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The Influence of Marketing Mix on Laptop Purchasing Decisions (Study at One's Computer Store in Krueng Geukuh, North Aceh Regency) Muliana, Muliana; Ameliany, Nanda; Nursanjaya, Nursanjaya; Iryani, Lisa; Ritonga, Nursakinah
Jurma : Jurnal Program Mahasiswa Kreatif Vol 8 No 2 (2024): DESEMBER
Publisher : LPPM UIKA Bogor

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One's Computer shop is a shop that sells various kinds of laptops and other laptop equipment. This study aims to determine the effect of marketing mix on laptop purchasing decisions at One's Computer stores in Krueng Geukuh, North Aceh Regency. This study uses descriptive quantitative research methods and obtained 97 respondents as a research sample obtained from the Lemesshaw formula. The data analysis method used in this study is simple regression analysis, instrument test, classical assumption test and hypothesis testing and the coefficient of determination with the help of the SPSS 20.0 program. The results of data processing that has been done previously show that the Ha hypothesis is accepted. Through the t-test with a 5% error rate (a=0.05), the value of Thitung is 19.079 and the value of Ttabel is 1.986 so that (19.079> 1.986) or a sig of 0.000 <0.05. So it can be concluded that the Marketing Mix variable (X) has a positive and significant effect on the Purchasing Decision variable (Y) at the One's Computer Store in Krueng Geukuh, North Aceh Regency. Based on the research that has been done, it means that consumers think that the One's Computer store implements the marketing mix well so that it can improve purchasing decisions.

Analysis of Competitive Strategies in Retaining Customers (Study on Makecents Coffee Space in New Terrain) Syafina, Ashifa Ridza; Nursanjaya, Nursanjaya; Iryani, Lisa; Sukmawati, Cut; Ritonga, Nursakinah
Jurma : Jurnal Program Mahasiswa Kreatif Vol 8 No 2 (2024): DESEMBER
Publisher : LPPM UIKA Bogor

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With the increasing popularity of the coffee shop business in the city of Medan, Makecents Coffee Space must implement appropriate competitive and marketing strategies in order to continue to win the competition, attract customers and maintain customer loyalty. witnessing it directly or indirectly is like giving a list of questions to be answered. From the results of the SWOT analysis and discussion, the factors that are the advantages of Makecents coffee space which can be used to increase competitiveness in facing competition between similar businesses are the price and quality factors offered. The strategies carried out by Makecents Coffee Space first analyze what the market wants, then provide a good service process so that it can attract customers, provide attractive product offers, and free customers to comment and provide input by providing stalls for commenting so that they can retain existing customers. already exists and is able to attract more customers. Based on the competitive strategy that has been created, the right strategy for Makecents Coffee Space to retain customers is to pay attention to customer orientation, personalize the customer experience, beautify existing customers by providing stalls so that customers are free to comment so as not to make customers disappointed and result in a decrease in the good value of Makecents. . coffee room. Of the existing strategies, all of them are the core of a market strategy where the company increases its sales of available products and markets through more aggressive marketing efforts.

PELATIHAN PEMBUATAN KUE AGAR AGAR SUNTIK DAN PENGENALAN STRATEGI PEMASARAN MELALUI MEDIA SOSIAL DI GAMPONG PADANG SAKTI KECAMATAN MUARA SATU KOTA LHOKSEUMAWE Ameliany, Nanda; Sufi, Sufi; Iryani, Lisa; Ritonga, Nursakinah; Sukmawati, Cut; Irhamsyah, Irhamsyah; Juliansyah, Juliansyah
Martabe : Jurnal Pengabdian Kepada Masyarakat Vol 7, No 12 (2024): MARTABE : JURNAL PENGABDIAN MASYARAKAT
Publisher : Universitas Muhammadiyah Tapanuli Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31604/jpm.v7i12.5230-5240

Pelatihan pembuatan kue agar-agar suntik merupakan program yang bertujuan untuk memberdayakan masyarakat di Gampong Padang Sakti dengan meningkatkan keterampilan kuliner mereka dan menciptakan peluang usaha baru. Pelatihan ini melibatkan pemberian pengetahuan dan keterampilan praktis dalam pembuatan kue agar-agar suntik, mulai dari teknik dasar hingga variasi resep yang lebih kompleks. Strategi pemasaran untuk produk agar-agar suntik melibatkan identifikasi pasar potensial, pengembangan merek dan kemasan produk, serta promosi melalui berbagai saluran, termasuk media sosial, acara lokal, dan kemitraan dengan toko-toko atau restoran setempat. Fokusnya adalah untuk meningkatkan visibilitas produk, menarik perhatian konsumen, dan membangun hubungan yang kuat dengan pasar target. Dengan kombinasi pelatihan yang berkualitas dan strategi pemasaran yang efektif, diharapkan program ini dapat memberikan manfaat nyata bagi mitra di Gampong Padang Sakti, seperti peningkatan pendapatan, kemandirian ekonomi, dan peningkatan kualitas hidup secara keseluruhan.

Optimization of Business Management in Improving the Welfare of Palm Farmers Ameliany, Nanda; Sufi, Sufi; Ritonga, Nursakinah; Iryani, Lisa; Meliza, Richa; Rosida, Erni
Neraca Keuangan : Jurnal Ilmiah Akuntansi dan Keuangan Vol. 20 No. 1 (2025)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Ibn Khaldun Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32832/neraca.v19i2.17448

This research aims to determine the management strategies implemented by Alue Luehop village and the obstacles experienced by Alue Leuhop village. research focus: 1) What are the management strategies at benchmarks 1 to 4. (2) Obstacles to business management strategies in increasing income at benchmarks 1 to 4. This research uses qualitative methods. There were 14 informants for this research, 12 purposive and 2 accidental. The data analysis technique used in this research uses data reduction, data presentation and drawing conclusions. Based on the results of the research and discussions that have been studied, the researcher concludes that the management strategy in Alue Leuhop village is a lack of understanding in carrying out management strategies which can result in a lack of fertilization, cleaning will cause the palm fruit to die or the palm fruit to decrease. Obstacles that occur in the management strategy include the track fruit which every year experiences track fruit for 3-4 months during the track fruit period, pests and also animals which can cause the palm fruit to die or wilt.

Pelatihan Peningkatan Nilai Produk Olahan Jagung melalui Strategi Digital Marketing pada Masyarakat di Kecamatan Sawang Ameliany, Nanda; Ritonga, Nursakinah; Sukmawati, Cut; Sufi; Iryani, Lisa; M. Nazaruddin; Fariadi, Dedi; Ismail, Muchlis
Jurnal Solusi Masyarakat (JSM) Vol. 3 No. 2 (2025)
Publisher : Universitas Malikussaleh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29103/jsm.v3i2.13291

This community service activity aims to improve the quality and selling value of processed corn products through the use of digital technology in marketing to the community in Sawang District. In the era of digital economy, digital literacy skills are the key to increasing the competitiveness of local products. However, most businesses and farmers in this region still face obstacles such as low understanding of digital marketing, limited access to technology, and lack of skills in producing promotional content. This training program is designed to answer these challenges by providing practical materials about digital marketing, such as the use of social media, graphic design, product photography, SEO, and the use of e-commerce platforms. The results of the training showed a significant improvement in product quality, participants' digital skills, and micro and small business income. In addition, this activity also encourages the formation of local business networks and changes in the mindset of MSME actors to be more adaptive to technological developments. The sustainability of the program is expected through further assistance and synergy between related parties.

PELATIHAN PEMBUATAN KUE AGAR AGAR SUNTIK DAN PENGENALAN STRATEGI PEMASARAN MELALUI MEDIA SOSIAL DI GAMPONG PADANG SAKTI KECAMATAN MUARA SATU KOTA LHOKSEUMAWE Ameliany, Nanda; Sufi, Sufi; Iryani, Lisa; Ritonga, Nursakinah; Sukmawati, Cut; Irhamsyah, Irhamsyah; Juliansyah, Juliansyah
Martabe : Jurnal Pengabdian Kepada Masyarakat Vol 7, No 12 (2024): MARTABE : JURNAL PENGABDIAN MASYARAKAT
Publisher : Universitas Muhammadiyah Tapanuli Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31604/jpm.v7i12.5230-5240

Pelatihan pembuatan kue agar-agar suntik merupakan program yang bertujuan untuk memberdayakan masyarakat di Gampong Padang Sakti dengan meningkatkan keterampilan kuliner mereka dan menciptakan peluang usaha baru. Pelatihan ini melibatkan pemberian pengetahuan dan keterampilan praktis dalam pembuatan kue agar-agar suntik, mulai dari teknik dasar hingga variasi resep yang lebih kompleks. Strategi pemasaran untuk produk agar-agar suntik melibatkan identifikasi pasar potensial, pengembangan merek dan kemasan produk, serta promosi melalui berbagai saluran, termasuk media sosial, acara lokal, dan kemitraan dengan toko-toko atau restoran setempat. Fokusnya adalah untuk meningkatkan visibilitas produk, menarik perhatian konsumen, dan membangun hubungan yang kuat dengan pasar target. Dengan kombinasi pelatihan yang berkualitas dan strategi pemasaran yang efektif, diharapkan program ini dapat memberikan manfaat nyata bagi mitra di Gampong Padang Sakti, seperti peningkatan pendapatan, kemandirian ekonomi, dan peningkatan kualitas hidup secara keseluruhan.

Digital Marketing and Sales Performance Perceptions among Rural MSMEs: A Study in Sawang District, North Aceh Ameliany, Nanda; Sufi, Sufi; Iryani, Lisa; Isma, Yuli Santri; Hakiki, Nur
Journal of Economics and Management Scienties Volume 8 No. 1, December 2025
Publisher : SAFE-Network

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37034/jems.v8i1.165

In an increasingly digital economy, many micro, small, and medium enterprises (MSMEs) face challenges in adapting their marketing strategies to remain visible and competitive, particularly in rural or underserved regions. This study investigates how MSMEs in Sawang District, North Aceh Regency, experience and perceive the impact of digital marketing on their sales performance. Using a quantitative descriptive approach, data were collected through structured questionnaires and analyzed using regression techniques to explore the association between digital marketing efforts and perceived business outcomes. The findings reveal a consistent positive relationship, suggesting that MSMEs that actively utilize digital tools—such as social media, websites, and online search platforms—tend to report more favorable assessments of their sales performance. Although both variables were assessed through self-reported measures, and therefore reflect perception rather than objective data, the results offer meaningful insight into how digital engagement shapes entrepreneurial confidence and strategic behavior. This underscores the importance of digital literacy, content effectiveness, and platform accessibility in empowering small businesses. The study recommends enhanced support through policy initiatives, training programs, and digital infrastructure to strengthen MSME capacity. Future research should consider integrating perceptual and objective indicators to more comprehensively assess the role of digital marketing in business development.

THE IMPACT OF NON-CASH SOCIAL ASSISTANCE THROUGH E-MONEY TO THE EXPANSION OF FINANCIAL INCLUSION IN ACEH Amelyani, Nanda; Sjafruddin; Sufi; Iryani, Lisa; Alhakim, Indra; Muhayatsyah, Ali
J-ISCAN: Journal of Islamic Accounting Research Vol. 5 No. 1 (2023): J-ISCAN : Journal of Islamic Accounting Research
Publisher : IAIN Lhokseumawe

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52490/jiscan.v5i1.767

Broad access to formal financing for poor households through the distribution of social assistance with electronic money (e-money) is believed to accelerate poverty alleviation. The distribution of social assistance through the non-cash system is a breakthrough made by the government to increase aid effectiveness and promote financial inclusion. Recent research has shown that some beneficiaries find it challenging to disburse aid with the system. They only use non-cash facilities to disburse aid and do not want to use the system for other financial services. This fact can be an obstacle to achieving financial inclusion. This study aims to investigate what factors influence beneficiaries' perceptions of using the cashless system. We surveyed one hundred and fifty non-cash beneficiaries in districts/cities in Aceh. The distribution of non-cash social assistance is expected to familiarize the community with saving, it turns out that it is only limited to the disbursement of social assistance, and the mechanism for saving is not immediately carried out by the beneficiaries. Financial inclusion in non-social assistance for the poor is a pseudo-financial inclusiveness and has no impact on poverty reduction.

EDUCATION DEVELOPMENT POLICY THROUGH SPECIAL AUTONOMY FUND AT THE DEPARTMENT OF EDUCATION AND CULTURE NORTH ACEH DISTRICT Iryani, Lisa; Sufi, Sufi
International Journal of Educational Review, Law And Social Sciences (IJERLAS) Vol. 2 No. 4 (2022): July
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijerlas.v2i4.344

This study examines the policy of education development through special autonomy funds at the Education and Culture Office of North Aceh Regency. The research location is the Education and Culture Office of North Aceh Regency. The purpose of the study was to determine the policy of budgeting priorities in the education infrastructure development program and the program to improve the quality of educators and education personnel in North Aceh Regency and to determine the use of special autonomy funds in education infrastructure development programs in North Aceh Regency. The theoretical perspective used is the theory of public policy and the theory of educational development. The research method used is a qualitative research method. The results showed thatthe quality of education and physical development are not in line so that the results obtained are also not optimal, the lack of budget affects the improvement of the quality of educators and education personnel. Educational development in reality, especially the infrastructure development program has been able to run according to the program that has been prepared, and based on the budget for larger infrastructure development, it is still constrained by supporting facilities such as the construction of laboratories and teaching aids needed by schools that so far not sufficient.The obstacle to implementing the program to improve the quality of educators and education personnel lies in the limited budget. Thousands of teachers in North Aceh Regency need stages in the implementation of providing training and this cannot be completed in the annual budget.The allocation of a larger budget for infrastructure development is motivated by rationality, if the facilities and infrastructure can be adequate, it will support the process of improving the quality of education and be able to improve the quality of educators and education personnel

ANALISIS PEMANFAATAN PELABUHAN PERIKANAN NUSANTARA DALAM MENINGKATKAN EKONOMI MASYARAKAT IDI RAYEUK KABUPATEN ACEH TIMUR Ameliany, Nanda; Ritonga, Nursakinah; Sufi, Sufi; Iryani, Lisa; Sjafruddin, Sjafruddin; Failla, Failla
Jesya (Jurnal Ekonomi dan Ekonomi Syariah) Vol 7 No 1 (2024): Article Research Volume 7 Number 1, January 2024
Publisher : LPPM Sekolah Tinggi Ilmu Ekonomi Al-Washliyah Sibolga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36778/jesya.v7i1.1374

Pelabuhan Perikanan Nusantara Idi Rayeuk Kabupaten Aceh Timur merupakan salah satu Pelabuhan Perikanan terbesar di pantai Aceh Timur yang didukung oleh 385 Kapal Penangkap. Pelabuhan Perikanan Nusantara Idi Rayeuk juga sangat strategis dimana Pelabuhan ini berada di pusat pemerintah Kabupaten Aceh Timur sehingga menjadikannya mudah dijangkau oleh semua lapisan masyarakat. Penelitian ini bertujuan untuk menganalisis Pemanfaatan Pelabuhan Perikanan Nusantara dalam meningkatkan ekonomi masyarakat Idi rayeuk kabupaten Aceh Timur. Penelitian ini merupakan penelitian lapangan dengan menggunakan metode kualitatif deskriptif. Teknik pengumpulan data menggunakan teknik observasi, wawancara, dan dokumentasi. Kemudian data tersebut di analisis dengan tiga alur, yaitu reduksi data, penyajian data dan penarikan kesimpulan. Hasil penelitian menunjukkan bahwa pemanfaatan Pelabuhan Perikanan Nusantara dapat meningkatkan ekonomi masyarakat di Kecamatan Idi Rayeuk Kabupaten Aceh Timur. Pelabuhan Perikanan Nusantara merupakan salah satu pintu gerbang kegiatan perekonomian dimana mampu membuka peluang kerja untuk masyarakat selain itu Pelabuhan Perikanan Nusantara Idi juga mempunyai fasilitas yang sudah memadai sehingga masyarakat dapat memanfaatkan fasilitas tersebut untuk berniaga dan terciptanya berbagai peluang usaha bagi masyarakat, terutama sektor ekonomi kerakyatan yang dapat meningkatkan kesejahteraan masyarakat

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