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Retno Endah Supeni
Universitas Muhammadiyah Jember
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Studi Empiris Customer Relationship Management (CRM) Citra Merek dan Kepuasan terhadap Loyalitas Pelanggan The Body Shop Jember Diwan Sakharia; Retno Endah Supeni; Achmad Hasan Hafidzi
ULIL ALBAB : Jurnal Ilmiah Multidisiplin Vol. 2 No. 10: September 2023
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/jim.v2i10.2211

Abstract

The purpose of this study is to understand and analyze to test and analyze the significant influence of CRM, brand image, and satisfaction on customer loyalty at The Body Shop Jember. Primary data includes data on filling out questionnaires, interviews and observations of customer loyalty at The Body Shop Jember. While secondary data includes references derived from books, scientific articles, and the internet. Primary data and secondary data are the types of data used for this study. Based on the results of the analysis, it shows that customer loyalty at The Body Shop Jember based on aspects of CRM, brand image, and satisfaction is classified as very influential. As for several aspects that have an impact on the level of customer loyalty at The Body Shop Jember in 2022-2023, the results of this study state that CRM, brand image, and satisfaction have a significant effect on customer loyalty at The Body Shop Jember.
Co-Authors AA Sudharmawan, AA Achmad Hasan Hafidzi Adyasa, Jery Candra Aghata, Violina Agus Yuliantin Ahmad Fambang Hermawan Ahmad Hanafi Ahmad Hasan Hafidzi Ahmad Izzuddin Ajeng Juni Mudi Tantia Akhmad F. Rozi Akmalia, Atika Firmanda Alfany Andrenata Alizah, Aprilia Ulva Noer Amaliya, Yeni Amelia, Rita Andaru Setiawan Avicenna Ariyanto, Kiki Dwi Aspirandi, Rendy Mirwan Bayu Wijayantini Bayu Wijayantini, Bayu Berliana Wulandari Catur Palupi Dendi Wijaya Diwan Sakharia Efiatul Himmah Eko Budi Satoto Elfiah, Kutsiatun Enggarwati, Rumi Fajar, Evi Triana Nurul Fiki Kurdianto Putra Hafidzi, Ahmad Hasan Hellena Ramadhani Herlambang, Toni Himmah, Efiatul Holiseh Holiseh Holiseh, Holiseh Ika Sari, Maheni Ilsa Lailatul Hikmah Imeilda Intan Syafrilillah Ira Puspitadewi S Izzuddien, Ahmad Izzudin, Ahmad Jekti Rahayu Joko Satrio Ade Pranata Kiki Dwi Ariyanto Laksono Trisnantoro Lianatus Sholikah M. Hamzah Bin Ali Ma'rifah, Nurul Maheni Ika Sari Maheni Ika Sari Maheni Ika Sari Martini, Ni Nyoman Putu Mochamad Tri Aditya Muhammad Efendi Munawaroh, Mayda Madinatul Nadia Sukma Hadi Nawafil, Aulia Nurin Nia Sinta Nuriah Ningtias, Kiki Arista Wahyu Nufan Rahmat Julianto Nur Ira, Nia Dewi Oktavia, Fanda Andini Pramudia Bagas Ananda Fahrezy Pratama, Rizky Anggi Purbo, Achmad Jati Puspitadewi, Ira Putri, Okta Ananda Rayna Rika Ruspita Regita Wira Utami Karsiyanto Reskiputri, Tatid Diansari Revanda Lavelia Pasa Riyanto Setyawan Suharsono Rizki, Miftahur Rozzaid, Yusron Rozzaid, Yusron Rumi Enggarwati Rusdiyanto Rusdiyanto Rusdiyanto, Rusdiyanto Ruspita, Rayna Rika Sabela, Deva Verina Safira, Serli Vebriana Samsuryaningrum, Ira Puspitadewi Sari , Maheni Ika Setianingsih, Wahyu Eko Sofiyatun Sofiyatun Solehah, Nur Ilmiatus Sri Isna Amelia Ahmad Suharto, Akhmad Susbiyani , Arik Susbiyani, Arik Susi Wahyuning Asih Syahier Syahier Syahier Syahier Syahier, Syahier Syahier, Syahier Tegar Laksamana Wahyudi Thamrin, Mohammad Toni Herlambang Toni Herlambang Velialdi Dwi Wardana Violina Aghata Wahyu Agung Saputra Wahyu Eko Setianingsih Wati Cantika Putri, Ayuni Alda Wenny Murtalining Tyas Wibowo, Yohannes Gunawan Widhana, Ghalih Satriya Winahyu, Pawestri Wulandari, Vina Yuliantika Yayah Ikhda Nevia Yoga Fajar Saputra Yusron Rozaid Yusron Rozzaid Yusron Rozzaid