Garuda - Garba Rujukan Digital

Optimalisasi Peran MUI Kalimantan Barat dalam Penguatan Moderasi Beragama di Era Disrupsi Digital Lukmanul Hakim; Ahmad Sopyan; Rusdi Sulaiman; Moch. Riza Fahmi
Sujud: Jurnal Agama, Sosial dan Budaya Vol. 1 No. 3 (2025): JUNI-SEPTEMBER 2025
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/q7k6xb63

Moderasi beragama menjadi aspek krusial dalam menjaga kerukunan sosial di Kalimantan Barat yang memiliki masyarakat plural dengan berbagai latar belakang etnis dan agama. Di era disrupsi digital, arus informasi yang sangat cepat dan bebas menghadirkan tantangan besar berupa penyebaran konten radikal, hoaks, dan intoleransi yang mengancam harmoni sosial. Penelitian ini bertujuan menganalisis peran strategis Majelis Ulama Indonesia (MUI) Kalimantan Barat dalam meneguhkan moderasi beragama melalui pemanfaatan teknologi digital. Penelitian menggunakan pendekatan kualitatif deskriptif dengan teknik pengumpulan data melalui studi kepustakaan, wawancara mendalam dengan tokoh MUI dan praktisi dakwah digital, serta observasi partisipatif pada kegiatan pelatihan literasi digital. Hasil penelitian menunjukkan bahwa MUI Kalimantan Barat melaksanakan strategi inovatif yang meliputi pelatihan kader muda sebagai mujahid digital, pengembangan konten dakwah multimedia yang kontekstual, serta kolaborasi lintas sektoral dengan pemerintah, ormas, dan komunitas antaragama. Sinergi ini memperkuat ekosistem moderasi beragama yang adaptif dan berdaya jangkau luas di ranah digital. Studi ini menegaskan pentingnya penguatan sumber daya manusia, edukasi literasi digital masyarakat, dan pengembangan konten dakwah yang sesuai kearifan lokal sebagai kunci keberhasilan. Implikasi penelitian ini adalah perlunya kolaborasi berkelanjutan dan peningkatan kapasitas organisasi agar pesan moderasi dapat berdampak luas dalam merawat kerukunan dan menanggulangi radikalisme digital di Kalimantan Barat.

Entrepreneurship in the era of society 5.0: Navigating digitalization for innovation and growth Putra, Juniawan Mandala; Karundeng, Deby R.; Gofur, Abdul; Tresnadjaja, Reynaldi; Suhara, Ade; Sukmayadi, Sukmayadi; Sopyan, Ahmad
Journal of Sustainable Tourism and Entrepreneurship Vol. 6 No. 1 (2024): September
Publisher : Goodwood Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/joste.v6i1.2224

Purpose: This study explores the symbiotic relationship between entrepreneurship and digitalization in Society 5.0, emphasizing the pivotal role of entrepreneurs in navigating and leveraging digital technologies to foster innovation and propel economic development. Research Methodology: This study uses quantitative methods to explore entrepreneurship in the era of Society 5.0, focusing on digitalization for innovation and growth. The population comprises entrepreneurs in Indonesia who use digital technology in their business. The sample comprised of 200 purposively selected entrepreneurs. Data were collected using an online questionnaire on the use of digital technology, innovation, and business growth. Data analysis, including validation, descriptive analysis, and SEM-PLS, was conducted using Smart PLS. The results are expected to provide insights into digital strategies for business innovation and growth. Results: The results highlight how entrepreneurs can leverage digital technologies, such as AI, IoT, and big data, to develop innovative products, improve operational efficiency, expand markets, and make better decisions. The benefits include global market access, improved customer experience, and better business sustainability. This makes entrepreneurs more competitive and responsive to market change. Limitations: Today's entrepreneurship faces limitations, such as technology dependence, adaptation difficulties, data security risks, and the digital divide. Entrepreneurs also encounter global competition, changing regulations, a lack of digital skills, poor technology infrastructure, and funding difficulties. Overcoming these challenges requires support from the government, the private sector, and educational institutions. Contributions: This research helps institutions develop digital policies and training programs, adds to the global literature on entrepreneurship in the Society 5.0, provides digital strategies for management, and improves entrepreneurs' competencies in utilizing digital technologies. It provides practical guidance to support business innovation and growth in the digital age.

NILAI-NILAI KEISLAMAN DALAM TRADISI TAHLILAN PADA MASYARAKAT SUNGAI MALAYA KABUPATEN KUBU RAYA Sopyan, Ahmad; Hudin, Hafid; Nugraha, Muhamad Tisna
As-Syifa: Journal of Islamic Studies and History Vol. 4 No. 1 (2025): JANUARI
Publisher : LPPM Sekolah Tinggi Ilmu Al-Qur'an Wali Songo Situbondo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35132/assyifa.v4i1.1174

The Tahlilan tradition is a significan cultural practice in indonesia that continues to be preserved. This is related not only to theological beliefs, but also to the socio-cultural traditions that accompany it. This study is important for several reasons. Firstly, as an effort to document and preserve the cultural heritage that reflects the characteristics of Islam Nusantara. Secondly, to understand how local communities adapt and Islamic teachings into the practice of daily life. Thirdly, as a learning model on how the universal values of Islam can be harmonised with local traditions without losing the essence of both. This research aims to identify and analyse the process of tahlilan implementation and the form of Islamic values in the tradition. This research uses a qualitative research method with a descriptive approach. Data collection techniques were observation and interview. The data analysis technique is to read and study the Tahlilan tradition, then interpret the data and adjust it to the theory, the last step is to conclude all of the research results. Data validity techniques with four stages: credibility, transferability , dependability , and confirmability.

THE ROLE OF INFLUENCERS TO INCREASE SALES OF GOODS AND SERVICE Siera, Siera Syailendra; Ahmad Sopyan; Alfindo, Rezky; Rizky, Melita
Jurnal Manajemen Bisnis dan Terapan Vol. 2 No. 1 (2024): MEISTER January 2024
Publisher : This journal is published by the Vocational School of Universitas Sebelas Maret.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20961/meister.v2i1.1039

With increasing levels of digital media consumption, organizational spending on online promotion continues to grow steadily and dynamically. However, in line with this growth in spending, it is clear that the effectiveness of promotional activities in the digital world has decreased. Today, organizations are looking for alternatives to influence consumers in an increasingly complex market. One of the key trends emerging is the adoption of the influencer marketing concept. The purpose of this article is to analyze the role, position and significance of digital influencers in the overall functioning of the online promotion system, as well as the impact of the influencer marketing concept on sustainable development. A literature analysis was conducted to understand the origins of this phenomenon, along with its scale, causes and impact on the functioning of the digital promotion system. After completing this stage, a questionnaire survey was conducted among a group of individual internet users to obtain primary data. The research findings show great potential in activities involving digital influencers. This potential is mainly related to the effective delivery of information regarding products or services, their impact on increasing brand awareness, and their influence on the sales of the company's products and services. This research confirms that digital marketing strategies involving influencers can achieve success, where influencers play a key role in persuading potential buyers through promotions on social media. The findings make a significant contribution to understanding the integration of influencers' roles in digital marketing strategies to achieve increased sales.

RANCANG BANGUN SISTEM INFORMASI MONITORING DAN EVALUASI BIDIKMISI DI SMA NEGERI 20 KABUPATEN TANGERANG Karim, Arifin A Abd; Sopyan, Ahmad; Ali, Ircham
Device Vol 14 No 1 (2024): Mei
Publisher : Fakultas Teknik dan Ilmu Komputer (FASTIKOM) UNSIQ

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32699/device.v14i1.6739

Beasiswa merupakan bantuan biaya untuk menunjang proses pendidikan, bidikmisi merupakan salah satu program beasiswa yang diberikan pemerintah melalui Direktorat Jendral Pendidikan Tinggi (DITJEN DIKTI) Kementrian Riset Teknologi dan Pendidikan Tinggi (Ristekdikti) mulai tahun 2010 kepada mahasiswa yang memiliki potensi akademik memadai dan kurang mampu secara ekonomi. Pengelolaan data bidikmisi diserahkan kepada perguruan tinggi masing-masing dengan bantuan pendanaan bersama antara perguruan tinggi dan Ristekdikti. Tetapi sistem tersebut masih berfokus pada proses pendaftaran saja. Permasalahan muncul dari sisi pengelola di perguruan tinggi dalam melakukan monitoring dan evaluasi perkembangan studi mahasiswa bidikmisi. Maka diharapkan adanya sistem informasi yang dapat memonitoring data mahasiswa bidikmisi untuk pengelolaan data bidimisi.Sistem informasi monitoring dan evaluasi bidikmisi yang dirancang oleh peneliti diharapkan menjadi inovasi baru dalam pengelolaan data mahasiswa bidikmisi. Penerapan sistem informasi monitoring dan evaluasi bidikmisi mampu melakukan pelaporan perkembangan IPK setiap mahasiswa penerima bidikmisi. metode pengembangan sistem dilakukan dengan menggunakan metode waterfall. Adapun tahapan – tahapannya diantaranya yaitu melakukan Analisis sistem, Desain, Implementasi, Testing, dan Maintenancenya. Kemudian dalam perancangan sistem penulis menggunakan UML

PENGARUH BAURAN PEMASARAN (MARKETING MIX) DAN PELAYANAN TERHADAP KEPUASAN PELANGGAN DI PT BANK PEMBIAYAAN RAKYAT SYARIAH HARTA INSAN KARIMAH BEKASI Sopyan, Ahmad
SECAD Vol 1 No 1 (2021): SECAD
Publisher : SECAD

Show Abstract | Download Original | Original Source | Check in Google Scholar

Pengaruh Bauran Pemasaran (Marketing Mix) Dan Pelayanan Terhadap Kepuasan Pelanggan Di PT BPR Syariah Harta Insan Karimah Bekasi. Tujuan dari penelitian ini adalah untuk melihat bagaimana Pengaruh Bauran Pemasaran (Marketing Mix) Dan Pelayanan Terhadap Kepuasan Pelanggan Di PT BPR Syariah Harta Insan Karimah Bekasi. Metode yang digunakan dalam penelitian ini adalah penelitian kuantitatif yang bersifat deskriptif dan verfikatif. Teknik pengumpulan data menggunakan kuesioner, observasi dan studi kepustakaan. Sedangkan metode analisis data yang digunakan dalam penelitian ini adalah uji validitas, uji reliabilitas, analisis jalur, uji t dan uji F menggunakan SPSS. Teknik penentuan sampel yang digunakan adalah probability sampling jenis proposionale stratified random sampling. Pegawai yang dijadikan sampel berjumlah 54 orang, dari populasi berjumlah 117 orang. Berdasarkan hasil analisis yang dilakukan maka dapat disimpulkan Bauran Pemasaran (Marketing Mix) berpengaruh sebesar 34,00 % terhadap Kepuasan Pelanggan, Pelayanan berpengaruh sebesar 34,30 % terhadap Kepuasan Pelanggan dan secara bersama-sama Bauran Pemasaran (Marketing Mix) Dan Pelayanan mempunyai pengaruh sebesar 68,30 % terhadap Kepuasan Pelanggan Di PT. BPR Syariah Harta Insan Karimah Bekasi. Berdasarkan hasil penelitian tersebut maka langkah-langkah yang perlu diambil oleh Manajemen PT. BPR Syariah Harta Insan Karimah Bekasi adalah agar melakukan upaya lebih meningkatkan kualitas Kepuasan Pelanggan melalui perbaikan kualitas Bauran Pemasaran (Marketing Mix) dan Pelayanan.

Integrating digital recruitment and employer branding into strategic HRM to foster employee retention through perceived organizational support Husainah, Nazifah; Suhartini, Suhartini; Fachrial, Peppy; Sopyan, Ahmad; Sundari, Pipit
Annals of Human Resource Management Research Vol. 5 No. 4 (2025): December
Publisher : Goodwood Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/ahrmr.v5i4.3271

Purpose: This study examines how Digital Recruitment and Employer Branding influence Employee Retention through Perceived Organizational Support (POS), addressing gaps in strategic HRM research regarding the integrated role of digital hiring and employer branding. Research Methodology: A cross-sectional survey involving 200 employees from digitally mature Indonesian organizations was analyzed using PLS-SEM with 5,000 bootstrapped subsamples. The measurement model showed strong reliability and validity (? > .86; CR > .88; AVE > .54), and structural testing evaluated five direct hypotheses and mediation effects. Results: Employer Branding significantly predicts POS and retention, whereas Digital Recruitment enhances POS but shows no direct effect on retention. POS strongly predicts retention and fully mediates the Digital Recruitment–Retention relationship while partially mediating the Employer Branding–Retention link. The structural model explains 43% of POS variance and 51% of retention, supported by medium–large effect sizes and positive Q² values. Conclusions: The findings confirm POS as the key psychological mechanism through which modern HR practices translate into retention outcomes. Employer Branding drives retention both directly and indirectly, while Digital Recruitment contributes indirectly via POS. Limitations: Cross-sectional data limit causal inference, and the digital-sector sample restricts generalizability. Contribution: The study integrates digital recruitment and employer branding within one strategic HRM framework and establishes Digital Recruitment as an empirical antecedent of POS, reinforcing POS’s centrality in digital-era retention strategies.

Integrating digital recruitment and employer branding into strategic HRM to foster employee retention through perceived organizational support Husainah, Nazifah; Suhartini, Suhartini; Fachrial, Peppy; Sopyan, Ahmad; Sundari, Pipit
Annals of Human Resource Management Research Vol. 5 No. 4 (2025): December
Publisher : Goodwood Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/ahrmr.v5i4.3271

Purpose: This study examines how Digital Recruitment and Employer Branding influence Employee Retention through Perceived Organizational Support (POS), addressing gaps in strategic HRM research regarding the integrated role of digital hiring and employer branding. Research Methodology: A cross-sectional survey involving 200 employees from digitally mature Indonesian organizations was analyzed using PLS-SEM with 5,000 bootstrapped subsamples. The measurement model showed strong reliability and validity (? > .86; CR > .88; AVE > .54), and structural testing evaluated five direct hypotheses and mediation effects. Results: Employer Branding significantly predicts POS and retention, whereas Digital Recruitment enhances POS but shows no direct effect on retention. POS strongly predicts retention and fully mediates the Digital Recruitment–Retention relationship while partially mediating the Employer Branding–Retention link. The structural model explains 43% of POS variance and 51% of retention, supported by medium–large effect sizes and positive Q² values. Conclusions: The findings confirm POS as the key psychological mechanism through which modern HR practices translate into retention outcomes. Employer Branding drives retention both directly and indirectly, while Digital Recruitment contributes indirectly via POS. Limitations: Cross-sectional data limit causal inference, and the digital-sector sample restricts generalizability. Contribution: The study integrates digital recruitment and employer branding within one strategic HRM framework and establishes Digital Recruitment as an empirical antecedent of POS, reinforcing POS’s centrality in digital-era retention strategies.

Entrepreneurship in the era of society 5.0: Navigating digitalization for innovation and growth Putra, Juniawan Mandala; Karundeng, Deby R.; Gofur, Abdul; Tresnadjaja, Reynaldi; Suhara, Ade; Sukmayadi, Sukmayadi; Sopyan, Ahmad
Journal of Sustainable Tourism and Entrepreneurship Vol. 6 No. 1 (2024): September
Publisher : Goodwood Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/joste.v6i1.2224

Purpose: This study examines the relationship between entrepreneurship and digitalization in Society 5.0, highlighting how entrepreneurs can leverage digital technologies for innovation and economic growth. Research Methodology: This study used a quantitative approach with 200 Indonesian entrepreneurs utilizing digital technology. Data were collected via an online questionnaire and analyzed using SEM-PLS in Smart PLS to explore digitalization’s impact on innovation and growth. Results: The findings show that digital technologies such as AI, the Internet of Things, and big data help entrepreneurs innovate products, improve efficiency, and expand markets. These technologies provide global market access, enhance customer experience, and increase business sustainability, making entrepreneurs more competitive and adaptable. Conclusions: Entrepreneurs in Society 5.0 must adopt digitalization for business growth, overcoming challenges like technology dependence, security risks, and skill gaps. Collaboration between the government, private sector, and educational institutions is key to addressing these obstacles. Limitations: The study’s limitations include reliance on self-reported data, regional focus, and exclusion of other entrepreneurial factors such as social and environmental impact. Future research could address these gaps by exploring broader contexts and variables in the study. Contributions: This research contributes to the development of digital policies, enhances the understanding of entrepreneurship in Society 5.0, and provides strategies for leveraging digital technologies in business innovation and growth.

The Effect of Salary and Reward on Performance through Productivity Syarif, Arman; Sopyan, Ahmad; Rozzana, Mira
Jurnal Relevansi : Ekonomi, Manajemen dan Bisnis Vol 9 No 2 (2025): Jurnal Relevansi : Ekonomi, Manajemen dan Bisnis
Publisher : LPPM STIE KRAKATAU

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61401/relevansi.v9i2.444

This study investigates the effect of salary and reward on employee performance with productivity as a mediating variable to understand how compensation practices translate into performance improvements. The purpose is to clarify both the direct and indirect mechanisms through which salary and reward influence organizational outcomes. Employing a quantitative research design, data were collected using structured questionnaires from employees and analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) in SmartPLS to test the hypothesized relationships among constructs. The results indicate that salary and reward have significant positive effects on both productivity and performance, and productivity significantly mediates the relationships between compensation variables (salary and reward) and performance, supporting the mediation model. However, the direct effect of productivity on performance was not supported in this context, suggesting that additional factors may influence performance beyond productivity alone. In conclusion, while salary and reward are important drivers of work outcomes, their impact on performance is enhanced when productivity is considered as an intermediary process. The study is limited by its cross-sectional design, which constrains causal interpretations and generalizability across contexts. Nevertheless, the findings contribute to human resource management literature by highlighting the role of productivity in linking compensation and performance, offering practical insights for organizations aiming to optimize compensation strategies to improve employee outcomes.

Title

Found 23 Documents
Search

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Title Search

Found 23 Documents Search

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Title

Found 23 Documents
Search