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All Journal Prosiding Seminar Nasional Sains Dan Teknologi Fakultas Teknik Agrointek CEMARA Eksergi: Chemical Engineering Journal Journal of Engineering and Management in Industrial System Indonesian Journal of Disability Studies Jurnal Agroindustri PengabdianMu: Jurnal Ilmiah Pengabdian kepada Masyarakat JURNAL ILMIAH M-PROGRESS Proceeding of Conference on Islamic Management, Accounting, and Economics Jurnal Lemuru : Jurnal Ilmu Perikanan dan Kelautan Indonesia Darmabakti : Junal Pengabdian dan Pemberdayaan Masyarakat Jurnal Pengabdian kepada Masyarakat Jurnal Abdimas Indonesia : Jurnal Abdimas Indonesia Journal of Agri-Food Science and Technology (JAFoST) JURNAL PENGABDIAN PENDIDIKAN MASYARAKAT (JPPM) Gotong Royong : Jurnal Pengabdian, Pemberdayaan Dan Penyuluhan Kepada Masyarakat (J-P3KM) Jurnal Penelitian Chanos Chanos SAINTEK Integrasi: Jurnal Ilmiah Teknik Industri Agroindustrial Technology Journal (ATJ)
Arief Rahmawan
Universitas Darussalam Gontor
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Quality improvement strategy of smoked catfish producer for e-commerce sales: a case study Tian Nur Ma'rifat; Arief Rahmawan; Hefti Salis Yufidasari; Dwi Setijawati
AGROINTEK Vol 20, No 2 (2026)
Publisher : Agroindustrial Technology, University of Trunojoyo Madura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21107/agrointek.v20i2.27088

Abstract

The expansion of digital technology, notably e-commerce, has revolutionized the business environment, offering immense potential for Indonesian SMEs. Small and medium-sized catfish processing businesses require improved process quality to reach online broader market. Meanwhile, there are several obstacles to improving quality in fish processing SMEs in Indonesia, include a lack of knowledge among producers and the absence of cold chain and food safety standards. Addressing these challenges is essential to enhance product quality, bolster SME competitiveness, and facilitate their integration into the digital marketplace. To solve this problem, this paper aims to identify consumer acceptance of the product, priorities of critical process, and priority procedures of smoked catfish production and e-commerce sales. This research employs a detailed single case study approach using both qualitative and quantitative methods. It starts with preliminary observations and in-depth interviews with business owners to understand the production process, quality challenges, and business goals, followed by consumer surveys and organoleptic tests to evaluate consumer acceptance of smoked catfish. The analysis method in this paper is modifications of House of Quality phases 1 and 2. The outcome of this research is the prioritization of measurable technical procedures as the focus for improvement by producers. By prioritizing critical processes such as smoking duration and implementing measurable operating procedures, SMEs can enhance product quality and meet e-commerce legal requirements, ensuring consistency and quality control throughout the production process.
Co-Authors Agung Dwicahyo Agustin Rani Nurfadila Ahmad Baiquni Fariz Azka Ahmad Kali Akbar Ahmad Syihab Fahmi Q.R.M. Ahmad, Rusyda Afifah Ainu Rahmi Akhmad Affandi Mahfudz Akhmad Affandi Mahfudz Alana P, Raka Wyztyo Alfian Nero Amilia Yuni Damayanti Amin Fonda Astiti Rob Rahayu Angga Wira Perdana Astari Ratnaduhita Aziz Musthafa Bambang Setyo Utomo Bayu Kusuma Bayu Wahyudi Devi Urianty Miftahul Rohmah Devi Urianty Miftahul Rohmah Dwi Setijawati Eko Waluyo Eko Waluyo Erik Musafi'in Evans Daura Febriyani Eka Supriatin Gorotomole, Muhammad Al Amin Gusti Randy Pratama hafidz, abdillah Hefti Salis Yufidasari Hefti Salis Yufidasari Ilham Mufandi Ilhamuddin Ihamuddin Imam Kamaluddin Khoirul Umam Khoirul Umam Khurun'in Zahro' Kusuma, Bayu Luketsi, Wendianing Putri M. Dzikri Rabbani Meitria Cahyani Much. Taufik Ardani Muhammad Muhammad Muhammad Nur Kholis Muhammad Nur Kholis Muhammad Nur Kholis, Muhammad Nur Novia Nur Rosyida Nugraha, Dhaifullah Nafis Palmadi Putri Surya Negara Palmadi Putri Surya Negara Palmadi Putri Surya Negara Rahardian Khalid Perwira Wibowo Royyan Ramdhani Djayusman Royyan Ramdhani Djayusman Savaminee Teerawut Sjurjahady, Danica Alana Sugiono Sugiono Sugiono Sugiono Suntivarakorn, Ratchaphon Suprihatin, Febriyani Eka Syamsuri Tian Nur Ma'rifat Tian Nur Ma'rifat Tian Nur Ma'rifat Tian Nur Ma’rifat Tian Nur Ma’rifat Tian Nur Ma’rifat Umi Isnatin Wendianing Putri Luketsi Yusuf Wahyu Saputra yusuf wahyu saputra Zahro’, Khurun’in