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All Journal International Journal of Evaluation and Research in Education (IJERE) PROCEEDING AKSIOMA: Jurnal Program Studi Pendidikan Matematika WARTA Jurnal Varidika Jurnal Penelitian Humaniora Jurnal Pendidikan Ilmu Sosial At-Taqaddum Manajemen Pendidikan PEDAGOGIA SELAPARANG: Jurnal Pengabdian Masyarakat Berkemajuan JMKSP (Jurnal Manajemen, Kepemimpinan, dan Supervisi Pendidikan) Jurnal Basicedu Jurnal Studi Guru dan Pembelajaran Elementa: Jurnal Pendidikan Guru Sekolah Dasar Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences As Sibyan : Jurnal Kajian Kritis Pendidikan Islam dan Manajemen Pendidikan Dasar Ideguru: Jurnal Karya Ilmiah Guru Jurnal Kewarganegaraan Munaddhomah: Jurnal Manajemen Pendidikan Islam Jurnal Abdi Masyarakat Indonesia Jurnal Basicedu International Journal of Social and Education (INJOSEDU)
Suyatmini Suyatmini
Universitas Muhammadiyah Surakarta
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Control & Systems Engineering Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Medicine & Pharmacology Nursing Public Health Social Sciences Other

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Marketing Model of Islamic Education Services in Facing PPDB Wulandari, Wiwin; Harsono, Harsono; Suyatmini, Suyatmini
Budapest International Research and Critics Institute-Journal (BIRCI-Journal) Vol 5, No 4 (2022): Budapest International Research and Critics Institute November
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v5i4.7072

Abstract

The New Student Admission Program (PPDB) is currently carried out by the government through a zoning system with the aim of achieving equitable distribution of education quickly and with quality. The zoning system takes into account the distance between the student's house and the school. The existence of a zoning system also has an impact on the emergence of competition in educational institutions. During the Covid-19 pandemic, many parents chose to send their children to the nearest public school and this had an impact on private schools. SMP Al Qolam Muhammadiyah Gemolong was not affected by the policy and even got an increase in registrants. The role of the marketing team that carries out marketing management strategies correctly results in new student applicants exceeding the target. The research problem is how the marketing model of Islamic education deals with PPDB. This is qualitative research with an ethnographic design. Collecting data using the method of observation, interviews and documentation. The analysis technique is data organized in the site. The results show that users of educational services are involved in policy making and planning in schools, so users of educational services also determine the development of institutions that affect student development. In the planning process there is a process of determining the direction of the goal. The marketing team of SMP Al Qolam Muhammadiyah Gemolong uses the concept of organized management. There are two forms of planning, namely internal and external marketing. The marketing concept includes the 7Ps, namely product, price, place, promotion, people, physical evidence, and process. Whereas in achieving its success, the marketing team of SMP Al Qolam Muhammadiyah Gemolong uses several marketing models including Production Insight Marketing Concepts, Product Insight Marketing Concepts, Selling Insight Marketing Concepts, Marketing Insight Concepts, Community Insight Marketing Concepts.
Co-Authors -, Kardiyem Abdul Ngalim Ahmad, Noor Lela Aisya Sheilla FN Aisya Sheilla FN, Aisya Al-Amin Ambawani, Cettra Shandilia Latunusa Aminuyati Arnida Kusumaningtyas Atik Sumiyati Atik Sumiyati, Atik Baswara, Satsya Yoga Bella Elysa Setiyana Darsinah Darsinah Dhany Efita Sari Erna Widyasari Farid Muhammad Fatiya Nuzuli Mufti Fitri Ayuningsih Harsono Harsono Harsono Harsono Hasthanti, Sri Walji Heri Susanto Hidayat, Ma’ruf Isnaini Maratus Sholihah Kartika Pratiwi Khairunisa, Tulus Kristiawanto Kristiawanto Kristiawanto, Kristiawanto Kusumaningrum, Hanifah Ma’ruf Hidayat Madyanata, Aryanugraha Masithoh, Dewi MIFTAKHUL JANNAH Mufti, Fatiya Nuzuli Muhammad Wahyuddin Muhammad Wahyuddin, Muhammad Mustofa, Rochman Hadi Noorwandani, Yasinta Arizona Nora Handayani Nora Handayani, Nora Nuri Susilowati Nuri Susilowati, Nuri Priyoutomo, Sunu Dwi Sabar Narimo Saptono Saptono Saptono Saptono, Saptono Sari, Ratri Ratna Sarun, Anuar Sigit Haryanto Sofyan Anif Sunu Dwi Priyoutomo Surya Jatmika Sutama Taufik Nurrochman Teguh Waluyo Titik Asmawati Titik Ulfatun Triyono Triyono Triyono Triyono Ummi Uswatun Hasanah Wafrohtur rohmah, Wafrohtur Wafrotur Rohmah Widyatmoko, Subkhi Wulandari, Herlina Tri Wulandari, Wiwin Yetty Sarjono Yovi Annang Setiyawan Zainab Alqudzi