Article Per Year (5 Year)
p-Index From 2021 - 2026
6.54
P-Index
This Author published in this journals
All Journal Gadjah Mada International Journal of Business Indonesian Journal of Business and Entrepreneurship (IJBE) International Journal of Digital Entrepreneurship and Business (IDEB) Studi Ilmu Manajemen dan Organisasi CEMERLANG :Jurnal Manajemen dan Ekonomi Bisnis JURNAL ECONOMINA Jurnal Ilmu Multidisplin Journal of Management Studies and Development Madani: Multidisciplinary Scientific Journal International Journal of Management and Business Intelligence (IJMBI) Jurnal Ilmiah Ekonomi dan Manajemen Neraca Manajemen, Akuntansi, dan Ekonomi Jurnal Riset Ilmiah JURNAL RUMPUN MANAJEMEN DAN EKONOMI Indonesian Journal of Economics and Strategic Management JURNAL ILMIAH EKONOMI, MANAJEMEN, BISNIS DAN AKUNTANSI Jurnal Pengabdian Masyarakat dan Penelitian Terapan ASEAN Journal for Science and Engineering in Materials
Khan, Muhammad Asif
Universitas Bhayangkara Jakarta Raya, Jakarta
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Mathematics Mechanical Engineering Medicine & Pharmacology Physics Public Health Social Sciences Other

Published : 47 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 47 Documents
Search

 1   2   3   4   5 
PENGARUH PROMOSI DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN BRAND FASHION AIRLABELS DI SUMMARECON BEKASI MELALUI MINAT BELI SEBAGAI VARIABEL INTERVENING Putri, Elna Rosdiana; Ali, Hapzi; Khan, Muhammad Asif; Sawitri, Ni Nyoman; Navanti, Dovina
SINERGI : Jurnal Riset Ilmiah Vol. 2 No. 3 (2025): SINERGI : Jurnal Riset Ilmiah, Maret 2025
Publisher : Lembaga Pendidikan dan Penelitian Manggala Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62335/sinergi.v2i3.1005

Abstract

The influence of promotion and product quality on purchasing decisions of the fashion brand Airlabels at Summarecon Mall Bekasi through purchase interest as an intervening variable. This study uses a quantitative method, with a sampling technique (Purposive Sampling), involving 119 respondents who have made purchases or at least have an interest in Air Labels products at Summarecon Bekasi. Data analysis was carried out using SmartPLS software, with Outer Model Test, Inner Model Test, and Hypothesis Test. The results of this study indicate that; 1) Promotion has a significant positive effect on Purchase Interest; 2) Product quality has a positive and significant effect on Purchase Interest; 3) Promotion has a positive effect on purchasing decisions; 4) Product quality has a positive effect on purchasing decisions; 5) Purchase interest has a positive effect on purchasing decisions; 6) Purchase interest is able to mediate Promotion on purchasing decisions; 7) Purchase interest is unable to mediate Product Quality on purchasing decisions.
ANALISIS MEDIA SOSIAL DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN MELALUI MINAT BELI PADA SEPATU AEROSTREET Amelia, Nabilah Indah; Ali, Hapzi; Khan, Muhammad Asif; Sawitri, Ni Nyoman; Navanti, Dovina
SINERGI : Jurnal Riset Ilmiah Vol. 2 No. 3 (2025): SINERGI : Jurnal Riset Ilmiah, Maret 2025
Publisher : Lembaga Pendidikan dan Penelitian Manggala Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62335/sinergi.v2i3.1006

Abstract

This research is used to measure the effect of social media and product quality on purchasing decisions through purchase intention. This research is a quantitative study in which the objects used are students of Bhayangkara University, Greater Jakarta. This research was conducted using purposive sampling technique. The number of samples used in this study were 120 respondents. The data processing tool used is the structural equitation model (SEM) software application with the SmartPLS version 4.0 tool. based on the results of this study explain that; 1) Social media has a positive and significant effect on purchase intention; 2) Product quality has a positive and significant effect on buying interest; 3) social media has a positive and significant effect on purchasing decisions; 4) product quality has a positive and significant effect on purchasing decisions; 5) buying interest has a positive and significant effect on purchasing decisions.
Understanding the Impact of Artificial Intelligence (AI) on Traditional Businesses in Indonesia Khan, Muhammad Asif
Journal of Management Studies and Development Vol. 3 No. 02 (2024): Journal of Management Studies and Development
Publisher : The Indonesian Institute of Science and Technology Research

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56741/jmsd.v3i02.584

Abstract

The integration of artificial intelligence (AI) in Indonesia's business landscape has ushered in significant changes, presenting challenges and opportunities for traditional businesses across various sectors. Understanding the implications of AI is crucial for navigating these changes effectively. This study aims to investigate the transformative impact of AI on traditional Indonesian businesses, specifically analyzing the opportunities and challenges associated with AI adoption and its implications for business strategies and operations. Utilizing a qualitative method, this study examines the influence of AI technologies on traditional Indonesian businesses. The study compiles data from academic literature, industry reports, and real-world case studies to analyze the intricate dynamics between AI technologies and human behavior. The findings reveal that AI integration offers numerous opportunities for traditional businesses in Indonesia, such as enhanced operational efficiency, improved customer experience, and innovation potential. However, significant challenges, including high implementation costs, data privacy concerns, and the lack of skilled AI talent, hinder widespread adoption. Despite these challenges, businesses that successfully navigate them can gain a competitive advantage in the digital age. This study contributes to the existing literature by providing fresh insights into the transformative impact of AI on traditional Indonesian businesses. It synthesizes recent research findings and case studies, offering valuable guidance for businesses aiming to leverage AI for strategic advantage.
Analisis Media Sosial, Kualitas Produk, dan Minat Beli Terhadap Keputusan Pembelian (Literatur Review Manajemen Pemasaran) Nabilah Indah Amelia; Hapzi Ali; Muhammad Asif Khan
Jurnal Ilmu Multidisiplin Vol. 3 No. 3 (2024): Jurnal Ilmu Multidisplin (Oktober-Desember 2024)
Publisher : Green Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jim.v3i3.769

Abstract

Penelitian sebelumnya atau penelitian yang relevan sangat penting dalam sebuah riset atau artikel ilmiah. Penelitian tersebut bertujuan untuk memperkuat teori serta menjelaskan hubungan atau pengaruh antar variabel. Artikel ini mereview pengaruh media sosial dan kualitas produk terhadap keputusan pembelian melalui minat beli. Suatu studi literature review manajemen pemasaran. Tujuan penulisan artikel tinjauan literatur manajemen pemasaran ini adalah untuk mengembangkan hipotesis yang dapat digunakan dalam penelitian selanjutnya. Hasil dari penelitian pustaka ini menunjukkan bahwa: 1) Media Sosial berpengaruh terhadap keputusan pembelian; 2) Kualitas Produk berpengaruh terhadap Keputusan Pembelian 3) Media Sosial berpengaruh terhadap Minat Beli; 4) Kualitas Produk berpengaruh terhadap Minat Beli; 5) Minat Beli berpengaruh terhadap Keputusan Pembelian.
Digital Nomadism: Remote Work Practices and Emerging Forms of Entrepreneurship Khan, Muhammad Asif; Syamil, Ahmad; Rana, Junaid Ali Saeed; Subekti, Rino; Amin, Noor ul
Gadjah Mada International Journal of Business Vol 28, No 1 (2026): January
Publisher : Master in Management, Faculty of Economics and Business, Universitas Gadjah Mada

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22146/gamaijb.116100

Abstract

Digital nomadism has become a novel work style, transforming the global economy and jobs while providing entrepreneurial avenues for profit in a rapidly emerging digital economy. Digital nomadism promotes a new way of life that changes cultural attitudes towards and practices of traditional business; that is, workers are using technologies to facilitate remote work from anywhere in the world, even in traveling, rather than being fixed in one office. This mixed-method, exploratory research project investigates the emergence of digital nomadism and how it is redefining entrepreneurship through two inter-related studies: Study 1 focuses on the use of text mining, sentiment analysis, and social network modeling on a broad data layer; Study 2 includes 75 surveys and 28 interviews with entrepreneurs and freelancers about their observations and experiences. The results of this study show that digital nomadism is clustering around internet hubs, such as Southeast Asia, Eastern Europe, and Central locations in Latin America. The operations of digital nomad entrepreneurs and freelancers cluster around major themes such as freelance contracting, start-ups, selling online courses, co-working spaces, and lifestyle travel, all in industries founded on flexibility, creativity, innovation, or technology, education, sustainability, and networking
Corporate Social Responsibility(CSR) Evaluation & Effectiveness of Disclosure and its Impact on Financial Performance: A Case of Indonesian Corporations by Longitudinal Evidence Muhammad Asif Khan; Adler Haymans Manurung
Studi Ilmu Manajemen dan Organisasi Vol 3 No 1 (2022): April
Publisher : Penerbit Goodwood

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/simo.v3i1.709

Abstract

Purpose: To see if corporate social responsibility (CSR) is linked to financial performance in Indonesian enterprises. Despite the fact that CSR was first revealed in Indonesia. Method:This study, which is based on a longitudinal information study, consists of the two hundred most famous organizations, which were chosen from 672 recorded corporations that lead Bursa Indonesia between 2010 and 2020 by content Analysis. Secondary data analysis of recorded market data from Indonesia was used in this study. The necessary information was retrieved and recorded so that it could be analyzed subsequently. Additionally, SPSS was used to analyze the filtered data from which a generalized linear regression model was adopted. Result: The linearity test reveals a linear link between Corporate Social Responsibility and Firm Performance. Leverage, income per share, firm size, resource turnover, and corporate social responsibility have all been identified as critical indicators of an organization's financial performance in past studies. The present results corroborate this. Limitation: Expanding the specimen estimate, possibly to different agencies not fundamentally recorded; probably to 250 best organizations in Indonesia may consider a preferred measure of the impact that CSR has on the financial performance of Indonesian agencies. Contributions: Through its observations and discussions, this research contributes to theoretical and methodological advancements in the field of business. The report reinforces and advises businesses on the importance of corporate responsibility in their quest to increase financial performance, particularly in Indonesia. If enterprises follow the study's recommendations, they can achieve unprecedented levels of financial enactment.
Pengaruh Citra Merek, Kualitas Produk dan Keputusan Pembelian Terhadap Kepuasan Pelanggan (Literatur Review) Rismawati Ramadhania; Hapzi Ali; Muhammad Asif Khan
Jurnal Pengabdian Masyarakat dan Penelitian Terapan Vol. 2 No. 4 (2024): Jurnal Pengabdian Masyarakat dan Penelitian Terapan (Oktober - Desember 2024)
Publisher : Greenation Publisher & Yayasan Global Resarch National

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jpmpt.v2i4.776

Abstract

Penelitian sebelumnya atau penelitian yang relevan sangat penting dalam sebuah riset atau artikel ilmiah. Penelitian tersebut bertujuan untuk memperkuat teori serta menjelaskan hubungan atau pengaruh antar variabel. Artikel ini mereview pengaruh Citra Merek, Kualitas Produk dan Keputusan Pembelian Terhadap Kepuasan Pelanggan Teh Pucuk Harum di Kota Bekasi. Tujuan penulisan artikel tinjauan literatur manajemen pemasaran ini adalah untuk mengembangkan hipotesis yang dapat di gunakan dalam penelitian selanjut nya. Hasil dari penelitian pustaka ini menunjukan bahwa: 1) Citra Merek berpengaruh terhadap Kepuasan Pelanggan; 2) Kualitas Produk berpengaruh terhadap Keputusan Pembelian; 3) Keputusan Pembelian berpengaruh terhadap Kepuasan Pelanggan.
Co-Authors Adler Haymans Manurung Adler Haymans Manurung Alder Haymans Manurung Ali, Muhammad Junaid Ambarwati, Eliza Dyah Amelia, Nabilah Indah Amin, Noor ul Amin, Noor-UI Ardhan, Riyan Kusuma AWN Fikri Bukhari, Eri Camilia Amanda Dania Tri Utami Diah Isnaini Asiati Dian Sudiantini Diki Al-Fathul Khoir Dovina Navanti Dyaz Meyrawati Elma Putri Nabila Emi Puspita Sari Ernawati Ernawati Ery Bukhari Eva Fadilla Anggraeni Fadh Fauzi Hibatullah Fikri, AWN Firdaus, Fairuz Zayyan Gilang Pungkasan Hakeem, Luqman Hapzi Ali Hapzi Ali Hibatullah, Fadh Fauzi Hussain, Muhammad Shakir Imam Zuhri Indri Restu Gustiani Khalishah Ika Putri Kristhianto, Andreas Maharani, Putri Octavia Maula, Dela Azkiatul Mutaqin, Annisa Zahra Nabella Nur Afiyah Nabilah Indah Amelia Narpati, Bintang Navanti, Dovina Nazwa Shyreen Alieviandy Ni Nyoman Sawitri Novita Sari Novita Wahyu Setyawati Nuryati, Tutty Oscar Agyemang Opoku Pangaribuan, David Pratika Maulinna Widadi Putri, Elna Rosdiana Ramadhania, Rismawati Rana, Junaid Ali Saeed Regita Visca Asmaradinanda S Rianto, Muhammad Richo Rifqotur Rohmah Rino Subekti Rismawati Ramadhania Riza Aditya Fahlevi Sahra, Julfah Faridotun Saputra, Andhika Budi Saputra, Angga Ian Sawitri, Nyoman Sumantyo, Franciscus Dwikotjo Sri Sumi Lala Syamil, Ahmad Tungga Buana Irfana Utami, Aisyah Dhiya Wahyu Suryadinata Wahyu Tia Mahardhika Widjanarko, Wirawan Wijayanti, Murti Wirawan Widjanarko Woestho, Choiroel Yudha Mahrom Yunita, Tyna Zahra Alfira Nurjanah