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Journal : E-SOSPOL

Keunggulan Bersaing Usaha Mikro Hasil Olahan Belimbing Usaha Dagang Cemara Sari Berbasis Inovasi Produk di Kota Blitar Arianto, Novia Wahyu; Wahyudi, Edy; Iswono, Sugeng
e-SOSPOL (e-ISSN: 2355-1798) Vol 1, No 1: Januari 2014
Publisher : e-SOSPOL (e-ISSN: 2355-1798)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (186.67 KB)

Abstract

This research was conducted to find out and describe the Competitive Advantages in Small Firms Assorted Starfruits Product of Cemara Sari Trading Business Based on Product Innovation At Blitar City This research was carried out on UD Cemara Sari who innovate with processed star fruit-based product innovation. This research used a qualitative approach to research methodology, and use methods of snowball method in determining the informant. Informants in this study were three people associated with the competitive advantage and innovation-based products. The analysis of the data used is a domain analysis and taxonomy. The results showed indications that competitive strategy of Porter can be done on a micro scale, efforts in this research is the UD Cemara Sari. This can be evidenced by the results of the research done that companies were able to adapt the concept of competitive advantage strategy, focus, low cost and differentiation. The company also has done an innovation based on modulation products, innovation based on size, innovation based on packaging, innovation based on design, innovation based on development of complementary material, and innovation based on reduction costumer efforts. These innovations are based on intuition and impulse from the business owner to be able to create new products as a competitive company value. By innovating their products, firm can increase its advantages and became a leader in the environmental industry of assorted starfruit product at Blitar. Keywords: competitive advantages, product innovation, small firms, starfruits
Pengaruh Variabel-variabel Kualitas Pelayanan terhadap Kepuasan Anggota Unit Pertokoan Koperasi Pegawai Republik Indonesia Universitas Jember Handayani, Siswi Tri; Wahyudi, Edy; Poerwanto, .
e-SOSPOL (e-ISSN: 2355-1798) Vol 1, No 1: Januari 2014
Publisher : e-SOSPOL (e-ISSN: 2355-1798)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (158.412 KB)

Abstract

This research is intended to identify the effects of the variables of service quality on customer satisfaction quality of shopping unit at Koperasi Pegawai Republik Indonesia (Republic of Indonesia Employee Cooperative) of Jember University. Service quality is the main approach to providing satisfaction to the consumers. In line with this, companies need to understand how consumers perceive the quality and the level of quality they expect. Companies should necessarily work maximally to fulfill the customers quality expectation. This research was to identify service quality to costumer satisfaction. Samples of the research were 97 respondents who were the cooperative members of shopping at shopping unit while the research was being conducted. Variables of th researh were tangibility, reliability, responsiveness, assurance and empathy. The research results showed that the independent variables consisting of responsiveness, reliability, assurance, empathy and tangibility affected the dependent variable namely customer satisfaction. The results of the research indicated that the most highly influential variable of the service quality to member satisfaction was responsivenes and the least influential one was assurance. Keywords: retail businesses, customer satisfaction, cooperative, service quality
Model Pemasaran Digital Banyuwangi-Mall.Com dan Strategi Bersaing UMKM Binaan Tim Rumah Kreatif di Kabupaten Banyuwangi (Digital Marketing Models Banyuwangi-Mall.Com and Competitive Strategies of Msme Creative Home Team Development in Banyuwangi District) Wibisono, Sigit; Wahyudi, Edy; Wahjuni, Sri
e-Sospol Vol 6 No 1 (2019): The Appointment of Fiction Animated Character as Ambassadors of the United Nation
Publisher : University of Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19184/e-sos.v6i1.12225

Abstract

AbstractBan y u w ang i m a ll.c o m is a d i g it a l m a r k e ti n g m od el t ha t s p e c ific a lly m a r k e ts M S ME p r odu cts inB an y u w a n g i Re g e n c y B an y u w ang i m a ll. c o m w a s d e v el op ed in t h e f o r m o f w e b s ite m a r k e ti n g an de d u c a ti o n in na t u r e to M S MEs in B an y u w a n g i Re g e n c y T h e p r ese n ce o f B an y u w ang i M a ll.c o m in t h emi d s t o f d i g it a l bu s i n ess c o m p etiti o n p r o vi d es a view o f t h e b u s i n e s s s t r a te g ies t ha t m u s t b e c a rr ied ou tb y M S MEs in B an y uw ang i Re g e n cy in u til iz i n g an d m a ximiz i n g t h ese f a cilitie s T h is pa p er ba s ic a lly a imsto e xp l a in a n d d esc r i b e t h e m a r k e ti n g m od el o f B an y u w ang i M a ll.c o m an d t h e c o m p etitive s t r a te g ies o fM S MEs a ss i s ted b y cre a tive h o me te a ms in B an y u w ang i Re g e n c y T h is r ese a r ch met ho d u s es a qua litativeapp r oa c h da ta c o llecti o n b y o b s erv a ti o n an d i n d e p th i n tervie w s w ith r e s ou r ce p e r s on s do c u me n t a ti o nan d ab s t r a cti o n p r o c e ss es to s t r e ng t h en da ta a t t h e time o f wr i t i ng T h e c on cl u s i o n in t h is pap er is t h efi r s t abou t t h e d i g it a l m a r k e ti n g m od el in t h e f o r m o f w eb m a r k e ti n g an d e du c a ti o n , t h e s e con d is a b ou tM S ME c o m p etitive s t r a te g ies w h ich c on s i s t o f l o w c o s t s t r a te g ies, d iffe r e n ti a ti o n s t r a te g ies, an d f o c u ss t r a te g ies.Ke y w o r d s B an y u w angi M a ll. C o m, Di g it a l M a r k e ti ng C o m p eti n g S t r a te g ies, M S MEs
Pengaruh Variabel-variabel Kualitas Pelayanan terhadap Kepuasan Anggota Unit Pertokoan Koperasi Pegawai Republik Indonesia Universitas Jember Handayani, Siswi Tri; Wahyudi, Edy; Poerwanto, .
e-Sospol Vol 1 No 1: Alokasi Dana Desa dalam Formulasi Kebijakan
Publisher : University of Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This research is intended to identify the effects of the variables of service quality on customer satisfaction quality of shopping unit at Koperasi Pegawai Republik Indonesia (Republic of Indonesia Employee Cooperative) of Jember University. Service quality is the main approach to providing satisfaction to the consumers. In line with this, companies need to understand how consumers perceive the quality and the level of quality they expect. Companies should necessarily work maximally to fulfill the customers' quality expectation. This research was to identify service quality to costumer satisfaction. Samples of the research were 97 respondents who were the cooperative members of shopping at shopping unit while the research was being conducted. Variables of th researh were tangibility, reliability, responsiveness, assurance and empathy. The research results showed that the independent variables consisting of responsiveness, reliability, assurance, empathy and tangibility affected the dependent variable namely customer satisfaction. The results of the research indicated that the most highly influential variable of the service quality to member satisfaction was responsivenes and the least influential one was assurance. Keywords: retail businesses, customer satisfaction, cooperative, service quality
Keunggulan Bersaing Usaha Mikro Hasil Olahan Belimbing Usaha Dagang Cemara Sari Berbasis Inovasi Produk di Kota Blitar Arianto, Novia Wahyu; Wahyudi, Edy; Iswono, Sugeng
e-Sospol Vol 1 No 1: Alokasi Dana Desa dalam Formulasi Kebijakan
Publisher : University of Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This research was conducted to find out and describe the Competitive Advantages in Small Firms Assorted Starfruits Product of Cemara Sari Trading Business Based on Product Innovation At Blitar City This research was carried out on UD Cemara Sari who innovate with processed star fruit-based product innovation. This research used a qualitative approach to research methodology, and use methods of snowball method in determining the informant. Informants in this study were three people associated with the competitive advantage and innovation-based products. The analysis of the data used is a domain analysis and taxonomy. The results showed indications that competitive strategy of Porter can be done on a micro scale, efforts in this research is the UD Cemara Sari. This can be evidenced by the results of the research done that companies were able to adapt the concept of competitive advantage strategy, focus, low cost and differentiation. The company also has done an innovation based on modulation products, innovation based on size, innovation based on packaging, innovation based on design, innovation based on development of complementary material, and innovation based on reduction costumer efforts. These innovations are based on intuition and impulse from the business owner to be able to create new products as a competitive company value. By innovating their products, firm can increase its advantages and became a leader in the environmental industry of assorted starfruit product at Blitar. Keywords: competitive advantages, product innovation, small firms, starfruits
Co-Authors . Poerwanto Abd Syakur Adnan, Fahrobby Afrianti, Pipit Al Qadrie, Syarif Ali AlQadrie, Syarif Ali Ameilia Nur Aini Anastasia Murdyastuti Andhika Wahyudiono Andy Endra Krisna Angga, Anjas Bayu Ardiyanto Ardiyanto Ardiyanto Ardiyanto Ardiyanto, Ardiyanto Asmandani, Venantya Bagus Sigit Sunarko Basid, Muhammad Bella, Sherlyna Maya Salsabila Dama, Melati Damayanti, Alfia Desi Rusita Nur Umaroh Dina Suryawati Djoko Poernomo Djoko Poernomo Djoko Susilo Dwimahendrawan, Andrias Eko Ariyanto Ery Setiyawan Jullev Atmadji Fara Azah Kharisma Fauziyah, Ria Fitria, Viki Syarifatul Frisca Intan Syafarina Galih Wicaksono GALIH WICAKSONO Handini, Yuslinda Dwi Hary Yuswadi Himawan Bayu Patriadi Ika Sisbintari Ilham Maulana Imannurdin Abdillah Indra Perdana Wibisono Karyadi, Hari Krisna, Andy E lingiani, limgiani M. Hamdi HS Makmun, Sukron Makmun Millatus Sholihah Mohamad Dimyati Mohammad Hoiron Muttaqin, M. Zaenul Nian Riawati, Nian Nina Sa’idah Fitriyah Novia Wahyu Arianto Nugraha, Alifian Nugroho, Margaretta Andini nurul hikmah, Faiqoh Oktawirani, Panca Panca Oktawirani Pradana, Tectona Bambang Puji Wahono Rahman, Rena Yunita Rahmawati Darmaningsih Resvi Inayah Ridha Nurhaliza Safitri, Deviana Sampir Andrean Sukoco SATRIYAS ILYAS Selfi Budi Helpiastuti Sigit Sustyo Raharjo Sigit Wibisono Siswi Tri Handayani Siti Aisah Siti Khotimah Khotimah Slamet Sugianto Sri Yuniati Sugeng Iswono Sukron Makmun Makmun Supranoto Supranoto Supranoto Sutomo, Sutomo Syamsul Maarif Taufiqurrochman, Muhammad Toa, Akhmad Juni Tree Setiawan Pamungkas, Tree Setiawan Trihartono, Agus Viola, Elvina Grace Wahyudiono, Andhika Wheny Khristianto Wheny Khristianto Yanti, Hari Yeni Puspita Zainul Arifin Zarah Puspitaningtyas