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Pengaruh Bauran Pemasaran Terhadap Keputusan Nasabah Mengambil KPR Syariah Bank Jatim Syariah Surabaya Qorizah, Alfia; Prabowo, Prayudi Setiawan
Jurnal Ekonomika dan Bisnis Islam Vol 2 No 2 (2019): Agustus
Publisher : Universitas Negeri Surabaya

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Abstract

This research is aimed to observe the influence of marketing mix towards customers’ decision to get Islamic home financing in Bank Jatim Sharia Branch Surabaya. The type of research is qualitative with associative clausal approach. The number of the sample for this research is 50 respondents and the type of sampling used is simple random sampling. Technique of analysis used is multiple linear regression with the help of SPSS 23 program. The result shows that partially, the marketing mix variables which influence significantly towards customers’ decision in using the product Islamic home financing variable are, promotion, place, people, and promise. Meanwhile, variables which do not influence the customers’ decision are product, price, process, physical proof and patience. Simultaneously, marketing mix variables influence customers’ decision significantly.
Analisis Efisiensi Sistem Informasi Manajemen Nikah (Simkah) Pada Kantor Urusan Agama Kecamatan Sidoarjo Lolyta, Indri Cahya; Prabowo, Prayudi Setiawan
Jurnal Ekonomika dan Bisnis Islam Vol 2 No 3 (2019): December
Publisher : Universitas Negeri Surabaya

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Abstract

This quantitative research aims to analyze how efficient public services at Office of Religious Affair in Sidoarjo sub-district using SIMKAH. Data analysis technique using data envelopment analysis (DEA) with input variables: cost, service time, number of employees while output variable: number of marriage books in 2018. The sampling teknik used is purposive sampling through interview data collection techniques and documentation. The results of optained, office of religious affair Sidoarjo sub-district can as a reference for other office of religious affair
Determinan Kepuasan Pelanggan KPR di BNI Syariah Kantor Cabang Surabaya Dharmawangsa Bella Halimatus; Prabowo, Prayudi Setiawan
Jurnal Ekonomika dan Bisnis Islam Vol 2 No 3 (2019): December
Publisher : Universitas Negeri Surabaya

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Abstract

This study aims to examine the influence of determinant of KPR customer satisfaction in BNI Syariah Surabaya Dharmawangsa Branch Office. The number of samples used in this study amounted to 40 respondents who came from KPR customers at BNI Syariah Surabaya Dharmawangsa Branch Office and used probability sampling techniques. This study uses a multiple linear regression analysis tool. The results showed that partially the service quality and price variables had a significant effect on customer satisfaction variables while the product quality, emotional and cost variables did not significantly influence the customer satisfaction variable.
The Impact of Technology Improvement on Indonesia Manufacturing Industry Productivity Prabowo, Prayudi Setiawan; Restikasari, Wenny; Othman, Norashida; Hutabarat, Ruth Eviana; Wasil, Mohammad
International Journal of Emerging Research and Review Vol. 2 No. 3 (2024): September
Publisher : IKIP Widya Darma Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56707/ijoerar.v2i3.75

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Objective: The technology is main component in innovation, especially on industry manufacturing to increases production capability. The aim of this study is to examine the total factor productivity growth (TFPg) and its component in Indonesian industry manufacturing based on technology improvement. Method: The stochastic frontier analyses are used to calculate (TFPg). This study attempts to analyses the variation in the TFPg across year, and technology adaption. Results:  The first is the analysis of year-wise comparison, show that experiences negative TFP growth or the average TFP score of current period degrades down from average score in the prior period. Second is the analysis based on technology adaption, show that the degression of productivities are mainly driven by technological regress indicating that the majority firms need innovation in technology utilized in the production process. The medium-high technology on industry manufacturing has highest score of TFP, means technology improvement support on firm productivity. Novelty: The lack of analysis regarding TFPg using a technology adaptation approach makes it a challenge to dig deeper.
OPTIMALISASI LIMBAH TONGKOL JAGUNG SEBAGAI PAKAN TERNAK MELALUI IMPLEMENTASI PAKET TEKNOLOGI PENGOLAH PAKAN PADA KELOMPOK TANI SIDO MAKMUR II TULUNGAGUNG Prabowo, Prayudi Setiawan; Wibowo, Theodorus Wiyanto; Tukiran, Tukiran; Pangestu, Puji Dwi; Pambudi, Rizdana Galih
Jurnal Abdimas Bina Bangsa Vol. 6 No. 1 (2025): Jurnal Abdimas Bina Bangsa
Publisher : LPPM Universitas Bina Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46306/jabb.v6i1.1544

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The corn plant has become a favorite of the farmer group “SIDO MAKMUR II” because it is resistant to pest attacks, suitable for planting in the dry season, and easy to maintain, providing significant benefits to farmers. However, the utilization of corn plant parts has not been maximized, particularly the use of corn cobs, which remains unexploited by the “SIDO MAKMUR II” group. According to Mr. Nurkolis, it is indeed unfortunate that corn cobs are either discarded or not utilized, given that this waste can be processed into high-quality animal feed. This is largely due to a lack of adequate tools and appropriate technology, as well as management issues, especially in bookkeeping for the business. To address these issues, the Community Partnership Empowerment Team from Universitas Negeri Surabaya is working to optimize corn cob waste as animal feed, aiming to resolve production problems in utilizing corn cob waste and issues in business management, particularly in savings and loans. The proposed solutions include (1) procuring and implementing a package of machines for processing corn cob waste into animal feed, (2) training on creating powdered corn cob feed through fermentation, and (3) training and assistance in implementing savings and loan management for the partners. The results of this community service activity, through the implementation of a technology package for processing corn cob waste into animal feed, show that the “SIDO MAKMUR II” group can now process corn cobs into animal feed using grinding and milling machines, as well as a ribbon screw mixer equipped with a timer and speed control. Additionally, there has been an improvement in management, particularly in the group’s finances, due to the establishment and training in business management.
Mendorong Literasi Keuangan Digital di Desa Ponokawan, Kecamatan Krian, Kabupaten Sidoarjo Hutabarat , Ruth Eviana; Prabowo, Prayudi Setiawan; Aji, Tony Seno; Fisabilillah, Ladi Wajuba Perdini; Arisetyawan, Kukuh; Nilasari, Aprillia; Saputra, Dimas Galih; Ratnaningsih, Ayu
Abimanyu : Jornal of Community Engagement Vol 6 No `1 (2025): February 2025
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/abi.v6n`1.p82-89

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Increasing financial literacy and the use of information technology can make a positive contribution to Micro, Small and Medium Enterprises (MSMEs) in terms of improving performance and ensuring business sustainability. Financial literacy helps MSME owners monitor their financial performance periodically, while information technology can be used to expand marketing reach and reach more consumers. Community service carried out by the S1 Economics Study Program of Surabaya State University (UNESA) in Ponokawan Village, Krian District, Sidoarjo Regency, East Java, aims to improve MSME financial literacy. This community service activity is carried out by providing training and assistance to MSMEs in Ponokawan Village. After going through this program, MSME owners in Ponokawan Village now have a better understanding of marketing using information technology through social media. They are also able to do bookkeeping more effectively, allowing them to monitor the financial performance of their business more accurately.
Penerapan Mesin Tanam Padi Elektrik dan Sprayer Otomatis serta manajemen kelompok dalam mengoptimalisasi produktivitas Kelompok Tani Sido Makmur I Theodorus Wiyanto Wibowo; Prayudi Setiawan Prabowo; Albrian Fiky Prakoso; Rizdana Galih Pambudi; Markus Yohanes Ronaldo Da Santo
Sasambo: Jurnal Abdimas (Journal of Community Service) Vol. 7 No. 1 (2025): February
Publisher : Lembaga Penelitian dan Pemberdayaan Masyarakat (LITPAM)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36312/sasambo.v7i1.2411

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Pengabdian ini bertujuan untuk mengoptimalisasi produktivitas dan efisiensi dalam pengelolaan pertanian, dengan Mesin Tanam Padi Elektrik dan Sprayer Otomatis sebagai salah satu langkah strategis untuk membantu Kelompok Tani Sido Makmur I dalam menyelesaikan masalah saat musin tanam tiba. Metode pelaksanaannya dimulai dengan observasi terhadap kondisi lapangan, dilanjutkan dengan diskusi untuk merumuskan rencana, dilaksanakan pelatihan kepada anggota Kelompok Tani Sido Makmur I, dan terakhir dilakukan evaluasi. Mitra dalam pengabdian ini adalah Kelompok Tani Sido Makmur I yang beranggotakan 15 petani. Hasil dari satu hektar sawah dengan penggunaan mesin tanam padi elektrik mampu menggantikan tenaga kerja manual, mengurangi kebutuhan tenaga kerja dari 25 orang menjadi 8 orang, dan meningkatkan efisiensi proses penanaman dari semula 8 jam mampu menjadi 5 jam. Selain itu, penggunaan sprayer otomatis juga dapat meningkatkan efisiensi dalam penyemprotan pestisida. Di samping penerapan teknologi, peningkatan manajemen kelompok tani menjadi solusi kunci dalam pembukuan yang baik memungkinkan kelompok tani untuk melacak pengeluaran dan pendapatan secara lebih akurat sehingga mempermudah dalam perencanaan keuangan dan pengambilan keputusan ekonomi. Application of Electric Rice Planting Machines and Automatic Sprayers as well as group management in optimizing the productivity of the Sido Makmur I Farmer Group This service aims to optimize productivity and efficiency in agricultural management, with Electric Rice Planting Machines and Automatic Sprayers as one of the strategic steps to help the Sido Makmur I Farmer Group in solving problems when the planting season arrives. The implementation method begins with observation of field conditions, followed by discussions to formulate plans, training is carried out for members of the Sido Makmur I Farmers Group, and finally an evaluation is carried out. The partner in this service is the Sido Makmur I Farmers Group, which consists of 15 farmers. The results from one hectare of rice fields using an electric rice planting machine can replace manual labor, reduce the need for labor from 25 people to 8 people, and increase the efficiency of the planting process from 8 hours to 5 hours. Apart from that, using an automatic sprayer can also increase efficiency in spraying pesticides. In addition to the application of technology, improving farmer group management is a key solution in good bookkeeping, enabling farmer groups to track expenses and income more accurately, making financial planning and economic decision making easier.
How Housewives can use Personal Branding to Score a Side Hustle? Dewi, Dita Dismalasari; Restikasari , Wenny; Cahyono , Hendry; Prabowo, Prayudi Setiawan; Fernanda, Dandi; Maulida, Salva Putri
Journal Of Human And Education (JAHE) Vol. 5 No. 2 (2025): Journal of Human And Education (JAHE)
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jh.v5i2.2449

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Wanita memiliki peran penting dalam keluarga, terutama sebagai istri dan ibu rumah tangga, namun peran ini terus berkembang seiring perubahan sosial, ekonomi, dan budaya. Perubahan terbesar terlihat pada ibu rumah tangga yang memilih bekerja untuk mendukung ekonomi keluarga, menjadikannya lebih mandiri dan berdaya. Meskipun demikian, masih banyak ibu rumah tangga yang tidak bekerja dan bergantung pada penghasilan suami, yang sering kali membuat mereka rentan secara sosial dan ekonomi. Data menunjukkan bahwa partisipasi perempuan dalam angkatan kerja di Indonesia masih rendah, hanya sekitar 54,2% pada 2022, dengan sebagian besar bekerja di sektor informal dan sedikit yang menempati posisi kepemimpinan. Di tengah perkembangan teknologi digital, ibu rumah tangga memiliki peluang untuk memperoleh penghasilan tambahan dari rumah, misalnya sebagai content creator atau freelancer dengan memanfaatkan media sosial dan Internet of Things (IoT). Namun, kurangnya literasi tentang personal branding menjadi kendala bagi ibu rumah tangga untuk memanfaatkan peluang ini. Personal branding dapat membantu mereka membangun reputasi profesional di dunia digital, sehingga dapat menambah penghasilan tanpa harus meninggalkan rumah. Penelitian ini difokuskan pada ibu rumah tangga di Desa Tawangsari, Kecamatan Taman, Kabupaten Sidoarjo, yang berjumlah 1.500 orang. Dengan pelatihan personal branding, ibu rumah tangga di desa ini diharapkan dapat meningkatkan keterampilan komunikasi, membangun profil diri yang menarik, serta memanfaatkan media sosial untuk peluang kerja seperti content creator, affiliate, dan freelancer. Pelatihan ini diharapkan dapat membantu mereka meningkatkan taraf hidup, mendukung ekonomi keluarga, dan mengurangi ketergantungan pada pekerjaan di luar negeri sebagai tenaga kerja wanita (TKW).
Literasi Keuangan Digital Sebagai Upaya Pembekalan UMKM Kampung Binaan Go Digital Fisabilillah, Ladi Wajuba Perdini; Aji, Tony Seno; Prabowo, Prayudi Setiawan
Dinamis: Jurnal Pengabdian Kepada Masyarakat Vol. 1 No. 2 (2021): Desember 2021
Publisher : Universitas Hasyim Asy'ari Tebuireng Jombang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33752/dinamis.v1i2.5723

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Transformasi UMKM terus dilakukan sebagai upaya untuk penguatan UMKM yakni melalui penggunaan teknologi digital. Pesatnya perkembangan teknologi digital di Indonesia yang menumbuhkan berbagai platform digital yang menawarkan inovasi dalam kegiatan produksi, konsumsi kolaborasi dan berbagi memberikan peluang untuk UMKM agar beradaptasi serta bertransformasi. Perumusan masalah ini adalah bagaimana UMKM Kampung binaan Pamekasan melek digital sehingga dapat memanfaatkan digital dalam proses usahanya. Kesimpulan dari kegiatan ini adalah UMKM sudah dapat menggunakan digital marketing, financial teknologi dan inovasi pembayaran pada usahanya. Kekurangan dari kegiatan ini adalah butuh proses yang lama untuk melihat apakah program ini tercapai dengan baik atau tidak, sehingga UMKM masih perlu pendampingan dan mentoring lebih lanjut
Analisis Sektor Potensial Untuk Mendorong Pembangunan Ekonomi Kota Probolinggo Tahun 2014-2019 Puspitasari, Hayyum; Prayudi Setiawan Prabowo
Jurnal Ekonomika : INDEPENDEN Vol 5 No 1 (2025): April 2025
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/independent.v5i1.65027

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This study aims to analyze potential sectors that can encourage economic development in Probolinggo City. The data usedis GRDP data based on constant prices for the period 2014 – 2019. The research method used to analyze is the Location Quotient (LQ), Shift Share and LQ- SS combined analysis. These methods can be used to classify economic sectors into leading sectors, developing sectors, and lagging sectors. By appointing Probolinggo City as the study area and East Java Province as the reference area, using this analysis method it can be seen which sectors are the base sector, non-base sectorand leading sector, and can find out how the economy of Probolinggo City is compared to the reference area. Based on the results of the research analysis, the City of Probolinggo in 2014-2019 is classified as a region that can still develop rapidly, which has ten basic sectors and thirteen leading sectors.
Co-Authors A Risko Olivino Rendy Ananda A'rasy Fahrullah Ach. Yasin Achmad Kautsar Ahmad Ajib Ridlwan Albrian Fiky Prakoso Ali Hasbi , Ali Hasbi Alifio, Muhammad Iqbal Aminudin Ma'ruf Ardiani, Dewi Rilla Arifah, Nur Laili Arisetyawan, Kukuh Asfino, Andy Ansol A’rasy Fahrullah Bella Halimatus Cahyono , Hendry Chrismoni Lindu Sabrianti Fitri Dewi, Dita Dismalasari Dimas Galih Saputra Dita Dismalasari Dewi Dyah Puspitaning Ayu Faransyah, Rifky Fernanda, Dandi Firda Mayanti Fitriyah Ningsih Frida Alfi Hidayati Hutabarat , Ruth Eviana Hutabarat, Ruth Eviana Imas Cik Hanun Isna Nur Hanifah Khusnul Fikriyah Kukuh Arisetyawan Ladi Wajuba Perdini Fisabilillah LAILATUL FITRIYAH Lolyta, Indri Cahya LUCKY RACHMAWATI Luthfi Rezang Roy Vansyah M Ahsanul Faizin Markus Yohanes Ronaldo Da Santo Masruroh, Dewi Maulida, Salva Putri Moch. Khoirul Anwar Nilasari, Aprillia Normanda Eka Shakti Novanto, Ferdy Senja Putra Nurul Hanifa Othman, Norashida Pambudi, Rizdana Galih Pangesthi, Lucia Tri Pangestu, Puji Dwi Prayogo, Aji Catur Puspitasari, Hayyum Qorizah, Alfia Ramdhan, Qory Azis Alamsyah Ratnaningsih, Ayu Restikasari , Wenny Risma Amelia Rizdana Galih Pambudi Safira, Anggita Maudilla Salsabilla Ayu Santo, Markus Yohanes Ronaldo Da Saputra, Catur Surya Saputra, Dimas Galih Silvya Putri Wardyana Sri Abidah Suryaningsih Theodorus Wiyanto Wibowo Theodorus Wiyanto Wibowo Tita Ade Ramadhani Tony Seno Aji Tukiran Tukiran Wasil, Mohammad Wenny Restikasari Wenny Restikasari YUNUS Yuyun Isbanah Zakiyyati, Qurrota Ayun