Article Per Year (5 Year)
p-Index From 2021 - 2026
6.694
P-Index
This Author published in this journals
All Journal JKMS : Jurnal Ilmu Komunikasi KAREBA : Jurnal Ilmu Komunikasi JURNAL PENDIDIKAN TAMBUSAI Bricolage : Jurnal Magister Ilmu Komunikasi Tax Literacy and Leadership Agility: Indigenous Peoples Awareness in Paying Taxes Amsir Law Jurnal (ALJ) JOURNAL SCIENTIFIC OF MANDALIKA (JSM) Journal La Bisecoman Journal La Sociale International Journal of Health, Economics, and Social Sciences (IJHESS) Learning Society: Jurnal CSR, Pendidikan dan Pemberdayaan Masyarakat Connected: Jurnal Ilmu Komunikasi Jurnal Ilmu Komunikasi Marcommers : Jurnal Marketing Communication and Advertising Journal of Management and Administration Provision Journal of Public Representative and Society Provision Jurnal Indonesia Sosial Sains Journal of Education Review Provision Innovative: Journal Of Social Science Research VISA: Journal of Vision and Ideas Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Journal Development Manecos Journal Social Civilecial
Andi Vita Sukmarini
Universitas Fajar Makassar
Agriculture, Biological Sciences & Forestry Arts Humanities Astronomy Biochemistry, Genetics & Molecular Biology Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Energy Environmental Science Immunology & microbiology Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Neuroscience Physics Public Health Social Sciences Transportation Other

Published : 52 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 52 Documents
Search

 2   3   4   5   6 
Roland Barthes' Semiotic Analysis of Prabowo - Gibran's Use of Fashion in the 2024 Presidential Election Tamba, Kezya Yunsi; Sukmarini, Andi Vita; Arief, Abdul Samad
Journal La Sociale Vol. 7 No. 1 (2026): Journal La Sociale
Publisher : Borong Newinera Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37899/journal-la-sociale.v7i1.2580

Abstract

Fashion as a form of political communication during the 2024 Presidential Election in Indonesia, this study aims to explore how fashion was utilized as a medium of political communication by the presidential and vice-presidential candidates Prabowo Subianto and Gibran Rakabuming Raka, with a focus on the visual representations displayed through the social media platform Instagram. In this context, fashion is not merely seen as a matter of clothing style, but as a set of signs that carry political, symbolic, and ideological meanings. This research employs a qualitative method through a literature study by analyzing various scholarly sources and visual documentation obtained from the official Instagram account @prabowo.gibran2. The theoretical framework is based on Roland Barthes’ semiotic theory, which outlines the process of meaning-making through three key stages: denotation (literal meaning), connotation (cultural meaning), and myth (the underlying ideological narrative within signs). The findings reveal that the fashion choices worn by Prabowo-Gibran during the campaign conveyed strong nonverbal political messages. For instance, Prabowo’s signature militaristic style constructed an image of firmness and nationalism. Meanwhile, Gibran’s light blue varsity jacket adorned with anime motifs highlighted youth identity and a non-conventional approach to politics. Most iconically, the frequent use of light blue shirts and casual clothing represented simplicity, a sense of closeness to the people, and youthful energy. These meanings were visually constructed and consistently repeated across various posts, forming a political myth that portrayed Prabowo-Gibran as an ideal duo combining seasoned leadership with youthful vigor.
Analysis of Effective Communication Between Interview Officers and Passport Applicants Suwardi M; Andi Vita Sukmarini; Mujahid Yunus
Journal La Sociale Vol. 7 No. 2 (2026): Journal La Sociale
Publisher : Borong Newinera Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37899/journal-la-sociale.v7i2.2579

Abstract

This study aimed to examine effective communication and the obstacles to building effective communication between interview officers and passport applicants at the Makassar Class I Special Immigration Office. It used a qualitative approach and involved 10 informants, consisting of 6 passport applicants and 4 photo and interview officers. Data were collected through interviews and analyzed using data reduction, data display, triangulation, and conclusion drawing and verification. The findings show that effective communication during the passport interview process was reflected in several practices. Officers delivered questions clearly, in detail, coherently, and in a friendly manner. They were also highly informative and applied the 5S principles, namely smile, greet, say hello, polite, and courteous. In addition, officers explained the legal basis and passport processing procedures according to standard operating procedures, while also educating applicants about passport storage and its functions. Effective communication was further seen in the provision of clear explanations regarding the basis of interview questions and in the officers’ ability to build understanding, influence emotions positively, and encourage good attitudes through clear, simple, and friendly language. The study also found several obstacles to effective communication, including applicants who were not accustomed to speaking Indonesian, differences in regional languages, limited public knowledge about immigration, the use of formal and unfamiliar immigration terms, insufficient information about passport requirements, differences in applicant backgrounds, and limited understanding of the passport application process.
Sitti Sutinah Suhardi's Political Communication Strategy in Defeating The Incumbent in the 2020 Mamuju Regional Elections Muhammad Fausan Basir; Andi Vita Sukmarini; Nur Alim Djalil
Journal Social Civilecial Vol. 4 No. 1 (2026): Journal Social Civilecial
Publisher : Journal Social Civilecial

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71435/734506

Abstract

This study aims to analyze the political communication strategy employed by Sitti Sutinah Suhardi in defeating the incumbent candidate in the 2020 Regional Head Election (Pilkada) of Mamuju Regency, Indonesia. The study is motivated by the phenomenon in which a challenger candidate with relatively lower initial popularity and electability was able to overcome the structural advantages typically possessed by an incumbent. This condition indicates that political communication strategies play a crucial role in shaping public political preferences in local electoral contests. This research adopts a qualitative approach using a case study method. Data were collected through in-depth interviews with key informants involved in the campaign process, observations, and documentation related to political communication activities during the campaign period. The theoretical framework applied in this study includes Aristotle’s rhetorical theory ethos, pathos, and logos as well as Nimmo’s political communication model that emphasizes the interaction between political actors, political media, and political publics. The findings reveal that Sitti Sutinah Suhardi’s political communication strategy was implemented through three main stages: planning, implementation, and evaluation. This study concludes that the success of a challenger candidate in defeating an incumbent is not solely determined by political resources or structural advantages, but also by the ability to design and implement effective, adaptive, and context-sensitive political communication strategies.
Hipapi Sulawesi Communication Strategy in Building a Brand of Master of Ceremony for Weddings in Makassar Andi Muhammad Rahmat. B; Andi Vita Sukmarini; Abdul Samad
Journal Social Civilecial Vol. 4 No. 1 (2026): Journal Social Civilecial
Publisher : Journal Social Civilecial

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71435/731319

Abstract

This study aims to determine the communication strategy of HIPAPI South Sulawesi in Building the Brand of Wedding Master of Ceremonies (MCs) in Makassar. This research was conducted at the Indonesian Wedding MC Association (HIPAPI) South Sulawesi. This study used a qualitative approach, with data collection techniques including in-depth interviews, observation, and documentation. This research was motivated by the increasing demand for professionalism among wedding MCs in Makassar, which is not yet fully supported by a strong image and competency standards. This study aims to analyze the communication strategies implemented by HIPAPI South Sulawesi in building the brand of wedding MCs and their implications for increasing brand awareness and professional image. The results indicate that the communication strategies implemented include the use of social media, member training, and collaboration with wedding vendors. These strategies contribute to increased brand awareness and strengthen MC's image as a competent and standardized profession. Furthermore, public trust is enhanced, impacting job opportunities and the economic value of MC services. These findings highlight the importance of a structured communication strategy in building a professional image and provide practical benefits for the development of professional organizations and service industry players.
Media Agenda Setting in Shaping Public Opinion (Case Study of Fajar Media and Ujungpandang Ekspres) Sakinah Fitrianti Baharuddin; Nur Alim Djalil; Andi Vita Sukmarini
Journal Social Civilecial Vol. 3 No. 3 (2025): Journal Social Civilecial
Publisher : Journal Social Civilecial

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71435/738161

Abstract

This study examines the strategic role of mass media in shaping public opinion through editorial management mechanisms. The focus of the research is to analyze how Harian Fajar and Ujungpandang Ekspres implement the agenda-Setting theory in influencing public perception and government policy in Pangkep Regency. Amid information disruption, mass media are required to perform an optimal watchdog function in accordance with Law Number 40 of 1999 on the Press. This study employs a qualitative research method with a descriptive approach. Data collection was conducted through the observation of news coverage in print media and online portals, as well as in-depth interviews with editors-in-chief, editors, and journalists from both media outlets. Data analysis was carried out holistically to map patterns of gatekeeping and issue prioritization. The results of the study show that Harian Fajar and Ujungpandang Ekspres have successfully carried out salience transfer (the transfer of issue importance) from the newsroom to the public sphere. Harian Fajar demonstrates strong dominance in influencing policy, as evidenced by the quick responses of the Regional House of Representatives and the Regional Government to several issues in Pangkep Regency. Both print media outlets function as primary instruments in constructing the hierarchy of public importance through strict news selection or gatekeeping. This process confirms the assumption of Maxwell McCombs and Donald Shaw that mass media have the power to direct public attention toward what is considered important for discussion in social spaces. Public opinion formed through such news creates symbolic pressure that compels legislative institutions to take immediate legitimate actions. The formation of public opinion occurs because the media successfully construct strong narratives. Both Fajar and Ujungpandang Ekspres continue to actively optimize the use of their online media portals. This utilization is not merely complementary, but rather a primary strategy in maintaining relevance amid information competition. Thus, it can be concluded that public opinion in Pangkep is formed through the accumulation of consistent information presented by these two media outlets.
Analysis of the Takalar Police Chief's Communication Strategy on Police Officer Motivation Alauddin Alauddin; Nur Alim Djalil; Andi Vita Sukmarini
Journal La Sociale Vol. 7 No. 3 (2026): Journal La Sociale
Publisher : Borong Newinera Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37899/journal-la-sociale.v7i3.3022

Abstract

Effective communication plays a central role in the success of educational processes, organizational performance, and the development of students’ learning outcomes. In educational institutions, particularly within formal schooling and madrasah contexts, communication functions not only as a medium for transferring knowledge, but also as a strategic instrument for shaping attitudes, motivating learners, and building constructive relationships between educators, students, and the wider educational environment. This study focuses on examining the importance of effective communication in supporting teaching–learning activities and improving educational performance. The discussion emphasizes how communication patterns, interpersonal interactions, and instructional communication contribute to students’ motivation, comprehension, and academic achievement. Furthermore, the study highlights the interconnection between communication, leadership, family involvement, and learning environments in influencing educational success. By integrating perspectives from communication science, educational psychology, and learning theory, this research underscores that ineffective communication can hinder learning processes, create misunderstandings, and reduce institutional effectiveness. Conversely, well-managed communication enhances clarity of instruction, strengthens teacher–student relationships, and fosters a positive educational climate. The findings suggest that educators and educational leaders must continuously develop their communication competencies to respond to the challenges of modern education, including technological change and diverse learner characteristics. Strengthening effective communication practices is therefore essential for achieving educational goals and improving overall learning quality. This study contributes to the understanding of communication as a foundational element in education and offers insights for educators, school leaders, and policymakers in designing communication-oriented educational strategies.
The Role of Organizational Communication in Improving the Performance of State Civil Apparatus Dody Riyan Saputra; Mujahid Yunus; Andi Vita Sukmarini
Journal La Sociale Vol. 7 No. 3 (2026): Journal La Sociale
Publisher : Borong Newinera Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37899/journal-la-sociale.v7i3.3044

Abstract

This study aims to determine the role of organizational communication in improving the performance of State Civil Apparatus (ASN) in the Mappakasunggu District, Takalar Regency, and to identify the obstacles that arise in improving the performance of State Civil Apparatus (ASN) in the Mappakasunggu District, Takalar Regency. The approach used in this study was descriptive with a qualitative approach. This study was conducted at the Mappakasunggu District Office, Takalar Regency from November to December 2025. The informants in this study were five. The results of this study indicate that organizational communication plays a very important role in optimizing the duties and responsibilities of State Civil Apparatus (ASN) as public servants. Through the flow of information, direction, and interaction between leaders and subordinates, organizational communication plays several important roles: an informative role, a performance motivation role, a role in building and strengthening cooperative relationships, and a communication role in providing services. Therefore, organizational communication plays an integral role in creating an efficient, collaborative, and creative work environment for Civil Servants (ASN) at the Mappakasunggu District Office. Barriers to the role of organizational communication in improving Civil Servants (ASN) performance include ineffective communication, differences in personality and experience, and inadequate resource constraints. These barriers can hinder the smooth flow of information, reduce Civil Servants' motivation, and hinder the achievement of organizational goals and optimal public service.
Communication Strategy of The Makassar City Environmental Service in Waste Management Muhammad Nuhung; Mujahid Mujahid; Andi Vita Sukmarini
Journal La Sociale Vol. 7 No. 3 (2026): Journal La Sociale
Publisher : Borong Newinera Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37899/journal-la-sociale.v7i3.3123

Abstract

This study aims to examine the communication strategy of Makassar City Environmental Agency in the government's efforts to address waste problems. This study aims to: (1) Analyze the communication strategy carried out by Makassar City Environmental Agency in waste management, (2) Identify supporting and inhibiting factors towards Makassar City Environmental Agency's communication strategy in waste management. The type of research used is qualitative research. The data in this study were obtained by conducting surveys and interviews with Makassar City Environmental Agency officials, waste bank management elements, Tamangapa Antang TPA managers and community elements. The results obtained from this study are: (1) Makassar City Environmental Agency has carried out waste management with the 3R (Reduce, Reuse, Recycle) waste management strategy, (2) waste management with waste banks, and (3) Waste management with mini-incinerators. In addition, the Makassar City government, through the Environmental Agency, plans long-term waste management by utilizing waste as electrical energy through the construction of PSEL or PLTSa or Waste to Energy Electricity Processing as a mitigation effort to address the waste problem in Makassar City. The communication strategy that the Makassar City Environmental Agency has implemented in waste management is by using mass communication through television, radio, newspapers, online media, and direct outreach to the community.
Pengaruh Direct Marketing dan Personal Selling PT. Malindo Feedmill Makassar terhadap Kepuasan Pelanggan Ardiantho Halili; Andi Vita Sukmarini; Fitriana Fitriana
MUKASI: Jurnal Ilmu Komunikasi Vol. 3 No. 4 (2024): November 2024
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54259/mukasi.v3i4.3235

Abstract

This study aims to determine the influence of direct marketing and personal selling by PT Malindo Feedmill Makassar on customer satisfaction, and to analyze which variable has a more dominant significant effect on customer satisfaction at PT Malindo Feedmill Makassar. The research was conducted in Pinrang Regency, Sidrap Regency, and Soppeng Regency with a sample size of 50 layer farmers using feed from PT Malindo Feedmill. The data analysis was descriptive to explain the research data. For analyzing quantitative data, multiple linear regression analysis was used with SPSS version 29. The results show that the direct marketing and personal selling variables simultaneously affect customer satisfaction at PT Malindo Feedmill Makassar, with the coefficient of determination (adjusted R square) indicating that the independent variables in this study explain 32% of the variance, while the remaining 68% is influenced by variables outside the scope of this study. Partially, both direct marketing and personal selling variables have a significant and positive impact on customer satisfaction at PT Malindo Feedmill Makassar.
Integrated Marketing Communication Strategy at the South Sulawesi Culture and Tourism Service to Increase Tourist Visits in the New Normal Era Devy Khaddafi; Nur Alim Djalil; Andi Vita Sukmarini
International Journal of Health, Economics, and Social Sciences (IJHESS) Vol. 6 No. 2: April 2024 - International Journal of Health, Economics, and Social Sciences (IJHESS)
Publisher : Universitas Muhammadiyah Palu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56338/ijhess.v6i2.5191

Abstract

One form of alternative tourism that is based on nature conservation and empowerment of local communities is village tourism, where the tourism development process carried out is based on exploring the potential of existing resources in the village along with empowering local communities. On this basis, the Indonesian government has begun to intensify the development of tourist villages since the last decade to address alternative tourism activities. The existence of efforts to develop tourist villages is also motivated by the government's desire to empower and improve the economy of village communities where there are still many villages that have the status of underdeveloped villages. This research approach uses a qualitative descriptive approach. This is because this research procedure produces descriptive data in the form of written or spoken words from people and observable behavior. There is a suitability or link between integrated marketing communication strategies and the increase in the number of tourist visits to South Sulawesi after the Covid-19 pandemic. Steps to restore the number of tourist visits to South Sulawesi through organizing tourism events, direct marketing and targeted publications, are the leading steps for the South Sulawesi culture and tourism department to attract tourists to South Sulawesi. Synergy and collaboration from all tourism stakeholders starting from the government, media, business world, universities and communities/society are the keys to the revival of tourism in South Sulawesi.
Co-Authors Abdul Samad Abdul Samad Aiyub Aiyub, Aiyub Akas, Jumardin Akbar, Muh. Alauddin Alauddin Andi Arfianti Tri Budiati Andi Muhammad Rahmat .B Andi Muhammad Rahmat. B Andi Nur Insan Andi Nur Isman Sofyan Andi Warnaen Ardiantho Halili Arief, Abdul Samad Arifuddin, Syafri Arpiah, Arpiah Ayu Amalia Darmawati Kadir Devy Khaddafi Dika, Dika Dipanegara, Romy Dody Riyan Saputra Ferdiansyah, Rahmat Fitriana Fitriana Hafied Cangara Hafied Cangara, Hafied Halipah Ika Nugraha Jerrynindra, Mohammad Kadir, Darmawati Kiswoyo, Triyan Mauliddiyah, Dwi Shafira Mudir, Syamsul Muh. Darwis Muhammad Fausan Basir Muhammad Irsan Muhammad Nuhung Muhammad Yusuf MUHAMMAD YUSUF AR Mujahid Mujahid Mujahid Mujahid Mujahid, Mujahid Nadila, Nidya Nur Alim Djalil Nur Alim Djalil Nur Alim Djalil Nurlaili Nurlaili Prayudi Prayudi Priyanto, Adi Purwanda, Nur Widia Purwaningrum, Ike Pusvitasari, Dwi Rahma, Nur Mifta Rika Yessica Rahma Risal, Syamsu Sakinah Fitrianti Baharuddin saputra, irsan Sardo Jan Warisman Saragih Setiawan, Muhammad Aras Sonni, Alem Febri Sutanto, Margono Hadi Suwardi M Syamsu Rizal Syamsu Rizal Tamba, Kezya Yunsi Urrahman, Wali Vivi, Anastasia Wahidin, Ikhsan Wahyuddin, Muh. Asri Yani, Hanifa Isma Yulianti Yulianti Yusmanizar Yusmanizar Yusmanizar Yusmanizar Yusuf AR, Muhammad Zulfianti, Inayah