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All Journal Al-Iqtishad : Jurnal Ilmu Ekonomi Syariah (Journal of Islamic Economics) Jurnal Ekonomi Modernisasi Jurnal Ilmiah Ekonomi dan Bisnis YUME : Journal of Management Journal of Education, Humaniora and Social Sciences (JEHSS) Journal of Innovation in Business and Economics Jurnal Inovasi Ekonomi Community Development Journal: Jurnal Pengabdian Masyarakat Target : Jurnal Manajemen Bisnis Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Jurnal Ilmiah Wahana Pendidikan International Journal of Economy, Education and Entrepreneurship (IJE3) International Journal of Community Service Jurnal Bisnis Mahasiswa Jurnal Ilmiah Manajemen dan Bisnis (JIMBI) Jurnal Ilmiah Manajemen, Bisnis dan Kewirausahaan Bulletin of Management and Business Proceedings of The International Conference on Business and Economics Journal of Artificial Intelligence and Digital Business Innovative: Journal Of Social Science Research Madani: Multidisciplinary Scientific Journal Socius: Social Sciences Research Journal Countable (Contemporary Business and Sustainability Science) Society SUBAKTYA, Unpar Community Service Journal Jurnal Manajemen Bisnis
Wan Suryani
Universitas Medan Area
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Medicine & Pharmacology Physics Public Health Social Sciences Other

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Journal : Bulletin of Management and Business

 1 
The Influence of Ewom And Attitude on Purchase Intention on Halal Cosmetics Rima Fiandari, Yulist; Andarini, Sri Nastiti; Suryani, Wan
Bulletin of Management and Business Vol. 6 No. 1 (2025): March 2025
Publisher : Universitas Widyagama Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31328/bmb.v6i1.375

Abstract

The growing demand for halal cosmetics reflects increasing consumer awareness of religious compliance, health, and ethical concerns. This study aims to investigate the influence of Electronic Word of Mouth (EWOM) and consumer attitude on purchase intention toward halal cosmetic products in Indonesia. Using a quantitative approach, data were collected through an online survey from 160 female respondents aged 17 and above who are users of halal cosmetics. The study employed Partial Least Squares Structural Equation Modeling (PLS-SEM) to examine the relationships among the variables. The findings reveal that EWOM has a significant positive influence on both attitude and purchase intention. Furthermore, attitude is found to have a strong and positive effect on purchase intention. These results confirm that EWOM not only shapes consumer evaluations but also directly drives behavioral intention. The study contributes to the halal consumer behavior literature by highlighting the psychological pathways through which EWOM influences purchasing behavior. Practically, the findings suggest that halal cosmetic brands should prioritize managing online consumer reviews and enhancing brand communication strategies to foster positive attitudes and encourage purchasing decisions.
Co-Authors Ahmad Rafiki Alfifto, Alfifto Amrin Mulia Andarini, Sri Nastiti Anggeun Famelia Audia Junita Berampu, Lailan Tawila Dahrul Siregar Dalimunthe, Putri Amini Deliana, Rachma Yunita Dian Permata Sari Effendi, Ihsan Eka Dewi Setia Tarigan Eka Setia Dewi Tarigan Elfi, Misni Era Purike Eva Ramayani Fadillah, Fauzan Fitriani Tobing Fitriani Tobing Ginting, Maretta Handayani, Mas Hasanah, Viola Nurul Hasman, Haryaji Catur Putera Hernosa, Siswa Panjang Hesti Sabrina Hidayani, Sri Hidayat, Sutan Emir Iriantini, Dwi Bhakti Irwan Mohd Subri kesumah, priatna Kristopani Pinem Lestari, Indawati LUBIS, ADELINA Lubis, Fajar Rezeki Ananda Margery, Errie Marissa Claudya Marissa Claudya Mayang Sari Meutia, Riza Fanny MM, Khairunnisak Muslim Wijaya, Muslim Nasib Nur Aisyah Nur Azizah nurmaidah nurmaidah Pratiwi, Cahyaning Indah Pribadi, Teddi Prity Arlia Putri Putri, Farhana Rafiki, Ahmad Rahmayani Retnawati Siregar Riska Handayani Ropita Tumangger Rosalinda Rosalinda Saputri, Ayumi Yukiko SEBAYANG, Minda Siadari, Nina Siagian, Rizky Arrasyid Siahaan, Simon Kharisma Simamora, Ivan Hamonangan Siregar, Dahrul Siregar, M Yamin Sri Wahyuni Subri, Irwan Mohd Suhaila Suhaila Sutan Emir Hidayat Teddi Pribadi Tobing, Fitriani Togar Mulia Sirait, Ronnie Togar Mulias Sirait, Ronnie Tohap Parulian Wan Rizca Amelia Wan Rizca Amelia, Wan Rizca Weddy Nur Adam Wira Hayati Putri Yesika Emelia Girsang Yulist Rima Fiandari Yusniar Lubis