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Journal : Business Management

Production Optimization to Maximize Profit in Furniture Company PT. FurniCraft: Quantitative and Qualitative Approach Khairunnisah, Noni Antika; Gunardi, Effendy; Kurnadi, Kurnadi; Setiawan, Iwan; Suparta, I Made
Business Management Vol 4, No 3 (2025): Business Management Agustus
Publisher : Lembaga Penelitian dan Pendidikan (LPP) Mandala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58258/bisnis.v4i3.8994

Abstract

This study aims to optimize the amount of production to maximize profits at the furniture company PT. FurniCraft. The method used is a quantitative approach using Linear Programming (LP) and a qualitative approach using NVivo software to analyze the results of interviews with management. The LP model is used to determine the optimal product combination that maximizes profits based on resource limitations such as raw materials, working hours, and production capacity. Meanwhile, qualitative analysis reveals non-technical factors that affect the production process, such as workforce flexibility and production policies. The results of the analysis show that by implementing an optimization model, the company can increase potential profits by up to 18.5% from actual conditions. This finding is reinforced by the results of qualitative analysis which shows that production decisions are not entirely data-based, but rather more influenced by intuition and old habits. This study recommends the integration of analytical data in strategic decision making in the manufacturing sector.
ANALISIS NVIVO Ismawati, Kun; Melianto, Donny; Costa, Juvenal Da; Rauf, Abdul; Suparta, I Made
Business Management Vol 4, No 3 (2025): Business Management Agustus
Publisher : Lembaga Penelitian dan Pendidikan (LPP) Mandala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58258/bisnis.v4i3.8995

Abstract

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Production Optimization to Maximize Profit in Furniture Company PT. FurniCraft: Quantitative and Qualitative Approach Khairunnisah, Noni Antika; Gunardi, Effendy; Kurnadi, Kurnadi; Setiawan, Iwan; Suparta, I Made
Business Management Vol 4, No 3 (2025): Business Management Agustus
Publisher : Lembaga Penelitian dan Pendidikan (LPP) Mandala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58258/bisnis.v4i3.9112

Abstract

This study aims to optimize the amount of production to maximize profits at the furniture company PT. FurniCraft. The method used is a quantitative approach using Linear Programming (LP) and a qualitative approach using NVivo software to analyze the results of interviews with management. The LP model is used to determine the optimal product combination that maximizes profits based on resource limitations such as raw materials, working hours, and production capacity. Meanwhile, qualitative analysis reveals non-technical factors that affect the production process, such as workforce flexibility and production policies. The results of the analysis show that by implementing an optimization model, the company can increase potential profits by up to 18.5% from actual conditions. This finding is reinforced by the results of qualitative analysis which shows that production decisions are not entirely data-based, but rather more influenced by intuition and old habits. This study recommends the integration of analytical data in strategic decision making in the manufacturing sector.
Co-Authors Abdul Rauf Agnesius, Agnesius anshori, zulkifli Ari, Ari Benny Benny Berata, I Made Cahyaningrum, Arfenita Casvarina, Citra Dian Christian Sitohang, Arga Costa, Juvenal Da Dinda, Bahiira Albasitha Permata Elmawati, Fitri Gunardi, Effendy I Gede Bagus Wisnu Bayu Temaja I Gusti Ngurah Ardana I Kadek, Karang Arinatha I Ketut Muka I Komang Sudirga I Made Radiawan I Nyoman, suardina I Wayan Adnyana I Wayan Arya, I Wayan I Wayan Mudra, I Wayan Iwan Setiawan Joko Priyono K, Putri Lailatul Khairunnisah, Noni Antika Kinanti, Ayunda Febri Kun Ismawati Kurnadi, Kurnadi Kurniawan, Septian Risky Liantono, Aris Maharany, Salsabila Mahardhika Harilinawan Mahendra, I Putu Agus Mamlahatun Buduroh Marcellina, Lola Via Mauliza, Reza Akbar Mawa, I Wayan Melianto, Donny Meyrsa Rosanti, Shenia Munawar Holil Nasution, Yohan Nawangningrum, Dina Ni Luh Nanik Puspadi Ni Nyoman Karmini Ni Putu Parmini Noviyanti, Fitri Nur Hidayatillah Olivianti, Risca Permadi, Angga Dwi Pradipta, Galang Adhi Pranoto, Felix Chandra Pratama, Rangga Adi Putri, Pradita Andina Kurnia Remawa, Anak Agung Gede Rai Rifdatul Hanifah Riska Intan Pramitaningtyas Safira, Tina Sang Ayu Made Putri Suryani, Sang Ayu Made Putri Setyani , Turita Indah Sumantra, I Made Suparta, Achmad Reza Suparta, AlvineWijaya Un Suparta, Virgi Ainun Iqba Susila, I Nyoman Adi Taufiq Hidayat Turita Indah Setyani Tyas, Hesti Ning W, Amalia Devi Widodo, Supriyanto Wijayanto, Muhammad Heno Wirastiti, Melinda Yogi Kertayasa, I kadek Yudhistira, Naufal Anggito Zahroh, Maidatus