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All Journal Jurnal Ekonomi dan Bisnis Jagaditha JAM : Jurnal Aplikasi Manajemen Jurnal Bakti Saraswati International Journal of Supply Chain Management EKUITAS (Jurnal Ekonomi dan Keuangan) Value: Jurnal Manajemen dan Akuntansi International Journal of Communication and Society Advances in Global Economics and Business Journal Jurnal Manajemen Widya Amerta International Journal of Applied Business and International Management Asia Pacific Journal of Management and Education Journal of International Conference Proceedings Values EMAS International Journal of Economics and Management Sciences International Journal of Review Management Business and Entrepreneurship SENEMA
I Nengah Suardhika
Universitas Mahasaraswati Denpasar
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Social Sciences Transportation Other

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PENGARUH LINGKUNGAN KERJA DAN STRES KERJA TERHADAP KINERJA KARYAWAN PADA HOTEL PENINSULA BAY RESORT, TANJUNG BENOA I Wayan Pasek Suryawan; I Nengah Suardhika; I Wayan Suarjana
VALUES Vol. 1 No. 3 (2020): Values
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis UNMAS

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Abstract

Tujuan dari penelitian ini untuk mengetahui Pengaruh Lingkungan Kerja dan Stress Kerja Terhadap Kinerja Karyawan Hotel Peninsula Bay Resort, Tanjung Benoa populasi dalam penelitian ini berjumlah 108 orang. Metode pengambilan sampel yang digunakan adalah metode sampel jenuh sehingga sampel dalam penelitian ini berjumlah 108 orang dengan metode pengumpulan data menggunakan kuesioner. Teknik analisis data yang digunakan dalam penelitian ini adalah (1) Analisis Regresi Linier Berganda diperoleh persamaan garis regresi Ŷ = 27,449 + 1,008X1 - 0,609X2 + e. (2) Analisis Korelasi Berganda diperoleh nilai R Korelasi 0,781 berada pada interval koefisien 0,60 sampai 0,79, ini berarti terdapat hubungan yang sangat kuat antara variabel Lingkungan Kerja (X1) dan Stres Kerja (X2) terhadap Kinerja Karyawan (Y). (3) Analisis Koefisien Determinasi diperoleh bahwa nilai R2 = 61%, artinya sebesar 61% Kinerja Karyawan (Y) dipengaruhi oleh variabel Lingkungan Kerja (X1) dan Stres Kerja (X2), sedangkan sisanya sebesar 39% dipengaruhi oleh variabel lain yang tidak dianalisis dalam penelitian ini. (4) Hasil Uji t hitung (X1) adalah 8,456 lebih dari t-tabel 1,98 berada pada daerah penolakan H0 maka Lingkungan Kerja berpengaruh positif dan signifikan terhadap Kinerja Karyawan(Y). Hasil Uji t hitung (X2) adalah -6,656 kurang dari t-tabel (-1,98) berada pada daerah penolakan H0 maka Stres Kerja berpengaruh negatif dan signifikan terhadap Kinerja Karyawan (Y).
PENGARUH KUALITAS PRODUK, INOVASI PRODUK DAN DIGITAL MARKETING TERHADAP KEPUTUSAN PEMBELIAN PADA ANGELO STORE UBUD BALI Pande Rantika Juli; I Nengah Suardhika; Gede Yudhi Hendrawan
VALUES Vol. 2 No. 2 (2021): Values
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis UNMAS

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Abstract

The phenomenon of competition in the era of globalization will increasingly direct the country's economic system and market mechanisms, which in turn will position marketers to always develop in grabbing market share. In implementing good marketing, producers must know what the needs and desires of consumers are, so that the products offered will be in accordance with consumer demand. This study aims to determine and explain the effect of product quality, product innovation and digital marketing on consumer purchasing decisions at Angelo Store Ubud Bali. The number of samples in this study were 90 employees who were determined by purposing sampling method. The collected data were analyzed using multiple linear regression. The results of the analysis found that product quality, product innovation and digital marketing have a positive effect on consumer purchasing decisions at Angelo Store Ubud Bali. This research is further expected to develop research using other variables which theoretically can influence purchasing decisions.
PENGARUH KARAKTERISTIK INDIVIDU, KARAKTERISTIK PEKERJAAN, DAN IKLIM ORGANISASI TERHADAP KINERJA KARYAWAN PARUH WAKTU PADA CV. KARYA GEMILANG “NCO EVENT ORGANIZER” Arya Munang Ayu Heny Ratna Dewi; I Nengah Suardhika; I Gede Yudhi Hendrawan
EMAS Vol. 2 No. 1 (2021)
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Mahasaraswati Denpasar.

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Success in the company is determined by the achievement of good performance results by employees. Human resources in a company greatly affect the company's performance, because if the human or employee's performance is good, then the company's performance will be good. Conversely, if the performance of people or employees in a company decreases, the company's performance will also decline. This study aims, to determine and explain individual characteristics, job characteristics and organizational climate on the performance of part-time employees at CV. Karya Gemilang "NCO Event Organizer". The number of samples in this study were as many as 36 employees, sampling using the census method. The collected data were analyzed using multiple linear regression. The results of the analysis show that individual characteristics have a positive and significant effect on employee performance, job characteristics have a positive and significant effect on employee performance, organizational climate has a positive and significant effect on employee performance.
PENERAPAN E–COMMERCE, KUALITAS PELAYANAN DAN KUALITAS PRODUK DALAM MENENTUKAN CUSTOMER RETENTION DI PIZZA HUT DELIVERY PADA KAWASAN KOTA DENPASAR I Nyoman Jaya Artana; I Nengah Suardhika; I Gede Yudhi Hendrawan
EMAS Vol. 2 No. 2 (2021): EMAS
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Mahasaraswati Denpasar.

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Abstract

The phenomenon of competition in the era of globalization will increasingly direct the country's economic system and market mechanisms, which in turn will position marketers to always develop in grabbing market share. In implementing good marketing, producers must know what the needs and desires of consumers are, so that the products offered will be in accordance with consumer demand.This study aims to determine and explain the application of e-commerce, service quality and product quality in determining customer retention at Pizza Hut Delivery in Denpasar City Area. The number of samples in this study was as many as 100 people. The sampling technique used was non-probability sampling with the accidental sampling approach. Data analyze technique with Structural Equation Modeling (SEM) to view the relation between the latent variable and the indicator (measurement model) and also to view the relation between a latent variable to another (structural model).The results of the analysis found that e-commerce variables and product quality have a positive effect in determining customer retention but service quality variables have no effect in determining customer retention at Pizza Hut Delivery in denpasar city area. This research is then expected to develop research using other variables that can theoretically influence in determining customer retention.
PENGARUH BUDAYA ORGANISASI, KEPEMIMPINAN DAN KARAKTERISTIK INDIVIDU TERHADAP KINERJA KARYAWAN PADA PT. BANK BPD CABANG RENON DENPASAR I Gusti Agung Hendra Wirawan; I Nengah Suardhika; I Gede Yudhi Hendrawan
EMAS Vol. 2 No. 3 (2021): EMAS
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Mahasaraswati Denpasar.

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The purpose of this study was to determine the influence of organizational culture, leadership, individual characteristics on employee performance at PT. BANK BPD Renon Denpasar Branch. Data collection methods used in this study were questionnaire methods, documentation and interviews. The population and sample in this study were all employees of the Bank BPD Renon Denpasar branch, in order to minimize the level of error when making generalizations, the sample used in this study was 64 employees in RSPAM, OB and cleaning service using a questionnaire with 18 questions. The data analysis techniques used were validity test, rehabilitation test, descriptive analysis, inferential analysis, classical assumption test, heteroscedasticity test, multicollinearity test, multiple linear regression analysis, t test and f test. The results of this study indicate that the variables of organizational culture, leadership, individual characteristics have a positive and significant effect on employee performance. organizational culture, leadership, good individual characteristics will improve employee performance
PENGARUH CITRA MEREK, KUALITAS PRODUK DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN BEDAK MARCKS DAN VENUS DI APOTEK KIMIA FARMA DENPASAR Ida Ayu Mely Trisnawati M; I Nengah Suardhika; I Gde Yudhi Hendrawan
EMAS Vol. 3 No. 3 (2022): EMAS
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Mahasaraswati Denpasar.

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Seiring dengan berkembangnya zaman, kosmetik sudah menjadi kebutuhan dasar dalam menjaga penampilan. Bedak adalah suatu jenis produk kosmetik dekoratif yang berfungsi menutupi kekurangan pada wajah seperti menutupi kulit wajah yang mengilapatau warna kulit yang tidak rata. Tentunya ada beberapa faktor yang mungkin mempengaruhi meningkatnya penjualan Bedak Marcks dan Venus di Apotek Kimia Farma Denpasar. Maka dari itu, peneliti bertujuan untuk mengetahui pengaruh citra merek, kualitas produk dan promosi terhadap keputusan pembelian bedak Marcks dan Venus di Apotek Kimia Farma Denpasar. Penelitian ini dilakukan di Kota Denpasar yang difokuskan ini di lakukan di Apotek Kimia Farma. Metode pengumpulan data melalui penyebaran kuesioner kepada 100 responden yang pernah melakukan transaksi pembelian selama satu tahun terakhir dan berdomisili di Kota Denpasar. Dalam pembagian sampel peneliti mengunakan non probability sampling berupa purposive sampling dengan jumlah 100 responden. Teknik analisis data dalam penelitian ini menggunakan teknik analisis linear berganda yang diolah menggunakan aplikasi IBM SPSS 23.0 for Windows. Hasil analisis menunjukkan bahwa, 1) citra merek berpengaruh positif dan signifikan terhadap keputusan pembelian bedak Marcks dan Venus di Apotek Kimia Farma Denpasar. 2) Kualitas produk berpengaruh positif dan signifikan terhadap keputusan pembelian bedak Marcks dan Venus di Apotek Kimia Farma Denpasar. 3) Promosi berpengaruh positif dan signifikan terhadap keputusan pembelian bedak Marcks dan Venus di Apotek Kimia Farma Denpasar. Hasil ini menjelaskan bahwa naiknya promosi akan berpengaruh dengan meningkatnya keputusan pembelian bedak Marcks dan Venus di Apotek Kimia Farma Denpasar.
PENGARUH KEPERCAYAAN, KUALITAS PELAYANAN DAN KEPUASAN PELANGGAN TERHADAP CUSTOMER RETENTION LAUNDRY KILOAN ABIANBASE MENGWI Ni Made Rai Elisya Yustiani; I Nengah Suardhika; I Gede Yudhi Hendrawan
EMAS Vol. 3 No. 8 (2022): EMAS
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Mahasaraswati Denpasar.

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Customer retention merupakan bentuk loyalitas yang berhubungan dengan perilaku (behavioural loyalty) yang diukur berdasarkan perilaku beli konsumen yang ditunjukkan dengan tingginya frekuensi konsumen membeli suatu produk. Faktor Yang Dapat Mempengaruhi Customer retention antara lain kepercayaan, kualitas pelayanan, dan kepuasan pelanggan. Penelitian ini bertujuan untuk menganalisis dan menjelaskan pengaruh pengaruh kepercayaan, kualitas pelayanan, dan kepuasan pelanggan terhadap customer retention pada Laundry Kiloan Abianbase Mengwi.Penelitian yang dilakukan pada Laundry Kiloan Abianbase yang beralamat di Jln. Raya Abianbase, Gg Lipah, Kapal, Mengwi, Badung, Bali. Objek penelitian pada penelitian ini adalah mengukur Customer Retention (Y) sebagai akibat dari kepercayaan (X1), kualitas pelayanan (X2) dan kepuasan pelanggan (X3). Populasi yang digunakan dalam penelitian ini adalah konsumen yang sudah pernah datang dan menggunakan jasa Laundry Kiloan Abianbase. Sampel yang ditentukan dalam penelitian ini menggunakan non probability sampling. jumlah sampel yang diambil adalah 5 x 20 yaitu sebanyak 100 orang. Hasil penelitian menunjukan retention pada Laundry Kiloan Abianbase Mengwi. Kualitas pelayanan berpengaruh positif dan signifikan terhadap customer retention pada Laundry Kiloan Abianbase MengwiKepuasan pelanggan berpengaruh positif dan signifikan terhadap customer retention pada Laundry Kiloan Abianbase Mengwi.
PENGARUH PROMOSI DIGITAL, STORE ATMOSPHERE DAN MOTIVASI HEDONIS TERHADAP PEMBELIAN IMPULSIF PADA WICKED VAPOR BALI I Putu Gede Arya Gautama; I Nengah Suardhika; I Gde Yudhi Hendrawan
VALUES Vol. 3 No. 1 (2022): Values
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis UNMAS

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This study aims to examine and obtain empirical evidence about the effect of digital promotion, store atmosphere and hedonic motivation on impulse buying on Wicked Vapor Bali. The population of this research is 103 customers who have become members or subscribed. The sample of this research is the entire population. Data was collected by means of interviews, questionnaires, and documentation. Data analysis used instrument test, classical assumption test, multiple linear regression analysis, multiple correlation analysis, determination analysis and t test. The results showed that digital promotion, store atmosphere and hedonic motivation had a positive and significant effect on impulse buying on Wicked Vapor Bali. Further research can develop this research by using other variables that theoretically affect impulse buying, such as price and shopping lifestyle.
PENGARUH SOCIAL MEDIA MARKETING, BRAND AWARENESS DAN LOKASI TERHADAP KEPUTUSAN PENGGUNAAN LAYANAN DI SWISS-BELHOTEL TUBAN Ni Luh Santi Ayuni; I Nengah Suardhika; I Gde Yudhi Hendrawan
VALUES Vol. 3 No. 2 (2022): Values
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis UNMAS

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The function of the hotel was only as a place to stay for tourists who went on business trips or vacations. But over time, the function of the hotel has increased. Currently, hotels have other functions than as temporary residences for tourists, but can also be used for weddings, corporate meetings, new product launches. With the changes in the hotel's function, entrepreneurs who are engaged in the hotel business can compete to survive in the competition. One hotel that is experiencing quite competitive competition is the Swiss-belhotel Tuban. This can be seen during the period 2016-2020 room sales fluctuated. Therefore, with the competition so competitive, effective marketing activity is needed for Swiss-belhotel Tuban so that consumers are willing to decide to use the services at Swiss-belhotel Tuban. Therefore, the researcher aims to determine the effect of social media marketing, brand awareness, and location on the decision to use services at Swiss-belhotel Tuban. This research was conducted at Swiss-belhotel Tuban. The method of data collection was through distributing questionnaires to 100 respondents who were guests who had stayed at Swiss-belhotel Tuban. The sampling technique used is non-probability sampling using accidental sampling, which is sampling by chance. This means any member of the population who happens to be met by the researcher at the time of the study, that member is used as a sample. The data analysis technique in this study used multiple linear analysis techniques which were processed using the IBM SPSS 23.0 for Windows application. The results of the analysis show that 1) Social media marketing has a positive and significant effect on service use decisions at Swiss-belhotel Tuban. 2) Brand awareness has a positive and significant effect on service use decisions at Swiss- belhotel Tuban. 3). The location has a positive and significant effect on the decision to use services at Swiss-belhotel Tuban.
PERAN SOCIAL MEDIA MARKETING, KEMUDAHAN PENGGUNAAN DAN KUALITAS INFORMASI UNTUK MENINGKATKAN KEPUTUSAN PEMBELIAN ONLINE DALAM ERA NEW NORMAL (Studi Kasus pada E-commerce Shopee di Kota Denpasar) Ni Made Ayu Eva Alvinayanti; I Nengah Suardhika; I Gde Yudhi Hendrawan
VALUES Vol. 3 No. 3 (2022): Values
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis UNMAS

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Nowadays, the use of information technology on earth is increasingly sophisticated. The increase of internet users in Indonesia is in line with the social media users. During the COVID-19 pandemic, buy and selling activities in markets and supermarkets are limited. People are starting to shop online. One of the most popular marketplaces is Shopee. During 2020 to 2021, Shopee recorded a significant increase in the number of users and transactions. Of course, there are several factors that might affect the increasing number of transactions on Shopee e-commerce. Therefore, the researcher aims to determine the effect of social media marketing, ease of use and quality of information on purchasing decisions during the new normal era in Shopee e-commerce. This research was conducted in Denpasar City. The method of collecting data is through distributing questionnaires to 100 respondents who are Shopee e-commerce consumers who have made purchase transactions in the past year and are domiciled in Denpasar City. In dividing the sample, the researcher used proportional sampling with a total of 25 respondents per sub-district with the same number. The data analysis technique in this study used multiple linear analysis techniques which were processed using the IBM SPSS 25.0 for Windows application. The results of the analysis show that 1) Social media marketing has no impact on purchasing decisions on e-commerce Shopee 2) Ease of use has an impact on purchasing decisions on e-commerce Shopee 3) Information quality has an impact on purchasing decisions on Shopee e-commerce.
Co-Authors A. A. Putu Dyah Damayanti Anak Agung Dwi Widyani Anak Agung Inten Sari Saraswati Anak Agung Putu Agung Anik Yuesti Armanu Thoyib Arsha, I Made Risma M Arya Munang Ayu Heny Ratna Dewi Ayu R. Rumanti, I Gusti Binti Qoiriyah Chandra, I Gusti Agung Ayu Dian Priskila Darma, I Wayan Agus Budi Desak Nyoman Indriyani Dewi, Anak Agung Ayu Pramisanthi Didik Rabuana Artha Dwinata JS, I Putu Wahyu Eka Afnan Troena Gede Yudhi Hendrawan Gregorius Paulus Tahu I Dewa Ayu Tita Permata Tabita I Gde Yudhi Hendrawan I Gde Yudhi Hendrawan I Gede Cahyadi Putra I Gede Rihayana I Gede Yudhi Hendrawan I Gusti Agung Bagus Bintang Raditya I Gusti Agung Hendra Wirawan I Gusti Made Oka Diara Putra I Kadek Oca Santika I Ketut Setia Sapta I Komang Aditya Prawira Nugraha I Made Astina Yoga I Made Risma M Arsha I Nyoman Jaya Artana I Putu Gede Arya Gautama I Putu Pratama Adiputra I Wayan Oka Sugarda I Wayan Pasek Suryawan I Wayan Suarjana Ida Ayu Agung Dewi Kesumawati Ida Ayu Trisnawati, Ida Ayu Jimmy Harry Putu Suarthana Kadek Juniarta Kusumatirta, I Wayan Ryan Luh Kadek Budi Martini Luh Komang Candra Dewi Luh Komang Delisna Dewi Made Shinta Pradnya Lestari Nengah Landra Ngakan Nyoman Bagus Putra Legawa Ni Gusti Ayu Ade Dwi Yosiana Sari Ni Kadek Sinta Jayanti Ni Komang Atika Wicahyani Ni Komang Ayu Apri Intansari Ni Komang Ratih Yulianita Ni Komang Sonia Ni Komang Tri Nadya Suci Ni Komang Wahyuni Ni Luh Ade Yuni Mahayani Ni Luh Rita Larasanti Ni Luh Santi Ayuni Ni Made Arie Krisnayanti Ni Made Ayu Eva Alvinayanti Ni Made Dwi Puspitawati Ni Made Rai Elisya Yustiani Ni Nyoman Wida Sugiantari Ni Putu Cempaka Dharmadewi Atmaja Ni Putu Rias Ratiwi Orlanda, Ni Putu Audi Pande Diva Darma Diputra Pande Rantika Juli Putra, I Gusti Made Oka Diara Putu Agus Eka Rismawan Putu Agus Prayogi Putu Anom Wisnu Wisnawa Putu Intan Puspita Dewi Putu Kepramareni Rismayani, Ni Putu Sri Rahayu Roy Darmawan Sang Made Dwi Budhi Arsana Suartama, I Wayan Oka Putra Sukmawati, Ni Ketut Tiara Ubud Salim Wirangjani, Ida Ayu Putu Yunika, Ni Luh