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All Journal Journal of Indonesian Tourism and Development Studies Buletin Palawija Jurnal Produksi Tanaman Biotropika Plantropica: Journal of Agricultural Science AGRIVITA, Journal of Agricultural Science Jurnal Kimia Terapan Indonesia Buletin Palawija Jurnal Agrinika : Jurnal Agroteknologi dan Agribisnis
Roedy Soelistyono
Jurusan Budidaya Pertanian Fakultas Pertanian Universitas Brawijaya
Agriculture, Biological Sciences & Forestry Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Decision Sciences, Operations Research & Management Environmental Science Immunology & microbiology Materials Science & Nanotechnology Social Sciences

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Factors Affecting Visitor Interest to Visit Bhakti Alam as Ecotourism Destination in Pasuruan, East Java Alfian, Alfian; Soelistyono, Roedy; Nugroho, Iwan
Journal of Indonesian Tourism and Development Studies Vol. 5 No. 1 (2017)
Publisher : Graduate School, Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jitode.2017.005.01.05

Abstract

The aim of the study was to identify factors affecting the decision making of the tourists' interest to visit Bhakti Alam. This study was conducted in Bhakti Alam as one of the ecotourism destination in Tutur, Pasuruan. A set of questionnaire was set up and distributes to 100 visitors in Bhakti Alam on August 2016. In this research, to generate information regarding visitor perception, a series of interview was done. Data was analyzed using multiple linear regression analysis. The research result shows that variables of advertising, public relations, personal marketing, and sale promotion have significant impact on the visiting decision to Bhakti Alam. This condition also supported by determination coefficient value as 0.608. It means that 60.84% variables about visiting decision can be explained by decision-making factors, while the rest of 39.16% explained by another variable that is not being tested. Variables analysed with T test to advertising, public relations, personal marketing, and sale promotion each partially have a significant impact to visiting decision. The multiple linear result analysis showed that between those free variables and visiting decision has a strong connection. The resulting distribution of respondents answer by Likert analysis showed that variable which has the biggest impact started from sale promotion followed by public relations, personal selling, and advertising. While visiting decision more determined by representative location factor, followed by representative condition, access road, price and products. Therefore it means that environment aspect must be maintained and improved.  Keywords: Advertising, Bhakti Alam Pasuruan, Ecotourism, Personal Marketing, Public Relations, Sale Promotion.
Co-Authors Achmad Sauki Adam, Khaidir Adam, Khaidir Afifuddin, Agustia Afifuddin, Agustia Agus Suryanto Agus Suryanto Aini Nurul Aini, Nurul Al Ghifari, Mochammad Fachrurrozi Alfian Alfian Almedi, Ariojati Almedi, Ariojati Andika Fajar Darmawan Anggorowati, Dian Anggorowati, Dian Annas Setya, Ahsanul Falah Annas Setya, Ahsanul Falah Aprilianawati, Widya Sam Aprilianawati, Widya Sam Ashari, Hasim Atmasari, Ayu Atmasari, Ayu Azizah, Nur Bambang Guritno Candra, Cindy Lodya Candra, Cindy Lodya Carina Hesti Ratri, Carina Hesti Darmawan, Andika Fajar Dewi, Suci Surya Didik Hariyono Diyoprakuso, First Dwi Yamika, Wiwin Sumiya Dwijanarko, Fajar Dwijanarko, Fajar Eka Mauludina Pramasani Eli Ando, Mikky Napda Eli Ando, Mikky Napda Eriosthafilla Wayah Fajri, Laeli Nur Fauzia Hidayati Halifah, Unik Nur Hasim Ashari Heddy, Y.B Suwasono Heddy, Y.B Suwasono Herdina Pratiwi1* Hidayati, Fauzia Huda, Maulana Nuril Indarwati, Lisa Dwifani Indra Maulana` Indra Maulana Indrawan, Rahadyan Rizki Indrawan, Rahadyan Rizki Islam, Adinda Mentari Iwan Nugroho Koesriharti Koesriharti Laeli Nur Fajri Laili, Nur Lilik Setyobudi Maghfoer, Mochamad Dawam Maghfour, Mochammad Dawam Maghfour, Mochammad Dawam Maulana Nuril Huda Maulana, Indra Moch Dawam Maghfoer Moch. Dawam Maghfoer Mochamad Dawam Maghfoer, Mochamad Dawam Mochammad Fachrurrozi Al Ghifari Mochmammad Dawam Maghfoer Mudji Santosa Mudji Santoso Muhammad Muslim, Muhammad Muhammad, Cholif Fajaryan Murda, Capter Soga Murda, Capter Soga Ni’matillah, Zulfa Alif Ni’matillah, Zulfa Alif Ninuk Herlina Nugraha, Yoga Sasmita Nugroho, Agung Nugroho, Agung Nungki Kusuma Astuti Nur Azizah Nur Laili Nurul Aini2 Pramasani, Eka Mauludina Rahman, Andyka Setya Rahman, Andyka Setya Ramdhani, Abdul Hafizh Ratri, Carina Hesti Ridlo, Rosyid Rizal, Bimayudha Bagaskara Rizal, Bimayudha Bagaskara Rohmawati, Fauziah Aini Rohmawati, Fauziah Aini Rosyid Ridlo Santoso, Mudji Sauki, Achmad Setyobudi, Lilik Setyono Yudo Tyasmoro Shoumi, Eko Rahmat Shoumi, Eko Rahmat Siregar, Erik Namora Siregar, Erik Namora Sisca Fajriani Sitopu, Ryon Nampati Suci Surya Dewi Sudiarso Sudiarso Sudiarso, Sudiarso Sunaryo Sunaryo Sunaryo, Sunaryo Suryadi Suryadi Suryadi, Suryadi Susilo, Hendrawan Susilo, Hendrawan Tamura, Panji Tamura, Panji Titin Sumarni Unik Nur Halifah Waluyo, Bhakti Waluyo, Bhakti Wangsitala, Angger Wangsitala, Angger Wayah, Eriosthafilla Wiwin Sumiya Dwi Yamika Wiwin Sumiya Dwi Yamika, Wiwin Sumiya Yaqin, Nungki Ainun Yaqin, Nungki Ainun Yoga Sasmita Nugraha Yusuf, Andi Cakra