Article Per Year (5 Year)
p-Index From 2021 - 2026
4.347
P-Index
This Author published in this journals
All Journal RESAM Jurnal Hukum Martabe : Jurnal Pengabdian Kepada Masyarakat NUSANTARA : Jurnal Ilmu Pengetahuan Sosial Neraca Keuangan : Jurnal Ilmiah Akuntansi dan Keuangan Jesya (Jurnal Ekonomi dan Ekonomi Syariah) JURMA : Jurnal Program Mahasiswa Kreatif Jurnal Ilmu Sosial dan Ilmu Politik Malikussaleh (JSPM) International Journal of Educational Review, Law And Social Sciences (IJERLAS) PREDIKSI : Jurnal Administrasi dan Kebijakan Negotium: Jurnal Ilmu Administrasi Bisnis Journal of Economics and Management Scienties J-ISCAN : Journal of Islamic Accounting Research Jurnal Malikussaleh Mengabdi Jurnal Solusi Masyarakat (JSM)
Lisa Iryani
Universitas Malikussaleh
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Public Health Social Sciences Other

Published : 39 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 39 Documents
Search

 1   2   3   4 
IMPLEMENTASI E-COMMERCE BERBASIS WEB SEBAGAI MEDIA PROMOSI DALAM MENINGKATKAN PENJUALAN PRODUK (STUDI PADA USAHA HKS.NET DI DESA PEMATANG ASILOM) Khadijah, Nurul; Iryani, Lisa
Negotium: Jurnal Ilmu Administrasi Bisnis Vol 6 No 2 (2023): Negotium Vol.6 No.2 Juli-Desember 2023
Publisher : Program Studi Administrasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29103/njiab.v6i2.12939

Abstract

Dalam penelitian ini membahas mengenai mengimplementasian e-commerce berbasis web sebagai media promosi. Tujuan dari penelitian ini adalah untuk mengimplementasikan e-commerce berbasis web yang berfungsi sebagai media promosi dalam meningkatkan penjualan produk. Serta mengetahui kendala yang dihadapi dalam mengimplementasikan e-commerce berbasis web. Jenis penelitian yang dilakukan adalah penelitian kualitatif. Penelitian ini mengambil studi kasus pada usaha HKS.NET (Hotspot Kampoeng Sini Network) yang berlokasi pada Desa Pematang Asilom. Teknik pengumpulan data yang dilakukan peneliti menggunakan observasi, wawancara dan dokumentasi. Hasil penelitian ini menggunakan implementasi e-commerce dengan menggunakan perangkat lunak (software) macromedia dreamweaver dan xampp pada usaha HKS.NET, implementasi e-commerce berbasis web ini dapat mengurangi biaya yang dikeluarkan serta dapat menyampaikan informasi secara cepat dan akurat, mengenai produk yang dijual kepada pelanggan. Berdasarkan hasil penelitian ini diharapkan dapat membantu usaha HKS.NET di desa pematang asilom untuk mendapatkan hasil yang lebih maksimal dalam meningkatkan penjualan produk yang ditawarkan serta dapat bersainf dengan usaha yang sejenisnya.Kata kunci  :  Implementasi E-commerce, Website, Promosi
Peran Pelayanan Penyuluh Pertanian Lapangan (PPL) Dalam Pengembangan Pertanian Lokal di Kabupaten Pakpak Bharat Ameliany, Nanda; Sjafruddin, Sjafruddin; Sufi, Sufi; Iryani, Lisa
PREDIKSI : Jurnal Administrasi dan Kebijakan Vol 23, No 2 (2024)
Publisher : Universitas 17 Agustus 1945 Samarinda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31293/pd.v23i2.7642

Abstract

This thesis examines field agricultural extension services (PPL) in Kuta Tinggi Village, Salak1 District, Pakpak Bharat Regency. The problem that is the basis of this research is the lack of services from field agricultural instructors in Kuta Tinggi Village, Salak District, Pakpak Bharat Regency. This can be seen from farmer groups who experienced a failed onion harvest. This research uses a descriptive qualitative approach using data collection techniques, namely observation, interviews and documentation. The focus of this research is field agricultural extension services in Kuta Tinggi Village and what factors hinder agricultural extension services in Kuta Tinggi Village. The aftereffects of this examination show that field rural augmentation services in Kuta Tinggi Village, Salak District, agricultural extension services are not yet completely good. Providing services. This can be seen from the responsiveness indicators where Field Agricultural Instructors need to improve and need to be improved again so that the farming community is satisfied with the services provided by Field Agricultural Instructors and must also be in accordance with what the farmer group community wants.Dinas Penyuluhan Pertanilan (PPL) di Desa Kuta Tinggi, Kecamatan Salak, Kabupaten Pakpak Barat, menjadi pokok bahasan dalam penelitian ini. Permasalahan yang menjadi dasar pendalaman ini adalah tidak adanya administrasi dari guru lapangan pedesaan di Kota Kuta Tinggi, Daerah Salak, Pemerintahan Pakpak Bharat. Hal ini dapat dilihat dari kelompok petani yang hasil panen bawang merah yang banyak. Eksplorasi ini  menggunakan metodologi subjektif tertentu yang memanfaatkan  prosedur pengumpulan  informasi, yailtu persepsi, pertemuan, dan dokumentasi tertentu. Penelitian ini berfokus pada pelayanan penyuluhan pertanian di Desa Kuta Tinggi dan faktor-faktor yang menghambat berfungsinya dengan baik. Akibat dari penelitian ini menunjukkan bahwa Badan Pemekaran Pertanian di Kota Kuta Tinggi Daerah Salak adalah Badan Pemberdayaan Pertanian belum sepenuhnya hebat dalam memberikan manfaat. Hal ini seharusnya terlihat dari tanda-tanda tanggap dimana Guru Lapangan Pedesaan harus ditingkatkan dan ditingkatkan lagi  agar dukungan pihak penggarap daerah senang dengan pelayanan yang diberikan oleh Pendidik Bidang holtikultura dan juga harus sesuai dengan apa yang dilakukan oleh kelompok petani setempat.
Marketing Strategy of Aceh Dodol Cake Products, in Gampong (Village) Matang Kruet in Increasing Customer Satisfaction in Lhok Nibong Town, Sub-District Pante Bidari District East Aceh Hartika, Feni Putri; Iryani, Lisa; Ameliany, Nanda; Sufi, Sufi; Nursanjaya, Nursanjaya
Jurma : Jurnal Program Mahasiswa Kreatif Vol 8 No 2 (2024): DESEMBER
Publisher : LPPM UIKA Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The purpose of this observation is to find out the marketing strategy carried out in the Aceh dodol cake production business in increasing customer satisfaction at Matungan Kruet. By using the three marketing strategy indicators, product, price and promotion. This research uses a qualitative descriptive approach with data collection including observation. , interviews and documentation. The informants in this research consisted of 1 key informant and 4 supporting informants. The results of this research indicate that the role of the product in supporting increased customer satisfaction in the production of Aceh dodol cake is by maintaining the quality of the product and the ingredients used in accordance with customer wishes. The role of price in supporting increased sales in the Aceh dodol cake business by setting prices in accordance with the quality of the product and the target market. The role of promotion in increasing sales in the Aceh dodol cake business is by utilizing social media as a form of promotion such as Facebook and WhatsApp. So the three indicators such as product, price and promotion in marketing strategies can increase sales and increase customer satisfaction.
The Effect of Product Quality on Consumer Purchase Interest in Azarine Sunscreen Products at the Hijrah Store in Lhokseumawe City Fahra, Zihan; Iryani, Lisa; Ameliany, Nanda; Maisyura, Maisyura; Sufi, Sufi
Jurma : Jurnal Program Mahasiswa Kreatif Vol 8 No 2 (2024): DESEMBER
Publisher : LPPM UIKA Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Product quality is the ability of a product to carry out its function, including reliability, durability, accuracy, ease of operation, and product repair, as well as other valuable attributes. Product quality is something that needs to receive primary attention from the company or producer, considering that the quality of a product is closely related to consumer satisfaction, which is the goal of the marketing activities carried out by the company. This research uses a quantitative approach which aims to find out whether product quality has a positive and significant influence on consumer purchase interest. The population in this study are all consumers who have purchased and used Azarine sunscreen at the Hijrah Store Lhokseumawe City, which is not known for certain and the sample was determined using the "purposive sampling" method and the formula used in determining the number of respondents used the Lemeshow formula so that the number of respondents was as large as 96 respondents. In proving and analyzing this, validity and reliability tests, classical assumption tests, simple linear regression tests and t (partial) tests are used.
The Influence of Blue Ocean Strategy on Consumer Buying Interest (A Study On Richeese Factory Lhokseumawe City) Nurrasyidah, Nurrasyidah; Iryani, Lisa; Maisyura, Maisyura; Ritonga, Nursakinah; Ameliany, Nanda
Jurma : Jurnal Program Mahasiswa Kreatif Vol 8 No 2 (2024): DESEMBER
Publisher : LPPM UIKA Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study uses a quantitative approach which aims to determine Blue Ocean Strategy has a Positive and Significant influence on Consumer Purchase Interest. The population in this study were all Richeese Factory consumers in Lhokseumawe City and the determination of the sample using the “simple random sampling” method and the formula used in determining the number of respondents using the Lemesshow formula so that the number of respondents was 96 consumers. In proving and analyzing this, validity and reliability tests, classical assumption tests, simple linear regression tests and t tests (partial) are used. Statistically, this value gives the understanding that 51.4% of Blue Ocean Strategy variables affect consumer buying interest at Richeese Factory Lhokseumawe. This means that Richeese Factory Lhokseumawe's Consumer Purchase Interest will be influenced by the Blue Ocean Strategy in accordance with the equation Y = 5.563 + 0.901x.
The Influence of Marketing Mix on Laptop Purchasing Decisions (Study at One's Computer Store in Krueng Geukuh, North Aceh Regency) Muliana, Muliana; Ameliany, Nanda; Nursanjaya, Nursanjaya; Iryani, Lisa; Ritonga, Nursakinah
Jurma : Jurnal Program Mahasiswa Kreatif Vol 8 No 2 (2024): DESEMBER
Publisher : LPPM UIKA Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

One's Computer shop is a shop that sells various kinds of laptops and other laptop equipment. This study aims to determine the effect of marketing mix on laptop purchasing decisions at One's Computer stores in Krueng Geukuh, North Aceh Regency. This study uses descriptive quantitative research methods and obtained 97 respondents as a research sample obtained from the Lemesshaw formula. The data analysis method used in this study is simple regression analysis, instrument test, classical assumption test and hypothesis testing and the coefficient of determination with the help of the SPSS 20.0 program. The results of data processing that has been done previously show that the Ha hypothesis is accepted. Through the t-test with a 5% error rate (a=0.05), the value of Thitung is 19.079 and the value of Ttabel is 1.986 so that (19.079> 1.986) or a sig of 0.000 <0.05. So it can be concluded that the Marketing Mix variable (X) has a positive and significant effect on the Purchasing Decision variable (Y) at the One's Computer Store in Krueng Geukuh, North Aceh Regency. Based on the research that has been done, it means that consumers think that the One's Computer store implements the marketing mix well so that it can improve purchasing decisions.
Analysis of Competitive Strategies in Retaining Customers (Study on Makecents Coffee Space in New Terrain) Syafina, Ashifa Ridza; Nursanjaya, Nursanjaya; Iryani, Lisa; Sukmawati, Cut; Ritonga, Nursakinah
Jurma : Jurnal Program Mahasiswa Kreatif Vol 8 No 2 (2024): DESEMBER
Publisher : LPPM UIKA Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

With the increasing popularity of the coffee shop business in the city of Medan, Makecents Coffee Space must implement appropriate competitive and marketing strategies in order to continue to win the competition, attract customers and maintain customer loyalty. witnessing it directly or indirectly is like giving a list of questions to be answered. From the results of the SWOT analysis and discussion, the factors that are the advantages of Makecents coffee space which can be used to increase competitiveness in facing competition between similar businesses are the price and quality factors offered. The strategies carried out by Makecents Coffee Space first analyze what the market wants, then provide a good service process so that it can attract customers, provide attractive product offers, and free customers to comment and provide input by providing stalls for commenting so that they can retain existing customers. already exists and is able to attract more customers. Based on the competitive strategy that has been created, the right strategy for Makecents Coffee Space to retain customers is to pay attention to customer orientation, personalize the customer experience, beautify existing customers by providing stalls so that customers are free to comment so as not to make customers disappointed and result in a decrease in the good value of Makecents. . coffee room. Of the existing strategies, all of them are the core of a market strategy where the company increases its sales of available products and markets through more aggressive marketing efforts.
PELATIHAN PEMBUATAN KUE AGAR AGAR SUNTIK DAN PENGENALAN STRATEGI PEMASARAN MELALUI MEDIA SOSIAL DI GAMPONG PADANG SAKTI KECAMATAN MUARA SATU KOTA LHOKSEUMAWE Ameliany, Nanda; Sufi, Sufi; Iryani, Lisa; Ritonga, Nursakinah; Sukmawati, Cut; Irhamsyah, Irhamsyah; Juliansyah, Juliansyah
Martabe : Jurnal Pengabdian Kepada Masyarakat Vol 7, No 12 (2024): MARTABE : JURNAL PENGABDIAN MASYARAKAT
Publisher : Universitas Muhammadiyah Tapanuli Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31604/jpm.v7i12.5230-5240

Abstract

Pelatihan pembuatan kue agar-agar suntik merupakan program yang bertujuan untuk memberdayakan masyarakat di Gampong Padang Sakti dengan meningkatkan keterampilan kuliner mereka dan menciptakan peluang usaha baru. Pelatihan ini melibatkan pemberian pengetahuan dan keterampilan praktis dalam pembuatan kue agar-agar suntik, mulai dari teknik dasar hingga variasi resep yang lebih kompleks. Strategi pemasaran untuk produk agar-agar suntik melibatkan identifikasi pasar potensial, pengembangan merek dan kemasan produk, serta promosi melalui berbagai saluran, termasuk media sosial, acara lokal, dan kemitraan dengan toko-toko atau restoran setempat. Fokusnya adalah untuk meningkatkan visibilitas produk, menarik perhatian konsumen, dan membangun hubungan yang kuat dengan pasar target. Dengan kombinasi pelatihan yang berkualitas dan strategi pemasaran yang efektif, diharapkan program ini dapat memberikan manfaat nyata bagi mitra di Gampong Padang Sakti, seperti peningkatan pendapatan, kemandirian ekonomi, dan peningkatan kualitas hidup secara keseluruhan.
Optimization of Business Management in Improving the Welfare of Palm Farmers Ameliany, Nanda; Sufi, Sufi; Ritonga, Nursakinah; Iryani, Lisa; Meliza, Richa; Rosida, Erni
Neraca Keuangan : Jurnal Ilmiah Akuntansi dan Keuangan Vol. 20 No. 1 (2025): APRIL
Publisher : Fakultas Ekonomi dan Bisnis Universitas Ibn Khaldun Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32832/neraca.v19i2.17448

Abstract

This research aims to determine the management strategies implemented by Alue Luehop village and the obstacles experienced by Alue Leuhop village. research focus: 1) What are the management strategies at benchmarks 1 to 4. (2) Obstacles to business management strategies in increasing income at benchmarks 1 to 4. This research uses qualitative methods. There were 14 informants for this research, 12 purposive and 2 accidental. The data analysis technique used in this research uses data reduction, data presentation and drawing conclusions. Based on the results of the research and discussions that have been studied, the researcher concludes that the management strategy in Alue Leuhop village is a lack of understanding in carrying out management strategies which can result in a lack of fertilization, cleaning will cause the palm fruit to die or the palm fruit to decrease. Obstacles that occur in the management strategy include the track fruit which every year experiences track fruit for 3-4 months during the track fruit period, pests and also animals which can cause the palm fruit to die or wilt.
Pelatihan Peningkatan Nilai Produk Olahan Jagung melalui Strategi Digital Marketing pada Masyarakat di Kecamatan Sawang Ameliany, Nanda; Ritonga, Nursakinah; Sukmawati, Cut; Sufi; Iryani, Lisa; M. Nazaruddin; Fariadi, Dedi; Ismail, Muchlis
Jurnal Solusi Masyarakat (JSM) Vol. 3 No. 2 (2025)
Publisher : Universitas Malikussaleh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29103/jsm.v3i2.13291

Abstract

This community service activity aims to improve the quality and selling value of processed corn products through the use of digital technology in marketing to the community in Sawang District. In the era of digital economy, digital literacy skills are the key to increasing the competitiveness of local products. However, most businesses and farmers in this region still face obstacles such as low understanding of digital marketing, limited access to technology, and lack of skills in producing promotional content. This training program is designed to answer these challenges by providing practical materials about digital marketing, such as the use of social media, graphic design, product photography, SEO, and the use of e-commerce platforms. The results of the training showed a significant improvement in product quality, participants' digital skills, and micro and small business income. In addition, this activity also encourages the formation of local business networks and changes in the mindset of MSME actors to be more adaptive to technological developments. The sustainability of the program is expected through further assistance and synergy between related parties.
Co-Authors Aini Jannah Alhakim, Indra Ameliany, Nanda Amelyani, Nanda Andyna, Cut Dedi Fariadi Dicky Rahmadani Fahra, Zihan Failla, Failla Hakiki, Nur Hartika, Feni Putri Husnul Faizah, Husnul Irhamsyah Irhamsyah, Irhamsyah Ismail, Muchlis Juliansyah Juliansyah Khadijah, Nurul M. Nazaruddin Maisyura, Maisyura Mauliza, Riska Meliza, Richa Muhayatsyah, Ali Muliana, Muliana Nursanjaya Nursanjaya, Nursanjaya Nuzul Riska Poppy Suzanna Putri Khairani Riska Mauliza Riski Safriana Ritonga, Nursakinah Rosida, Erni Safriana, Riski Setia Ningrum, Nisa Sjafruddin Sjafruddin Sjafruddin Sufi Sufi Sufi Sufi, Sufi Sukamto, Ika Sumiyarsi Sukmawati, Cut Sukriah, Yani Suzanna, Poppy Syafina, Ashifa Ridza Teuku Zulkarnaen Yuli Santri Isma