

Abstract

This study aims to Describe the Personal Branding Communication strategy of Celebrity Rijal Djamal on Instagram social media. This study was conducted by observing the Instagram social media @Rijalsystem. Data collection was carried out through in-depth interviews, observation, and documentation, using qualitative methods with a descriptive qualitative approach. The results of this study indicate that the form of Rijal Djamal's Personal branding in his Instagram social media account @Rijalsystem has fulfilled the eight concepts of Personal branding according to Peter Montoyo, namely the first specialization, the form of specialization that Rijal Djamal emphasizes on his expertise in Content Creator and Public Speaking, the second leadership, Rijal Djamal shows himself as a figure who cares about the needs of his Followers in this case Rijal Djamal often shares educational posts such as sharing motivational posts in learning Public Speaking, the third personality, Rijal Djamal displays a Humanist, Humble, and communicative person. The fourth characteristic, building a competent personality, the fifth visibility, consistent and patterned from every content or photo shared on social media is always related to the tasks or achievements achieved. The sixth unity, Rijal Djamal forms his Personal branding in harmony or relevant to his personal life. Seventh, steadfastness, Rijal Djamal has consistently posted content from 2019, one content at a time, and eighth, good intentions, good intentions built by Rijal Djamal such as giving positive responses or appreciating through Instagram posts of people who are learning Public Speaking.
Second Account Instagram sebagai Identitas Digital: Fenomena Kultural dalam Ekspresi Diri pada Generasi Z Nugraha, Ika; Vita Sukmarini, Andi; Yusuf AR, Muhammad
Iapa Proceedings Conference 2024: Resiliensi Indonesia dalam Pusaran Disrupsi Global
Publisher : Indonesian Association for Public Administration (IAPA)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30589/proceedings.2024.1066

Abstract

Generasi Z sangat erat kaitannya dengan sosial media Instagram. Instagram memiliki banyak fitur salah satunya yaitu memperbolehkan pengguna memiliki lebih dari satu akun dalam satu aplikasi. Saat ini generasi Z memanfaatkan fitur tersebut untuk membuat akun kedua instagram dan generasi Z lebih aktif memperlihatkan aktifitasnya serta lebih bebas mngekspresikan diri. Penelitian ini bertujuan untuk mengetahui pengaruh Akun Kedua Instagram dalam mengekspresikan diri disosial media pada Geneasi Z. Penelitian ini merupakan penelitian kuantitatif dengan teknik analisis regresi yang dimana menggunakan instumen kuisioner yang berisi pertanyaan tertutup dengan menggunakan teknik accidental sampling dan sampelnya adalah generasi Z pengguna akun kedua Instagram yang ada di kabupaten Maros. Hasil penelitian menunjukkan variabel akun kedua Instagram berpengaruh positif dan signifikan terhadap identitas digital dan fenomena Kultural dalam ekspresi diri.
Analysis of Promotion Strategy in Building Branding and Product Sales Nadila, Nidya; Sukmarini, Andi Vita; Mujahid, Mujahid
Journal La Bisecoman Vol. 4 No. 4 (2023): Journal La Bisecoman
Publisher : Newinera Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37899/journallabisecoman.v4i4.1565

Abstract

This study aims to determine and analyze promotional strategies in building branding and product sales in the Rumah Catering culinary business located in Gowa Regency, South Sulawesi Province. The research method used is descriptive qualitative with data collection through in-depth interviews, observation and document study. The results showed that there are four promotional strategies out of five promotional strategies used or implemented by Rumah Catering, namely direct marketing, advertising, personal selling and sales promotion. Meanwhile, publicity/public relations has not been implemented by Rumah Catering. The main inhibiting factors affecting the implementation of all promotional strategies are the insufficient number of marketing personnel and limited budget and location coverage. In addition, the supporting factors that contribute to the success of promotional strategies at Rumah Catering are advertising and promotion, consumer readiness to buy products and the presence of competitors. This study provides input and recommendations for Rumah Catering culinary businesses to consider developing a more optimal promotional strategy in overcoming obstacles and utilizing existing supporting factors.
Analysis of RRI Makassar Broadcasting Communication Strategy in Education of the Public and Increasing the Interest of New Voters Saputra, Irsan; Sukmarini, Andi Vita; Sonni, Alem Febri
Journal of Public Representative and Society Provision Vol. 4 No. 2 (2024): Journal of Public Representative and Society Provision
Publisher : Pusat Studi Pembangunan dan Pemberdayaan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55885/jprsp.v4i2.501

Abstract

The 2024 presidential election will be held simultaneously throughout Indonesia, RRI Makassar as a public broadcasting institution has the responsibility to convey this information to the public. This study aims to determine the communication strategy used by RRI Makassar in educating the public and increasing the interest of new voters in the 2024 Election, as well as exploring the obstacles and supporting factors faced by RRI Makassar in implementing this strategy. This study refers to qualitative methodology and a case study approach. Empirical data were obtained from semi-structured in-depth interviews, supported by observations and literature reviews and previous research. The Grounded theory approach was used for data analysis. The main findings of this study found that the use of multiplatform in communication enabled RRI to reach a wider and more diverse segment of society, as well as increasing the effectiveness of message delivery and showed that RRI Makassar's strategy was largely successful. Presenting credible sources, such as representatives from the KPU and Bawaslu, during these events contributed significantly to the perceived success of the strategy. The study highlighted that more than 60% of the targeted audience consisted of first-time voters. The researcher also emphasized the importance of a tailored communication strategy to meet their needs. Future studies are expected to explore the long-term impact of this communication strategy on voter behavior and engagement.
Traffic Unit Educational Communication Strategy in an Effort to Reduce Accident Cases in the Jurisdiction of the Waru Sector Police, Penajam Paser Utara Regency Kiswoyo, Triyan; Sukmarini, Andi Vita; Mujahid, Mujahid
Journal of Public Representative and Society Provision Vol. 4 No. 2 (2024): Journal of Public Representative and Society Provision
Publisher : Pusat Studi Pembangunan dan Pemberdayaan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55885/jprsp.v4i2.503

Abstract

This study examines the effectiveness of the education communication strategy implemented by the Waru Police Traffic Unit in reducing the number of traffic accidents in Penajam Paser Utara Regency, an area known for its high number of traffic accidents. The focus of the study is on the education communication strategy implemented by the Waru Police Traffic Unit in the context of its specifications, and to reveal factors that influence the effectiveness of communication in an effort to reduce the number of traffic accidents in Penajam Paser Utara Regency.  A qualitative approach with a qualitative descriptive research type and case study is the method used in the study. Data collection through in- depth interviews, direct observation, and document analysis to further explore the communication strategy of the Waru Police Traffic Unit, understand the experiences and perceptions of the community and members of the Traffic Unit regarding traffic education communication, and study the social and cultural context in the Penajam Paser Utara Regency area that influences people's traffic behavior.  Based on the research results, efforts to implement traffic unit education strategies can reduce accident cases in the jurisdiction of the Waru Police, Pejajam Paser Utara Regency. Efforts made include cross- sector cooperation, law enforcement by conducting raids and patrols, counseling and education, and infrastructure improvements. Efforts made by involving the community directly so that traffic unit education can be conveyed and become an effort to reduce the number of accidents in the jurisdiction of the Waru Police Sector, Penajam Paser Utara Regency.
Pengaruh Direct Marketing dan Personal Selling PT. Malindo Feedmill Makassar terhadap Kepuasan Pelanggan Ardiantho Halili; Andi Vita Sukmarini; Fitriana Fitriana
MUKASI: Jurnal Ilmu Komunikasi Vol. 3 No. 4 (2024): November 2024
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54259/mukasi.v3i4.3235

Abstract

This study aims to determine the influence of direct marketing and personal selling by PT Malindo Feedmill Makassar on customer satisfaction, and to analyze which variable has a more dominant significant effect on customer satisfaction at PT Malindo Feedmill Makassar. The research was conducted in Pinrang Regency, Sidrap Regency, and Soppeng Regency with a sample size of 50 layer farmers using feed from PT Malindo Feedmill. The data analysis was descriptive to explain the research data. For analyzing quantitative data, multiple linear regression analysis was used with SPSS version 29. The results show that the direct marketing and personal selling variables simultaneously affect customer satisfaction at PT Malindo Feedmill Makassar, with the coefficient of determination (adjusted R square) indicating that the independent variables in this study explain 32% of the variance, while the remaining 68% is influenced by variables outside the scope of this study. Partially, both direct marketing and personal selling variables have a significant and positive impact on customer satisfaction at PT Malindo Feedmill Makassar.
Integrated Marketing Communication Strategy in New Student Admissions Through Recognition of Past Learning (RPL) at the Graduate Faculty of Fajar University Mujahid; Andi Vita Sukmarini; Abdul Samad A
International Journal of Health, Economics, and Social Sciences (IJHESS) Vol. 7 No. 1: January 2025
Publisher : Universitas Muhammadiyah Palu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56338/ijhess.v7i1.7076

Abstract

his study aims to analyze the integrated marketing communication strategy as well as the inhibiting and supporting factors of the integrated marketing communication strategy in the admission of new students through the recognition of past learning at the Graduate Faculty of Fajar University. The approach used in this study is a qualitative approach with a descriptive research strategy. This research was carried out at the Faculty of Postgraduate Studies of Fajar University which was carried out from October to November 2024. The informants of this research are 7 informants, namely, the coordinator of Past Learning Recognition, the Vice Dean of Postgraduate Fajar University, the Head of the Master of Communication Studies Study Program, the Head of the Master of Management Study Program, RPL students from Batches 1, 2, 3 and 4 2 people each. The results of this study show that the strategy carried out by the Faculty of Postgraduate Strategy to get new students, especially the RPL program, includes several steps, namely through advertising, social media, promotion, publicity, official website, in addition to cooperation with relevant institutions or companies is also carried out to facilitate the process of introducing and disseminating information about this program. Furthermore, the development of alumni networks through the RPL program can be an effective marketing tool because their direct experience can increase the attractiveness of the program for students. Supporting factors in the admission of new students through the recognition of past learning are the existence of an organizer's permit from LLDikti and the Ministry of Education, Research and Technology, Accreditation from Fajar University and the Study Program has been accredited B, tuition fees can be paid in installments, and good service from the entire academic community of Fajar University, especially at the Postgraduate Faculty. Meanwhile, the inhibiting factors are the limitation of human resources in the Postgraduate Faculty, the long distance when the final project exam will be held, the lack of socialization carried out by the Postgraduate on the part of the Regional Government, and the need for follow-up for the regions that have been visited by the University.
Storytelling in Political Communication on Social Media Instagram Arifuddin, Syafri; Risal, Syamsu; Sukmarini, Andi Vita
Journal La Sociale Vol. 4 No. 5 (2023): Journal La Sociale
Publisher : Borong Newinera Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37899/journal-la-sociale.v4i5.1681

Abstract

In two consecutive legislative elections, a candidate was successfully elected by using social media communication methods and abandoning conventional communication patterns. This study aims to understand and analyze the communication methods of the political figure H. Ismail Bachtiar, S.KM., MM on Instagram. The study examines the Instagram account of H. Ismail Bachtiar, S.KM., MM as a channel for political communication. This research uses a qualitative approach with a case study method. Data were collected through interviews, observations, documentation, note-taking, and transcription of content posted on Instagram during the candidacy period of H. Ismail Bachtiar, S.KM., MM as a Legislative Candidate for the DPR RI. This study analyzes the role of storytelling style in communication using the copywriting and rhetorical theories. The findings indicate the political actor's proficiency in expressing ideas, thoughts, and political visions through rhetoric and in crafting personal narratives with a storytelling style to enhance engagement, shape self-image, and build a strong personal identity. The study recommends that political actors further enhance narrative content about prominent figures and their thoughts to inspire young people to enter the political arena.
The Effect of “Likes, Comments and Share” Feedback on Instagram on Self-Esteem of English Study Program Zulfianti, Inayah; Sukmarini, Andi Vita; Djalil, Nur Alim
Journal La Sociale Vol. 4 No. 5 (2023): Journal La Sociale
Publisher : Borong Newinera Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37899/journal-la-sociale.v4i5.1951

Abstract

This study aims to analyze the effect of Instagram usage, specifically likes, comments, and shares, on the self-esteem of students from the English Education Study Program (PBI) at Universitas Negeri Makassar (UNM), class of 2022. A total of 74 respondents were selected using purposive sampling, with the criteria of being active Instagram users. The data was collected through an online questionnaire and analyzed using t-test. The results from Instagram likes show a significance value of 0.000 (less than 0.05) and a t-count of 4.675 (greater than the t-table value of 1.99254), indicating that Instagram likes significantly affect students' self-esteem. The significance value of 0.002 (less than 0.05) and a t-count of 3.276 (greater than the t-table value of 1.99254) show that Instagram comments also significantly affect self-esteem. The significance value for Instagram shares is 0.002, with a t-count of 3.273, indicating that shares also significantly influence students' self-esteem. The conclusion of this study shows that interactions on Instagram, such as likes, comments, and shares, have a positive and significant impact on the self-esteem of PBI UNM class of 2022 students. This study supports the media ecology theory, suggesting that interactions on Instagram, such as likes, comments, and shares, help build self-identity and strengthen social connections, which ultimately leads to an increase in students' self-esteem.
Co-Authors Abdul Samad Abdul Samad A Aiyub Andi Arfianti Tri Budiati Andi Nur Insan Andi Nur Isman Sofyan Andi Warnaen Ardiantho Halili Arifuddin, Syafri Ayu Amalia Darmawati Kadir Devy Khaddafi Dika, Dika Dipanegara, Romy Djalil, Nur Alim Fitriana Fitriana Fitriani Fitriani Hafied Cangara Hafied Cangara, Hafied Halipah Ika Nugraha Jerrynindra, Mohammad Kiswoyo, Triyan Mauliddiyah, Dwi Shafira Muh. Darwis Muhammad Aras Setiawan MUHAMMAD HASBI Muhammad Yusuf Muhammad Yusuf AR Mujahid Mujahid Mujahid, Mujahid Nadila, Nidya Nasrullah Nur Alim Djalil Nurlaili Nurlaili Pratiwi Kuncoro, Yaksi Belaning Prayudi Prayudi Priyanto, Adi Purwanda, Nur Widia Purwaningrum, Ike Pusvitasari, Dwi Rahma, Nur Mifta Rahmat Ferdiansyah Rika Yessica Rahma Risal, Syamsu Rosmini Rosmini saputra, irsan Sardo Jan Warisman Saragih Sonni, Alem Febri Sutanto, Margono Hadi Syamsu Rizal Syamsu Rizal Syamsu Rizal Urrahman, Wali Vivi, Anastasia Wahidin, Ikhsan Wahyuddin, Muh. Asri Yani, Hanifa Isma Yulianti Yulianti Yusmanizar Yusmanizar Yusmanizar Yusmanizar Yusmanizar Yusmanizar Yusmanizar Yusuf AR, Muhammad Zulfianti, Inayah