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All Journal Jurnal Reviu Akuntansi dan Keuangan SRIWIJAYA INTERNATIONAL JOURNAL OF DYNAMIC ECONOMICS AND BUSINESS SYUKUR (Jurnal Inovasi Sosial dan Pengabdian Masyarakat) JMM (Jurnal Masyarakat Mandiri) YUME : Journal of Management Management Studies and Entrepreneurship Journal (MSEJ) Entrepreneurship Bisnis Manajemen Akuntansi (E-BISMA) International Journal of Computer and Information System (IJCIS) Abdi Psikonomi Proceeding ISETH (International Summit on Science, Technology, and Humanity) Urecol Journal. Part F: Community Development Prosiding University Research Colloquium Abdi Teknoyasa JURNAL PENGABDIAN PENDIDIKAN MASYARAKAT (JPPM) Innovative: Journal Of Social Science Research Paradoks : Jurnal Ilmu Ekonomi IIJSE Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Journal of Community Empowerment Journal of Business Innovation and Research JER
Novel Idris Abas
Universitas Muhammadiyah Surakarta
Religion Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Medicine & Pharmacology Public Health Social Sciences Other

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The Influence of Mental Imagery, User Interactivity, Visual Appeal, and Emotional Experience on the Intention to Visit Virtual Tourism Naila Indah Syahaarani; Novel Idris Abas
Proceeding ISETH (International Summit on Science, Technology, and Humanity) 2025: Proceeding ISETH (International Summit on Science, Technology, and Humanity)
Publisher : Universitas Muhammadiyah Surakarta

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Abstract

The research seeks to investigate the impact of User Interactivity, Visual Appeal, and Emotional Experience on intentions to visit sites related to Indonesian Cultural Virtual Tourism. It adopts a quantitative methodology, drawing on primary information collected through surveys administered via Google Forms. Data processing in this investigation employs the Structural Equation Modeling-Partial Least Square (SEM-PLS) approach, facilitated by the Smart PLS 4.0 application. Outcomes from the analysis show that all elements in the proposed framework maintain favorable connections in line with the initial predictions. Notably, User Interactivity exerts a beneficial influence on Tourist Visit Intention, while Visual Appeal markedly shapes Emotional Experience. Furthermore, User Interactivity significantly contributes to Emotional Experience, Emotional Experience positively drives Tourist Visit Intention, and Visual Appeal also promotes a constructive effect on Tourist Visit Intention. These insights underscore the interconnected roles of these factors in enhancing virtual tourism engagement.
The Influence of User Interactivity, Visual Appeal, and Mental Imagery in Virtual Tourism on Tourist Visit Intentions (A Study of Indonesian Cultural Tourism) Paulina, Retno; Abas, Novel Idris
Proceeding ISETH (International Summit on Science, Technology, and Humanity) 2025: Proceeding ISETH (International Summit on Science, Technology, and Humanity)
Publisher : Universitas Muhammadiyah Surakarta

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Abstract

This study aims to analyze the influence of User Interactivity, Visual Appeal, and Mental Imagery in virtual tourism on Tourists' Visit Intention toward Indonesian cultural destinations, with a particular focus on the Borobudur Temple virtual tour. The research applies the Stimulus–Organism–Response (S-O-R) framework to explain how interactive digital experiences and visual aesthetics shape tourists' emotional and cognitive responses, which in turn affect their visit intentions.This quantitative study involved 415 respondents who have experienced or accessed virtual tourism platforms showcasing Indonesian cultural sites. Data were collected using an online questionnaire and analyzed with Partial Least Squares–Structural Equation Modeling (PLS-SEM) through SmartPLS software. The results show that User Interactivity and Visual Appeal have a significant positive effect on Mental Imagery, while Mental Imagery significantly mediates the relationship between those variables and Tourists' Visit Intention. Furthermore, the study finds that the more engaging and visually appealing the virtual tourism experience, the stronger the mental imagery and intention to visit the real destination.The findings emphasize the importance of enhancing interactive and visual elements in virtual tourism as an effective digital marketing strategy for promoting Indonesia's cultural heritage. This research contributes both theoretically and practically to the development of digital-based tourism promotion models, supporting sustainable cultural tourism through immersive virtual experiences.
Co-Authors A'zizah, Laila Osiana Fitria Adinata, Alberta Afif Faishal Aflir Nuryulia Praswati Aflit Nuryulia Praswati Afny Al Fath Inaszahira Ahmad Mardalis Alfandi Rico Yohanda Alfian Faqih Ajiputra Angellia, Anggi Anton Agus Setyawan Bayu Suseno Candra Kusuma Wardana Candra Kusuma Wardana, Candra Kusuma Choirunnisa, Bella A. Dewita Puspawati Dhita Ade Nugroho Diah Priyawati Diah Priyawati Dian Rahmawati, Sisca Dzikra Raihani Fadlan Hasan Nurdiansyah Farid Adi Prasetya Fatchan, Fuad Hudaya Fiska Puspa Arinda Hasna Asih Namiroh Helmi Imaduddin Huni Sri Runing Sawitri Ihsan Cahyo Utomo Imaduddin , Helmi Ismail, Lentera Tazkiya Isnaya Arina Hidayati Jati Waskito Jumadi, Jowasrian Khanun Roisatul Ummah Kurnia Rina Ariani Kusuma Wijayanto Kusumawati, Rita Laila Oshiana Fitria A’zizah Lentera Tazkiya Ismail Liana Mangifera Lintang Kurniawati Listy, Sheila Rizqya Lusi Nuryanti M. Sholahuddin Mahasri Shobahiya Maishita, Chandra Bella Mirzam Arqy Ahmadi Mirzam Arqy Ahmadi Muhammad Arkan Setyawan Muhammad Azmi Nur Asykaruddin Muhammad Randhy Kurniawan Muhammad Wahyuddin Muhammad Wahyuddin Muhammad Wahyuddin, Muhammad Naila Indah Syahaarani Nur Achmad Nurul Latifatul Inayati Oktaviyani, Dina Ovi Itsnaini Ulynnuha Paulina, Retno Praswati , Aflit Nuryulia Qudsiyah, Yusfina Sekar Rahma Ayuningtyas Fachrunisa Rahma Ayuningtyas Fachrunisa Rahmawati, Rara Yuni Rangga Aji Satria Yudha Riani, Lencia Putri Septa Rini Kuswati Riski Apriliani Rita Wijayanti Sabila Ulfa Istiqomah Saputro, Diky Adi Septa Riani, Lencia Putri Sina, Helmia Khalifah Sisca Dian Rahmawati Siti Rokhmah Soepatini Wafiatun Mukharomah Wardana, Arfi Agustian Widowati Dian Permatasari Wiyadi Wiyadi Wiyadi, W Yuni Rahmawati, Rara Yusfina Sekar Qudsiyah Zulfa Irawati, Zulfa