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All Journal JKMS : Jurnal Ilmu Komunikasi KAREBA : Jurnal Ilmu Komunikasi JURNAL PENDIDIKAN TAMBUSAI Tax Literacy and Leadership Agility: Indigenous Peoples Awareness in Paying Taxes Amsir Law Jurnal (ALJ) JOURNAL SCIENTIFIC OF MANDALIKA (JSM) Journal La Bisecoman Journal La Sociale International Journal of Health, Economics, and Social Sciences (IJHESS) Learning Society: Jurnal CSR, Pendidikan dan Pemberdayaan Masyarakat Connected: Jurnal Ilmu Komunikasi MITZAL (Demokrasi, Komunikasi dan Budaya) : Jurnal Ilmu Pemerintahan dan Ilmu Komunikasi Jurnal Ilmu Komunikasi Marcommers : Jurnal Marketing Communication and Advertising Journal of Management and Administration Provision Journal of Public Representative and Society Provision Jurnal Indonesia Sosial Sains Innovative: Journal Of Social Science Research Jeinsa : Jurnal Ekonomi Ichsan Sidenreng Rappang VISA: Journal of Vision and Ideas Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Journal Development Manecos
Andi Vita Sukmarini, Andi Vita
Universitas Fajar
Agriculture, Biological Sciences & Forestry Humanities Astronomy Biochemistry, Genetics & Molecular Biology Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Energy Environmental Science Immunology & microbiology Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Neuroscience Physics Public Health Social Sciences Other

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The Influence of Transformational, Servant, and Authentic Leadership on Driving Innovation and Creativity in Organizations Purwaningrum, Ike; Mujahid, Mujahid; Sukmarini, Andi Vita
Journal Development Manecos Vol. 2 No. 2 (2024): Journal Development Manecos
Publisher : Scieclouds Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71435/604100

Abstract

Imagination and creativity play significant roles in sustaining the competitive edge in the current fluid business environment. This paper explores leadership and creativity, particularly change, transactional and servant and authentic leadership styles. Descriptive research was employed and questionnaires were administered on 250 respondents from different organizations and administrative regression analysis used. The personal factors established indicate that among all the leadership styles, transformational leadership generates high positive influence on creativity and innovation as it inspires employees to try out new ideas that can help overcome old structures. There is also a huge positive impact from servant and authentic leadership which promote support, ethical standards and information sharing. On the other hand, transactional leadership arranged in the aspect of goal setting and rewards gives a small impact in encouraging creativity as it preserves the current system. The present research fulfills the silences of the existing literature by offering insights into the impact of differentforms of leadership on innovation and creativity While doing so, the study emphasized the need to adopt leadership strategies that foster risk taking, collaboration and decentralised decision making among employees. These findings imply that someone who wants to enhance innovation in an organization should support three forms of leadership: transformational, servant, and authentic leadership.
The Positive Rules for Using Social Media in Marketing Communication Strategy Rahma, Nur Mifta; Yusmanizar, Yusmanizar; Sukmarini, Andi Vita; Darwis, Muhammad; Prayudi, Prayudi; Purwanda, Nur Widia
Amsir Law Journal Vol 6 No 2 (2025): April
Publisher : Faculty of Law, Institut Ilmu Sosial dan Bisnis Andi Sapada.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36746/alj.v6i2.655

Abstract

The use of social media as a marketing communication tool has also had a positive impact. Diverse and interactive content on platforms such as Instagram, Facebook and TikTok help to increase engagement with customers and extend the reach of the Boska Transportama brand. However, companies must be careful in managing social media content to avoid copyright infringement or the spread of misleading information, in accordance with Law Number 11 of 2008 on Electronic Information and Transactions. This study analyzes the marketing communication strategy of CV Boska Transportama and its legal implications. Using a descriptive qualitative approach, this study evaluates five elements of a company’s promotional mix. The results show that the implementation of a comprehensive strategy increases the number of consumers from 6.500 (Year 2022) to 7.000 (Year 2023). The research also identifies legal implications related to consumer protection, personal data, electronic transactions, and business competition that need to be considered in the implementation of marketing strategies. ___ References Books with an author: Kotler, P., Keller, K. L., Ancarani, F., & Costabile, M. (2014). Marketing Management 14/e. Pearson. Journal articles: Ahmad, A., Pransisto, J., & Syahril, M. A. F. (2023). Perlindungan Hukum Terhadap Konsumen Dalam Transaksi E-Commerce. Jurnal Litigasi Amsir, 10(3), 222-232. https://journalstih.amsir.ac.id/index.php/julia/article/view/249 Alfitriani, A., Octavianty, O., Mutmainna, M., & Pransisto, J. (2022). Perlindungan Hukum Terhadap Konsumen Dalam Transaksi Jual-Beli Melalui E-Commerce. Jurnal Litigasi Amsir, 24-32. https://journalstih.amsir.ac.id/index.php/julia/article/view/174 Andirwan, A., Putra, P., Alimuddin, F., Tijjang, B., & Hasan, H. (2024). Dinamika Pemasaran PT. TASTI ANUGRAH MANDIRI: Bagaimana Citra Merek, Distribusi, Dan Harga Mempengaruhi Keputusan Pembelian Konsumen. JURNAL MANAJEMEN & ORGANISASI REVIEW (MANOR), 6(1), 84-92. https://doi.org/10.47354/mjo.v6i1.765 Ani, L. S., Arifiah, A., Martodiryo, S., Astyandini, B., Daud, I., Widuri, I. L., & Tijjang, B. (2025). The Role of Social Media Marketing, Brand Image and Products Quality on Purchasing Decisions of SMES Online Shop in Indonesia SME Products to Support the 2030 Sustainable Development Goals (SDGs). Journal of Lifestyle and SDGs Review, 5(3), e04697-e04697. https://doi.org/10.47172/2965-730X.SDGsReview.v5.n03.pe04697 Asmaul, A., Karim, K., & Adhilia, L. T. F. (2023). Perlindungan Hukum Terhadap Pelanggaran Hak Cipta Melalui Internet. Jurnal Litigasi Amsir, 239-253. https://journalstih.amsir.ac.id/index.php/julia/article/view/254 Astuti, T., Purwanda, S., Prasisto, J., & Prayudi, P. (2024). PENEGAKAN HUKUM TERHADAP TINDAK PIDANA PEREDARAN OBAT TANPA IZIN EDAR:(Studi Putusan Nomor 1/Pid. Sus/2023/Pn. Pre). Jurnal Hukum Positum, 9(1), 1-16. https://journal.unsika.ac.id/positum/article/view/11132 Balla, H., Jumardin, J., Kasim, A., & Pappa, A. K. (2024). Peran Locus dan Tempus Delicti dalam Menentukan Kompetensi Pengadilan pada Kasus Kejahatan Siber. Jurnal Litigasi Amsir, 11(4), 390-395. https://journalstih.amsir.ac.id/index.php/julia/article/view/564 Darwis, M., & Amir, R. (2022). Transaksi Trapeutik Sebagai Pertanggungjawaban Dokter Terhadap Pasien. Jurnal Litigasi Amsir, 10(1), 61-71. https://journalstih.amsir.ac.id/index.php/julia/article/view/155 Dewi, M. N. K., Miqat, N., & Purwanda, S. (2024). Analysis of the Legal Substance of Indonesia's Bilateral Investment Treaty (BIT): Balance of Rights and Obligations Based on National Interest. Pena Justisia: Media Komunikasi dan Kajian Hukum, 23(3), 3216-3232. https://doi.org/10.31941/pj.v23i3.5619 Erfan, M., Pransisto, J., & Syahril, M. A. F. (2023). Perlindungan Hukum Bagi Konsumen dari Peredaran Makanan Kedaluwarsa. Jurnal Litigasi Amsir, 10(2), 94-107. https://journalstih.amsir.ac.id/index.php/julia/article/view/228 Farida, F., Rasda, D., & Mutmainna, M. (2023). Implikasi Media Sosial Dalam Tahapan Kampanye Pemilu Serentak Tahun 2024. Vifada Assumption Journal of Law, 1(2), 30-37. https://doi.org/10.70184/gmt7gs45 Pransisto, J., Karim, K., & Syahril, M. A. F. (2022). Mewujudkan Kepastian Hukum Pendaftaran Hak Milik Atas Tanah untuk mencegah Timbulnya Sengketa Tata Usaha Negara. Jurnal Litigasi Amsir, 9(4), 293-303. https://journalstih.amsir.ac.id/index.php/julia/article/view/119
Digital Marketing Communication Strategy in Facing Umrah Travel Business Competition in Makassar City: JEL Classification: M31, L83, Z32, D83, L86, M37 Pusvitasari, Dwi; Sukmarini, Andi Vita; Samad, Abdul
Journal La Bisecoman Vol. 6 No. 2 (2025): Journal La Bisecoman
Publisher : Newinera Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37899/journallabisecoman.v6i2.2125

Abstract

This study discusses the digital marketing communication strategy implemented by PT. Wisata Iman in facing the competition of Umrah travel business in Makassar City. Amid the increasing use of social media and changes in the behavior of prospective Umrah pilgrims, the company utilizes digital platforms—especially Instagram—to expand the reach of promotions, build trust, and increase interaction with prospective customers. Through a descriptive qualitative approach, data was obtained from in-depth interviews with internal parties and customers of PT. Wisata Iman. The results of the study indicate that a communication strategy based on educational, inspirational, and testimonial content through Instagram can increase the trust and interest of prospective pilgrims. However, the company also faces challenges such as limited advertising budget, tight competition, and limited resources in digital content management. Therefore, an integrated strategy with the use of SEO, email marketing, and collaboration with influencers is the key to increasing the effectiveness of digital promotions and expanding the market. This study contributes to understanding the strategic role of digital marketing communication in the religious travel industry.
Dominasi Makna dalam Personal Branding : Studi Resepsi terhadap Konten Youtube Gaming MiawAug Yani, Hanifa Isma; Rahma, Rika Yessica; Sukmarini, Andi Vita
Marcommers : Jurnal Marketing Communication and Advertising Vol 13, No 2 (2024)
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/marcommers.v13i2.33499

Abstract

Penelitian ini bertujuan untuk menganalisis resepsi subscribers terhadap personal branding Reggie Prabowo Wongkar dalam channel YouTube MiawAug dengan menggunakan pendekatan analisis resepsi Stuart Hall. Penelitian menggunakan metode kualitatif deskriptif dengan teknik purposive sampling. Hasil penelitian menunjukkan bahwa sebagian besar audiens berada dalam posisi dominant-hegemonic, menerima citra positif yang dibangun Reggie. Faktor konsistensi, keaslian, dan komunikasi strategis menjadi kunci keberhasilan personal branding di era media baru.
Strategi Visual Branding dan Resepsi Khalayak : Studi Kasus % Arabica Indonesia di Instagram Mauliddiyah, Dwi Shafira; Rahma, Rika Yessica; Sukmarini, Andi Vita
Marcommers : Jurnal Marketing Communication and Advertising Vol 13, No 1 (2024)
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/marcommers.v13i1.33411

Abstract

Penelitian ini menganalisis resepsi khalayak terhadap brand image % Arabica melalui akun Instagram @arabica.indonesia menggunakan paradigma konstruktivis dan model analisis resepsi Stuart Hall. Wawancara mendalam dengan empat informan menunjukkan bahwa brand image % Arabica diterima secara dominan positif, dengan sedikit posisi negosiasi terkait harga. Visual minimalis dan narasi emosional membentuk persepsi eksklusif di benak konsumen. Temuan ini menegaskan pentingnya strategi visual dan storytelling dalam membangun brand image di media sosial.
Strategi Komunikasi Lembaga Perlindungan Anak Kota Bima dalam Mensosialisasikan Program Pencegahan Kekerasan Seksual pada Anak (Studi Kasus Media Facebook) Urrahman, Wali; Andi Nur Insan; Andi Vita Sukmarini
Journal Scientific of Mandalika (JSM) e-ISSN 2745-5955 | p-ISSN 2809-0543 Vol. 6 No. 7 (2025)
Publisher : Institut Penelitian dan Pengembangan Mandalika Indonesia (IP2MI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36312/10.36312/vol6iss7pp1740-1747

Abstract

This research is based on the increasing cases of sexual violence against children in Bima City from 2022 to 2023. This researcher aims to find out the communication strategies of the Child Protection Institution in socializing the sexual violence prevention program in children. In this researcher, a type of qualitative descriptive research is used, where the researcher wants to describe in depth the phenomenon that will be studied later. Meanwhile, the author uses observation, interview and documentation techniques. This researcher also uses data analysis, data reduction, data presentation and conclusion drawn. Based on the results of the research, it can be known the stages of communication strategies carried out by the Bima City Child Protection Institute, to conduct field surveys and determine the location of socialization for the prevention of sexual violence in children, targeting credible communities and junior high school/high school students. Socialization was carried out in each sub-district with good student participation. The message of the Child Protection Agency is informative (laws and types of violence), persuasive (evocative emotions, promises, encouragement), and educational (how to report violence), aiming to make the public dare to report and protect children. The selection of the right media supports the communication effectiveness of the Child Protection Agency, facilitates clear messages and constructive feedback, strengthens the child protection program.
The Influence of E-Government and M-Passport (Mobile Passport) Service Quality on Passport Applicant Satisfaction Levels Vivi, Anastasia; Sukmarini, Andi Vita; Djalil, Nur Alim
Journal La Bisecoman Vol. 5 No. 5 (2024): Journal La Bisecoman
Publisher : Newinera Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37899/journallabisecoman.v5i5.2048

Abstract

The research approach used is quantitative-descriptive. This research was conducted at the Makassar TPI Special Class I Immigration Office with the research subject being passport applicants at the Makassar TPI Special Class I Immigration Office with a sample size of 99 people. Data collection using observation, questionnaires and documentation. Result 1) The effect of E-government service quality on the level of satisfaction of passport applicants. The convenience of the M-Passport (Mobile Passport) application is supported by the dexterity of the employees so as to produce good service quality. This is a perfect combination in producing passport applicant satisfaction at the Makassar TPI Special class I immigration office. 2) The effect of M-Passport (Mobile Passport) on the level of satisfaction of passport applicants. In line with what is felt by customers or passport applicants at Immigration Class I Special TPI Makassar. The effectiveness of the implementation of the M-Passport (Mobile Passport) application program which shows success in encouraging service accountability in Immigration Class I Special TPI Makassar. 3) The effect of E-Government and M-Passport (Mobile Passport) service quality on the level of satisfaction of passport applicants. The success obtained from the quality of E-Government and M-Passport (Mobile Passport) services on the level of customer satisfaction also occurs the same. The success of each variable also had a successful effect when tested simultaneously or together on the satisfaction of passport applicants at Immigration Class I Special TPI Makassar.
Analysis Of Zhondang Pan and Gerald M. Kosicki's Framing Model on Tvri's Political News Broadcast Program 'South Sulawesi Today Amalia, Ayu; Yusmanizar, Yusmanizar; Sukmarini, Andi Vita
Journal La Sociale Vol. 5 No. 6 (2024): Journal La Sociale
Publisher : Borong Newinera Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37899/journal-la-sociale.v5i6.2142

Abstract

This study aims to analyse the framing of political news presented by the South Sulawesi Hari Ini news broadcast program on TVRI South Sulawesi. The focus of the study is directed at three main problem formulations: (1) identifying framing elements contained in political news, (2) revealing framing techniques used in framing political issues, and (3) evaluating the extent to which the construction of political news fulfils the function of the media as a means of informative and educational information, a means of political socialization, and a tool for public oversight. The analysis method used is the Pan and Kosicki framing model, which examines the syntactic, script, thematic, and rhetorical structures in news texts. The research findings show that TVRI South Sulawesi compiles political news with a neutral, formal, and public service-oriented approach. The discourse structure is arranged to clarify the political process procedurally, without presenting biased opinions or excessive emotional effects. The framing techniques used tend to be informative and educational, supporting the role of public media as a balancer of information in the midst of a competitive and often sensational media landscape. Thus, the framing applied in political news on TVRI South Sulawesi can be said to be in line with the principles of public journalism: objective, balanced, and prioritizing the interests of the community.
PEMANFAATAN MEDIA SOSIAL INSTAGRAM DALAM PENYEBARAN INFORMASI PELATIHAN TENAGA KERJA BERBASIS KOMPETENSI DI KELURAHAN GUNUNG SETELENG MELALUI DINAS TENAGA KERJA DAN TRANSMIGRASI KABUPATEN PENAJAM PASER UTARA Pratiwi Kuncoro, Yaksi Belaning; Sukmarini, Andi Vita; Fitriani, Fitriani
Jurnal Ekonomi Ichsan Sidenreng Rappang Vol 4 No 2 (2025): Hal
Publisher : Universitas Ichsan Sidenreng Rappang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61912/jeinsa.v4i2.214

Abstract

This study aims to analyze the use of Instagram social media in disseminating competency-based workforce training information as well as supporting and inhibiting factors of Instagram social media in implementing competency-based workforce training. The results of this study indicate that the use of Instagram social media in disseminating competency-based workforce training information in Gunung Seteleng Village through the Manpower and Transmigration Office of North Penajam Paser Regency has been maximized because Instagram is the fastest growing social media and almost everyone knows and uses Instagram. Supporting factors include complete and interesting features, user interest and enthusiasm, ease of interaction and communication, broad potential for use, popular media platforms, Instagram as a free application that can be downloaded by anyone, ease of use of features provided by Instagram is easy and fast in disseminating information, reaching a wide target, which has the meaning of Instagram social media utilization of Instagram social media as a promotional media that has a very large influence on the reach of information, the existence of information in the category of government agencies, increasing the number of competency-based training registrations, and the availability of budgets and operational support facilities for Instagram social media. Meanwhile, inhibiting factors include privacy and security issues, trust and fraud issues, potential negative social impacts, competition for user attention because Instagram is a platform dense with various brands, determining ideas and concepts, having to monitor comments from people who want to take part in workforce training, dividing time, and lack of human resources.
Communication Pattern of Intelligence and Action Field of Class I Special Immigration Office TPI Makassar in Supervising Foreigners Wahidin, Ikhsan; Samad, Abdul; Sukmarini, Andi Vita
Journal of Public Representative and Society Provision Vol. 5 No. 3 (2025): Journal of Public Representative and Society Provision
Publisher : Pusat Studi Pembangunan dan Pemberdayaan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55885/jprsp.v5i3.680

Abstract

This study aims to examine, identify and describe the communication patterns of the Intelligence and Enforcement Field of the Makassar Class I TPI Immigration Office in the supervision of foreigners. This research approach uses qualitative research. Data were obtained through observation, in-depth interviews, literature study and documentation. The research was conducted at the Makassar Class I TPI Immigration Office and Makassar Immigration Detention Center with the object of research being foreigners who have been examined by immigration officers. Data collection techniques using interview methods and data analysis techniques using the Miles and Huberman model. The results showed that in the communication pattern of immigration officers and foreigners at the Makassar Class I TPI Immigration Office was carried out directly with the interview method. The interview process is carried out with questions and answers between Immigration Officers and Foreigners with immigration officers being more dominant in the communication process. In the examination process, foreigners are given the opportunity to clarify their presence and activities as well as violations if there are suspected violations. The communication pattern formed in the supervision of foreigners is a chain communication pattern between Immigration Officers, foreigners and translators/guarantors if needed.
Co-Authors Abdul Samad Abdul Samad A Aiyub Andi Arfianti Tri Budiati Andi Nur Insan Andi Nur Isman Sofyan Andi Warnaen Ardiantho Halili Arifuddin, Syafri Ayu Amalia Darmawati Kadir Devy Khaddafi Dika, Dika Dipanegara, Romy Ferdiansyah, Rahmat Fitriana Fitriana Hafied Cangara Hafied Cangara, Hafied Halipah Ika Nugraha Jerrynindra, Mohammad Kadir, Darmawati Kiswoyo, Triyan Mauliddiyah, Dwi Shafira Muh. Darwis MUHAMMAD HASBI Muhammad Irsan Muhammad Yusuf Muhammad Yusuf AR Mujahid Mujahid Mujahid, Mujahid Nadila, Nidya Nasrullah Nur Alim Djalil Nurlaili Nurlaili Pratiwi Kuncoro, Yaksi Belaning Prayudi Prayudi Priyanto, Adi Purwanda, Nur Widia Purwaningrum, Ike Pusvitasari, Dwi Rahma, Nur Mifta Rika Yessica Rahma Risal, Syamsu Rosmini Rosmini saputra, irsan Sardo Jan Warisman Saragih Setiawan, Muhammad Aras Sonni, Alem Febri Sutanto, Margono Hadi Syamsu Rizal Syamsu Rizal Syamsu Rizal Urrahman, Wali Vivi, Anastasia Wahidin, Ikhsan Wahyuddin, Muh. Asri Yani, Hanifa Isma Yulianti Yulianti Yusmanizar Yusmanizar Yusmanizar Yusmanizar Yusuf AR, Muhammad Zulfianti, Inayah