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PENGUATAN AL ISLAM DAN KEMUHAMMADIYAHAN DENGAN APLIKASI KADER-MU Shobahiya, Mahasri; Inayati, Nurul Latifatul; Fachrunisa, Rahma Ayuningtyas; Priyawati, Diah; Ahmadi, Mirzam Arqy; Abas, Novel Idris; Qudsiyah, Yusfina Sekar; Ismail, Lentera Tazkiya
Jurnal Pengabdian Pendidikan Masyarakat (JPPM) Vol 6 No 1 (2025): Jurnal Pengabdian Pendidikan Masyarakat (JPPM), Vol 6 No 1 (Maret 2025)
Publisher : LPPM UNIVERSITAS MUHAMMADIYAH MUARA BUNGO

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52060/jppm.v6i1.2828

Abstract

Advances in digital technology have had a significant impact on various aspects of life, including the spread of religious teachings. 'Aisyiyah Branch (PRA) Joyosuran faces challenges in the cadre and members' understanding of compulsory worship in accordance with Tarjih Muhammadiyah. This service program aims to improve 'Aisyiyah members' understanding of compulsory worship through workshops and the use of the Kader-Mu digital application. The methods used include Focus Group Discussion (FGD), workshop and practice, and evaluation using pretest and posttest. The results obtained showed an increase in members' understanding after participating in the activity, with an increase in the average pretest score of 84 to 95 in the posttest. Statistical evaluation through paired t-test showed a significant increase in members' understanding of Al Islam and Kemuhammadiyahan. Thus, this program makes a real contribution in supporting digital da'wah and strengthening regeneration in the 'Aisyiyah environment, especially for the Joyosuran branch.
The Influence of JKT48 as Brand Ambassador, Brand Image, and Brand Schematicity of Erigo Apparel on Purchase Behavior Oktaviyani, Dina; Abas, Novel Idris
Proceeding ISETH (International Summit on Science, Technology, and Humanity) 2024: Proceeding ISETH (International Summit on Science, Technology, and Humanity)
Publisher : Universitas Muhammadiyah Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23917/iseth.5396

Abstract

Purpose: The study examined how the habit of purchasing high-end customer erigo apparel was influenced by the jkt48 selection asa brand ambassador. Methodology: The research employed a quantitative approach, utilizing Smart PLS for data analysis. A survey was conducted among 275 millennial respondents to gather data on their purchasing behavior, perceptions of JKT48 and Erigo, and brand schematicity. Result: The findings revealed that both the brand ambassador JKT48 and brand image have a positive influence on purchasing behavior. However, brand schematicity was found to mitigate the impact of these factors. This indicates that while a strong brand ambassador and positive brand image can drive purchases, a highly established brand schematicity may reduce the effectiveness of these marketing strategies. Applications/Originality/Value: The insights gained from this study can be valuable for fashion brands in developing effective marketing strategies. By understanding the interplay between brand ambassadors, brand image, and brand schematicity, marketers can optimize their campaigns to target specific consumer segments and drive sales. Additionally, the research contributes to the existing literature on consumer behavior and brand management.
Application of the extended theory of planned behavior to predict green product purchase behavior Wardana, Candra Kusuma; A'zizah, Laila Osiana Fitria; Abas, Novel Idris; Kusumawati, Rita
Entrepreneurship Bisnis Manajemen Akuntansi (E-BISMA) Vol.6, No.1 (2025): June 2025
Publisher : Universitas Widya Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37631/ebisma.v6i1.1758

Abstract

The importance of buying green products has been well publicized on social media. However, sales of green products remain considerably low. Marketers and academics aim to investigate the factors that influence green purchasing behavior. The aim of this paper is to examining the effect of attitude, subjective norms, perceived behavioral control, on green purchase intention. Because there is attitude-behavior gap, this study also provides a meaningful contribution by extending the Theory of Planned Behavior by incorporating social media marketing, environmental knowledge, and green product purchase behavior. A quantitative approach was used to collect data through online questionnaires. A total of 249 samples were analyzed using structural equation modeling (SEM) with Smart PLS. The results align with existing literature, reinforcing the importance of attitude, perceived behavioral control, social media marketing, and environmental knowledge in shaping consumers’ intentions and behaviors. However, subjective norm does not significantly perform as a direct antecedent on purchase intention. Social pressure is not enough to drive consumer purchasing environmentally products. These results can assist business owners and social media marketers to focus on promoting green image and continuously produce educative content which could enhance people awareness on the importance of green product consumption.
Niat Keberlanjutan Penggunaan Aplikasi myIM3 pada Generasi Z di Solo Raya Hasna Asih Namiroh; Novel Idris Abas
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 7 No. 7 (2025): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v7i7.8844

Abstract

This study aims to analyze the influence of promotion offers, perceived utility, personalization, and social support on hedonic value and continuance intention in using the myIM3 application. The subjects of this research are active users of the myIM3 application. The method used is a quantitative approach was employed through a survey of 250 active users selected using purposive sampling. The research instrument consisted of a questionnaire covering respondent demographics, perceptions of the study variables, hedonic value, and continuance intention. Data were analyzed using Structural Equation Modeling (SEM) with the assistance of SmartPLS software. The results indicate that promotion offers and perceived utility have a significant influence on hedonic value. Furthermore, hedonic value significantly affects continuance intention. However, social support does not show a significant effect on hedonic value, and personalization does not significantly influence continuance intention. This study contributes theoretically by extending the literature on factors influencing hedonic value and continuance intention in the context of mobile application usage, particularly myIM3. Additionally, the findings provide practical implications for myIM3 app developers and marketers in designing more effective strategies to enhance user satisfaction and loyalty.
Re-Evaluating Key Drivers Of Continuance Intention In Mobile Food Ordering Apps After Covid-19 Pandemic In Indonesia Abas, Novel Idris; Puspawati , Dewita; Praswati , Aflit Nuryulia; Imaduddin , Helmi
Jurnal Economic Resource Vol. 8 No. 2 (2025): September - February
Publisher : Fakultas Ekonomi & Bisnis Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57178/jer.v8i2.1730

Abstract

This study investigates why Indonesian Gen Y and Z users continue using specific mobile food ordering applications (MFOAs) post-pandemic, leading to market dominance by a few platforms. Analyzing 234 users, the research found that while saving time, money, and convenience all contribute to user satisfaction, only time and money savings directly influence the intention to continue using an app. Surprisingly, and contrary to previous literature, convenience does not directly impact user retention. These findings provide new insights for developers on improving long-term engagement by focusing on tangible benefits beyond mere convenience for these generations.
Analisis Niat Menyalurkan Infaq dengan Menggunakan QRIS pada Generasi Z dengan Model UTAUT: Peran Altruisme dan Religiusitas Puspawati, Dewita; Abas, Novel Idris; Ariani, Kurnia Rina; Utomo, Ihsan Cahyo; Kurniawati, Lintang
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 7 No. 10 (2025): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v7i10.9903

Abstract

This study aims to examine the effect of the UTAUT model on the intention to use QRIS in distributing infaq with the addition of altruism and religiosity variables. The sample of this study was Generation Z in Central Java. The number of samples used in this study was 345 respondents. The data analysis technique used SEM PLS. The results showed that performance expectancy, social influence, facilitating conditions, and altruism influenced the intention to use QRIS in distributing infaq. However, effort expectancy and religiosity did not influence. The implication of this study is that infaq management institutions and mosques need to create QR Codes to facilitate the community in donating infaq.
Implementation of Livestock Waste Shredding Machine Technology to Increase the Economic Potential of Goat Breeders in the Muhammadiyah Kartasura Environment Mangifera, Liana; Wijayanto, Kusuma; Kurniawan, Muhammad Randhy; Faishal, Afif; Abbas, Novel Idris; Jumadi, Jowasrian; Listy, Sheila Rizqya
Abdi Psikonomi Vol 6, No 2 (2025): Oktober 2025
Publisher : Universitas Muhammadiyah Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23917/psikonomi.v6i2.12874

Abstract

The Kartasura Branch of the Muhammadiyah Economic Council is a division under the auspices of the Kartasura Muhammadiyah Branch Leadership. The Economic Council has several business units, one of which is a goat farming group called Syamsun Farm. Syamsun Farm is a livestock group focused on breeding, buying and selling goats, and processing and selling animal manure. Despite all of Syamsun Farm's potential, it faces challenges such as the ineffective and inefficient processing of organic waste (grass), and the continued use of conventional marketing methods. For example, selling animal manure in sacks, delivering it directly to plant vendors, and offering goats to mosques during Eid al-Adha. Based on these challenges, the P2AD team proposed solutions, including implementing technology using a manure shredding machine and enhancing digital marketing for Syamsun Farm. The outputs of this activity include a manureshredding machine, a module for using and processing animal manure using the shredding machine, the creation of Google My Business, social media platforms, and a marketplace for Syamsun Farm. In addition, video documentation of activities, publications on YouTube and mass media, and nationally accredited journals were also produced.
Penghindaran Pajak Dan Corporate Social Responsibility: Kinerja Laba Sebagai Variabel Moderasi Puspawati, Dewita; Praswati, Aflit Nuryulia; Abas, Novel Idris
Prosiding University Research Colloquium Proceeding of The 7th University Research Colloquium 2018: Bidang Sosial Ekonomi dan Psikologi
Publisher : Konsorsium Lembaga Penelitian dan Pengabdian kepada Masyarakat Perguruan Tinggi Muhammadiyah 'Aisyiyah (PTMA) Koordinator Wilayah Jawa Tengah - DIY

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Abstract

Beberapa penelitian CSR dan penghindaran pajak mempunyai hasilyang tidak konsisten. Tujuan penelitian ini adalah untuk mengetahuihubungan antara penghindaran pajak dan corporate socialresponsibility (CSR) dengan dimoderasi oleh kinerja laba perusahaan.Sampel yang digunakan adalah perusahaan terdaftar dalam LQ45 daritahun 2012-2015, yaitu sebanyak 113 data. Teknik analisis yangdigunakan adalah Moderating Regression Analysis (MRA). Hasilmenunjukkan bahwa kinerja laba terbukti memoderasi denganmemperlemah hubungan antara kinerja CSR dan penghindaran pajak.
Pembuatan Sistem Manifestasi Data Jamaah Umroh Pada Biro Umroh dan Haji Khusus Al Hijrah Tour Travel Puspawati, Dewita; Abas, Novel Idris; Wahyuddin, Muhammad
Prosiding University Research Colloquium Proceeding of The 11th University Research Colloquium 2020: Bidang Sosial Humaniora dan Ekonomi
Publisher : Konsorsium Lembaga Penelitian dan Pengabdian kepada Masyarakat Perguruan Tinggi Muhammadiyah 'Aisyiyah (PTMA) Koordinator Wilayah Jawa Tengah - DIY

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Abstract

Melakukan disiplin administrasi bukan sesuatu yang mudah untuk diterapkan. Permasalahan yang sering muncul adalah banyak perusahaan yang berusaha untuk melakukan disiplin administrasi, namun tidak didukung dengan ketersediaan teknologi yang memudahkan SDM dalam melakukan disiplin administrasi, serta mengurangi adanya human error. Salah satu perusahaan yang dituntut untuk mengaplikasikan disiplin administrasi adalah perusahaan di bidang perjalanan ibadah umroh, atau yang biasa disebut biro umroh. Biro umroh adalah jenis bisnis perjalanan di bidang ibadah umroh. Kepengurusan perjalanan Ibadah umroh berbeda dengan kepengurusan ibadah haji. Kepengurusan perjalanan ibadah haji sudah tersistem dengan baik oleh pemerintah, sedangkan kepengurusan perjalanan ibadah umroh langsung dilakukan oleh setiap biro Umroh. Kegiatan pendampingan kepada biro umroh ini mempunyai tujuan sebagai membantu dalam membuat sistem pendataan pelanggan dan bukti pembayaran perjalanan ibadah umroh, melakukan sosialisasi bagaimana membuat dan menggunakan sistem pendataan pelanggan dan bukti pembayaran perjalanan ibadah umroh serta melakukan pembinaan dan pendampingan dalam menggunakan sistem pendataan pelanggan dan bukti pembayaran perjalanan ibadah umroh.
PENGUATAN KELEMBAGAAN MELALUI SEKOLAH HIJAU BERKELANJUTAN Kuswati, Rini; Waskito, Jati; Achmad, Nur; Soepatini, S; Irawati, Zulfa; Abas, Novel Idris; Choirunnisa, Bella A.; Ahmadi, Mirzam Arqy; Angellia, Anggi
Prosiding University Research Colloquium Proceeding of The 19th University Research Colloquium 2024: Bidang Pengabdian Masyarakat
Publisher : Konsorsium Lembaga Penelitian dan Pengabdian kepada Masyarakat Perguruan Tinggi Muhammadiyah 'Aisyiyah (PTMA) Koordinator Wilayah Jawa Tengah - DIY

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Abstract

This community dedication program is intended to assist partners in the preparation of institutions to become sustainable green schools. This is a community-based activity that promotes the circular economy, particularly in elementary schools staffed by parents, students, and faculty, as well as the adjacent area. Activities for promotion, instruction on the significance of adiwiyata schools, and a sequence of initiatives aimed at enhancing the efficacy of communication, in addition to the construction of facilities at the adjutant school.