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All Journal Jurnal Pendidikan Fisika Indonesia Innovative Journal of Curriculum and Educational Technology UPEJ Unnes Physics Education Journal Jurnal Ilmu Manajemen Journal of Sustainable Tourism and Entrepreneurship DEVICE Annals of Human Resource Management Research International Journal of Advanced Multidisciplinary As-Syifa Journal of Islamic Studies and History Konsumen & Konsumsi: Jurnal Manajemen (KKJM) Equilibrium Point : Jurnal Manajemen Bisnis Journal of Multidisciplinary Inquiry in Science, Technology and Educational Research Jurnal Manajemen Bisnis dan Terapan Sujud: Jurnal Agama, Sosial dan Budaya Secretary Administration Journal At-Tajdid: Journal of Islamic Education
Ahmad Sopyan
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Religion Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Mechanical Engineering Physics Social Sciences Other

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Entrepreneurship in the era of society 5.0: Navigating digitalization for innovation and growth Putra, Juniawan Mandala; Karundeng, Deby R.; Gofur, Abdul; Tresnadjaja, Reynaldi; Suhara, Ade; Sukmayadi, Sukmayadi; Sopyan, Ahmad
Journal of Sustainable Tourism and Entrepreneurship Vol. 6 No. 1 (2024): September
Publisher : Goodwood Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/joste.v6i1.2224

Abstract

Purpose: This study explores the symbiotic relationship between entrepreneurship and digitalization in Society 5.0, emphasizing the pivotal role of entrepreneurs in navigating and leveraging digital technologies to foster innovation and propel economic development. Research Methodology:  This study uses quantitative methods to explore entrepreneurship in the era of Society 5.0, focusing on digitalization for innovation and growth. The population comprises entrepreneurs in Indonesia who use digital technology in their business. The sample comprised of 200 purposively selected entrepreneurs. Data were collected using an online questionnaire on the use of digital technology, innovation, and business growth. Data analysis, including validation, descriptive analysis, and SEM-PLS, was conducted using Smart PLS. The results are expected to provide insights into digital strategies for business innovation and growth. Results: The results highlight how entrepreneurs can leverage digital technologies, such as AI, IoT, and big data, to develop innovative products, improve operational efficiency, expand markets, and make better decisions. The benefits include global market access, improved customer experience, and better business sustainability. This makes entrepreneurs more competitive and responsive to market change. Limitations: Today's entrepreneurship faces limitations, such as technology dependence, adaptation difficulties, data security risks, and the digital divide. Entrepreneurs also encounter global competition, changing regulations, a lack of digital skills, poor technology infrastructure, and funding difficulties. Overcoming these challenges requires support from the government, the private sector, and educational institutions. Contributions: This research helps institutions develop digital policies and training programs, adds to the global literature on entrepreneurship in the Society 5.0, provides digital strategies for management, and improves entrepreneurs' competencies in utilizing digital technologies. It provides practical guidance to support business innovation and growth in the digital age.
NILAI-NILAI KEISLAMAN DALAM TRADISI TAHLILAN PADA MASYARAKAT SUNGAI MALAYA KABUPATEN KUBU RAYA Sopyan, Ahmad; Hudin, Hafid; Nugraha, Muhamad Tisna
As-Syifa: Journal of Islamic Studies and History Vol. 4 No. 1 (2025): JANUARI
Publisher : LPPM Sekolah Tinggi Ilmu Al-Qur'an Wali Songo Situbondo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35132/assyifa.v4i1.1174

Abstract

The Tahlilan tradition is a significan cultural practice in indonesia that continues to be preserved. This is related not only to theological beliefs, but also to the socio-cultural traditions that accompany it. This study is important for several reasons. Firstly, as an effort to document and preserve the cultural heritage that reflects the characteristics of Islam Nusantara. Secondly, to understand how local communities adapt and Islamic teachings into the practice of daily life. Thirdly, as a learning model on how the universal values of Islam can be harmonised with local traditions without losing the essence of both. This research aims to identify and analyse the process of tahlilan implementation and the form of Islamic values in the tradition. This research uses a qualitative research method with a descriptive approach. Data collection techniques were observation and interview. The data analysis technique is to read and study the Tahlilan tradition, then interpret the data and adjust it to the theory, the last step is to conclude all of the research results. Data validity techniques with four stages: credibility, transferability , dependability , and confirmability.
THE ROLE OF INFLUENCERS TO INCREASE SALES OF GOODS AND SERVICE Siera, Siera Syailendra; Ahmad Sopyan; Alfindo, Rezky; Rizky, Melita
Jurnal Manajemen Bisnis dan Terapan Vol. 2 No. 1 (2024): MEISTER January 2024
Publisher : This journal is published by the Vocational School of Universitas Sebelas Maret.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20961/meister.v2i1.1039

Abstract

With increasing levels of digital media consumption, organizational spending on online promotion continues to grow steadily and dynamically. However, in line with this growth in spending, it is clear that the effectiveness of promotional activities in the digital world has decreased. Today, organizations are looking for alternatives to influence consumers in an increasingly complex market. One of the key trends emerging is the adoption of the influencer marketing concept. The purpose of this article is to analyze the role, position and significance of digital influencers in the overall functioning of the online promotion system, as well as the impact of the influencer marketing concept on sustainable development. A literature analysis was conducted to understand the origins of this phenomenon, along with its scale, causes and impact on the functioning of the digital promotion system. After completing this stage, a questionnaire survey was conducted among a group of individual internet users to obtain primary data. The research findings show great potential in activities involving digital influencers. This potential is mainly related to the effective delivery of information regarding products or services, their impact on increasing brand awareness, and their influence on the sales of the company's products and services. This research confirms that digital marketing strategies involving influencers can achieve success, where influencers play a key role in persuading potential buyers through promotions on social media. The findings make a significant contribution to understanding the integration of influencers' roles in digital marketing strategies to achieve increased sales.
RANCANG BANGUN SISTEM INFORMASI MONITORING DAN EVALUASI BIDIKMISI DI SMA NEGERI 20 KABUPATEN TANGERANG Karim, Arifin A Abd; Sopyan, Ahmad; Ali, Ircham
Device Vol 14 No 1 (2024): Mei
Publisher : Fakultas Teknik dan Ilmu Komputer (FASTIKOM) UNSIQ

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32699/device.v14i1.6739

Abstract

Beasiswa merupakan bantuan biaya untuk menunjang proses pendidikan, bidikmisi merupakan salah satu program beasiswa yang diberikan pemerintah melalui Direktorat Jendral Pendidikan Tinggi (DITJEN DIKTI) Kementrian Riset Teknologi dan Pendidikan Tinggi (Ristekdikti) mulai tahun 2010 kepada mahasiswa yang memiliki potensi akademik memadai dan kurang mampu secara ekonomi. Pengelolaan data bidikmisi diserahkan kepada perguruan tinggi masing-masing dengan bantuan pendanaan bersama antara perguruan tinggi dan Ristekdikti. Tetapi sistem tersebut masih berfokus pada proses pendaftaran saja. Permasalahan muncul dari sisi pengelola di perguruan tinggi dalam melakukan monitoring dan evaluasi perkembangan studi mahasiswa bidikmisi. Maka diharapkan adanya sistem informasi yang dapat memonitoring data mahasiswa bidikmisi untuk pengelolaan data bidimisi.Sistem informasi monitoring dan evaluasi bidikmisi yang dirancang oleh peneliti diharapkan menjadi inovasi baru dalam pengelolaan data mahasiswa bidikmisi. Penerapan sistem informasi monitoring dan evaluasi bidikmisi mampu melakukan pelaporan perkembangan IPK setiap mahasiswa penerima bidikmisi. metode pengembangan sistem dilakukan dengan menggunakan metode waterfall. Adapun tahapan – tahapannya diantaranya yaitu melakukan Analisis sistem, Desain, Implementasi, Testing, dan Maintenancenya. Kemudian dalam perancangan sistem penulis menggunakan UML
PENGARUH BAURAN PEMASARAN (MARKETING MIX) DAN PELAYANAN TERHADAP KEPUASAN PELANGGAN DI PT BANK PEMBIAYAAN RAKYAT SYARIAH HARTA INSAN KARIMAH BEKASI Sopyan, Ahmad
SECAD Vol 1 No 1 (2021): SECAD
Publisher : SECAD

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Pengaruh Bauran Pemasaran (Marketing Mix) Dan Pelayanan Terhadap Kepuasan Pelanggan Di PT BPR Syariah Harta Insan Karimah Bekasi. Tujuan dari penelitian ini adalah untuk melihat bagaimana Pengaruh Bauran Pemasaran (Marketing Mix) Dan Pelayanan Terhadap Kepuasan Pelanggan Di PT BPR Syariah Harta Insan Karimah Bekasi. Metode yang digunakan dalam penelitian ini adalah penelitian kuantitatif yang bersifat deskriptif dan verfikatif. Teknik pengumpulan data menggunakan kuesioner, observasi dan studi kepustakaan. Sedangkan metode analisis data yang digunakan dalam penelitian ini adalah uji validitas, uji reliabilitas, analisis jalur, uji t dan uji F menggunakan SPSS. Teknik penentuan sampel yang digunakan adalah probability sampling jenis proposionale stratified random sampling. Pegawai yang dijadikan sampel berjumlah 54 orang, dari populasi berjumlah 117 orang. Berdasarkan hasil analisis yang dilakukan maka dapat disimpulkan Bauran Pemasaran (Marketing Mix) berpengaruh sebesar 34,00 % terhadap Kepuasan Pelanggan, Pelayanan berpengaruh sebesar 34,30 % terhadap Kepuasan Pelanggan dan secara bersama-sama Bauran Pemasaran (Marketing Mix) Dan Pelayanan mempunyai pengaruh sebesar 68,30 % terhadap Kepuasan Pelanggan Di PT. BPR Syariah Harta Insan Karimah Bekasi. Berdasarkan hasil penelitian tersebut maka langkah-langkah yang perlu diambil oleh Manajemen PT. BPR Syariah Harta Insan Karimah Bekasi adalah agar melakukan upaya lebih meningkatkan kualitas Kepuasan Pelanggan melalui perbaikan kualitas Bauran Pemasaran (Marketing Mix) dan Pelayanan.
Integrating digital recruitment and employer branding into strategic HRM to foster employee retention through perceived organizational support Husainah, Nazifah; Suhartini, Suhartini; Fachrial, Peppy; Sopyan, Ahmad; Sundari, Pipit
Annals of Human Resource Management Research Vol. 5 No. 4 (2025): December
Publisher : Goodwood Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/ahrmr.v5i4.3271

Abstract

Purpose: This study examines how Digital Recruitment and Employer Branding influence Employee Retention through Perceived Organizational Support (POS), addressing gaps in strategic HRM research regarding the integrated role of digital hiring and employer branding. Research Methodology: A cross-sectional survey involving 200 employees from digitally mature Indonesian organizations was analyzed using PLS-SEM with 5,000 bootstrapped subsamples. The measurement model showed strong reliability and validity (? > .86; CR > .88; AVE > .54), and structural testing evaluated five direct hypotheses and mediation effects. Results: Employer Branding significantly predicts POS and retention, whereas Digital Recruitment enhances POS but shows no direct effect on retention. POS strongly predicts retention and fully mediates the Digital Recruitment–Retention relationship while partially mediating the Employer Branding–Retention link. The structural model explains 43% of POS variance and 51% of retention, supported by medium–large effect sizes and positive Q² values. Conclusions: The findings confirm POS as the key psychological mechanism through which modern HR practices translate into retention outcomes. Employer Branding drives retention both directly and indirectly, while Digital Recruitment contributes indirectly via POS. Limitations: Cross-sectional data limit causal inference, and the digital-sector sample restricts generalizability. Contribution: The study integrates digital recruitment and employer branding within one strategic HRM framework and establishes Digital Recruitment as an empirical antecedent of POS, reinforcing POS’s centrality in digital-era retention strategies.
Entrepreneurship in the era of society 5.0: Navigating digitalization for innovation and growth Putra, Juniawan Mandala; Karundeng, Deby R.; Gofur, Abdul; Tresnadjaja, Reynaldi; Suhara, Ade; Sukmayadi, Sukmayadi; Sopyan, Ahmad
Journal of Sustainable Tourism and Entrepreneurship Vol. 6 No. 1 (2024): September
Publisher : Goodwood Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/joste.v6i1.2224

Abstract

Purpose: This study examines the relationship between entrepreneurship and digitalization in Society 5.0, highlighting how entrepreneurs can leverage digital technologies for innovation and economic growth. Research Methodology: This study used a quantitative approach with 200 Indonesian entrepreneurs utilizing digital technology. Data were collected via an online questionnaire and analyzed using SEM-PLS in Smart PLS to explore digitalization’s impact on innovation and growth. Results: The findings show that digital technologies such as AI, the Internet of Things, and big data help entrepreneurs innovate products, improve efficiency, and expand markets. These technologies provide global market access, enhance customer experience, and increase business sustainability, making entrepreneurs more competitive and adaptable. Conclusions: Entrepreneurs in Society 5.0 must adopt digitalization for business growth, overcoming challenges like technology dependence, security risks, and skill gaps. Collaboration between the government, private sector, and educational institutions is key to addressing these obstacles. Limitations: The study’s limitations include reliance on self-reported data, regional focus, and exclusion of other entrepreneurial factors such as social and environmental impact. Future research could address these gaps by exploring broader contexts and variables in the study. Contributions: This research contributes to the development of digital policies, enhances the understanding of entrepreneurship in Society 5.0, and provides strategies for leveraging digital technologies in business innovation and growth.
Islamic Communication Ethics in Response to the OnePiece Flag Polemic: Felix Siauw’s Content Analysis on Instagram Social Media Hudin, Hafid; Ahmad Sopyan; Lukmanul Hakim; Mursam; Harjani Hefni; Maftuhah
AT-TAJDID: Journal of Islamic Education Vol 3 No 1 (2026): January 2026
Publisher : Institut Studi Islam Muhammadiyah Pacitan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52640/attajdid.136

Abstract

This study examines the implementation of Islamic communication ethics in social media content, especially through the analysis of Felix Siauw's social experiment on Instagram related to the polemic of the use of the OnePiece flag as a protest symbol for the Indonesian youth ahead of the 80th Independence Day in August 2025. Using a qualitative method with a literature study approach and thematic content analysis, this study reveals how the principles of Islamic communication such as qaulan sadidan (correct speech), qaulan layyina (gentle speech), qaulan maysura (easy to understand speech), and qaulan kariman (noble speech) can be applied in responding to controversial popular cultural phenomena in the digital space. The results of the study show that Islamic communication ethics are able to transform controversial symbols into a constructive educational medium through moderate, dialogical, and contextual communication strategies. Felix Siauw succeeded in applying the principles of tabayyun (clarification) and wisdom (wisdom) in reducing tension while building the audience's critical awareness of the value of justice. The dynamics of public response on social media reflect the complexity of digital interactions that require an inclusive communication approach to prevent polarization and hate speech. This research confirms that Islamic communication in the digital age not only serves as a moral guide, but also as a strategic instrument for managing complex public discourse. The application of ethical principles in social media has the potential to strengthen social harmony, educate the public, and maintain the integrity of digital interactions within the framework of Islamic values, especially in the face of popular cultural phenomena that have the potential to trigger controversy.
Co-Authors - Dwijanto, - Abdul Gofur Akka Latifah Jusdienar Alfindo, Rezky Ani Rusilowati Defani Audita Putri Desi Ratnasari Fachrial, Peppy Firdiansyah Suryawan, Ryan Harjani Hefni Hudin, Hafid Iman Setya, Bobby Ircham Ali Karim, Arifin A Abd Karundeng, Deby Rita Linda Agustina Lukmanul Hakim Maftuhah . Moch. Riza Fahmi Muhammad Tahir Muhammad Tisna Nugraha, Muhammad Tisna Mursam Nazifah Husainah Putra, Juniawan Mandala Rinanti, Hesti Rizqi Rizky, Melita Rusdi Sulaiman Siera Syailendra Siti Khanafiyah Suhara, Ade Suhartini Suhartini Sukmayadi Sukmayadi Sundari, Pipit Taridi, Taridi Tresnadjaja, Reynaldi