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Beneath the Bell Jar: Exploring Esther Greenwood's Mental Health Journey in Sylvia Plath's Seminal Novel Posumah, Jennie; Ali, Muhammad Ilham; Andries, Fivy A.
Journal of English Culture, Language, Literature and Education Vol. 12 No. 1 (2024): E-CLUE: Journal of English Culture, Language, Literature, and Education
Publisher : English Education Department

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53682/eclue.v12i1.10091

Abstract

This study delves into Sylvia Plath's "The Bell Jar," focusing on the protagonist Esther Greenwood's nuanced portrayal of mental illness. Through a qualitative approach, the research explores Esther's psychological journey, examining her struggles and resilience in the face of mental health challenges. The study employs various literary analysis techniques to dissect and interpret the novel's content, with the primary data source being Plath's prose itself. This approach provides a broader context and theoretical framework for understanding the novel's themes, blending literary analysis with psychological and sociological perspectives. The study pays particular attention to the depiction of 1950s psychiatric treatments, critically examining their inadequacies and limitations. Special focus is given to the portrayal of electroconvulsive therapy, a controversial treatment that plays a significant role in Esther's experiences. Findings underscore the critical importance of empathetic care and robust societal support in addressing mental health challenges. By delving into Esther's experiences, the research illuminates the profound impact of understanding, compassion, and appropriate treatment on individuals struggling with mental illness. Furthermore, this analysis reveals how Plath's work continues to resonate with contemporary readers, touching on timeless themes of identity, societal expectations, and the human psyche. The study argues that "The Bell Jar" serves as a poignant exploration of mental illness and a critique of societal norms and mental health treatment in mid-20th century America. This interdisciplinary approach appeals to a broad scholarly audience interested in literature, mental health, and social history, offering insights that bridge multiple fields of study.
Strategi Pemasaran Indomaret dalam Meningkatkan Penjualan Produk (Studi Kasus Pada Indomaret Perum Maesa Unima) Posumah, Jenie; Guratji, Sestia; Veni, Oktria; Mesra, Romi
ETIC (EDUCATION AND SOCIAL SCIENCE JOURNAL) Vol. 1 No. 3 (2024): (MARCH) ETIC (EDUCATION AND SOCIAL SCIENCE JOURNAL)
Publisher : Laboratorium Program Studi Pendidikan Sosiologi Unima

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.64924/ctt6b727

Abstract

Penelitian ini bertujuan untuk mengetahui peningkatan dalam penjualan produk yang ada di Indomaret perum Maesa unima, dalam peningkat pencapaian profil (laba) dan meningkatkan omset penjualan terhadap produk adapun metode penelitian yang di gunakan ialah penelitian kualitatif dengan cara mengumpulkan data dari observasi dan wawancara langsung dari berbagai informan untuk mendapatkan informasi penting tentang seputaran strategi pemasaran indomaret dalam meningkatkan penjualan produk. Analisis data dalam penelitian ini berupa reduksi data, penyajian data, dan penarikan kesimpulan. Hasil penelitian ini ini menunjukkan bahwa bahwa strategi pemasaran yang diterapkan oleh Indomaret Perum Maesa Unima adalah dengan mengidentifikasi produk atau layanan yang ditawarkan sesuai kebutuhan pelanggan, Mengetahui apa saja tugas dan tanggung jawab karyawan dalam pemasaran, Selalu memeriksa EXP makanan, Pemilihan Lokasi yang Strategis, Promosi yang inovatif, Harga yang Kompetitif dan Terjangkau oleh Masyarakat Sekitar.