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PENGARUH KEPEMIMPINAN BUDAYA ORGANISASI DAN PELATIHAN TERHADAP MOTIVASI KARYAWAN MELALUI KINERJA KARYAWAN SEBAGAI VARIABEL MEDIASI PADA KARYAWAN PT. EXO POINT Saputra, Angga Ian; Khan, Muhammad Asif; Bukhari, Eri
IJESM Indonesian Journal of Economics and Strategic Management Vol. 3 No. 3 (2025): September
Publisher : Draf Solusi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69718/ijesm.v3i3.496

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh kepemimpinan, budaya organisasi, dan pelatihan terhadap motivasi kerja karyawan, dengan kinerja karyawan sebagai variabel mediasi pada PT. Exo Point. Penelitian ini menjawab apakah ketiga variabel independen tersebut berpengaruh secara langsung maupun tidak langsung terhadap motivasi dan kinerja karyawan. Metode yang digunakan adalah pendekatan kuantitatif dengan teknik pengumpulan data melalui survei dan kuesioner, serta analisis data menggunakan Structural Equation Modeling berbasis Partial Least Squares (SEM-PLS). Hasil penelitian diharapkan memberikan kontribusi teoritis terhadap pengembangan ilmu manajemen sumber daya manusia, serta kontribusi praktis bagi perusahaan dalam merancang strategi peningkatan motivasi dan kinerja karyawan. Strategi tersebut dapat dilakukan melalui penguatan kepemimpinan, pengembangan budaya organisasi yang positif, dan pelaksanaan pelatihan yang efektif. Selain itu, studi ini juga diharapkan menjadi referensi bagi penelitian lanjutan dalam bidang organisasi dan manajemen.
PENGARUH KUALITAS PRODUK, HARGA, DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN KOPI KAPAL API DI KECAMATAN MEDAN SATRIA KOTA BEKASI Kristhianto, Andreas; Setyawati, Novita Wahyu; Sumantyo, Franciscus Dwikotjo Sri; Yunita, Tyna; Khan, Muhammad Asif
IJESM Indonesian Journal of Economics and Strategic Management Vol. 3 No. 3 (2025): September
Publisher : Draf Solusi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69718/ijesm.v3i3.498

Abstract

Penelitian ini bertujuan untuk mengkaji pengaruh kualitas produk, harga, promosi terhadap keputusan pembelian di Kecamatan Medan Satria Kota Bekasi. Penelitian ini menggunakan metodologi kuantitatif, menggunakan rumus Hair sebagai teknik pengumpulan data. Sampel penelitian berjumlah 120 responden. Data primer diperoleh dengan mengelola survei yang diisi oleh pengguna produk Kopi Kapal Api di Kecamatan Medan Satria Kota Bekasi. SPSS 26 digunakan untuk analisis data. Hasil penelitian ini adalah: 1) Kualitas Produk berpengaruh signifikan terhadap Keputusan pembelian ; 2) Harga berpengaruh signifikan terhadap Keputusan Pembelian ; 3) Promosi berpengaruh signifikan terhadap Keputusan Pembelian ; 4) Kualitas Produk, Harga, dan Promosi secara simultan berpengaruh signifikan terhadap Keputusan Pembelian.
PENGARUH GAYA KEPEMIMPINAN BUDAYA ORGANISASI DAN MOTIVASI KERJA TERHADAP KINERJA KARYAWAN MELALUI KEPUASAN KERJA SEBAGAI VARIABEL MEDIASI PADA KARYAWAN PT. ARIFINDO ADIPUTRA ARIAGUNA Ardhan, Riyan Kusuma; Khan, Muhammad Asif; Bukhari, Eri
SINERGI : Jurnal Riset Ilmiah Vol. 2 No. 9 (2025): SINERGI : Jurnal Riset Ilmiah, September 2025
Publisher : Lembaga Pendidikan dan Penelitian Manggala Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62335/sinergi.v2i9.1805

Abstract

This study aims to analyze the influence of leadership style, organizational culture, and work motivation on employee performance, with job satisfaction as a mediating variable. The research focuses on the employees of PT. Arifindo Adiputra Ariaguna. A quantitative approach was used, with data collected through questionnaires. The findings of this research are expected to contribute to the development of human resource management theory and serve as a reference for property companies in improving employee performance through enhanced motivation and job satisfaction. The completion of this proposal was made possible with the support and guidance of various academic and personal contributors who played an important role in the success of this research. This study is closely related to several key concepts, including leadership style, organizational culture, work motivation, job satisfaction, employee performance, mediating variables, human resource management, quantitative methods, and the property industry within PT. Arifindo Adiputra Ariaguna. This research is expected to contribute to the theoretical literature on human resource management by emphasizing the interrelationships and roles of each variable in shaping employee performance effectively and sustainably, as well as serving as an important reference for property companies in developing comprehensive HR management strategies
Examining The Interplay of Government Policies, University Support, and Industry Involvement in Driving Startup Performance and Economic Growth Through Innovation Capacity and Entrepreneurial Skills Development Khan, Muhammad Asif; Pangaribuan, David; Nuryati, Tutty; Syamil, Ahmad
Indonesian Journal of Business and Entrepreneurship Vol. 11 No. 3 (2025): IJBE, Vol. 11 No. 3, September 2025
Publisher : School of Business, IPB University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/ijbe.11.3.605

Abstract

Background: Startups were pivotal drivers of innovation and economic growth, yet they faced systemic challenges such as limited funding, market volatility, and skill gaps. While government policies, universities, and industries individually supported entrepreneurial ecosystems, their combined impact and mediating mechanisms remained underexplored. This study addressed this gap by introducing the Triplex Model, which investigated how governmental initiatives, academic support, and industrial participation synergistically enhanced startup performance and economic development.Purpose: Our study introduces the Triplex Model, which investigates the dynamic interplay between governmental policies, academic support, and industrial participation in driving startup performance and economic growth. It focuses on the mediating roles of innovation capacity and entrepreneurial skill enhancement within this context.Design/methodology/approach: A structural equation modelling (SEM) approach was utilized to analyze data from 762 startup founders across Indonesia, Malaysia, and Singapore. The study integrated Systems of Innovation Theory and the Triple Helix Model to provide a robust theoretical framework for understanding entrepreneurial ecosystems.Findings/Result: The analysis reveals that governmental initiatives, university support, and industry involvement significantly influence startup success and economic expansion through the intermediary roles of innovation capacity and entrepreneurial skill enhancement. These findings highlight the critical importance of a collaborative and synergistic approach to fostering innovation and entrepreneurship.Conclusion: Our study offered valuable insights for policymakers, academic institutions, and industry leaders. It underscored the need to foster collaborative environments, align strategic initiatives with innovation-driven objectives, and strengthen entrepreneurial ecosystems to promote sustainable economic development.Originality/value: This study comprehensively examines external support mechanisms within entrepreneurial ecosystems. By synthesizing Systems of Innovation Theory and the Triple Helix Model, the study extends their applicability and bridges theoretical and practical knowledge gaps, presenting a strategic blueprint for advancing innovation-led entrepreneurship. Keywords: government policies, industry involvement, university support, entrepreneurial skill development, startup performance
PENGARUH CITRA MEREK DAN KUALITAS PRODUK TERHADAP KEPUASAN PELANGGAN MELALUI KEPUTUSAN PEMBELIAN TEH PUCUK HARUM DI KOTA BEKASI Ramadhania, Rismawati; Ali, Hapzi; Khan, Muhammad Asif; Sawitri, Ni Nyoman; Navanti, Dovina
SINERGI : Jurnal Riset Ilmiah Vol. 2 No. 2 (2025): SINERGI : Jurnal Riset Ilmiah, February 2025
Publisher : Lembaga Pendidikan dan Penelitian Manggala Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62335/sinergi.v2i2.954

Abstract

The influence of brand image and product quality on customer satisfaction through purchasing decisions for Pucuk Harum Tea in Bekasi City. This research uses a quantitative approach through the Accidental Sampling technique for sampling. A total of 135 people in the city of Bekasi focusing on North Bekasi who had used Teh Pucuk Harum products were the research samples. Data examination uses the Partial Least Square (PLS) SEM method on SmartPLS 4.0. The research findings reveal the following: 1.) Brand Image has a significant effect on Purchasing Decisions, 2.) Brand Image has a significant effect on Customer Satisfaction, 3.) Product Quality has a significant effect on Purchasing Decisions, 4.) Product Quality has no significant effect on Customer Satisfaction, 5.) Purchasing Decisions have a significant effect on Customer Satisfaction.
PENGARUH KEBERAGAMAN PRODUK DAN LOKASI TERHADAP KEPUASAN PELANGGAN MELALUI KEPUTUSAN PEMBELIAN PRODUK OMAH FURNITURE Mutaqin, Annisa Zahra; Ali, Hapzi; Khan, Muhammad Asif; Sawitri, Ni Nyoman; Navanti, Dovina
SINERGI : Jurnal Riset Ilmiah Vol. 2 No. 2 (2025): SINERGI : Jurnal Riset Ilmiah, February 2025
Publisher : Lembaga Pendidikan dan Penelitian Manggala Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62335/sinergi.v2i2.955

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This research is used to measure the effect of product diversity and location on customer satisfaction through purchasing decisions. This research is a quantitative study in which the objects used are Omah Furniture consumers. The number of samples used in this study were 136 respondents. The design used is hypothesis testing using the Structural Equation Modeling (SEM) method - SmartPLS 4.0. The results of this study explain that the variables of product diversity, location, and purchasing decisions have a positive and significant effect on customer satisfaction. This study provides advice that companies should pay more attention to product diversity and location to increase customer satisfaction and company competitiveness.
PENGARUH PROMOSI DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN BRAND FASHION AIRLABELS DI SUMMARECON BEKASI MELALUI MINAT BELI SEBAGAI VARIABEL INTERVENING Putri, Elna Rosdiana; Ali, Hapzi; Khan, Muhammad Asif; Sawitri, Ni Nyoman; Navanti, Dovina
SINERGI : Jurnal Riset Ilmiah Vol. 2 No. 3 (2025): SINERGI : Jurnal Riset Ilmiah, Maret 2025
Publisher : Lembaga Pendidikan dan Penelitian Manggala Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62335/sinergi.v2i3.1005

Abstract

The influence of promotion and product quality on purchasing decisions of the fashion brand Airlabels at Summarecon Mall Bekasi through purchase interest as an intervening variable. This study uses a quantitative method, with a sampling technique (Purposive Sampling), involving 119 respondents who have made purchases or at least have an interest in Air Labels products at Summarecon Bekasi. Data analysis was carried out using SmartPLS software, with Outer Model Test, Inner Model Test, and Hypothesis Test. The results of this study indicate that; 1) Promotion has a significant positive effect on Purchase Interest; 2) Product quality has a positive and significant effect on Purchase Interest; 3) Promotion has a positive effect on purchasing decisions; 4) Product quality has a positive effect on purchasing decisions; 5) Purchase interest has a positive effect on purchasing decisions; 6) Purchase interest is able to mediate Promotion on purchasing decisions; 7) Purchase interest is unable to mediate Product Quality on purchasing decisions.
ANALISIS MEDIA SOSIAL DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN MELALUI MINAT BELI PADA SEPATU AEROSTREET Amelia, Nabilah Indah; Ali, Hapzi; Khan, Muhammad Asif; Sawitri, Ni Nyoman; Navanti, Dovina
SINERGI : Jurnal Riset Ilmiah Vol. 2 No. 3 (2025): SINERGI : Jurnal Riset Ilmiah, Maret 2025
Publisher : Lembaga Pendidikan dan Penelitian Manggala Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62335/sinergi.v2i3.1006

Abstract

This research is used to measure the effect of social media and product quality on purchasing decisions through purchase intention. This research is a quantitative study in which the objects used are students of Bhayangkara University, Greater Jakarta. This research was conducted using purposive sampling technique. The number of samples used in this study were 120 respondents. The data processing tool used is the structural equitation model (SEM) software application with the SmartPLS version 4.0 tool. based on the results of this study explain that; 1) Social media has a positive and significant effect on purchase intention; 2) Product quality has a positive and significant effect on buying interest; 3) social media has a positive and significant effect on purchasing decisions; 4) product quality has a positive and significant effect on purchasing decisions; 5) buying interest has a positive and significant effect on purchasing decisions.
Understanding the Impact of Artificial Intelligence (AI) on Traditional Businesses in Indonesia Khan, Muhammad Asif
Journal of Management Studies and Development Vol. 3 No. 02 (2024): Journal of Management Studies and Development
Publisher : The Indonesian Institute of Science and Technology Research

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56741/jmsd.v3i02.584

Abstract

The integration of artificial intelligence (AI) in Indonesia's business landscape has ushered in significant changes, presenting challenges and opportunities for traditional businesses across various sectors. Understanding the implications of AI is crucial for navigating these changes effectively. This study aims to investigate the transformative impact of AI on traditional Indonesian businesses, specifically analyzing the opportunities and challenges associated with AI adoption and its implications for business strategies and operations. Utilizing a qualitative method, this study examines the influence of AI technologies on traditional Indonesian businesses. The study compiles data from academic literature, industry reports, and real-world case studies to analyze the intricate dynamics between AI technologies and human behavior. The findings reveal that AI integration offers numerous opportunities for traditional businesses in Indonesia, such as enhanced operational efficiency, improved customer experience, and innovation potential. However, significant challenges, including high implementation costs, data privacy concerns, and the lack of skilled AI talent, hinder widespread adoption. Despite these challenges, businesses that successfully navigate them can gain a competitive advantage in the digital age. This study contributes to the existing literature by providing fresh insights into the transformative impact of AI on traditional Indonesian businesses. It synthesizes recent research findings and case studies, offering valuable guidance for businesses aiming to leverage AI for strategic advantage.
Analisis Media Sosial, Kualitas Produk, dan Minat Beli Terhadap Keputusan Pembelian (Literatur Review Manajemen Pemasaran) Nabilah Indah Amelia; Hapzi Ali; Muhammad Asif Khan
Jurnal Ilmu Multidisiplin Vol. 3 No. 3 (2024): Jurnal Ilmu Multidisplin (Oktober-Desember 2024)
Publisher : Green Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jim.v3i3.769

Abstract

Penelitian sebelumnya atau penelitian yang relevan sangat penting dalam sebuah riset atau artikel ilmiah. Penelitian tersebut bertujuan untuk memperkuat teori serta menjelaskan hubungan atau pengaruh antar variabel. Artikel ini mereview pengaruh media sosial dan kualitas produk terhadap keputusan pembelian melalui minat beli. Suatu studi literature review manajemen pemasaran. Tujuan penulisan artikel tinjauan literatur manajemen pemasaran ini adalah untuk mengembangkan hipotesis yang dapat digunakan dalam penelitian selanjutnya. Hasil dari penelitian pustaka ini menunjukkan bahwa: 1) Media Sosial berpengaruh terhadap keputusan pembelian; 2) Kualitas Produk berpengaruh terhadap Keputusan Pembelian 3) Media Sosial berpengaruh terhadap Minat Beli; 4) Kualitas Produk berpengaruh terhadap Minat Beli; 5) Minat Beli berpengaruh terhadap Keputusan Pembelian.
Co-Authors Adler Haymans Manurung Adler Haymans Manurung Alder Haymans Manurung Ali, Muhammad Junaid Ambarwati, Eliza Dyah Amelia, Nabilah Indah Amin, Noor-UI Annisa Hediana Ardhan, Riyan Kusuma Ari Rhamdani AWN Fikri AWN Fikri Bukhari, Eri Camilia Amanda Dania Tri Utami Dela Azkiatul Maula Diah Isnaini Asiati Dian Sudiantini Diki Al-Fathul Khoir Dovina Navanti Dyaz Meyrawati Eliza Dyah Ambarwati Elma Putri Nabila Emi Puspita Sari Ernawati Ernawati Ery Bukhari Eva Fadilla Anggraeni Fadh Fauzi Hibatullah Fairuz Zayyan Firdaus Fikri, AWN Firdaus, Fairuz Zayyan Gilang Pungkasan Hakeem, Luqman Hapzi Ali Hapzi Ali Hibatullah, Fadh Fauzi Hussain, Muhammad Shakir Imam Zuhri Indri Restu Gustiani Jhonni Sinaga Khalishah Ika Putri Kristhianto, Andreas Maharani, Putri Octavia Maula, Dela Azkiatul Mutaqin, Annisa Zahra Nabella Nur Afiyah Nabilah Indah Amelia Narpati, Bintang Navanti, Dovina Nazwa Shyreen Alieviandy Ni Nyoman Sawitri Novita Sari Novita Sari Novita Wahyu Setyawati Nuryati, Tutty Oscar Agyemang Opoku Pangaribuan, David Pratika Maulinna Widadi Putri, Elna Rosdiana Ramadhania, Rismawati Regita Visca Asmaradinanda S Rianto, Muhammad Richo Rifqotur Rohmah Rino Subekti Rismawati Ramadhania Riza Aditya Fahlevi Sahra, Julfah Faridotun Sania Murtafia Darajati Saputra, Andhika Budi Saputra, Angga Ian Sawitri, Nyoman Sumantyo, Franciscus Dwikotjo Sri Sumi Lala Syamil, Ahmad Tungga Buana Irfana Utami, Aisyah Dhiya Wahyu Suryadinata Wahyu Tia Mahardhika Widjanarko, Wirawan Wijayanti, Murti Wirawan Widjanarko Wirawan Widjanarko Woestho, Choiroel Yudha Mahrom Yunita, Tyna Zahra Alfira Nurjanah