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All Journal JKMS : Jurnal Ilmu Komunikasi KAREBA : Jurnal Ilmu Komunikasi JURNAL PENDIDIKAN TAMBUSAI Tax Literacy and Leadership Agility: Indigenous Peoples Awareness in Paying Taxes Amsir Law Jurnal (ALJ) JOURNAL SCIENTIFIC OF MANDALIKA (JSM) Journal La Bisecoman Journal La Sociale International Journal of Health, Economics, and Social Sciences (IJHESS) Learning Society: Jurnal CSR, Pendidikan dan Pemberdayaan Masyarakat Connected: Jurnal Ilmu Komunikasi MITZAL (Demokrasi, Komunikasi dan Budaya) : Jurnal Ilmu Pemerintahan dan Ilmu Komunikasi Jurnal Ilmu Komunikasi Marcommers : Jurnal Marketing Communication and Advertising Journal of Management and Administration Provision Journal of Public Representative and Society Provision Jurnal Indonesia Sosial Sains Journal of Education Review Provision Innovative: Journal Of Social Science Research Jeinsa : Jurnal Ekonomi Ichsan Sidenreng Rappang VISA: Journal of Vision and Ideas Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Journal Development Manecos
Andi Vita Sukmarini, Andi Vita
Universitas Fajar
Agriculture, Biological Sciences & Forestry Humanities Astronomy Biochemistry, Genetics & Molecular Biology Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Energy Environmental Science Immunology & microbiology Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Neuroscience Physics Public Health Social Sciences Transportation Other

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Peran Komunikasi Interpersonal Serikat Pekerja Sebagai Mediator Dalam Memberikan Perlindungan Hak Pegawai Dan Keluarga Pada PT PLN (Persero) Unit Pelaksana Pelayanan Pelanggan Pinrang Di Kabupaten Pinrang Irsan, Muhammad; Mujahid, Mujahid; Sukmarini, Andi Vita
Innovative: Journal Of Social Science Research Vol. 5 No. 1 (2025): Innovative: Journal Of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/innovative.v5i1.17468

Abstract

Penelitian ini bertujuan untuk menganalisis peran komunikasi interpersonal serikat pekerja dalam memberikan perlindungan hak-hak pegawai dan keluarganya di PT PLN (Persero) Unit Pelaksana Pelayanan Pelanggan (UP3) Pinrang. Dalam dunia kerja, serikat pekerja memegang peran penting sebagai mediator yang menjembatani kepentingan pegawai dan manajemen, guna menciptakan hubungan industrial yang harmonis. Pendekatan penelitian ini adalah kualitatif deskriptif, menggunakan metode wawancara mendalam, observasi partisipatif, dan studi dokumentasi. Informan utama terdiri dari pengurus serikat pekerja, pegawai, dan manajemen PT PLN UP3 Pinrang. Teknik analisis data dilakukan secara tematik untuk mengidentifikasi pola komunikasi dan tantangan yang dihadapi serikat pekerja.Hasil penelitian menunjukkan bahwa komunikasi interpersonal yang dilakukan serikat pekerja melalui saluran formal dan informal efektif dalam memperjuangkan hak-hak pegawai, seperti kesejahteraan, restitusi biaya, dan penyelesaian konflik ketenagakerjaan. Namun, hambatan seperti kurangnya partisipasi aktif dari anggota dan keterbatasan dana organisasi masih menjadi tantangan utama. Penelitian ini memberikan kontribusi dalam bidang komunikasi organisasi, khususnya pada konteks serikat pekerja di perusahaan BUMN. Temuan ini diharapkan dapat menjadi acuan untuk meningkatkan strategi komunikasi serikat pekerja dalam membangun hubungan industrial yang harmonis dan berkelanjutan.
Implementasi Strategi Komunikasi Organisasi dalam Meningkatkan Motivasi Kerja: Studi Kasus PT Pallawa Sejahtera Mandiri di Kab. Mamuju Setiawan, Muhammad Aras; Ferdiansyah, Rahmat; Sukmarini, Andi Vita
VISA: Journal of Vision and Ideas Vol. 4 No. 3 (2024): VISA: Journal of Vision and Ideas
Publisher : IAI Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/visa.v4i3.4766

Abstract

This study aims to determine the Implementation of Organisational Communication in Improving Work Motivation at PT Pallawa Sejahtera Mandiri in Mamuju Regency and maintain the effectiveness of organisational communication in improving employee work motivation at PT Pallawa Sejahtera Mandiri.To fulfil these objectives, qualitative research was conducted at PT Pallawa Sejahtera Mandiri in Mamuju Regency, located at Jl. Lingkar Jalur Dua Airport, Kel Sinyonyoi, Kec Kalukku, Kab Mamuju. Research data were collected through observation and in-depth interviews. The data findings were then analysed, in order to achieve the desired results. The results of this study are to determine the Implementation of Organisational Communication in Improving Work Motivation at PT Pallawa Sejahtera Mandiri in Mamuju Regency in this study, PT Pallawa Sejahtera Mandiri includes various factors both internal and external, such as providing salaries/incentives, appreciation for performance, opportunities to take part in education and training, a comfortable work environment, and adequate office facilities. In increasing employee motivation in the office, it is determined by several things, including openness in communication, good human resource management, solid cooperation with all members of the organisation, and a clear understanding of the duties and functions of each employee in their field.
Pemanfaatan Kekayaan Media dalam Kepemimpinan Efektif dengan Sistem Komunikasi Multi-Channel di Masa Pandemi COVID-19 Vita Sukmarini, Andi; Yusuf AR, Muhammad; Kadir, Darmawati
Jurnal Indonesia Sosial Sains Vol. 3 No. 01 (2022): Jurnal Indonesia Sosial Sains
Publisher : CV. Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/jiss.v3i01.557

Abstract

Penelitian ini bertujuan untuk mengevaluasi pemanfaatan Kekayaan Media yang digunakan sebagai alat komunikasi Multi-Channel di masa pandemi COVID-19. Pemanfaatan Teknologi Multimedia dengan segala kekayaan konten dan fungsinya saat pandemi covid-19 menuntut lembaga atau organisasi harus cerdas dalam memanfaatkan berbagai aplikasi multimedia. Jika merujuk pada teori kekayaan media, maka sudah selayaknya sebuah Organisasi dengan kepemimpinan efektif harus memanfaatkan kelebihan setiap aplikasi multimedia yang ada, sehingga komunikasi multi-channel dapat efektif berjalan. Penelitian ini dilakukan di sebuah Universitas Swasta Al Asyariah Mandar, Sulawesi Barat yang berada di daerah dengan segala keterbatasan layanan jaringan komunikasi. Metode penelitian menggunakan mix metode yakni sampel analisa berdasarkan quisisoner yang disebar dalam tim organisasi dan pejabat kampus dan studi kasus berdasarkan observasi wawancara pada beberapa pimpinan bidang terkait di lokasi penelitian. Hasil Penelitian menunjukkan bahwa di lokasi penelitan penggunaan aplikasi multimedia efektif mendukung tujuan organisasi sehingga dapat bertahan bahkan secara kinerja kelembagaan berprestasi, meskipun di situasi pandemi COVID-19 melanda sejak dua tahun terakhir. Selain itu didapatkan bahwa komunikasi multi-channel dengan pemanfaatan teori kekayaan media, juga dapat mendukung berjalannya organisasi dengan baik.                                                                           
Implementation of Multimedia Autoplay-Based Communication Media in Science Learning Mudir, Syamsul; Sukmarini, Andi Vita; Yusmanizar, Yusmanizar
Journal of Education Review Provision Vol. 5 No. 3 (2025): Journal of Education Review Provision
Publisher : Pusat Studi Pembangunan dan Pemberdayaan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55885/jerp.v5i3.715

Abstract

The Application of Multimedia Autoplay-Based Communication Media in Science Learning at SMAN 3 Penajam Paser Utara (supervised by Andi Vita Sukmarini and Yusmanizar) Audiovisual multimedia autoplay-based instructional media is one form of technological advancement in learning. In its use, teachers can present text, images or videos, graphics, maps, and other materials not available in textbooks in an engaging format to attract students' attention to the learning process. This study is qualitative research employing a phenomenological approach. The data were collected through observation, interviews, and documentation. The researcher used a flow model analysis which involves several stages: data collection, data reduction, data presentation, and conclusion drawing, based on empirical information from SMAN 3 Penajam Paser Utara. The results of the study show that the implementation of multimedia autoplay-based communication media in science learning at SMAN 3 Penajam Paser Utara was carried out in three stages: design (developing multimedia autoplay-based teaching media), implementation (classroom teaching and learning activities), and evaluation (receiving feedback from students). The challenges encountered in using this media include a lack of understanding and skills in creating learning materials, the difficulty of accessing free applications to support media development, and technical obstacles such as electricity and internet connectivity.
Makassar City Government Communication Strategy through the Makassarkota.Go.Id Website in Public Services Firdausi, Annisa Nurul; Yusmanizar, Yusmanizar; Sukmarini, Andi Vita
Journal of Public Representative and Society Provision Vol. 6 No. 1 (2026): Journal of Public Representative and Society Provision
Publisher : Pusat Studi Pembangunan dan Pemberdayaan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55885/jprsp.v6i1.737

Abstract

This study aims to analyse the Makassar City Government's communication strategy through the makassarkota.go.id website and the Pakinta' (Pajak Terintegrasi & Terdigitalisasi) service. Makassarkota.go.id serves as the leading portal integrating information, policies, and access to 12 public services (including Pakinta'). Pakinta' facilitates online regional tax payments, increasing efficiency, transparency, and taxpayer compliance. The implementation of the Chris Fill (Put, Push, Pull) communication strategy has successfully captured public attention, strengthened internal coordination, and built long-term relationships between the government and the community. The collaboration between the Communications and Information Technology Office (Diskominfo) and the Regional Revenue Agency (Bapenda) has resulted in consistent information, ease of access, and improved quality of digital public services that are faster, more transparent, and more responsive.
The Dynamics of Communication Between the Regional People's Representative Council and Regional Apparatus Organizations in Fighting for the Interests Arpiah, Arpiah; Yusmanizar, Yusmanizar; Sukmarini, Andi Vita
Journal La Sociale Vol. 7 No. 1 (2026): Journal La Sociale
Publisher : Borong Newinera Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37899/journal-la-sociale.v7i1.2547

Abstract

This research aims to determine the dynamics of communication between the Regional People's Representative Council (DPRD) and Regional Apparatus Organizations (OPD) in advocating for the interests of the people of Nunukan Regency and the factors that influence it. This research was conducted at the Nunukan Regency DPRD office, the offices of the Nunukan Regency Government OPDs, and the homes of DPRD members who served as informants. Data collection was conducted through in-depth interviews, participant observation, and the use of supporting documents. The results of this reserach indicate that communication between the two institutions generally begins with an official letter and continues with informal communication using telephone or WhatsApp as needed. The content of the messages conveyed during the communication process is influenced by the problems being faced. The communication patterns used is to apply persuasive, coercive, and informative communication techniques according to the situation and conditions during the communication process. The result of this research also shows that factors that hinder smooth communication are the emergence of fear, worry, suspicion, pressure, the presence of parties who feel they have a higher status, limited time when communicating, differences in background, inability to understand the situation of the interlocutor, lack of mastery of applicable regulations, and the use of technical and foreign terms that are difficult for the interlocutor to understand.
Agitation and Propaganda Communication Strategy in The Political Campaign of Member of the Republic of Indonesia's House of Representatives Akas, Jumardin; Akbar, Muh.; Sukmarini, Andi Vita
Journal La Sociale Vol. 7 No. 1 (2026): Journal La Sociale
Publisher : Borong Newinera Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37899/journal-la-sociale.v7i1.2573

Abstract

This study aims to analyze the communication strategies of agitation and propaganda employed in the political campaign of DPR RI Member M.F. during the 2024 Legislative Election. The research adopts a descriptive qualitative approach and was conducted in North Luwu Regency, South Sulawesi Province. Data were collected through interviews, observation, and documentation. The primary informant of this study is M.F., who served as a Member of the House of Representatives of the Republic of Indonesia (DPR RI) for the 2019–2024 period. The key informant is M.A., the head of M.F.’s campaign team, while supporting informants include I.P.I., the Regent of North Luwu (2016–2024), and H.S.E., the Speaker of the North Luwu Regional House of Representatives (2025–2029). The findings reveal that M.F. and his team consistently applied agitation communication strategies during limited face-to-face campaign events across multiple locations in the electoral district. In addition, five out of Harold D. Lasswell’s seven propaganda techniques were identified in the campaign: Glittering Generalities, Transfer, Testimonial, Plain Folks, and Card Stacking. These strategies were instrumental in mobilizing public awareness, shaping political attitudes, and encouraging voters to reject money politics while prioritizing candidates’ track records.
Roland Barthes' Semiotic Analysis of Prabowo - Gibran's Use of Fashion in the 2024 Presidential Election Tamba, Kezya Yunsi; Sukmarini, Andi Vita; Arief, Abdul Samad
Journal La Sociale Vol. 7 No. 1 (2026): Journal La Sociale
Publisher : Borong Newinera Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37899/journal-la-sociale.v7i1.2580

Abstract

Fashion as a form of political communication during the 2024 Presidential Election in Indonesia, this study aims to explore how fashion was utilized as a medium of political communication by the presidential and vice-presidential candidates Prabowo Subianto and Gibran Rakabuming Raka, with a focus on the visual representations displayed through the social media platform Instagram. In this context, fashion is not merely seen as a matter of clothing style, but as a set of signs that carry political, symbolic, and ideological meanings. This research employs a qualitative method through a literature study by analyzing various scholarly sources and visual documentation obtained from the official Instagram account @prabowo.gibran2. The theoretical framework is based on Roland Barthes’ semiotic theory, which outlines the process of meaning-making through three key stages: denotation (literal meaning), connotation (cultural meaning), and myth (the underlying ideological narrative within signs). The findings reveal that the fashion choices worn by Prabowo-Gibran during the campaign conveyed strong nonverbal political messages. For instance, Prabowo’s signature militaristic style constructed an image of firmness and nationalism. Meanwhile, Gibran’s light blue varsity jacket adorned with anime motifs highlighted youth identity and a non-conventional approach to politics. Most iconically, the frequent use of light blue shirts and casual clothing represented simplicity, a sense of closeness to the people, and youthful energy. These meanings were visually constructed and consistently repeated across various posts, forming a political myth that portrayed Prabowo-Gibran as an ideal duo combining seasoned leadership with youthful vigor.
Co-Authors Abdul Samad Abdul Samad A Aiyub Akas, Jumardin Akbar, Muh. Andi Arfianti Tri Budiati Andi Nur Insan Andi Nur Isman Sofyan Andi Warnaen Annisa Nurul Firdausi Ardiantho Halili Arief, Abdul Samad Arifuddin, Syafri Arpiah, Arpiah Ayu Amalia Darmawati Kadir Devy Khaddafi Dika, Dika Dipanegara, Romy Ferdiansyah, Rahmat Fitriana Fitriana Hafied Cangara Hafied Cangara, Hafied Halipah Ika Nugraha Jerrynindra, Mohammad Kadir, Darmawati Kiswoyo, Triyan Mauliddiyah, Dwi Shafira Mudir, Syamsul Muh. Darwis MUHAMMAD HASBI Muhammad Irsan Muhammad Yusuf MUHAMMAD YUSUF AR Mujahid Mujahid Mujahid, Mujahid Nadila, Nidya Nasrullah Nur Alim Djalil Nurlaili Nurlaili Pratiwi Kuncoro, Yaksi Belaning Prayudi Prayudi Priyanto, Adi Purwanda, Nur Widia Purwaningrum, Ike Pusvitasari, Dwi Rahma, Nur Mifta Rika Yessica Rahma Risal, Syamsu Rosmini Rosmini saputra, irsan Sardo Jan Warisman Saragih Setiawan, Muhammad Aras Sonni, Alem Febri Sutanto, Margono Hadi Syamsu Rizal Syamsu Rizal Syamsu Rizal Tamba, Kezya Yunsi Urrahman, Wali Vivi, Anastasia Wahidin, Ikhsan Wahyuddin, Muh. Asri Yani, Hanifa Isma Yulianti Yulianti Yusmanizar Yusmanizar Yusmanizar Yusmanizar Yusuf AR, Muhammad Zulfianti, Inayah