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Journal : Berajah Journal

THE INFLUENCE OF SERVICE QUALITY ON PATIENT SATISFACTION AND LOYALTY IN THE CLINIC: A SYSTEMATIC REVIEW Wulandari, Nadia; Paramarta, Vip; Purwanda, Eka
Berajah Journal Vol. 4 No. 5 (2024): Berajah Journal
Publisher : CV. Lafadz Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47353/bj.v4i5.407

Abstract

This systematic review aims to explore the influence of service quality on patient satisfaction and loyalty in clinics. With the growing need for healthcare services and increasing competition among healthcare providers, understanding the key determinants of patient satisfaction and loyalty becomes crucial. The review analyzed multiple studies on service quality in clinics, focusing on key service dimensions such as reliability, responsiveness, assurance, empathy, and tangibles. These dimensions are critical in forming patient perceptions and determining the overall patient experience. Our findings reveal that service quality significantly impacts patient satisfaction, which in turn fosters loyalty. Satisfied patients are more likely to return to the clinic for future services and recommend it to others. Factors such as the professionalism of healthcare providers, the cleanliness of the facilities, and efficient communication contribute to patient loyalty. However, not all patients react similarly, as individual demographic and clinic-specific factors can influence their responses. This review concludes with recommendations for clinics to enhance service quality and patient-centered care to maintain a competitive edge.
THE EFFECT OF SERVICE QUALITY ON PATIENT SATISFACTION AND ITS IMPACT ON PATIENT LOYALTY Naurah, Gladdays; Paramarta, Vip; Purwanda, Eka
Berajah Journal Vol. 4 No. 5 (2024): Berajah Journal
Publisher : CV. Lafadz Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47353/bj.v4i5.408

Abstract

This study aims to analyze the effect of service quality on patient satisfaction and its impact on patient loyalty in hospitals. Good service quality is an important factor in building strong relationships with patients. Patients who are satisfied with the services they receive will tend to be more loyal and continue to use the same health services in the future. In addition, service quality can also affect how likely patients are to recommend the hospital to others. This study uses a quantitative method by distributing questionnaires to a number of patients in the hospital as respondents. The data were analyzed using a linear regression method to determine how much influence service quality has on patient satisfaction and loyalty. The results of the study showed that service quality has a significant effect on patient satisfaction, which ultimately strengthens their loyalty. Service quality is an intervening variable that strengthens the relationship between patient satisfaction and loyalty. Thus, to increase patient loyalty, hospitals must continue to improve their service quality.