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All Journal JKMS : Jurnal Ilmu Komunikasi KAREBA : Jurnal Ilmu Komunikasi JURNAL PENDIDIKAN TAMBUSAI Bricolage : Jurnal Magister Ilmu Komunikasi Tax Literacy and Leadership Agility: Indigenous Peoples Awareness in Paying Taxes Amsir Law Jurnal (ALJ) JOURNAL SCIENTIFIC OF MANDALIKA (JSM) Journal La Bisecoman Journal La Sociale International Journal of Health, Economics, and Social Sciences (IJHESS) Learning Society: Jurnal CSR, Pendidikan dan Pemberdayaan Masyarakat Connected: Jurnal Ilmu Komunikasi Jurnal Ilmu Komunikasi Marcommers : Jurnal Marketing Communication and Advertising Journal of Management and Administration Provision Journal of Public Representative and Society Provision Jurnal Indonesia Sosial Sains Journal of Education Review Provision Innovative: Journal Of Social Science Research VISA: Journal of Vision and Ideas Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Journal Development Manecos Journal Social Civilecial
Andi Vita Sukmarini
Universitas Fajar Makassar
Agriculture, Biological Sciences & Forestry Arts Humanities Astronomy Biochemistry, Genetics & Molecular Biology Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Energy Environmental Science Immunology & microbiology Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Neuroscience Physics Public Health Social Sciences Transportation Other

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Traffic Unit Educational Communication Strategy in an Effort to Reduce Accident Cases in the Jurisdiction of the Waru Sector Police, Penajam Paser Utara Regency Kiswoyo, Triyan; Sukmarini, Andi Vita; Mujahid, Mujahid
Journal of Public Representative and Society Provision Vol. 4 No. 2 (2024): Journal of Public Representative and Society Provision
Publisher : Pusat Studi Pembangunan dan Pemberdayaan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55885/jprsp.v4i2.503

Abstract

This study examines the effectiveness of the education communication strategy implemented by the Waru Police Traffic Unit in reducing the number of traffic accidents in Penajam Paser Utara Regency, an area known for its high number of traffic accidents. The focus of the study is on the education communication strategy implemented by the Waru Police Traffic Unit in the context of its specifications, and to reveal factors that influence the effectiveness of communication in an effort to reduce the number of traffic accidents in Penajam Paser Utara Regency.  A qualitative approach with a qualitative descriptive research type and case study is the method used in the study. Data collection through in- depth interviews, direct observation, and document analysis to further explore the communication strategy of the Waru Police Traffic Unit, understand the experiences and perceptions of the community and members of the Traffic Unit regarding traffic education communication, and study the social and cultural context in the Penajam Paser Utara Regency area that influences people's traffic behavior.  Based on the research results, efforts to implement traffic unit education strategies can reduce accident cases in the jurisdiction of the Waru Police, Pejajam Paser Utara Regency. Efforts made include cross- sector cooperation, law enforcement by conducting raids and patrols, counseling and education, and infrastructure improvements. Efforts made by involving the community directly so that traffic unit education can be conveyed and become an effort to reduce the number of accidents in the jurisdiction of the Waru Police Sector, Penajam Paser Utara Regency.
Navigating social reintegration of children in conflict with law: Postmodern family communication perspective Aiyub, Aiyub; Yusmanizar, Yusmanizar; Sukmarini, Andi Vita
Bricolage : Jurnal Magister Ilmu Komunikasi Vol 11, No 1 (2025): Accredited by Kemenristekdikti RI SK No.152/E/KPT/2023
Publisher : Universitas Bunda Mulia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30813/bricolage.v11i1.6293

Abstract

Children in conflict with the law face significant challenges in reintegrating into society, often struggling with stigmatization and a lack of supportive environments. From a postmodern family communication perspective, understanding the dynamics of family relationships and their role in fostering acceptance and growth is crucial for successful social reintegration. This study employed a qualitative approach to understand family communication strategies in supporting the social reintegration of children facing legal issues in Nunukan Regency. The research was conducted in February 2024 at the Department of Social Empowerment for Women and Child Protection. Data were collected through in-depth interviews with parents and Social Department staff, complemented by observation and documentation. The data analysis process involved data reduction, presentation, and conclusion drawing, with validity testing through triangulation. The findings revealed that family communication strategies are crucial in the social reintegration process of children. Open, supportive, and responsive communication from the family helps create a supportive environment during legal proceedings. Key elements in these strategies include awareness of the child's emotional needs, active participation of all family members, clear role and responsibility assignments, and consistent moral and practical support. The synergy between family communication and relevant stakeholders plays a vital role in shaping a better future for these children. Despite challenges, supportive factors strengthen the family’s role as the primary agent in the social reintegration of children facing legal issues. Families play a significant role through supportive communication, providing the emotional and practical support needed for successful reintegration.
Storytelling in Political Communication on Social Media Instagram Arifuddin, Syafri; Risal, Syamsu; Sukmarini, Andi Vita
Journal La Sociale Vol. 4 No. 5 (2023): Journal La Sociale
Publisher : Borong Newinera Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37899/journal-la-sociale.v4i5.1681

Abstract

In two consecutive legislative elections, a candidate was successfully elected by using social media communication methods and abandoning conventional communication patterns. This study aims to understand and analyze the communication methods of the political figure H. Ismail Bachtiar, S.KM., MM on Instagram. The study examines the Instagram account of H. Ismail Bachtiar, S.KM., MM as a channel for political communication. This research uses a qualitative approach with a case study method. Data were collected through interviews, observations, documentation, note-taking, and transcription of content posted on Instagram during the candidacy period of H. Ismail Bachtiar, S.KM., MM as a Legislative Candidate for the DPR RI. This study analyzes the role of storytelling style in communication using the copywriting and rhetorical theories. The findings indicate the political actor's proficiency in expressing ideas, thoughts, and political visions through rhetoric and in crafting personal narratives with a storytelling style to enhance engagement, shape self-image, and build a strong personal identity. The study recommends that political actors further enhance narrative content about prominent figures and their thoughts to inspire young people to enter the political arena.
The Effect of “Likes, Comments and Share” Feedback on Instagram on Self-Esteem of English Study Program Zulfianti, Inayah; Sukmarini, Andi Vita; Djalil, Nur Alim
Journal La Sociale Vol. 4 No. 5 (2023): Journal La Sociale
Publisher : Borong Newinera Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37899/journal-la-sociale.v4i5.1951

Abstract

This study aims to analyze the effect of Instagram usage, specifically likes, comments, and shares, on the self-esteem of students from the English Education Study Program (PBI) at Universitas Negeri Makassar (UNM), class of 2022. A total of 74 respondents were selected using purposive sampling, with the criteria of being active Instagram users. The data was collected through an online questionnaire and analyzed using t-test. The results from Instagram likes show a significance value of 0.000 (less than 0.05) and a t-count of 4.675 (greater than the t-table value of 1.99254), indicating that Instagram likes significantly affect students' self-esteem. The significance value of 0.002 (less than 0.05) and a t-count of 3.276 (greater than the t-table value of 1.99254) show that Instagram comments also significantly affect self-esteem. The significance value for Instagram shares is 0.002, with a t-count of 3.273, indicating that shares also significantly influence students' self-esteem. The conclusion of this study shows that interactions on Instagram, such as likes, comments, and shares, have a positive and significant impact on the self-esteem of PBI UNM class of 2022 students. This study supports the media ecology theory, suggesting that interactions on Instagram, such as likes, comments, and shares, help build self-identity and strengthen social connections, which ultimately leads to an increase in students' self-esteem.
Second Account Instagram as Gen Z's Self Identity: A Study of Cultural Phenomenon of Self-Expression Nugraha, Ika; Sukmarini, Andi Vita; Yusuf, Muhammad
Journal La Sociale Vol. 4 No. 5 (2023): Journal La Sociale
Publisher : Borong Newinera Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37899/journal-la-sociale.v4i5.1952

Abstract

This study aims to determine how gen z in Kabupaten Maros uses a second Instagram account as a self-identity in a study of the cultural phenomenon of self-expression. Using a qualitative research method with descriptive analysis. A total of 5 informants interviewed came from gen z in Kabupaten Maros. The results of the study explain that informants have various reasons and goals in using Instagram, as well as how they distinguish between primary and secondary accounts. The majority of informants started using Instagram to stay connected with friends and get the latest information. Instagram functions as a platform for communicating and following social trends. This shows that Instagram is not just social media, but also a tool for building and maintaining social relationships in the digital era. The conclusion of the research results shows that the use of second Instagram accounts among gen Z in Kabupaten Maros functions as a tool to express themselves, maintain privacy, and build more intimate social relationships. This phenomenon reflects changes in the way gen Z builds self-identity and interacts in the digital era, where privacy and freedom of expression are very important. Social and cultural factors that encourage gen z in Kabupaten Maros to create and use second Instagram accounts are peers, freedom of expression, social media culture and the need to maintain privacy.
The Influence of Transformational, Servant, and Authentic Leadership on Driving Innovation and Creativity in Organizations Purwaningrum, Ike; Mujahid, Mujahid; Sukmarini, Andi Vita
Journal Development Manecos Vol. 2 No. 2 (2024): Journal Development Manecos
Publisher : Scieclouds Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71435/604100

Abstract

Imagination and creativity play significant roles in sustaining the competitive edge in the current fluid business environment. This paper explores leadership and creativity, particularly change, transactional and servant and authentic leadership styles. Descriptive research was employed and questionnaires were administered on 250 respondents from different organizations and administrative regression analysis used. The personal factors established indicate that among all the leadership styles, transformational leadership generates high positive influence on creativity and innovation as it inspires employees to try out new ideas that can help overcome old structures. There is also a huge positive impact from servant and authentic leadership which promote support, ethical standards and information sharing. On the other hand, transactional leadership arranged in the aspect of goal setting and rewards gives a small impact in encouraging creativity as it preserves the current system. The present research fulfills the silences of the existing literature by offering insights into the impact of differentforms of leadership on innovation and creativity While doing so, the study emphasized the need to adopt leadership strategies that foster risk taking, collaboration and decentralised decision making among employees. These findings imply that someone who wants to enhance innovation in an organization should support three forms of leadership: transformational, servant, and authentic leadership.
The Positive Rules for Using Social Media in Marketing Communication Strategy Rahma, Nur Mifta; Yusmanizar, Yusmanizar; Sukmarini, Andi Vita; Darwis, Muhammad; Prayudi, Prayudi; Purwanda, Nur Widia
Amsir Law Journal Vol 6 No 2 (2025): April
Publisher : Faculty of Law, Institut Ilmu Sosial dan Bisnis Andi Sapada.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36746/alj.v6i2.655

Abstract

The use of social media as a marketing communication tool has also had a positive impact. Diverse and interactive content on platforms such as Instagram, Facebook and TikTok help to increase engagement with customers and extend the reach of the Boska Transportama brand. However, companies must be careful in managing social media content to avoid copyright infringement or the spread of misleading information, in accordance with Law Number 11 of 2008 on Electronic Information and Transactions. This study analyzes the marketing communication strategy of CV Boska Transportama and its legal implications. Using a descriptive qualitative approach, this study evaluates five elements of a company’s promotional mix. The results show that the implementation of a comprehensive strategy increases the number of consumers from 6.500 (Year 2022) to 7.000 (Year 2023). The research also identifies legal implications related to consumer protection, personal data, electronic transactions, and business competition that need to be considered in the implementation of marketing strategies. ___ References Books with an author: Kotler, P., Keller, K. L., Ancarani, F., & Costabile, M. (2014). Marketing Management 14/e. Pearson. Journal articles: Ahmad, A., Pransisto, J., & Syahril, M. A. F. (2023). Perlindungan Hukum Terhadap Konsumen Dalam Transaksi E-Commerce. Jurnal Litigasi Amsir, 10(3), 222-232. https://journalstih.amsir.ac.id/index.php/julia/article/view/249 Alfitriani, A., Octavianty, O., Mutmainna, M., & Pransisto, J. (2022). Perlindungan Hukum Terhadap Konsumen Dalam Transaksi Jual-Beli Melalui E-Commerce. Jurnal Litigasi Amsir, 24-32. https://journalstih.amsir.ac.id/index.php/julia/article/view/174 Andirwan, A., Putra, P., Alimuddin, F., Tijjang, B., & Hasan, H. (2024). Dinamika Pemasaran PT. TASTI ANUGRAH MANDIRI: Bagaimana Citra Merek, Distribusi, Dan Harga Mempengaruhi Keputusan Pembelian Konsumen. JURNAL MANAJEMEN & ORGANISASI REVIEW (MANOR), 6(1), 84-92. https://doi.org/10.47354/mjo.v6i1.765 Ani, L. S., Arifiah, A., Martodiryo, S., Astyandini, B., Daud, I., Widuri, I. L., & Tijjang, B. (2025). The Role of Social Media Marketing, Brand Image and Products Quality on Purchasing Decisions of SMES Online Shop in Indonesia SME Products to Support the 2030 Sustainable Development Goals (SDGs). Journal of Lifestyle and SDGs Review, 5(3), e04697-e04697. https://doi.org/10.47172/2965-730X.SDGsReview.v5.n03.pe04697 Asmaul, A., Karim, K., & Adhilia, L. T. F. (2023). Perlindungan Hukum Terhadap Pelanggaran Hak Cipta Melalui Internet. Jurnal Litigasi Amsir, 239-253. https://journalstih.amsir.ac.id/index.php/julia/article/view/254 Astuti, T., Purwanda, S., Prasisto, J., & Prayudi, P. (2024). PENEGAKAN HUKUM TERHADAP TINDAK PIDANA PEREDARAN OBAT TANPA IZIN EDAR:(Studi Putusan Nomor 1/Pid. Sus/2023/Pn. Pre). Jurnal Hukum Positum, 9(1), 1-16. https://journal.unsika.ac.id/positum/article/view/11132 Balla, H., Jumardin, J., Kasim, A., & Pappa, A. K. (2024). Peran Locus dan Tempus Delicti dalam Menentukan Kompetensi Pengadilan pada Kasus Kejahatan Siber. Jurnal Litigasi Amsir, 11(4), 390-395. https://journalstih.amsir.ac.id/index.php/julia/article/view/564 Darwis, M., & Amir, R. (2022). Transaksi Trapeutik Sebagai Pertanggungjawaban Dokter Terhadap Pasien. Jurnal Litigasi Amsir, 10(1), 61-71. https://journalstih.amsir.ac.id/index.php/julia/article/view/155 Dewi, M. N. K., Miqat, N., & Purwanda, S. (2024). Analysis of the Legal Substance of Indonesia's Bilateral Investment Treaty (BIT): Balance of Rights and Obligations Based on National Interest. Pena Justisia: Media Komunikasi dan Kajian Hukum, 23(3), 3216-3232. https://doi.org/10.31941/pj.v23i3.5619 Erfan, M., Pransisto, J., & Syahril, M. A. F. (2023). Perlindungan Hukum Bagi Konsumen dari Peredaran Makanan Kedaluwarsa. Jurnal Litigasi Amsir, 10(2), 94-107. https://journalstih.amsir.ac.id/index.php/julia/article/view/228 Farida, F., Rasda, D., & Mutmainna, M. (2023). Implikasi Media Sosial Dalam Tahapan Kampanye Pemilu Serentak Tahun 2024. Vifada Assumption Journal of Law, 1(2), 30-37. https://doi.org/10.70184/gmt7gs45 Pransisto, J., Karim, K., & Syahril, M. A. F. (2022). Mewujudkan Kepastian Hukum Pendaftaran Hak Milik Atas Tanah untuk mencegah Timbulnya Sengketa Tata Usaha Negara. Jurnal Litigasi Amsir, 9(4), 293-303. https://journalstih.amsir.ac.id/index.php/julia/article/view/119
Digital Marketing Communication Strategy in Facing Umrah Travel Business Competition in Makassar City: JEL Classification: M31, L83, Z32, D83, L86, M37 Pusvitasari, Dwi; Sukmarini, Andi Vita; Samad, Abdul
Journal La Bisecoman Vol. 6 No. 2 (2025): Journal La Bisecoman
Publisher : Newinera Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37899/journallabisecoman.v6i2.2125

Abstract

This study discusses the digital marketing communication strategy implemented by PT. Wisata Iman in facing the competition of Umrah travel business in Makassar City. Amid the increasing use of social media and changes in the behavior of prospective Umrah pilgrims, the company utilizes digital platforms—especially Instagram—to expand the reach of promotions, build trust, and increase interaction with prospective customers. Through a descriptive qualitative approach, data was obtained from in-depth interviews with internal parties and customers of PT. Wisata Iman. The results of the study indicate that a communication strategy based on educational, inspirational, and testimonial content through Instagram can increase the trust and interest of prospective pilgrims. However, the company also faces challenges such as limited advertising budget, tight competition, and limited resources in digital content management. Therefore, an integrated strategy with the use of SEO, email marketing, and collaboration with influencers is the key to increasing the effectiveness of digital promotions and expanding the market. This study contributes to understanding the strategic role of digital marketing communication in the religious travel industry.
Dominasi Makna dalam Personal Branding : Studi Resepsi terhadap Konten Youtube Gaming MiawAug Yani, Hanifa Isma; Rahma, Rika Yessica; Sukmarini, Andi Vita
Marcommers : Jurnal Marketing Communication and Advertising Vol 13, No 2 (2024)
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/marcommers.v13i2.33499

Abstract

Penelitian ini bertujuan untuk menganalisis resepsi subscribers terhadap personal branding Reggie Prabowo Wongkar dalam channel YouTube MiawAug dengan menggunakan pendekatan analisis resepsi Stuart Hall. Penelitian menggunakan metode kualitatif deskriptif dengan teknik purposive sampling. Hasil penelitian menunjukkan bahwa sebagian besar audiens berada dalam posisi dominant-hegemonic, menerima citra positif yang dibangun Reggie. Faktor konsistensi, keaslian, dan komunikasi strategis menjadi kunci keberhasilan personal branding di era media baru.
Strategi Visual Branding dan Resepsi Khalayak : Studi Kasus % Arabica Indonesia di Instagram Mauliddiyah, Dwi Shafira; Rahma, Rika Yessica; Sukmarini, Andi Vita
Marcommers : Jurnal Marketing Communication and Advertising Vol 13, No 1 (2024)
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/marcommers.v13i1.33411

Abstract

Penelitian ini menganalisis resepsi khalayak terhadap brand image % Arabica melalui akun Instagram @arabica.indonesia menggunakan paradigma konstruktivis dan model analisis resepsi Stuart Hall. Wawancara mendalam dengan empat informan menunjukkan bahwa brand image % Arabica diterima secara dominan positif, dengan sedikit posisi negosiasi terkait harga. Visual minimalis dan narasi emosional membentuk persepsi eksklusif di benak konsumen. Temuan ini menegaskan pentingnya strategi visual dan storytelling dalam membangun brand image di media sosial.
Co-Authors Abdul Samad Abdul Samad Aiyub Aiyub, Aiyub Akas, Jumardin Akbar, Muh. Alauddin Alauddin Andi Arfianti Tri Budiati Andi Muhammad Rahmat .B Andi Muhammad Rahmat. B Andi Nur Insan Andi Nur Isman Sofyan Andi Warnaen Ardiantho Halili Arief, Abdul Samad Arifuddin, Syafri Arpiah, Arpiah Ayu Amalia Darmawati Kadir Devy Khaddafi Dika, Dika Dipanegara, Romy Dody Riyan Saputra Ferdiansyah, Rahmat Fitriana Fitriana Hafied Cangara Hafied Cangara, Hafied Halipah Ika Nugraha Jerrynindra, Mohammad Kadir, Darmawati Kiswoyo, Triyan Mauliddiyah, Dwi Shafira Mudir, Syamsul Muh. Darwis Muhammad Fausan Basir Muhammad Irsan Muhammad Nuhung Muhammad Yusuf MUHAMMAD YUSUF AR Mujahid Mujahid Mujahid Mujahid Mujahid, Mujahid Nadila, Nidya Nur Alim Djalil Nur Alim Djalil Nur Alim Djalil Nurlaili Nurlaili Prayudi Prayudi Priyanto, Adi Purwanda, Nur Widia Purwaningrum, Ike Pusvitasari, Dwi Rahma, Nur Mifta Rika Yessica Rahma Risal, Syamsu Sakinah Fitrianti Baharuddin saputra, irsan Sardo Jan Warisman Saragih Setiawan, Muhammad Aras Sonni, Alem Febri Sutanto, Margono Hadi Suwardi M Syamsu Rizal Syamsu Rizal Tamba, Kezya Yunsi Urrahman, Wali Vivi, Anastasia Wahidin, Ikhsan Wahyuddin, Muh. Asri Yani, Hanifa Isma Yulianti Yulianti Yusmanizar Yusmanizar Yusmanizar Yusmanizar Yusuf AR, Muhammad Zulfianti, Inayah