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All Journal Equator Journal of Management and Entrepreneurship Jurnal Ekonomi, Bisnis dan Kewirausahaan (JEBIK) Gadjah Mada International Journal of Business Jurnal Manajemen Teori dan Terapan E-Dimas: Jurnal Pengabdian kepada Masyarakat JURNAL MANAJEMEN MOTIVASI Journal of Economic, Bussines and Accounting (COSTING) JURNAL PRODUKTIVITAS EKUITAS (Jurnal Ekonomi dan Keuangan) eCo-Buss Jurnal Informatika Ekonomi Bisnis Management Studies and Entrepreneurship Journal (MSEJ) Journal of Educational Management Research
Nur Afifah
Jurusan Manajemen Fakultas Ekonomi Dan Bisnis Universitas Tanjungpura Pontianak
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences

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Environmental Concern, Subjective Norm, Eco Labels, and Green Purchase Intention: The Moderating Role of Social Media Information in the FMCG Industry Meisa; Giriati; Erna Listiana; Nur Afifah; Ana Fitriana
Journal of Educational Management Research Vol. 5 No. 3 (2026)
Publisher : Al-Qalam Institue

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61987/jemr.v5i3.2024

Abstract

Plastic pollution has become a global environmental issue with serious ecological consequences. Reports from the United Nations Environment Programme indicate that global plastic waste production exceeds 400 million tons annually, with a significant portion originating from packaging waste generated by the Fast-Moving Consumer Goods (FMCG) industry. This study aims to analyze the influence of Environmental Concern (EC), Subjective Norm (SN), and Eco Labels (EL) on Green Purchase Intention (GPI), while also examining the moderating role of Social Media Information (SMI). The research employed a quantitative approach using a survey of 210 consumers selected through purposive sampling. Data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) with SmartPLS 3 at a 5% significance level. The results reveal that Environmental Concern, Subjective Norm, Eco Labels, and Social Media Information have a positive and significant effect on Green Purchase Intention. Furthermore, Social Media Information does not moderate the relationship between Environmental Concern and Green Purchase Intention, but it significantly moderates the relationship between Subjective Norm and Green Purchase Intention. These findings provide empirical contributions to the literature on green consumer behavior and offer practical implications for strengthening sustainable marketing strategies and environmental communication in the FMCG sector.
Co-Authors Adi Masliardi Adiwan Qodar Ahmad Shalahuddin Ahmadi Ana Fitriana Arman Jaya Barkah Barkah Bintoro Bagus Purmono Carolina Candra Cha Cha Windiati Charli Oliver Daud, Ilzar Desthia Natasya Erna Listiana Erna Listiana Fauzan, Rizky Galang Setiadi Giriati Giriati Giriati Harry Setiawan Haryadi Hasti Pramesti Kusnara Heriyadi HERIYADI HERIYADI Ilzar Daud Juniwati Kemas Ammar Amany M. Irfani Hendri Marsa Septiarni Meisa Mohamad Sajili Morella Mulyadina Muhammad Nafil Fikri Muhammad Yusuf Maulana Nurul Komari Ramadania Ramadania, Ramadania Roro Ayu Rahmadhani Seiko Manito Sofia Sri Kurniawati Sulistiowati Sulistiowati Wardana, Miko Andi Wenny Pebrianti