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All Journal Jurnal Kesehatan Masyarakat FIAT JUSTISIA: Jurnal Ilmu Hukum Perspektif : Kajian Masalah Hukum dan Pembangunan PADJADJARAN Jurnal Ilmu Hukum (Journal of Law) Jurnal Panorama Hukum Al-Daulah : Jurnal Hukum dan Perundangan Islam Jurnal Bina Mulia Hukum Mimbar Hukum - Fakultas Hukum Universitas Gadjah Mada Widya Yuridika Jurnal Hukum Bisnis Bonum Commune Jurnal Kesehatan Reproduksi Indonesian Journal of Medicine Global Health Management Journal Jurnal Sains Sosio Humaniora Unes Law Review Jambura Law Review Justisia Ekonomika ACTA DIURNAL : Jurnal Ilmu Hukum Kenotariatan Jurnal Al-Dustur Hermeneutika : Jurnal Ilmu Hukum Jurnal Pembelajaran Pemberdayaan Masyarakat (JP2M) Jurnal Pengabdian kepada Masyarakat Nusantara Jurnal Hukum Lex Generalis INTERNATIONAL JOURNAL OF SOCIAL, POLICY AND LAW (IJOSPL) PROFICIO: Jurnal Pengabdian Masyarakat Jurnal Pengabdian Masyarakat (ABDIRA) COMSERVA: Jurnal Penelitian dan Pengabdian Masyarakat Bureaucracy Journal : Indonesia Journal of Law and Social-Political Governance Berita Kedokteran Masyarakat Concept: Journal of Social Humanities and Education JUSTICES: Journal of Law Abdibaraya: Jurnal Pengabdian Masyarakat Enrichment: Journal of Multidisciplinary Research and Development TONGKONAN: Jurnal Pengabdian Masyarakat Midang Jaksa: Jurnal Kajian Ilmu Hukum Dan Politik Hukum Inovatif : Jurnal Ilmu Hukum Sosial dan Humaniora
Agus Suwandono
Fakultas Hukum Universitas Padjadjaran
Religion Aerospace Engineering Arts Humanities Astronomy Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Nursing Physics Public Health Social Sciences Other

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Halal Certification and Trademark for Consumer Protection in Indonesian Micro-Enterprises Yuanitasari, Deviana; Meliza, Meliza; Suwandono, Agus; Assalihee, Muhammadafefee
Fiat Justisia: Jurnal Ilmu Hukum Vol. 19 No. 4 (2025)
Publisher : Universitas Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25041/fiatjustisia.v19no4.4529

Abstract

Halal certification and trademark registration are key legal instruments for strengthening consumer trust in Muslim-majority markets such as Indonesia. For micro-enterprises, they function not only as regulatory compliance mechanisms but also as strategic tools for brand differentiation and market expansion. This study examines the legal frameworks governing halal certification under Law No. 33 of 2014 on Halal Product Assurance and trademark protection under Law No. 20 of 2016 on Marks and Geographical Indications, using a normative juridical approach complemented by qualitative interviews with selected micro-entrepreneurs. The findings show that integrating halal certification and trademark registration generates dual consumer trust based on religious assurance and brand authenticity. However, bureaucratic complexity, limited legal literacy, and cost barriers constrain adoption. The study therefore recommends streamlining procedures, strengthening outreach, and providing targeted financial support to promote broader compliance, consumer protection, and inclusive economic growth.
Co-Authors Aam Suryamah Adhie, Aryasatya Justicio Agi Yulia Ria Dini Agus Pratiwi Agus Suwandono Ali Djamhuri Ali Utama, Feriza Anita Khoirunisa Ari Udiyono Ariapramuda, Switcha Differentia Assalihee, Muhammadafefee Ayunda Gayatri Maheswari Chasanah, Mazroatul Darodjat, Rafan Desiani, Amila Deviana Yuanitasari Deza Pasma Juniar Dian Nirmala Sari Diva Yohana Margaretha Marbun Djamil, Masrifan Djanurdi D Enni Soerjati Priowirjanto Erent Ersantika Sari, Erent Ersantika Etty Mulyati Gilda Nathania Sirait Hakim, Jefferson Hazar Kusmayanti, Hazar Helitha Novianty Muchtar Henry Setyawan Susanto Henry Setyawan Susanto Kurniawati, Erna Yovi Lintang Dian Saraswati Lisa Dwi Fitriyanti Maheswari, Ayunda Gayatri Melati Wulandari Meliza Meliza Mirza Alvina Maharani Muhamad Amirulloh, Muhamad Nun Harrieti Nun Harrieti, Nun Putra, Suharto Taat Putra, Suharto Taat Rachmayani, Dewi Regina Audi Annaba Rifki Muslim Roro Nur Sabila Runjati Salvia, Hana Sarifudin, Diding Sasya Rida Amanda Shaleemar Nandita Lilawanti Soeharyo Hadisaputro Sudaryat Sudaryat Sudiro Sudiro Suharyo Hadisaputro Suparto, Susilowati Susilowati S. Dajaan Susilowati Suparto Susilowati Suparto Dajaan, Susilowati Suparto Susilowati Susilowati Syukur, Amin Syukur, Amin Tarsisius Murwadji Wijaya, Liauw Regina Mulia Yuda, Ikbal