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All Journal Proceeding Seminar LPPM UMP Tahun 2014 QALAMUNA: Jurnal Pendidikan, Sosial, dan Agama Jurnal Agrotek Tropika JURNAL PENDIDIKAN TAMBUSAI Jurnal Onoma: Pendidikan, Bahasa, dan Sastra Jurnal Kridatama Sains dan Teknologi Jurnal Skripta Ethical Lingua: Journal of Language Teaching and Literature SECONDARY : Jurnal Inovasi Pendidikan Menengah (JIPM) CENDEKIA : Jurnal Ilmu Pengetahuan TEACHING : Jurnal Inovasi Keguruan dan Ilmu Pendidikan LEARNING : Jurnal Inovasi Penelitian Pendidikan dan Pembelajaran PAEDAGOGY : Jurnal Ilmu Pendidikan dan Psikologi LANGUAGE: Jurnal Inovasi Pendidikan Bahasa dan Sastra RUANG KATA: Journal of Language and Literature Studies Proceedings Series on Social Sciences & Humanities Jurnal Locus Penelitian dan Pengabdian TEACHER : Jurnal Inovasi Karya Ilmiah Guru JBSI: Jurnal Bahasa dan Sastra Indonesia Alegori: Jurnal Mahasiswa Pendidikan Bahasa Indonesia Suara Bahasa: Jurnal Bahasa dan Sastra Jurnal Pembelajaran Bahasa dan Sastra EDUCATIONAL: Jurnal Inovasi Pendidikan dan Pengajaran International Journal of Instructional Technology
Eko Suroso
Pendidikan Bahasa & Sastra Indonesia FKIP Univ.Muhammadiyah Purwokerto Jl. Raya Dukuhwaluh, PO Box 202 Purwokerto
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Taboo Language, Attention, and Branding: A Psycholinguistic Study of Timothy Ronald's Language Style on YouTube Ikhsan, Lintang; Suroso, Eko
Ethical Lingua: Journal of Language Teaching and Literature Vol. 13 No. 1 (2026): Volume 13 No 1 April 2026
Publisher : Universitas Cokroaminoto Palopo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30605/25409190.962

Abstract

Foul speech is seen not solely as a negative emotional expression, but as a linguistic strategy that is able to attract attention, evoke emotions, and strengthen the creator's personal identity. Therefore, this study describes the relationship between coarse speech, audience attention, and personal branding in content creator Timothy Ronald's communication style on the YouTube platform through a psycholinguistic approach. The research method used was qualitative descriptive by analyzing speech data from Timothy Ronald's YouTube videos, complemented by observation of audience comments to identify social and emotional responses. The results of the study show that the form of coarse speech used by Timothy Ronald has a psycholinguistic function in the form of emotional, evaluative, conative, and persuasive expressions that have implications for the formation of self-image as a communicative figure who is straightforward, honest, and critical of social reality. Simultaneously, the use of harsh language with a high rhetorical level succeeded in creating a strong attention effect, provoking the emotional resonance of the audience, and strengthening personal branding as an authentic communicator in the digital space. Thus, this study confirms that coarse speech can play a role as an effective communication strategy that connects aspects of language, cognition, and emotion in shaping social influence and digital identity in the new media era.
Co-Authors Agus Muhammad Hariri, Agus Muhammad Aji, Siti Khoerimah Akhmad Fauzan Anang Sudigdo, Anang Andhika, Asagi Mukti Nur Annisa Yustika Rini, Annisa Yustika Haryanto, Fahrani Almira Rizkya Hastangka Hastangka, Hastangka Ikhsan, Lintang INDRIYATI, SRI Intan Surya Pratiwi Irma Galuh Prameswari Istiana, Berti Khanifah, Salsabyla Nurul Kuntoro Kuntoro Kurniawati, Heni Laily Nurlina Latifahtul Auliya, Diannisa Lestari Wibowo Madalena, Fina Dyah Margiyanti, Refi Mashudi Mashudi Mayasuci, Tuti Mugiarti, Rizka Fitriani Muharudin, Eko Mutmainah, Sevia Nuraeny, Een Pamungkas, Onok Yayang Prameswari, Irma Galuh PRASANTY, ARUM BERLIANA Purnomo Purnomo Purnomo, Wesley Puspitasari, Andhika Dyah Riswati, Rina Saptaningsih, Sri Endah Saputro, Andre Rifki Aji Siti Fathonah SRI GANTINI Sukirno Sukirno Tachi, Lely Nur Wicaksono, Lutfi Wiwit Wijaya, Fauzi Adi Wuri Handayani Yuwono, Singgih Wiku Zahra, Salsa Pramudita Az