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Journal : Journal of Business Innovation and Research

Youth's Intention to Use Mobile Payments Based on TAM Theory Praswati, Aflit Nuryulia; Saputro, Diky Adi; Sina, Helmia Khalifah; Abbas, Novel Idris
Journal of Business Innovation and Research Vol 2, No 1 (2023): Journal of Business Innovation and Research
Publisher : UPN Veteran Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31315/jubir.v2i1.10113

Abstract

Consumer shopping behavior that previously used the brick and mortar method is now shifting to focus on online purchases. Online shopping is made even easier with the mobile payment transaction method. This study aims to explore the behavior of young consumers in using mobile payments when shopping through the view of the Technology Acceptance Model (TAM) theory. Young consumers tend to be curious about new technologies that can make shopping easier for them. This study uses a quantitative method that confirms the relationship between variables that influence the desire of young consumers to use mobile payments. The respondents of this study are young consumers who use mobile payments when shopping. Data collection used questionnaires which were distributed online and analyzed using the PLS SEM method. The results of the study state that the variables service quality, perceived usefulness, perceived ease of use, attitude of use influence behavioral intention to use mobile payments. The characteristics of young consumers have many unique features that will make them even more interesting when further investigated, for example the other side of the ease of use of mobile payments for impulse buying.
Youth's Intention to Use Mobile Payments Based on TAM Theory Praswati, Aflit Nuryulia; Saputro, Diky Adi; Sina, Helmia Khalifah; Abbas, Novel Idris
Journal of Business Innovation and Research Vol. 2 No. 1 (2023): Journal of Business Innovation and Research
Publisher : UPN Veteran Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31315/jubir.v2i1.10113

Abstract

Consumer shopping behavior that previously used the brick and mortar method is now shifting to focus on online purchases. Online shopping is made even easier with the mobile payment transaction method. This study aims to explore the behavior of young consumers in using mobile payments when shopping through the view of the Technology Acceptance Model (TAM) theory. Young consumers tend to be curious about new technologies that can make shopping easier for them. This study uses a quantitative method that confirms the relationship between variables that influence the desire of young consumers to use mobile payments. The respondents of this study are young consumers who use mobile payments when shopping. Data collection used questionnaires which were distributed online and analyzed using the PLS SEM method. The results of the study state that the variables service quality, perceived usefulness, perceived ease of use, attitude of use influence behavioral intention to use mobile payments. The characteristics of young consumers have many unique features that will make them even more interesting when further investigated, for example the other side of the ease of use of mobile payments for impulse buying.
Co-Authors A'zizah, Laila Osiana Fitria Adinata, Alberta Afif Faishal Aflir Nuryulia Praswati Aflit Nuryulia Praswati Ajiputra, Alfian Faqih Alfandi Rico Yohanda Angellia, Anggi Anton Agus Setyawan Asykaruddin, Muhammad Azmi Nur Bayu Suseno Candra Kusuma Wardana Candra Kusuma Wardana, Candra Kusuma Choirunnisa, Bella A. Dewita Puspawati Diah Priyawati Farid Adi Prasetya Fiska Puspa Arinda Fuad Hudaya Fatchan Hasna Asih Namiroh Helmi Imaduddin Huni Sri Runing Sawitri Ihsan Cahyo Utomo Imaduddin , Helmi Inaszahira, Afny Al Fath Inayati, Nurul Latifatul Ismail, Lentera Tazkiya Isnaya Arina Hidayati Jati Waskito Jumadi, Jowasrian Khanun Roisatul Ummah Kurnia Rina Ariani Kurniawan, Muhammad Randhy Kusuma Wijayanto, Kusuma Kusumawati, Rita Laila Oshiana Fitria A’zizah Liana Mangifera Lintang Kurniawati Listy, Sheila Rizqya Lusi Nuryanti M. Sholahuddin Mahasri Shobahiya, Mahasri Maishita, Chandra Bella Mirzam Arqy Ahmadi Muhammad Arkan Setyawan Muhammad Randhy Kurniawan Muhammad Wahyuddin Muhammad Wahyuddin Muhammad Wahyuddin, Muhammad Nugroho, Dhita Ade Nur Achmad Nurdiansyah, Fadlan Hasan Oktaviyani, Dina Ovi Itsnaini Ulynnuha Praswati , Aflit Nuryulia Puspawati , Dewita Qudsiyah, Yusfina Sekar Rahma Ayuningtyas Fachrunisa Rahmawati, Rara Yuni Raihani, Dzikra Riani, Lencia Putri Septa Rini Kuswati Riski Apriliani Rita Wijayanti S Soepatini Saputro, Diky Adi Septa Riani, Lencia Putri Sina, Helmia Khalifah Sisca Dian Rahmawati Siti Rokhmah Wafiatun Mukharomah Wafiatun Mukharomah Wardana, Arfi Agustian Widowati Dian Permatasari Wiyadi, W Zulfa Irawati, Zulfa