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All Journal UNEJ e-Proceeding AKSIOLOGIYA : Jurnal Pengabdian Kepada Masyarakat Jurnal Ekonomi dan Bisnis Bisma: Jurnal Bisnis dan Manajemen Jurnal Ilmiah Inovasi Akuntabilitas: Jurnal Ilmiah Ilmu-Ilmu Ekonomi JUKANTI (Jurnal Pendidikan Teknologi Informasi) Jurnal ABDINUS : Jurnal Pengabdian Nusantara Jurnal Pengabdian kepada Masyarakat Nusantara AL IHSAN: Jurnal Pendidikan Islam Anak Usia Dini Dulang: Jurnal Pengabdian Kepada Masyarakat Jurnal Pendidikan Teknologi Informasi (JUKANTI) Beujroh : Jurnal Pemberdayaan dan Pengabdian pada Masyarakat
Dicky Andriyanto
Universitas Airlangga
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Social Sciences Other

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ANALISIS PENGARUH LOYALTY, PERSEPSI HARGA DAN TRUST TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN Resya, Fachmi; Andriyanto, Dicky; Mayasari, Financia; Alam Wiguna, Ardhitya; Yuniar, Eka
AKUNTABILITAS: Jurnal Ilmiah Ilmu-Ilmu Ekonomi Vol 17 No 1 (2025): Akuntabilitas
Publisher : Universitas Islam Balitar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35457/akuntabilitas.v17i1.4608

Abstract

This research aims to determine the influence of loyalty, price pereception and consumer trust on purchasing decisions. This research was conducted by analyzing loyalty, price pereception, and trust variables on consumer purchasing decisions at Kedai Ndalung. Sampling was carried out using a non-probability sampling technique with a total of 40 respondents. The analytical tool in this research uses multiple linear regression analysis based on SPSS 21. The results of this research conclude that the variables loyalty(X1), price pereception(X2), and trust(X3) simultaneously have a significant effect on consumer purchasing decisions (Y). Partially from the results of this research, it can be concluded that the loyalty(X1), and trust (X3) has a positive and significant effect on consumers' purchasing decisions (Y), while the variables price pereception (X2) have a positive and insignificant effect on consumers' purchasing decisions (Y).
Upaya Meningkatkan Daya Saing UMKM di Era Digitalisasi Bisnis Yuniar, Eka; Andriyanto, Dicky; Resya, Fachmi; Fidiastutik Wijaya, Dwi Indriani; Yudhistira, Prilinaya; Mujiono, Mujiono; Qori'ah, Maria
Jurnal Pengabdian kepada Masyarakat Nusantara Vol. 6 No. 1 (2025): Jurnal Pengabdian kepada Masyarakat Nusantara Edisi Januari - Maret
Publisher : Lembaga Dongan Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55338/jpkmn.v6i1.5349

Abstract

A Small Medium Enterprise sector, as the main pillar of business in Indonesia, has a significant impact on the economic development of the micro and medium sectors. The existence of Small Medium Enterprise must receive attention and an improvement in business management quality so that they become more competitive and open up job opportunities for the surrounding environment of Small Medium Enterprise. One of the weaknesses mostly experienced by Small Medium Enterprise actors is the lack of business management for their operations because the business model that has been applied so far is traditional, which emphasizes revenue generation alone. Therefore, there is a need for socialization of a better and more comprehensive business management model, namely the business model canvas. The community service activity was organized in the form of a seminar, and participants were equipped with methods to implement the business model canvas. The participants were enthusiastic and active throughout the event, and it is hoped that they gained additional insights to run their businesses
DETERMINAN KEPUTUSAN PEMBELIAN PRODUK: SATU PENDEKATAN KONSEP CRM Andriyanto, Dicky; Ardhitya Alam Wiguna; Mayasari, Financia; Aditya Nizar Al Ardi; Resya, Fachmi; Yuniar, Eka
Bisma: Jurnal Bisnis dan Manajemen Vol. 19 No. 1 (2025)
Publisher : Jurusan Manajemen Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19184/bisma.v19i1.53746

Abstract

Business development requires every business actor to increase profits and sustainability as part of economic productivity. Purchasing decisions as a stimulus in achieving profit and business sustainability can be achieved with strategic innovation in the aspects of product, price, location, and promotion. This study aims to determine and analyze the effect of marketing mix on coffee purchasing decisions at Tempo Doeloe shop. This research uses a survey method. The type of data used is primary data sourced from questionnaires filled out by respondents. The data analysis technique used is multiple linear regression analysis using IBM SPSS Statistics 22. The results showed that the price factor played an important role in influencing consumer decisions to buy products, while product, location, and promotion factors had no significant effect.
Peningkatan Kualitas Profesi Guru Melalui Strategi Publikasi Artikel Ilmiah Pada Jurnal Bereputasi Qori'ah, Maria; Andriyanto, Dicky; Hermanto, Agus; Nagari, Intan Kusuma
Aksiologiya: Jurnal Pengabdian Kepada Masyarakat Vol 8 No 3 (2024): Agustus
Publisher : Universitas Muhammadiyah Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30651/aks.v8i3.14340

Abstract

Penulisan artikel ilmiah sebagai upaya pengembangan kualitas pendidikan dan syarat untuk meningkatkan keprofesian guru telah diatur dalam regulasi pendidikan di Indonesia. Merujuk dari regulasi tersebut, maka guru wajib untuk menyusun artikel ilmiah dan mempublikasikannya kedalam jurnal bereputasi. Fenomena yang terjadi adalah guru cenderung merasa kesulitan untuk menyusun artikel ilmiah karena belum memiliki wawasan mengenai strategi penulisan artikel yang baik dan sesuai kaidah ilmiah. Berdasarkan fenomena tersebut, maka dibutuhkan suatu kegiatan pelatihan untuk memfasilitasi guru dalam meningkatkan pengetahuan dan ketrampilan menulis artikel ilmiah. Tujuan pengabdian ini supaya para guru memiliki keterampilan dalam menulis artikel ilmiah yang baik dan benar serta dapat mempublikasikan karya mereka kedalam jurnal bereputasi. Metode yang digunakan adalah ceramah dan pendampingan penyusunan artikel ilmiah secara online. Peserta dibimbing mengenai pembuatan artikel mulai judul sampai dengan kesimpulan dan diperkenalkan tata cara penyerahan naskah menggunakan sistem di website jurnal. Hasil kegiatan adalah peserta dapat memahami prosedur penyusunan dan dapat mempublikasi artikel di jurnal bereputasi di bidang pendidikan.
PROGRAM EDUKASI MANAJEMEN PENGOLAHAN IKAN BEREGULASI HALAL Qori'ah, Maria; Fatimah, Nurul; Andriyanto, Dicky; Kumalaningrum, Dwi Retna; Subhan, Danil Hamdani
Jurnal Pengabdian Masyarakat Polmanbabel Vol. 5 No. 02 (2025): DULANG : Jurnal Pengabdian Kepada Masyarakat
Publisher : Pusat Penelitian dan Pengabdian Kepada Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33504/dulang.v5i02.720

Abstract

Fish products are a nutritious food alternative for families and have high market value. The nutrients in fish are important for the body, especially for children. However, these beneficial nutrients are inseparable from quality assessment and fish processing management. This community service activity aims to educate the public and MSME actors in recognising and processing fish properly. The material presented not only focused on fish processing, but also on increasing the selling value, which was the focus of the community service activity. The selling value of fish products increases when they receive a certificate as a product label reinforcement. Therefore, material on the halal product certification process is important to complement the fish processing management material so that consumers are confident that the product quality is guaranteed. The enthusiastic participants consisted of PKK cadres and SMEs under the guidance of the village government. The results of the activity showed an increase in participants' understanding, as measured by discussions and hands-on practice accompanied by resource persons. The findings of this program are that fish nuggets are a superior product that is healthy and nutritious and has halal regulations with a mixture of bread as a substitute for flour.
Co-Authors Aditya Nizar Al Ardi Agus Hermanto Alam Wiguna, Ardhitya Ardhitya Alam Wiguna Dwi Retna Kumalaningrum Fidiastutik Wijaya, Dwi Indriani Imam Subekti Irvan Ali Mustofa Izzato Millati Maria Qori'ah Mayasari, Financia Mujiono Mujiono Nagari, Intan Kusuma Nelly Romauli Simamora Nurul Fatimah Octa Viana, Ria PRASETYA, FANDI Qori'ah, Maria Qori’ah, Maria Ratna Dwi Lestari Resya, Fachmi Ria Octa Viana Sandra Sukma Embuningtiyas Satia Utama, Anak Agung Gde Setyo Wibowo, Nugroho Solikhah, Tridiganita Intan Subhan, Danil Hamdani Syamsudin, Moh. Anas Wijaya, Dwi Indriani Fidiastutik Yudhistira, Prilinaya Yudhistira, Prillinaya Yuniar, Eka Zaki Baridwan