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All Journal UNEJ e-Proceeding AKSIOLOGIYA : Jurnal Pengabdian Kepada Masyarakat Jurnal Ekonomi dan Bisnis Bisma: Jurnal Bisnis dan Manajemen Jurnal Ilmiah Inovasi Akuntabilitas: Jurnal Ilmiah Ilmu-Ilmu Ekonomi JUKANTI (Jurnal Pendidikan Teknologi Informasi) Jurnal ABDINUS : Jurnal Pengabdian Nusantara Jurnal Pengabdian kepada Masyarakat Nusantara AL IHSAN: Jurnal Pendidikan Islam Anak Usia Dini Jurnal Ilmu Manajemen Advantage Dulang: Jurnal Pengabdian Kepada Masyarakat Jurnal Dinamika Akuntansi dan Bisnis (JDAB) Journal of Business Management Jurnal Pendidikan Teknologi Informasi (JUKANTI) Beujroh : Jurnal Pemberdayaan dan Pengabdian pada Masyarakat
Dicky Andriyanto
Universitas Airlangga
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Social Sciences Other

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DETERMINAN KEPUTUSAN PEMBELIAN PRODUK: SATU PENDEKATAN KONSEP CRM Andriyanto, Dicky; Ardhitya Alam Wiguna; Mayasari, Financia; Aditya Nizar Al Ardi; Resya, Fachmi; Yuniar, Eka
Bisma: Jurnal Bisnis dan Manajemen Vol. 19 No. 1 (2025)
Publisher : Jurusan Manajemen Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19184/bisma.v19i1.53746

Abstract

Business development requires every business actor to increase profits and sustainability as part of economic productivity. Purchasing decisions as a stimulus in achieving profit and business sustainability can be achieved with strategic innovation in the aspects of product, price, location, and promotion. This study aims to determine and analyze the effect of marketing mix on coffee purchasing decisions at Tempo Doeloe shop. This research uses a survey method. The type of data used is primary data sourced from questionnaires filled out by respondents. The data analysis technique used is multiple linear regression analysis using IBM SPSS Statistics 22. The results showed that the price factor played an important role in influencing consumer decisions to buy products, while product, location, and promotion factors had no significant effect.
Peningkatan Kualitas Profesi Guru Melalui Strategi Publikasi Artikel Ilmiah Pada Jurnal Bereputasi Qori'ah, Maria; Andriyanto, Dicky; Hermanto, Agus; Nagari, Intan Kusuma
Aksiologiya: Jurnal Pengabdian Kepada Masyarakat Vol 8 No 3 (2024): Agustus
Publisher : Universitas Muhammadiyah Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30651/aks.v8i3.14340

Abstract

Penulisan artikel ilmiah sebagai upaya pengembangan kualitas pendidikan dan syarat untuk meningkatkan keprofesian guru telah diatur dalam regulasi pendidikan di Indonesia. Merujuk dari regulasi tersebut, maka guru wajib untuk menyusun artikel ilmiah dan mempublikasikannya kedalam jurnal bereputasi. Fenomena yang terjadi adalah guru cenderung merasa kesulitan untuk menyusun artikel ilmiah karena belum memiliki wawasan mengenai strategi penulisan artikel yang baik dan sesuai kaidah ilmiah. Berdasarkan fenomena tersebut, maka dibutuhkan suatu kegiatan pelatihan untuk memfasilitasi guru dalam meningkatkan pengetahuan dan ketrampilan menulis artikel ilmiah. Tujuan pengabdian ini supaya para guru memiliki keterampilan dalam menulis artikel ilmiah yang baik dan benar serta dapat mempublikasikan karya mereka kedalam jurnal bereputasi. Metode yang digunakan adalah ceramah dan pendampingan penyusunan artikel ilmiah secara online. Peserta dibimbing mengenai pembuatan artikel mulai judul sampai dengan kesimpulan dan diperkenalkan tata cara penyerahan naskah menggunakan sistem di website jurnal. Hasil kegiatan adalah peserta dapat memahami prosedur penyusunan dan dapat mempublikasi artikel di jurnal bereputasi di bidang pendidikan.
PROGRAM EDUKASI MANAJEMEN PENGOLAHAN IKAN BEREGULASI HALAL Qori'ah, Maria; Fatimah, Nurul; Andriyanto, Dicky; Kumalaningrum, Dwi Retna; Subhan, Danil Hamdani
Jurnal Pengabdian Masyarakat Polmanbabel Vol. 5 No. 02 (2025): DULANG : Jurnal Pengabdian Kepada Masyarakat
Publisher : Pusat Penelitian dan Pengabdian Kepada Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33504/dulang.v5i02.720

Abstract

Fish products are a nutritious food alternative for families and have high market value. The nutrients in fish are important for the body, especially for children. However, these beneficial nutrients are inseparable from quality assessment and fish processing management. This community service activity aims to educate the public and MSME actors in recognising and processing fish properly. The material presented not only focused on fish processing, but also on increasing the selling value, which was the focus of the community service activity. The selling value of fish products increases when they receive a certificate as a product label reinforcement. Therefore, material on the halal product certification process is important to complement the fish processing management material so that consumers are confident that the product quality is guaranteed. The enthusiastic participants consisted of PKK cadres and SMEs under the guidance of the village government. The results of the activity showed an increase in participants' understanding, as measured by discussions and hands-on practice accompanied by resource persons. The findings of this program are that fish nuggets are a superior product that is healthy and nutritious and has halal regulations with a mixture of bread as a substitute for flour.
Anteseden Perilaku Penggunaan E-Budgeting: Kasus Sistem Informasi Keuangan Desa di Banyuwangi, Indonesia Andriyanto, Dicky; Baridwan, Zaki; Subekti, Imam
Jurnal Dinamika Akuntansi dan Bisnis Vol 6, No 2 (2019): September 2019
Publisher : Accounting Departement Economics and Business Faculty Syiah Kuala University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24815/jdab.v6i2.13938

Abstract

Studiini bertujuan untuk memperoleh bukti empiris mengenai pengaruh ekspektansi kinerja, ekspektansi usaha, pengaruh sosial, dan kondisi yang memfasilitasi terhadap perilaku penggunaan sistem e-village budgeting di desa. Penelitian ini dilakukan di desa yang masuk ke dalam wilayah kabupaten Bayuwangi, Jawa Timur. Data dikumpulkan melalui kuesioner yang diisi langsung oleh aparatur desa yang mengoperasikan sistem e-village budgeting dalam mengelola dana desa. Metode analisis menggunakan metode analisis kuantitatif dengan menguji data menggunakan alat uji berupa SEM-PLS (Partial Least Square). Bukti empiris yang diperoleh menunjukkan bahwa ekspektansi kinerja, ekspektansi usaha, dan kondisi yang memfasilitasi berpengaruh positif dan signifikan terhadap perilaku penggunaan sistem e-village budgeting oleh aparatur desa dalam pengelolaan dana desa, sedangkan pengaruh sosial tidak memiliki dampak tersebutStudi ini bertujuan untuk memperoleh bukti empiris mengenai pengaruh ekspektansi kinerja, ekspektansi usaha, pengaruh sosial, dan kondisi yang memfasilitasi terhadap perilaku penggunaan sistem e-village budgeting di desa. Penelitian ini dilakukan di desa yang masuk ke dalam wilayah kabupaten Bayuwangi, Jawa Timur. Data dikumpulkan melalui kuesioner yang diisi langsung oleh aparatur desa yang mengoperasikan sistem e-village budgeting dalam mengelola dana desa. Metode analisis menggunakan metode analisis kuantitatif dengan menguji data menggunakan alat uji berupa SEM-PLS (Partial Least Square). Bukti empiris yang diperoleh menunjukkan bahwa ekspektansi kinerja, ekspektansi usaha, dan kondisi yang memfasilitasi berpengaruh positif dan signifikan terhadap perilaku penggunaan sistem e-village budgeting oleh aparatur desa dalam pengelolaan dana desa, sedangkan pengaruh sosial tidak memiliki dampak tersebut.
WORKSHOP DAN PENDAMPINGAN PUBLIKASI KARYA TULIS ILMIAH BAGI GURU SDN 5 PARIJATAH KULON Qori'ah, Maria; Andriyanto, Dicky; Viana, Ria Octa
Beujroh : Jurnal Pemberdayaan dan Pengabdian pada Masyarakat Vol. 2 No. 1 (2024): Beujroh : Jurnal Pemberdayaan dan Pengabdian pada Masyarakat
Publisher : Yayasan Sagita Akademia Maju

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61579/beujroh.v2i1.70

Abstract

This service is carried out as an effort to increase teacher competence in the context of developing the quality of education which is realized in the form of scientific papers. Writing scientific papers is a mandatory requirement for improving the teaching profession. The phenomenon that exists is that teachers tend to have difficulty in preparing it because they have little insight into the publication of scientific papers. Therefore, it is necessary to hold outreach activities and assist in the preparation and publication of scientific papers. The aim of this service is so that teachers have the insight and skills to write scientific papers according to the rules of good and correct writing so that they are published in reputable journals. This service method uses service learning where teachers are involved in activities to improve writing skills. The activity material is in the form of the importance of publications and the basis for preparing scientific papers. As a result of this service, teachers understand and publish scientific papers in their respective field.
Analysis of Product Marketing Strategy: Combined SWOT and QSPM Approach Andriyanto, Dicky; Kurniawati, Dewi; Wiguna, Ardhitya Alam; Mayasari, Financia; Resya, Fachmi; Universitasari, Pascawati Savitri
Jurnal Ilmu Manajemen Advantage Vol. 9 No. 2 (2025): Desember 2025
Publisher : Institut Teknologi dan Bisnis Widya Gama Lumajang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30741/adv.v9i2.1723

Abstract

Situbondo Regency is dominated by farmers, providing residents with opportunities to become entrepreneurs in rice production. The rice business in Situbondo Regency needs to be developed to overcome the challenge of finding appropriate strategies for local conditions, to maintain more stable economic growth. This study has several objectives: to analyse strengths, weaknesses, opportunities, and threats using the IFE, EFE, and IE matrices; and to formulate and determine accurate key strategies for use by rice businesses in Situbondo Regency through the SWOT matrix and QSPM. Eight alternative strategies were identified from the SWOT and in-depth market evaluation (TAS = 7.81) using the QSPM as the primary framework for the strategies used by rice entrepreneurs in Situbondo Regency. Empirical findings show that the main internal strength in the form of financial records has been well implemented, while the main weakness is that marketing has not been evenly distributed. On the other hand, external factors indicate that the main business opportunities are the absence of price differences among competitors, computerised customer data collection, many farmers growing rice around the business location, and interest in organic rice.
Strategic Digital Marketing Innovation for Sustainable Growth of Traditional Food MSMEs in Indonesia Wiguna, Ardhitya Alam; Ardi, Aditya Nizar Al; Saadillah, Dinu; Mayasari, Financia; Hardiyani, Rini; Andriyanto, Dicky; Azizah, Nur
Journal of Business Management Vol. 3 No. 2 (2025): December (In Progress)
Publisher : Indonesian Journal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47134/jobm.v3i2.171

Abstract

Micro, Small, and Medium Enterprises (MSMEs) play a crucial role in Indonesia's economic development; however, many face challenges in maintaining competitiveness, particularly in the traditional food sector. One example is the Putri Madu Cassava Tape Business in Jember Regency, East Java, which has experienced a decline in sales even though it has a wide market network. This study aimed to formulate an effective marketing strategy by combining SWOT (Strengths, Weaknesses, Opportunities, Threats) analysis and Quantitative Strategic Planning Matrix (QSPM). The literature review highlighted the importance of strategic management, marketing mix, digital marketing, and empirical findings related to the competitiveness of MSMEs. Data was collected through interviews, questionnaires, and documentation involving business owners, employees, and marketing experts. The SWOT analysis identified key strengths such as product quality and an extensive distribution network, as well as weaknesses in the form of limited product innovation and conventional promotion. External analysis showed opportunities from digital technology adoption and government support, accompanied by the threat of fierce competition and changing consumer preferences. The QSPM results prioritized six alternative strategies, with digital marketing integration (TAS: 6.52) and product diversification (TAS: 6.20) as top priorities. These findings showed that the combination of SWOT–QSPM with digital marketing can provide a strategic framework for MSMEs to increase competitiveness, expand the market, and achieve sustainable growth.
Edukasi Strategi Bisnis BUMDes Berbasis Revitalisasi-Optimalisasi dan Canvas Business Model Andriyanto, Dicky; Utama, Anak Agung Gde Satia; Solikhah, Tridiganita Intan
Jurnal ABDINUS : Jurnal Pengabdian Nusantara Vol 6 No 2 (2022): Volume 6 Nomor 2 Tahun 2022
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/ja.v6i2.16525

Abstract

Relevant business models can improve the performance of BUMDes managers to be more active to encourage the rural economy. Partners who participated in this activity included the Tangunan Village BUMDes manager and village residents. The problem that occurs with partners is the role of BUMDes which has not been maximized in managing resources in the village and its managerial capabilities are still conventional. This service activity is carried out through seminars and discussions with academics. The results of the activity showed that participants were enthusiastic about participating in the activities as evidenced by their activeness in delivering the material and a good level of understanding through increasing test results before and after delivering the material.
Co-Authors Aditya Nizar Al Ardi Agus Hermanto Alam Wiguna, Ardhitya Ardhitya Alam Wiguna Ardi, Aditya Nizar Al Dewi Kurniawati Dwi Retna Kumalaningrum Fidiastutik Wijaya, Dwi Indriani Hardiyani, Rini Imam Subekti Irvan Ali Mustofa Izzato Millati Mayasari, Financia Mujiono Mujiono Nagari, Intan Kusuma Nelly Romauli Simamora Nur Azizah Nurul Fatimah Octa Viana, Ria PRASETYA, FANDI Qori'ah, Maria Qori’ah, Maria Ratna Dwi Lestari Resya, Fachmi Saadillah, Dinu Sandra Sukma Embuningtiyas Satia Utama, Anak Agung Gde Setyo Wibowo, Nugroho Solikhah, Tridiganita Intan Subhan, Danil Hamdani Syamsudin, Moh. Anas Universitasari, Pascawati Savitri Viana, Ria Octa Wiguna, Ardhitya Alam Wijaya, Dwi Indriani Fidiastutik Yudhistira, Prilinaya Yudhistira, Prillinaya Yuniar, Eka Zaki Baridwan