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Persepsi Konsumen terhadap Perubahan Harga Beras di Kecamatan Medan Pancing Muhammad Reyhan Hersya; Nathasya Regina Gultom; Miftahul Jannah; Karendya Zivilia Br. Ginting; Syairah Juwita Sari; Deni Adriani
Indonesian Journal of Multidisciplinary on Social and Technology Vol. 4 No. 3 (2026): Juli - Oktober
Publisher : PT Ilmu Data Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69693/ijmst.v4i3.14126

Abstract

Penelitian ini bertujuan untuk mengetahui persepsi konsumen terhadap perubahan harga beras di Kecamatan Medan Pancing. Penelitian menggunakan pendekatan kuantitatif dengan jenis penelitian deskriptif. Data diperoleh melalui penyebaran kuesioner kepada 50 responden yang merupakan konsumen beras di sekitar Kecamatan Medan Pancing. Instrumen penelitian terdiri atas 20 pernyataan yang diukur menggunakan skala Likert dan mencakup lima indikator, yaitu perubahan harga yang dirasakan, keterjangkauan harga, kewajaran harga, dampak terhadap pengeluaran, serta dampak terhadap pembelian dan konsumsi. Data dianalisis secara deskriptif melalui perhitungan skor dan nilai rata-rata pada setiap indikator untuk menggambarkan kecenderungan persepsi responden terhadap perubahan harga beras. Hasil penelitian menunjukkan bahwa rata-rata keseluruhan persepsi konsumen sebesar 3,38 dan berada pada kategori netral. Indikator dampak terhadap pengeluaran memperoleh rata-rata tertinggi sebesar 3,62 dengan kategori setuju, diikuti indikator perubahan harga yang dirasakan sebesar 3,59 dengan kategori setuju. Sementara itu, keterjangkauan harga memperoleh rata-rata sebesar 3,33, dampak terhadap pembelian dan konsumsi sebesar 3,29, serta kewajaran harga sebesar 3,10 yang seluruhnya berada pada kategori netral. Hasil tersebut menunjukkan bahwa perubahan harga beras paling dirasakan konsumen melalui aspek pengeluaran dan pengelolaan keuangan sehari-hari. Pada aspek pembelian dan konsumsi, penyesuaian yang lebih terlihat berkaitan dengan pilihan jenis atau merek beras dibandingkan dengan pengurangan jumlah pembelian atau konsumsi. Dengan demikian, persepsi konsumen terhadap perubahan harga beras mencakup aspek perubahan harga, keterjangkauan, kewajaran, pengeluaran, serta penyesuaian pembelian dan konsumsi.
KUALITAS PELAYANAN PENGANGKUTAN SAMPAH DAN KAITANNYA DENGAN EKSTERNALITAS NEGATIF DI JALAN GARU 2, MEDAN AMPLAS Rosmini Siallagan; Luthfiah Malika Rizal; Jihan Syafira; Yosefa Fernanda Br Somin; Natasya Margarett Siringoringo; Deni Adriani
JOURNAL OF SCIENCE AND SOCIAL RESEARCH Vol. 9 No. 5 (2026): October (2026)
Publisher : Smart Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54314/jssr.v9i5.7312

Abstract

Abstract: Waste management is an environmental issue linked to the quality of public services and negative externalities. This study aims to analyze the quality of waste collection services and their role in mitigating the negative impacts of waste on Jalan Garu 2, Medan Amplas. A quantitative method employing a survey approach was used, involving 32 respondents, with data analyzed through descriptive quantitative techniques. The results indicate that 84.4% of respondents receive waste collection services; 65.6% consider the collection schedule to be routine or reasonably routine, while 43.8% perceive the frequency as inconsistent. Additionally, 37.5% of respondents frequently or very frequently experience waste accumulation, yet 71.9% express satisfaction ranging from reasonably satisfied to satisfied with the service. These findings suggest that while the collection service provides benefits, improvements are still needed regarding schedule consistency, facilities, and the roles of both the government and the community to mitigate the negative externalities associated with waste. Keyword: Waste transport service; public satisfaction; negative externalities; waste management.   Abstrak: Pengelolaan sampah merupakan permasalahan lingkungan yang berkaitan dengan kualitas pelayanan publik dan eksternalitas negatif. Penelitian ini bertujuan menganalisis kualitas pelayanan pengangkutan sampah serta perannya dalam mengurangi dampak negatif sampah di Jalan Garu 2, Medan Amplas. Penelitian menggunakan metode kuantitatif dengan pendekatan survei terhadap 32 responden dan dianalisis secara deskriptif kuantitatif. Hasil penelitian menunjukkan bahwa 84,4% responden memperoleh layanan pengangkutan sampah, 65,6% menilai jadwal pengangkutan rutin atau cukup rutin, sedangkan 43,8% menilai frekuensinya masih tidak menentu. Sebanyak 37,5% responden masih mengalami penumpukan sampah yang sering atau sangat sering, sementara 71,9% menyatakan cukup puas hingga puas terhadap pelayanan. Hasil tersebut menunjukkan bahwa pelayanan pengangkutan telah memberikan manfaat, tetapi masih diperlukan peningkatan keteraturan jadwal, fasilitas, serta peran pemerintah dan masyarakat untuk mengurangi dampak eksternalitas negatif akibat sampah. Kata kunci: Pelayanan sampah transportasi; kepuasan masyarakat; eksternalitas negatif; pengelolaan sampah.
PERENCANAAN BISNIS PISCOK LUMER: INOVASI PRODUK OLAHAN PISANG COKLAT SEBAGAI PELUANG USAHA KREATIF Yusrina; Rizka Fauziah; Evifanie Simbolon; Gilberth Putra Nainggolan; Christin Natasya Br. Surbakti; Deni Adriani
Indonesian Journal of Innovation Science and Knowledge Vol. 3 No. 4 (2026): IJISK 2026
Publisher : Fakultas Pendidikan Ilmu Keguruan, Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/ijisk.v3i4.777

Abstract

Micro, small, and medium enterprises (MSMEs) in the culinary sector continue to grow along with the increasing public interest in creative snacks based on local ingredients. One product with considerable market potential is piscok lumer, a modification of banana chocolate roll filled with melted chocolate. This study aims to develop a business plan for piscok lumer as a form of product innovation from banana-chocolate processing and to identify its business opportunities for students as young entrepreneurs. The method used is descriptive qualitative with a case study approach, through observation of the production process, informal interviews with similar business actors, document analysis of limited-scale cost and sales data, and an online questionnaire (Google Form) distributed to students of the Economics Education Study Program, Universitas Negeri Medan, to measure consumer interest and satisfaction. The data were analyzed using SWOT analysis and arranged into a Business Model Canvas (BMC) framework to map nine key business elements, complemented by a simple feasibility calculation. The results show that piscok lumer has advantages in the availability of raw materials and low production costs, but faces weaknesses in product shelf life and packaging standardization. Business opportunities are wide open through digital marketing and partnerships within the campus environment, while the main threats come from competition with similar products and fluctuations in raw material prices. The questionnaire results show that piscok lumer attracts considerable interest among students. Cost calculations indicate that the business is feasible to run with a promising gross profit margin for a home-scale enterprise. This study is expected to serve as an initial reference for students and beginner MSME actors in designing a more structured business plan for banana-chocolate products.