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All Journal Novum : Jurnal Hukum Jurnal Kebijakan dan Pengembangan Pendidikan DiH : Jurnal Ilmu Hukum LEGITIMASI: Jurnal Hukum Pidana dan Politik Hukum Jurnal Cakrawala Hukum Jurnal Pengabdian Hukum Indonesia (Indonesian Journal of Legal Community Engagement) JPHI Jurnal Permukiman Jurnal Perilaku dan Strategi Bisnis Reswara: Jurnal Pengabdian Kepada Masyarakat Jurnal Suara Hukum Jurnal Abmas Negeri (JAGRI) Improvement: Jurnal Manajemen dan Bisnis Jurnal Hukum dan Pembangunan Journal of Law and Legal Reform
ENY SULISTYOWATI
Unknown Affiliation
Religion Agriculture, Biological Sciences & Forestry Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Pengaruh Penelusuran Hedonis dan Penelusuran Utilitarian pada Dorongan Pembelian Impulsif Konsumen Papan Pasar Daring Budiman, Santi; Sulistyowati, Eny
Jurnal Perilaku dan Strategi Bisnis Vol. 12 No. 2 (2024): Agustus
Publisher : Universitas Mercu Buana Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26486/jpsb.v12i2.4833

Abstract

The purpose of this study was to determine the situational factors that make consumers who use the market board application dare to have the urge to make impulsive purchases. This was done because impulsive buying is the most common behavior in purchasing. The research model consists of interpersonal influences, visual appeal, portability, hedonic search, and utilitarian search. Furthermore, hedonic search and utilitarian search on impulse buying drives. Sampling in this study used non-probability with a purposive sampling technique. The sample size was 203 respondents. The data collection technique in this study used a questionnaire distributed online according to predetermined criteria, namely mobile device users in accessing the online market board application, and having made at least one purchase in the last six months. The data analysis method used is Structural Equation Modeling (SEM). The findings of this study indicate that interpersonal influences affect both hedonic and utilitarian search activities, visual appeal does not affect hedonic search but does affect utilitarian search, portability does not affect hedonic search, but does affect utilitarian search. Utilitarian search has no effect on impulse buying drive, and hedonic search has an effect on impulse buying drive.
Digital Literacy Acceleration Workshop and Mentoring for MSMEs in Kedinding Urban Village, Surabaya Novianti, Rini; Sulistyowati, Eny; Aurora, Laurencya
Jurnal Abmas Negeri (JAGRI) Vol. 6 No. 1 (2025): Volume 6 Nomor 1 Juni 2025
Publisher : Sarana Ilmu Indonesia (salnesia)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36590/jagri.v6i1.1518

Abstract

Digital literacy acceleration workshop and mentoring are a form of community service from STIE IBMT lecturers to MSMEs partners. This program was carried out because digital literacy is a very important competency in the digital economy era. This community service program aimed to increase the skills of MSME partners in designing attractive packaging for their products and performing digital financial bookkeeping for their businesses. The implementation method began with a situation and needs analysis, preparation of materials (Canva and digital cash book tutorials), workshop, mentoring, and program evaluation. The program involved 28 MSME partners in Kedinding, Surabaya. It ran smoothly and successfully, as evidenced by the participants’ enthusiasm during interactive discussions and hands-on practice. Evaluation results showed an increase in participants’ digital literacy regarding packaging design and simple bookkeeping, from a pretest score of 53% to 81% in the posttest.
PEMBERDAYAAN HUKUM BAGI SANTRI PESANTREN AL-FATTAH SEKARAN LAMONGAN TERKAIT LABEL HALAL PADA KOSMETIK Sulistyowati, Eny; Nugroho, Arinto; Wardhana, Mahendra; Masnun, Muh. Ali
Reswara: Jurnal Pengabdian Kepada Masyarakat Vol 2, No 2 (2021)
Publisher : Universitas Dharmawangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46576/rjpkm.v2i2.1069

Abstract

Indonesia dengan penduduk mayoritas beragama Islam, berkewajiban melindungi masyarakat muslim, di antaranya melalui Undang-Undang Nomor 33 Tahun 2014 tentang Jaminan Produk Halal. Konsumen muslim merupakan pangsa pasar yang menjanjikan keuntungan besar bagi pelaku usaha untuk memasarkan produk. Berdasarkan hal tersebut konsumen harus menjadi konsumen yang cerdas. Untuk menjadi konsumen yang cerdas perlu dilakukan pemberdayaan hukum dengan pemberian pengetahuan hukum, pemahaman hukum, sikap hukum terkait peraturan perundang-undangan terkait label halal pada kosmetik khususnya bagi Santri Pondok Al Fattah Sekaran Lamongan.  Metode yang ditawarkan dalam mengatasi persoalan tersebut meliputi (1) sosialisasi, (2) penayangan video, (3) diskusi, (3) simulasi baik di kelas maupun di swalayan. Hasil kegiatan menunjukkan, sesudah mengikuti kegiatan para santri : 1) memiliki pengetahuan hukum terkait peraturan perundang-undangan terkait label halal pada kosmetik; 2) memiliki pemahaman hukum artinya mereka memahami maksud dan tujuan pemerintah mengeluarkan terkait peraturan perundang-undangan terkait label halal pada kosmetik; 3) terkait sikap hukum, para santri menyetujui dikeluarkannya peraturan perundang-undangan terkait label halal pada kosmetik. Tetapi dari aspek perilaku hukum, tim kurang berhasil membentuk perilaku hukum para santri untuk menaati peraturan perundang-undangan terkait. Mayoritas para santri masih memilih dan/atau membeli kosmetik yang tidak mencantumkan label halal
Pengaruh Kualitas Pelayanan, Citra Perusahaan, dan Promosi Media Sosial Terhadap Keputusan Pembelian Pada Usaha Katering Sulistyowati, Eny; Novianti, Rini; Rumpoko HS, Hendro; Budiyanto, Eko
Improvement: Jurnal Manajemen dan Bisnis Vol 4 No 2 (2024): Vol 4 No 2 September 2024
Publisher : UMSurabaya Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30651/imp.v4i2.24573

Abstract

In an increasingly competitive digital era, it is important for catering businesses to understand the factors that influence consumer behavior. This study aims to analyze the effect of service quality, corporate image and social media promotion on consumer purchasing decisions in the context of the Citra Rasa catering business. The research method used is a survey with a questionnaire instrument distributed to consumers who have made purchases at the Citra catering business, as many as 53 consumers and potential consumers have filled out the questionnaire. The incoming data were analyzed using SEMPls. The results showed that service quality, corporate image, and social media promotion did not have a significant effect on consumer purchasing decisions. The low R-Square value (0.019) and the negative Adjusted R-Square (-0.041) indicate that the independent variables only explain a small part of the variation in purchasing decisions. This finding indicates that other factors, such as price and menu variety, may be more relevant in influencing purchasing decisions. Keywords: Service Quality, Corporate Image, Social Media Promotion, Purchasing Decision, Catering Business Dalam era digital yang semakin kompetitif, penting bagi usaha katering untuk memahami faktor-faktor yang mempengaruhi perilaku konsumen. Penelitian ini bertujuan untuk menganalisis pengaruh kualitas pelayanan, citra perusahaan dan promosi media sosial terhadap keputusan pembelian konsumen dalam konteks usaha katering Citra Rasa. Metode penelitian yang digunakan adalah survei dengan instrumen kuesioner yang disebarkan kepada konsumen yang telah melakukan pembelian di usaha katering Citra, sebanyak 53 orang konsumen dan calon konsumen telah mengisi kuesioner. Data yang masuk dianalisis dengan menggunakan SEMPls. Hasil penelitian menunjukkan bahwa kualitas pelayanan, citra perusahaan, dan promosi media sosial tidak berpengaruh signifikan terhadap keputusan pembelian konsumen. Nilai R-Square yang rendah (0.019) dan R-Square Adjusted yang negatif (-0.041) mengindikasikan bahwa variabel-variabel independen hanya menjelaskan sebagian kecil dari variasi keputusan pembelian. Temuan ini mengindikasikan adanya faktor lain, seperti harga dan variasi menu, yang mungkin lebih relevan dalam mempengaruhi keputusan pembelian. Kata Kunci: Kualitas Jasa, Citra Perusahaan, Promosi Media Sosial, Keputusan Pembelian, Bisnis Katering
Legal Literacy Related to Processed Food Labels for Students at Madrasah Ibtidaiyah Darul Ulum Rejomulyo Magetan Masnun, Muh. Ali; Sulistyowati, Eny; Nugroho, Arinto; Hermono, Budi; Azizah, Siti Nur; Faisol, Syahid Akhmad
Jurnal Pengabdian Hukum Indonesia (Indonesian Journal of Legal Community Engagement) Vol 6 No 2 (2023): Indonesian Journal of Legal Community Engagement, November 2023
Publisher : Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/jphi.v6i2.73680

Abstract

labels aim to provide legal literacy for the target audience, namely MI Darul Ulum Rejomulyo students, Magetan Regency by looking at knowledge, understanding, attitudes and behavior of students before and after the activities given in the form of questionnaires and sheets observation. The results of the Community Service activities after the Community Service team provided legal literacy, showed that there was a significant increase in legal knowledge, legal understanding, and legal attitudes of students regarding the laws and regulations on processed food labels. However, the legal behavior still shows students who do not really care about processed food labels.
Reconstructing Indonesia’s Trademark Registration System through the Lens of General Principles of Good Governance to Realize Substantive Justice Masnun, Muh. Ali; Prasetio, Dicky Eko; Awang, Mohd Badrol; Sulistyowati, Eny
Journal of Law and Legal Reform Vol. 5 No. 3 (2024): Various Issues on Law Reform in Indonesia and Beyond
Publisher : Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/jllr.v5i3.7547

Abstract

The constitutive or first-to-use system in trademark registration in Indonesia actually creates problems, particularly in failing to meet substantive justice aspects in trademark registration. This is because the constitutive or first-to-use system only provides protection for registered trademarks. This research aims to analyze and reconstruct a trademark registration system that accommodates the General Principles of Good Governance (AUPB). This study provides a novel perspective by integrating the General Principles of Good Governance (AUPB) with Indonesia's trademark registration system, offering a unique approach to enhance substantive justice in trademark law. The research highlights the need for reform in the Indonesian trademark registration process, which can guide policymakers and legal practitioners in improving the accuracy and fairness of trademark protection, thereby reducing disputes and enhancing the protection of intellectual property rights. This research is normative legal research using statutory, conceptual, and philosophical approaches. The research results confirm that the "first to file" system in trademark registration in Indonesia has undermined substantive justice because it only provides legal protection when a trademark has been registered. The urgency to make AUPB a guideline in the trademark registration process is oriented so that the DJKI trademark registration process can prioritize aspects of accuracy and prudence. Reconstructing a trademark registration system model that embodies substantive justice can be done by not applying the constitutive system absolutely but rather relatively by accommodating developments in trademark registration practices. This application needs to be combined with the general principles of good governance to create a fair and effective system in protecting trademark rights and realizing substantive justice.
Co-Authors adinata, alifian Alberta, Clarista Olivia Ali Masnun, Muh. Andriyani, Renita aprilita, andieni diva Ardini, Sofia Arinto Nugroho Aurora, Laurencya Awang, Mohd Badrol BUDI HERMONO Candrawati, Devia Dila, Farah Disantara, Fradhana Putra Ekawati, June - EKO BUDIYANTO Faisol, Syahid Akhmad Fanani, Vicky Abdillah FEBRI SUHARTATA, DENY Firdausi, Avita Hamsyah, Fahmi hayu, Niluh Vira Hidayah, Syilvia Amelia Hidayat, Tubagus Achmad Raditya Huda, Alfin Nur Ikhsan, Muhammad Khananul Irfa Ronaboyd Iskandar, Rosa Oktavia Islamiyah, Rahayu KISANTIKA EFENDI, AYU Kusumawardani, Rahmawati Agustina LISTYANING KALEM, RARAS Mahendra Wardhana, Mahendra Masitha, Fachriah Dewi Masnun, Muh Ali Masnun, Muh. Ali Nurul Hidayati Nurul Hikmah Osada, Eryna Dian Prasetio, Dicky Eko Puspoayu, Elisabeth Septin putra, vioxcy ananta Putri, Ihza Rashi Nandira Rahmawati, Intan Dwi REPPY PRATAMA, ERDIANSYAH Rezzy Rahanyaan, Ribka Hilda Rini Novianti Rizki Wulandari Rumpoko HS, Hendro Saadah, Ummi Salsabillah, Noor Aisyah Santi Budiman Saputra, Hendra Wahyu Saraswati, Elisabeth Melanie Sari, Cindy Yunita Setiawan, Bagus Catur Siti Nur Azizah, Siti Nur Sitowing, Diego Bagas Pratama SUKMA AFIFAH, MAYASARI Sulaksono Sulaksono, Sulaksono Suyitno, Didik Tri Ardhiningrum, Citra Ananda Wardhana, Faradhiya Anna Wardhani, Mustika Eka Kusuma Yahya, Najeeb Yanto, Akbar Fitri Yulianto, Adam yunita, nadiah nirmala Yusrina, Saraya