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All Journal Primanomics : Jurnal Ekonomi & Bisnis Query : Jurnal Sistem Informasi Zero : Jurnal Sains, Matematika, dan Terapan Jurnal Mantik Majalah Ilmiah Warta Dharmawangsa TRIDARMA: Pengabdian Kepada Masyarakat (PkM) REMIK : Riset dan E-Jurnal Manajemen Informatika Komputer JURNAL PENELITIAN PENDIDIKAN BAHASA DAN SASTRA GANDRUNG: Jurnal Pengabdian Kepada Masyarakat JBMR: Journal of Business and Management Review Jurnal Lebesgue : Jurnal Ilmiah Pendidikan Matematika, Matematika dan Statistika International Journal of Science and Society (IJSOC) International Journal of Accounting, Management, Economics and Social Sciences (IJAMESC) Cemara Education and Science Journal of Business Integration Competitive Journal of Finance Integration and Business Independence International Journal of Economics and Management Research
Muhammad Fathoni
Politeknik Ganesha Medan
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Biochemistry, Genetics & Molecular Biology Chemistry Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Mathematics Physics Social Sciences Other

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Consumer And Commercial Practices in International Business from An Economic Perspective Nurul Syafiqah Azman; Nasib Nasib; Affendy Abu Hassim; Said Nasser Al-Amrani; Muhammad Fathoni
Journal of Business Integration Competitive Vol. 2 No. 2 (2026): Journal of Business Integration Competitive
Publisher : Yayasan Bina Bisnis Nusantara Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.64276/jobic.v2i2.74

Abstract

The intersection of consumer behaviour and commercial practices in international business contexts represents a critical area of economic research. As international ties become more robust, the awareness of the economic effects stemming from multinational cooperation between organizations and their clientele is elevating. This systematic literature review seeks to amalgamate contemporary scholarship on consumer and commercial practices within the realm of international business from an economic standpoint, with the aim of elucidating critical themes, theoretical frameworks, methodological approaches, and existing research deficiencies. A comprehensive search was conducted across main databases including Scopus and Pro Quest. The primary emphasis of the search strategy was on peer-reviewed publications that scrutinized consumer behaviour, corporate practices, and their economic ramifications within the framework of international business, specifically those released between the years 2019 and 2025. 57 pertinent studies from a variety of databases were found during the review. A detailed compilation of observed facts reveals that investigations into promotional approaches, shopper habits, and governance models show a considerable variation. Significant notions involve a range of consumer patterns influenced by cultural diversity, the shift in business operations due to the digital revolution globally, and the strategies devised for consumer protection. Contemporary analyses indicate that important cultural dynamics significantly influence purchasing behaviours, in addition to noticeable differences in legal systems about consumer support. The current literature shows limited comprehensive economic analysis of consumer and commercial practices in international business. Understanding cross-cultural commercial practices and their economic ramifications, especially with regard to policy recommendations and economic impact assessments, is severely lacking
Analysis of Factors Affecting the Risk of Business Failure of Food Sector SMEs in Binjai City Mhd Restu Razaq; Robin; Adi Harianto; Muhammad Fathoni; Nasib
Primanomics : Jurnal Ekonomi & Bisnis Vol. 22 No. 3 (2024): Primanomics : Jurnal Ekonomi dan Bisnis
Publisher : LPPM Universitas Buddhi Dharma

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31253/pe.v22i3.3222

Abstract

This study aims to determine the factors that influence the risk of business failure for food sector SMEs in Binjai City. This study uses quantitative research methodology to reveal trends and explain the correlation between variables using descriptive, historical, and correlation analyses. Data analysis methods include qualitative descriptive analysis and quantitative descriptive analysis using confirmatory factor analysis (CFA) with Smart PLS software tools. This study has a sample size of 115 food sector SMEs that are considered to have failed or not developed in running a business. We collected data using questionnaires, interviews, references, and documents related to the research problem. The findings indicated that there is a direct and meaningful correlation between financial literacy and the likelihood of company failure among small and medium-sized enterprises (SMEs) in the food sector in Binjai City. Business networking has a beneficial and substantial impact on the risk of business failure for small and medium-sized enterprises (SMEs) in the food industry in Binjai City. Digital marketing has a beneficial and substantial impact on the likelihood of business failure. Product innovation has a favorable and substantial impact on the likelihood of company failure for small and medium-sized enterprises (SMEs) in the food industry in Binjai City. Collaboration has a beneficial and substantial impact on the likelihood of company failure. The implementation of green transformational leadership has a beneficial and substantial impact on the likelihood of business failure for small and medium-sized enterprises (SMEs) in the food industry in Binjai City. Green entrepreneurial approach positively and significantly impacts the likelihood of business failure.
Co-Authors Adi Harianto Affendy Abu Hassim Ahmad Fadli Ahmad Rivai Amanda, Sharina Amin Hou Ayu Wirda Ningsih Chaniago, Sabaruddin Cici Handayani, Cici Devia Febrina Dewi Wulandari Dini M Hutagalung Dini Vientiany Eddy Harnjo Emma Novirsari Fiqrida Amalia Friendly Harfita, Nur Laily Harizahahyu Heni Pujiastuti Indra Budiman Khairani Nurbayan Khairatun Nazah Loly Mahyudin Mega Hernawati Harefa Mhd Restu Razaq Razaq Nasib Nissa, Fachrun Nur Indah Sari Nurul Syafiqah Azman Prayudani, Santi Rangkuti, Raihan Maulana Ratih Amelia Ratih Amelia Rika Adelina Br. Ginting Robin Roni Juliansyah Said Nasser Al-Amrani Sekar Maulina BR Tarigan Sharina Osman Sri Andini Sujarwo Sujarwo Sujarwo Sujarwo Wily Julitawaty Yuniar Andi Astuti Yuyun Yusnida Lase Zakia Fadila Zepri Johanda