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All Journal Socia : Jurnal Ilmu-Ilmu Sosial Sosiohumaniora Afkaruna: Indonesian Interdisciplinary Journal of Islamic Studies Ulul Albab: Jurnal Studi Islam JAS (Journal of ASEAN Studies) Jurnal Ilmiah HUBUNGAN INTERNASIONAL Global Strategis Jurnal Hubungan Internasional Jurnal Media Hukum Jurnal Hubungan Internasional Jurnal Politik Profetik Dauliyah Journal of Islamic and International Affairs AKSIOLOGIYA : Jurnal Pengabdian Kepada Masyarakat Jurnal ASPIKOM Journal of Islamic World and Politics Jurnal Noken: Ilmu-Ilmu Sosial Jurnal Pertahanan : Media Informasi tentang Kajian dan Strategi Pertahanan yang Mengedepankan Identity, Nasionalism dan Integrity Jurnal Inovasi Hasil Pengabdian Masyarakat (JIPEMAS) Jurnal Penelitian dan Pengabdian Kepada Masyarakat UNSIQ Islamic Review : Jurnal Riset dan Kajian Keislaman Nation State : Journal of International Studies TSAQAFAH Dialogia: Jurnal Studi Islam dan Sosial Sospol : Jurnal Sosial Politik JPPM (Jurnal Pengabdian dan Pemberdayaan Masyarakat) Global Political Studies Journal Jurnal Komunikasi dan Media Prosiding Seminar Nasional Program Pengabdian Masyarakat Jurnal Islam Nusantara Global: Jurnal Politik Internasional Islam Realitas: Journal of Islamic and Social Studies Jurnal Review Politik Jurnal Keamanan Nasional Journal of Islamic World and Politics Journal of Halal Industry Studies al-Balagh : Jurnal Dakwah dan Komunikasi Society Al-A'raf: Jurnal Pemikiran Islam dan Filsafat Politea : Jurnal Pemikiran Politik Islam At-Ta’dib: Journal of Pesantren Education
Surwandono Surwandono
Universitas Muhammadiyah Yogyakarta
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Journal : jurnal aspikom

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Temporal evolution of strategic narratives: Chinese TikTok propaganda and the South China Sea conflict Ronel Jhon Lumor Guarte; Kehm Angel Socayre; Sidik Jatmika; Surwandono Surwandono
Jurnal ASPIKOM - Jurnal Ilmu Komunikasi Vol 10, No 2 (2025): Jurnal ASPIKOM
Publisher : Asosiasi Pendidikan Tinggi Ilmu Komunikasi (ASPIKOM)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24329/aspikom.v10i2.1645

Abstract

Despite extensive research on social media influence, a significant gap exists in understanding how audiences interpret and engage with Chinese propaganda on short-form video platforms, particularly regarding territorial disputes. This study examines the temporal evolution of strategic narratives in Chinese TikTok propaganda related to the South China Sea conflict, integrating Walton's propaganda framework with Strategic Narrative Theory. A quantitative survey approach employed 100 university students from Universitas Muhammadiyah Yogyakarta who evaluated five Chinese state-controlled TikTok videos using surveys based on Walton's ten propaganda characteristics, with temporal pattern analysis examining strategic narrative evolution across the video sequence. Statistical analysis revealed three distinct strategic narrative types: (1) core narratives maintaining consistency across videos (PC4, PC6, PC8), (2) adaptive narratives demonstrating systematic learning and optimization (PC10), and (3) experimental narratives testing alternative approaches (PC1, PC7). The findings demonstrate that Chinese propaganda operates through sophisticated portfolio management strategies combining narrative stability with dynamic optimization mechanisms, indicating a mature understanding of digital audience psychology and cross-cultural influence effectiveness. This research advances strategic communication theory by providing empirical evidence that contemporary digital propaganda functions as evolving strategic narrative systems rather than static content, requiring analytical frameworks capable of capturing dynamic communication processes in competitive information environments.
Co-Authors Abda Abda Addarsyah Dhia Putra Ade Meiliyana Ahmad Farhan Nasution Ahmad Yusuf Syaefullah Alen Tiara Alfredha Shinta Putri Ali Maksum Ali Maksum Ali Muhammad Andi Muhammad Farid Ramadhan Ardli Johan Kusuma, Ardli Johan Ariyanto Nugroho Asep Setiawan Azahra Shafa Nabila Bambang Cipto Cipto, Bambang Diana Mutiara Bahari Dinta Kharisma Almeira Eriksa Gutama Fajrina, Siti Fathurrahman Kamal Fika Nurislamia Fransiska Maristella Hadidah Sallimi Hayatunufus Hayatunufus Henarni, Nabila Humairo Kamsi Kamsi Kamsi Kamsi, Kamsi Kaukab, M. Elfan Kehm Angel Socayre M. Thohar Al-Abza Mahendra, Zulfan Fakhri Maksum, Ali Mediana, Dina Meiliyana, Ade Mitayani, Nawang Muhammad Dedy Yanuar Mulyadi, Tri Muttaqien, Audi Izzat Novi Rizka Amalia Pamuji, Muhammad Abdul Azis Puspa Devi Maharani Putra, Addarsyah Dhia Rashda Diana Rashda Diana Ratih Herningtyas Renta, Pebria Prakarsa Retnoningsih, Tri Astuti Susanthi Ridha Nahdhiyah Alma Amaliyah Riswanda Imawan Rizki Dian Nursita Ronel Jhon Lumor Guarte Sabil, Akbar Averroes Sallimi, Hadidah Sidik Jatmika, Sidik Silitonga, Derina Faslig Siswanto Masruri Srifauzi, Aulia Sugeng Riyanto Sugeng Riyanto Syahera Nursita Azzahra Syakban, Mansyur Taraki, Muhammad Dhiya Tri Mulyadi Trisnani, Endah Trisno Raharjo Trisno Raharjo Tulus Warsito Tulus Warsito, Tulus Turay, Abu Bakarr S Usmanul Khakim Usni, Usni Veda, Malinda Benita Wibowo, Bromo Yudo Zuliansyah, Zulmi Zuly Qodir