Article Per Year (5 Year)
p-Index From 2020 - 2025
4.6
P-Index
This Author published in this journals
All Journal Jurnal Reviu Akuntansi dan Keuangan SRIWIJAYA INTERNATIONAL JOURNAL OF DYNAMIC ECONOMICS AND BUSINESS SYUKUR (Jurnal Inovasi Sosial dan Pengabdian Masyarakat) JMM (Jurnal Masyarakat Mandiri) YUME : Journal of Management Management Studies and Entrepreneurship Journal (MSEJ) Entrepreneurship Bisnis Manajemen Akuntansi (E-BISMA) International Journal of Computer and Information System (IJCIS) Abdi Psikonomi Proceeding ISETH (International Summit on Science, Technology, and Humanity) Urecol Journal. Part F: Community Development Prosiding University Research Colloquium Abdi Teknoyasa JURNAL PENGABDIAN PENDIDIKAN MASYARAKAT (JPPM) Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Journal of Business Innovation and Research JER
Novel Idris Abas
Universitas Muhammadiyah Surakarta
Religion Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Medicine & Pharmacology Public Health Social Sciences Other

Published : 33 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search
Journal : JMM (Jurnal Masyarakat Mandiri)

 1 
AKTIVASI BRANDING PADA MINIMARKET LOKAL Wafiatun Mukharomah; Candra Kusuma Wardana; Laila Oshiana Fitria A'zizah; Novel Idris Abas; Ovi Itsnaini Ulynnuha; Fuad Hudaya Fatchan
JMM (Jurnal Masyarakat Mandiri) Vol 7, No 4 (2023): Agustus
Publisher : Universitas Muhammadiyah Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31764/jmm.v7i4.15883

Abstract

Abstrak: Toko ritel tradisional dianggap tidak memenuhi standar minimum dalam manajemen toko sehingga konsumen lebih memilih toko ritel modern. Surya Mart adalah salah satu toko ritel yang terletak di Desa Pajang, Kecamatan Laweyan, Kabupaten Surakarta dibawah naungan organisasi muhammadiyah. Saat ini Surya Mart mengalami permasalahan dalam tata peniagaan. Performa yang kurang begitu bagus yang berdampak pada pendapatan penjualan mereka. Oleh karena itu, di perlukannya strategi branding yang diharapkan dapat meningkatkan daya saing dan penjualan sehingga menjadi toko ritel yang mampu bersaing di pasar terbuka dan menjadi pilihan konsumen. Pengabdian ini bertujuan membuat branding toko Surya Mart menjadi lebih maksimal dan terstandar. Metode pada pengabdian ini dibagi menjadi tiga tahapan: (1) Tahap pelatihan; (2) tahap bimbingan teknis; dan (3) tahap pendampingan. Mitra pengabdian adalah pengelola toko Surya Mart yang berjumlah empat orang. Hasil kegiatan ini mencakup pembuatan desain, layout toko, logo dan tagline, lampu, serta seragam. Kemudian juga memanfaatkan akun Instagram sebagai salah satu bentuk branding menggunakan media digital. Setelah diadakannya kegiatan optimasi branding, toko Surya Mart mengalami peningkatan penjualan sebesar 21,49% dari bulan-bulan sebelumnya.Abstract: Local retail stores are considered not to meet the minimum standards of in-store management, so consumers prefer modern retail stores. Surya Mart is a retail store in Pajang Village, Laweyan District, Surakarta Regency, under the auspices of muhammadiyah. Currently, Surya Mart is also needing help with in-store management. That problem affects the decreasing trend in sales revenue. Therefore, a branding strategy is needed, which is expected to increase competitiveness and sales so that it becomes a retail store that can compete in the open market and becomes the choice of consumers. This service aims to build Surya Mart store branding to be better known and standardized. The implementation method for this service is divided into three stages: (1) the training stage; (2) the technical guidance stage; and (3) mentoring stage. The object of this empowerment program is the manager of Surya Mart, which totals four people. The results of this activity include making designs, store layouts, logos and taglines, lights, and uniforms. Then, Surya Mart has also utilized an Instagram account as a branding and marketing medium. After the branding optimization activities were held, the Surya Mart store experienced an increase in sales of 21.49% from the previous months.
PENYULUHAN INVESTASI SAHAM DAN PENGEMBANGAN APLIKASI KALKULATOR SAHAM PEMULA BAGI GURU HONORER Anton Agus Setyawan; Novel Idris Abas; Muhammad Randhy Kurniawan; Helmi Imaduddin; Muhammad Arkan Setyawan
JMM (Jurnal Masyarakat Mandiri) Vol 8, No 2 (2024): April
Publisher : Universitas Muhammadiyah Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31764/jmm.v8i2.21319

Abstract

Abstrak: Pendapatan bagi guru honorer yang tidak sebanding dengan guru berstatus PNS telah menjadi salah satu tantangan dalam memenuhi kebutuhan hidup, terutama untuk investasi pada aset di masa depan. Pentingnya pengelolaan keuangan yang efektif, termasuk di dalamnya strategi investasi. Tujuan dari program pengabdian masyarakat ini adalah meningkatkan skill berinvestasi para guru. Mitra dalam program ini adalah 15 guru dari sekolah Al Mujahiddin Surakarta. Berdasarkan data yang terhimpun, penyuluhan dan pengembangan aplikasi saham memberikan manfaat signifikan kepada para guru, di mana setelah penyuluhan, pemahaman para guru terkait investasi saham meningkat. Proses evaluasi dilakukan dengan melakukan pre dan post test. Hasil dari post-test menunjukkan adanya peningkatan hingga 185%.Abstract: The income disparity between honorary teachers and those with permanent status as civil servants has become one of the challenges in meeting their living needs, especially for investing in future assets. The importance of effective financial management, including investment strategies, cannot be overstated. The objective of this community service program is to enhance the investment skills of teachers. The partners in this program are 15 teachers from Al Mujahiddin Surakarta School. Based on the gathered data, the counseling and development of stock application have provided significant benefits to the teachers, wherein after the counseling sessions, the teachers' understanding of stock investments improved. Evaluation processes were conducted through pre and post-tests. The results from the post-test indicated an increase of up to 185%.
Co-Authors A'zizah, Laila Osiana Fitria Adinata, Alberta Afif Faishal Aflir Nuryulia Praswati Aflit Nuryulia Praswati Alfandi Rico Yohanda Angellia, Anggi Anton Agus Setyawan Candra Kusuma Wardana Candra Kusuma Wardana, Candra Kusuma Choirunnisa, Bella A. Dewita Puspawati Diah Priyawati Farid Adi Prasetya Fuad Hudaya Fatchan Hasna Asih Namiroh Helmi Imaduddin Huni Sri Runing Sawitri Ihsan Cahyo Utomo Imaduddin , Helmi Inayati, Nurul Latifatul Ismail, Lentera Tazkiya Jati Waskito Jumadi, Jowasrian Khanun Roisatul Ummah Kurnia Rina Ariani Kurniawan, Muhammad Randhy Kusuma Wijayanto, Kusuma Kusumawati, Rita Laila Oshiana Fitria A’zizah Liana Mangifera Lintang Kurniawati Listy, Sheila Rizqya M. Sholahuddin Mahasri Shobahiya, Mahasri Maishita, Chandra Bella Mirzam Arqy Ahmadi Muhammad Arkan Setyawan Muhammad Randhy Kurniawan Muhammad Wahyuddin Muhammad Wahyuddin Muhammad Wahyuddin, Muhammad Nur Achmad Nurdiansyah, Fadlan Hasan Oktaviyani, Dina Ovi Itsnaini Ulynnuha Praswati , Aflit Nuryulia Puspawati , Dewita Qudsiyah, Yusfina Sekar Rahma Ayuningtyas Fachrunisa Rahmawati, Rara Yuni Riani, Lencia Putri Septa Rini Kuswati Rita Wijayanti S Soepatini Saputro, Diky Adi Septa Riani, Lencia Putri Sina, Helmia Khalifah Sisca Dian Rahmawati Siti Rokhmah Wafiatun Mukharomah Wafiatun Mukharomah Wardana, Arfi Agustian Widowati Dian Permatasari Wiyadi, W Zulfa Irawati, Zulfa