Claim Missing Document
Check
Articles

GASTRODIPLOMASI THAILAND MELALUI PROGRAM KITCHEN OF THE WORLD DI AMERIKA SERIKAT 2021-2023 Sherina Dwi Putri; Umi Oktyari Retnaningsih
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol. 13: Edisi I Januari - Juni 2026
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study examines Thailand’s gastrodiplomacy strategy through the Kitchen of the World program in the United States during the 2021–2023 period. Gastrodiplomacy is a form of public diplomacy that utilizes cuisine as an instrument of soft power to build national image and expand cultural influence. This research employs a qualitative approach using library research methods by analyzing academic books, scholarly journals, official government documents of Thailand, and relevant online sources. The analytical framework is based on soft power theory, the concept of gastrodiplomacy, and nation branding. The findings indicate that Thailand has systematically implemented gastrodiplomacy through several integrated strategies, including culinary campaigns via the Thai SELECT certification, the organization of food-related events, product marketing strategies, coalition-building with the Thai diaspora and private sector, and extensive use of media for cultural promotion. The United States was selected as a strategic target due to its multicultural society and high demand for ethnic cuisine. The implementation of the Kitchen of the World program has contributed to enhancing Thailand’s positive national image, expanding the global network of Thai restaurants, and increasing the export of Thai food products to the United States. This study concludes that gastrodiplomacy through the Kitchen of the World program serves as an effective soft power instrument in advancing Thailand’s national interests and strengthening bilateral relations between Thailand and the United States. Keywords: Gastrodiplomacy; Kitchen of the World; Soft Power; Thai SELECT, Thailand, United States.
Co-Authors ', Reihan ', Selfia Abimanyu Perkasa Setiawan Adystin Widya Ningrum Ahmad Jamaan Ahmad Jama’an Alfajri Alfajri Alfajri Alfajri Angga Mulia Prima Purba Annisa Aulia Susilo Arif Wicaksa Ash Shidqi, Kachfi Aziz, Aufarrifqi Muthahhari Bayta Nur Afni Charisya " Efryli Derta Elbi Nesfiana Fadila Azzahra Azzahra Ferina Putri Irawan Fitrianty Fitrianty Gama Atmawijaya Hafis, Ilham Hany, Dinda Alifah Hartono, Iqlima Hibatillah Hasyim, Muhammad Umar Hesti Asriwandari Hutagaol, Princess Restauli Indah Zaitun Sari Indra Pahlawan Jama’an, Ahmad Joana, Rira Julianis " Khoirun Nisya Laposa Mirta Dea Roja M Saeri M. Ali Suhadi M. Saeri Manullang, Thania Tessalonika Muhammad Nizar Hamdi Nasution Muhammad Sofyan Navis, Achmad Arsyad Nia Anggreni Ningrum, Adystin Widya Novtasya, Klara Nur Laila Meilani Nurhafiza, Khairunnisa Nurhasanah, Anisa Siti Prabudhi, Oriel Muharromy Pradwita, Intan Mulya Purba, Angga Mulia Prima Purwasandi, Purwasandi Putri, Santika Rachmaesya Maulya Rahmi Yulia Raihan, M. Fadli Ar Reyhan Fawarizki Darman Rhimadani, Annisa Mawaddah Risfa Anjelli Rizka Kumala Sari Saiman Pakpahan Salsabila, Nada Santika Putri Sherina Dwi Putri Sinka Ernes Milanova Sion, Kevin Christian Subyadi, Pani Sukmanda, Selvi Syahroni Albi Syahroni Alby Syawali, Rafqi Tuah Kalti Takwa Tuah Kalti Takwa, Tuah Kalti Umunnisa Hidayati Wahyudi, Aldi Dwi Pusla Wahyuni Utami Yessi Olivia Yessy Olivia Yulia, Rahmi Yulisa, Dhea Yusnarida Eka Nizmi Yusnarida Eka Nizmi Yusnarida Eka Nizmi Yusnarida Eka Nizmi Yusnarida Eka Nizmi, Yusnarida Zebua, Trisput Dt