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All Journal JURNAL SISTEM INFORMASI BISNIS Gorga : Jurnal Seni Rupa Product Design Jurnal Sosioteknologi ANDHARUPA INVOTEC Jurnal Teori dan Praksis Pembelajaran IPS JADECS (Journal of Art, Design, Art Education and Culture Studies) Panggung PRODUCTUM : Jurnal Desain Produk (Pengetahuan dan Perancangan Produk) Satwika : Kajian Ilmu Budaya dan Perubahan Sosial JPGI (Jurnal Penelitian Guru Indonesia) The Indonesian Design Journal Tri Dharma Mandiri: Diseminasi dan Hilirisasi Riset Kepada Masyarakat (Jurnal Pengabdian Kepada Masyarakat) Jurnal Seni dan Reka Rancang: Jurnal Ilmiah Magister Desain Innovative: Journal Of Social Science Research Divinitas Jurnal Filsafat dan Teologi Kontekstual
Achmad Syarief
KK Manusia dan Produk Industri, Fakultas Seni Rupa dan Desain, Institut Teknologi Bandung, Jalan Ganesa No. 10, Bandung 40132
Religion Arts Humanities Biochemistry, Genetics & Molecular Biology Civil Engineering, Building, Construction & Architecture Computer Science & IT Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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The Influence of Fashion Product Packaging on the Shopee Platform Toward Consumer Satisfaction and Loyalty among Generation Z Rannia, Yovita Yvi; Syarief, Achmad
Innovative: Journal Of Social Science Research Vol. 5 No. 1 (2025): Innovative: Journal Of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/innovative.v5i1.17434

Abstract

This study aims to analyze the influence of fashion product packaging on the Shopee platform on consumer satisfaction and loyalty among Generation Z. With the increasing competition in the e-commerce market, especially in the fashion segment, product packaging plays a crucial role in creating a satisfying shopping experience for consumers. Using a quantitative approach, this research distributed questionnaires to Generation Z consumers to identify which packaging design elements most significantly affect satisfaction and loyalty. The packaging design elements analyzed include shape, color, typography, and product information. The findings show that packaging design has a significant impact on consumer satisfaction, with an R Square value of 84.6%, indicating that packaging design explains a majority of the variation in consumer satisfaction. Furthermore, regression results also reveal that packaging design positively influences consumer loyalty, with an R Square value of 79.8%. Packaging elements such as easy-to-read typography and attractive colors were found to significantly influence consumers’ perceptions of fashion product quality on Shopee. Consumers tend to be more loyal and satisfied with products that are well-packaged, aesthetically pleasing, and ensure product safety during delivery. Thus, this study provides insights into the importance of packaging design strategies in maintaining consumer satisfaction and loyalty among Generation Z on e-commerce platforms like Shopee. Recommendations are given to businesses to continue optimizing the visual and functional aspects of their product packaging to remain competitive in the online market.
Sarana Digital dan Nondigital Dalam Metode Pengembangan Ide Pada Proses Desain Produk Wibisana, Intan Prameswari; Sari, Nedina; Syarief, Achmad
Jurnal Sosioteknologi Vol. 24 No. 1 (2025): MARCH 2025
Publisher : Fakultas Seni Rupa dan Desain ITB

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5614/sostek.itbj.2025.24.1.4

Abstract

Rapid development of digital technology has had enormous impact on the design process, including in designing functional products. This study investigates the use of digital and non-digital methods and tools in the functional product design process, especially at the idea development stage. This investigation carried out by distributing online questionnaires to product design practitioners as respondents. In this questionnaire, respondents were asked to answer questions related to their idea development process. New insights found in this research are the use of digital (computers, tablets, smartphones, etc.) and non-digital (pencils and paper, wood, metal, clay, etc.) tools that are used simultaneously. Therefore, non-digital tools are not abandoned by the respondents and remain an important part of the functional product design process. The implication is that despite the rapid development of digital tools, the skill to use both digital and non-digital is equally important for a product designer, and as part of design education.
Interviews as the Basis for Developing a Content Creation App for Generation Z Creators Pambudi, Nada Larasati; Syarief, Achmad
Gorga : Jurnal Seni Rupa Vol. 14 No. 2 (2025): Gorga: Jurnal Seni Rupa (On Going)
Publisher : Fakultas Bahasa dan Seni Universitas Negeri Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24114/gr.v14i2.66005

Abstract

The rise of digital platforms has enabled Generation Z to become content creators, using social media to express themselves, develop personal brands, and monetize their creativity. Maintaining consistency, navigating algorithm-driven competition, and juggling time constraints with creative output presents unique challenges for this generation. Through in-depth qualitative interviews with ten representative respondents, this study investigates the needs and preferences of Generation Z creators in facing these challenges. The study seeks to understand their creative processes, motivations, problems, and expectations for optimal content creation applications. The results show that the target users prioritize features such as trend analysis, audience research tools, and monetization insights. Performance analysis is one of them. Along with community forums for collaboration and inspiration, they also emphasize the need for organizational tools including moodboards, timelines, and integrated notes. Interestingly, most users prefer mobile-first applications with simple and intuitive designs over desktop-based solutions. They also value paid applications free of ads more than ad-supported free applications. These observations guide this paper to explain the Agile thinking process and design of content creation app development. Prioritizing user-centered design concepts, iterative feedback loops, and adaptability help the proposed app empower Generation Z creators by providing relevant, easy-to-use, and effective tools tailored to their needs.
Co-Authors A.W.K, Alfonsus Liguori Acep Iwan Saidi Achmad Haldani Destiarmand Agung Eko Budi Waspada Agus Nugroho Ujianto, Agus Nugroho Andreas Rio Adriyanto Andriyanto Wibisono Anindya Mitra Raisnur Putri, Anindya Mitra Arianti Ayu Puspita Brian Alvin Hananto Elda Franzia Jasjfi Ganal Rudiyanto, Ganal Hariadi, Sidharta Hestiningtyas, Rhomina Ida Ayu Putu Sri Widnyani Imam Santosa Kukuh Rizki Satriaji Kukuh Rizki Satriaji, Kukuh Rizki Made Widyadhita Surya Malasan, Prananda Luffiansyah Maskur, Abdul Meirina Triharini Muninggar Herdianing Muntiaz, Intan Rizky Nayottama, Naura Naryama Nedina Sari Novita Astari Sabrina, Novita Astari Novrizal Primayudha Oktanuryansyah, Muhamad Nabil Pambudi, Nada Larasati Paulina Angelita Simanjuntak Prayogi, Rendy Putro, Wahyu Ramandha Rannia, Yovita Yvi Risandhy, Rifki Rossy Haslina Rudyanto, Ganal Saarah, Kamila Okta Sabila Kusumawardhani Sangayu Ketut Laksemi Nilotama Savitri, Elis Sekti, Adnyana Hrumsari Arsa Sidharta Hariadi Slamet Riyadi Sofian, Dendi Ismi Taepoer, Raditya Ardianto Triztika, Rizka Alya Utomo, R. Drajatno Widi Wibisana, Intan Prameswari Winny Gunarti Widya Wardani Yasraf Amir Piliang Yunisa Fitri Andriani Zafirah Assegaf, Zafirah