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All Journal Humanis : Jurnal Pengabdian Kepada Masyarakat Jurnal Manajemen dan Bisnis Jurnal Informatika Jurnal Informatika Jurnal Manajemen dan Keuangan Proceeding International Conference on Information Technology and Business International conference on Information Technology and Business (ICITB) Jurnal Manajemen Magister Darmajaya Jurnal Teknologi Informasi dan Bisnis Pengabdian Masyarakat Darmajaya DERIVATIF International Journal of Artificial Intelligence Research Jurnal SOLMA JMM (Jurnal Masyarakat Mandiri) DIJB (Diponegoro International Journal of Business) Jurnal Ilmiah Manajemen dan Bisnis JURNAL AKUNTANSI KEUANGAN DAN MANAJEMEN Publik: Jurnal Manajemen Sumber Daya Manusia, Administrasi dan Pelayanan Publik GEMA : Jurnal Gentiaras Manajemen dan Akuntansi Jurnal Ilmiah Ekonomi Manajemen : Jurnal Ilmiah Multi Science Jurnal Pengabdian kepada Masyarakat Studi Ilmu Manajemen dan Organisasi Buguh: Jurnal Pengabdian Kepada Masyarakat Jurnal Bina Bangsa Ekonomika Jurnal Publika Pengabdian Masyarakat Eduvest - Journal of Universal Studies
anggalia wibasuri
Institut Informatika Dan Bisnis Darmajaya
Aerospace Engineering Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Library & Information Science Mathematics Neuroscience Public Health Social Sciences Other

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Journal : Proceeding International Conference on Information Technology and Business

 1 
The Effect of Marketing Mix and Social Media on The Admission Of New Students in Private Higher Education (A Case Study of IIB Darmajaya Bandar Lampung) Francis Mukemba Mwau; Faurani Santi; Indra Jaya; Anggalia Wibasuri
Prosiding International conference on Information Technology and Business (ICITB) 2020: INTERNATIONAL CONFERENCE ON INFORMATION TECHNOLOGY AND BUSINESS (ICITB) 6
Publisher : Proceeding International Conference on Information Technology and Business

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Marketing strategies and activities of business marketing in the educational system are limited, much more than in other service and production industries. The components of the marketing mix (product, price, place, promotion, people, process, and physical evidence) can change a firm’s competitive position. Therefore, universities have to compete by creating their distinctive point clearly to the public. Moreover, the competitive situation is crucially the main competitive tool. The method in this study used an explanatory descriptive method to obtain a description of marketing performance using social media, to make the decision of prospective students to choose private universities, and to find the relationship between variables through hypothesis testing from the results of data collection in the field. The result of this study showed that the performance of the marketing mix and the use of social media had a significant effect on the decision of prospective students to choose a college. Furthermore, higher education institutions must continue to use various variables in the marketing mix and increase the use of social media in digital marketing.Keywords:Marketing Mix, Social Media, Consumer Decisions, College, New Student
The Effectiveness Multi-Level Marketing on Member Growth of Online Application "Minuha" in Lampung Mukarson Aribowo; Anggalia Wibasuri
Prosiding International conference on Information Technology and Business (ICITB) 2020: INTERNATIONAL CONFERENCE ON INFORMATION TECHNOLOGY AND BUSINESS (ICITB) 6
Publisher : Proceeding International Conference on Information Technology and Business

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During the Covid-19 pandemic, any company must do an innovative idea to run a business and market the products. One of them is taking advantage of the MLM business strategy. There are many people who still have a negative stigma about MLM marketing strategies, even though MLM is a marketing strategy. In MLM, the seller benefits from product marketing and compensation from other salespeople under him who are recruited (downline). The MINUHA program is a masterpiece created by the nation's children to raise the economy of the Indonesian people, especially in Lampung through programs to be compiled on the Marketing Plan. Minuha application has 5 stars rating on google play store and it has been downloaded +500 times and has member growth with members of more than 200 people.Keywords      : Multi Level Marketing,Member Growth, Online Aplication “Minuha"
Implementation of PR Marketing Strategy in Marketing OmJeckBelitang Evi Antika; Anggalia Wibasuri
Prosiding International conference on Information Technology and Business (ICITB) 2020: INTERNATIONAL CONFERENCE ON INFORMATION TECHNOLOGY AND BUSINESS (ICITB) 6
Publisher : Proceeding International Conference on Information Technology and Business

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The OmJeckBelitang application was introduced to the East OKU community so that people can experience the benefits of technology by using a technology-based online motorcycle taxi application. In addition to providing transportation motorcycle taxi services, OmJeck is also working to develop applications with various features including JeckFood, FoodDrinks, JeckBlanja, JeckMo, Education, OmCar, and JackAgro. In this study, this application provided a system to helps in refilling regular credit, internet credit and electricity tokens. The payment system in this application was also accessed using OVO, Dana, and LinkAja. It was important to implement a public relations marketing strategy to facilitate the achievement of company goals. As for the marketing public relations strategy, there were three types of strategies, namely the Pull Marketing Public Relations Strategy, the Push Marketing Public Relations Strategy, and the Pass Marketing Public Relations Strategy.Keywords:  Marketing Public Relations, Pull Strategy, Push, Pass, OmJeckBelitang
CONSUMER ATTITUDE MEASUREMENT TOWARDS ONLINE SHOPPING Nia Lefiani; Anggalia Wibasuri; Ketut Sardoni; Yuliasari Yuliasari
Prosiding International conference on Information Technology and Business (ICITB) 2019: INTERNATIONAL CONFERENCE ON INFORMATION TECHNOLOGY AND BUSINESS (ICITB) 5
Publisher : Proceeding International Conference on Information Technology and Business

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The study is aimed at testing the effect of Perceived Ease Of Use (PEU), Perceived Usefulness (PU), Customer Experience (CE) and Website Image (WI) effect on the Attitude to Use (AU) on Online Shopping (OS) in Indonesia. This type of research is Causal Associative research. Sampling in this study uses a purposive sampling technique with a sample size of 100 respondents taken using the Slovin formula. The data analysis method in this study uses the Partial Least Square (PLS) method. The design of this hypothesis among others Perceived ease of use (PEU) impact positively on Attitude to Use (AU), the Perceived usefulness (PU) impact positively on the Attitude to Use (AU), Customer Experience (CE) effect positive to Attitude to Use (AU), web Image (WI) impact positively on the Attitude to Use (AU).Keywords: Perceived Ease of Use (PEU), Perceived Usefulness (PU), Customer Experience, Website Image and Attitude to Use.
Analysis of The Effectiveness of Gopay Advertising "100x Free Transfers per Month" on Youtube using The Aisas Method Amartiwi, Yasinta; Krisdayanti, Nyoman Anggi; Wibasuri, Anggalia; Sahondra, Vatsiniaina Tatamo
Prosiding International conference on Information Technology and Business (ICITB) 2023: INTERNATIONAL CONFERENCE ON INFORMATION TECHNOLOGY AND BUSINESS (ICITB) 9
Publisher : Proceeding International Conference on Information Technology and Business

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PT. Gojek Indonesia is an application providing company that provides transportation, payment, logistics and other services. Of the several services offered, Go-jek provides an electronic wallet (e-wallet) called Go-pay. In 2023, E-wallet platform the most widely uses Gopay, with a user proportion of 71%. PT Gojek Indonesia's achievement with the most superior users is the impact of promotions through advertising carried out by PT. Gojek Indonesia. Advertisements on Gopay use YouTube social media as promotional media. The phenomenon that occurred, based on data, was that the number of viewers on the Gopay advertisement "Free Transfer 100x" increased within two months. This research is entitled "Analysis of the Effectiveness of 100x Free Transfer Gopay Ads on YouTube using the AISAS Method" using the Quantitative Descriptive method and sampling in this research using a nonprobability sampling method with purposive sampling technique. The sampling taken was 100 respondents which was calculated using the Slovin formula. The results of the AISAS (Attention, Interest, Search, Action, Share) method analysis of the effectiveness of Gopay advertising on YouTube with an average Attention score of 68.1% which is categorized as good, Interest of 62.9% which is categorized as good, Share of 67% is categorized as good, Action is 66.7% which is categorized as good, Share is 63.4 which is categorized as good.Keywords—Social Media, Gojek, AISAS Model
Revolutionizing Banking and Finance: The Inexorable Rise of Artificial Intelligence Herdianti, Fibi Rizki; Yakijan, Deni; Wibasuri, Anggalia
Prosiding International conference on Information Technology and Business (ICITB) 2023: INTERNATIONAL CONFERENCE ON INFORMATION TECHNOLOGY AND BUSINESS (ICITB) 9
Publisher : Proceeding International Conference on Information Technology and Business

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Abstract

Since most banking and financial services require the use of technology, the adoption of artificial intelligence (AI) has emerged as one of the major factors influencing the success of financial organizations. In this case, the article delves into the transformative impact of Artificial Intelligence (AI) on the banking and finance sectors, exploring its myriad applications, benefits, challenges, and the future landscape. To do this, we prepared a review of the available literature. 13 journals were examined after a review of several marketing journals from two sources (Mendeley and ScienceDirect) was completed. The publications used for this study were published between 2021 and 2023. Future directions for related study were offered, as well as research implications.Keywords: Artificial Intelligence, Finance, Banking
The Influence of Virtual Try-On on Cosmetic Purchasing Decisions in the Shopee Application with Intervening Variable Purchase Interest Pratama, Rahadian Aji; Hasanah, Retno Isni; Wibasuri, Anggalia
Prosiding International conference on Information Technology and Business (ICITB) 2023: INTERNATIONAL CONFERENCE ON INFORMATION TECHNOLOGY AND BUSINESS (ICITB) 9
Publisher : Proceeding International Conference on Information Technology and Business

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Abstract

The cosmetics industry is an industry that can be said to have good growth and development in Indonesia. Shopping for cosmetics online also has problems, namely consumers cannot have experience in trying colors and textures compared to shopping directly in stores. The presence of the virtual try-on feature based on Augmented Reality (AR) technology provided by Shopee is the solution to this problem. This research aims to determine the effect of virtual try-on on cosmetic purchasing decisions on the Shopee application through purchase intention. The type of research used is quantitative causality research. The population selected in this research is consumers who have purchased cosmetic products on Shopee. The sampling method used in this research was nonprobability sampling using a purposive sampling technique, so 120 research samples were obtained. The data analysis method used in this research is Structural Equation Modeling using the Partial Least Square (PLS) method. The results of the analysis show that the test results show that the purchase interest variable is proven to have a positive and significant influence on cosmetic purchase decisions in the Shopee application. The virtual try-on variable is proven to have a positive and significant effect on cosmetic purchasing decisions on the Shopee application. The virtual try-on variable is proven to have a positive and significant effect on interest in buying cosmetics on the Shopee application. The virtual try-on variable influences the decision to purchase cosmetics in the Shopee application through purchase intention.Keywords— Virtual Try-On, Purchase Decision and Purchase Intention
Co-Authors Abdi Darmawan Addriansyah - Adi, Ni Wayan Cahaya Agus, Isnandar Alpenda Yuda Utama Amartiwi, Yasinta Andi Desfiandi Anggawidia Wibaselppa Anuar Sanusi Ardila, Fidha Citra Aziz, RZ. Abdul Badri, Rico Elhando Betty Magdalena Cahyani Pratisti, Cahyani Delli Maria Devi, Kurnia Sri Dodi - Dona Yuliawati Evi Antika Fadila, Kurnia Faurani Santi Faurani Santi Singagerda FEBRIAN, ANGGA Firmansyah Firmansyah Fitria Francis Mukemba Mwau Hasanah, Retno Isni Herdianti, Fibi Rizki Herlina Herlina Indra Jaya Irwan Adi Pribadi Ketut Sardoni Krisdayanti, Nyoman Anggi M Said Hasibuan Marhen Saputra Mieke Rahayu Mukarson Aribowo Nia Lefiani Nurjanah, Indah Ike Oci Pitriyanti Ossy Dwi Endah Wulansari Parsaoran, Imron Pratama, Rahadian Aji Purnomowati, Indah Rini Nurlistiani Robi Anggara Roslina, R Sahondra, Vatsiniaina Tatamo Saputra, Muhammad Singagerda, Faurani Santi Sopia, Lena Stefanus Rumangkit Suci Mutiara Sumbogo, Fransiskus Dibyo Suwandi Suwandi Suwandi T.M. Zaini Winda Rika Lestari Wiryawan, Driya Y. Suhendro Yakijan, Deni Yopita, Y Yuda, I Made Yuda Suryawan Yuliasari Yuliasari Yunada Arpan