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All Journal Jurnal Ilmiah Pariwisata Pendas : Jurnah Ilmiah Pendidikan Dasar EQIEN - JURNAL EKONOMI DAN BISNIS JURNAL MANAJEMEN MES Management Journal Gema Wisata Literacy : International Scientific Journals of Social, Education, Humanities Journal of Management and Creative Business Jurnal Riset Manajemen Jurnal Media Akademik (JMA) J-CEKI Jurnal Ilmiah Pariwisata International Journal of Economics and Management Research
Muhammad Alkirom Wildan
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Religion Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Transportation Other

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Analysis of The Influence of Liquidity on Investment on Investment: Comparison of Petrosea Data 2022-2023 Salsabilah Al Fitri; Riska Nur Fauziyah; Alfi Manzilatur Rohmah; Muhammad Alkirom Wildan
LITERACY : International Scientific Journals of Social, Education, Humanities Vol. 4 No. 1 (2025): April : International Scientific Journals of Social, Education, Humanities
Publisher : Badan Penerbit STIEPARI Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/literacy.v4i1.2158

Abstract

This study aims to examine the influence of liquidity on investment at PT Petrosea Tbk during the period of 2022-2023. Liquidity is measured using the current ratio, quick ratio, and cash ratio, which reflects the company's ability to meet short-term obligations as well as support investment activities. The research data were obtained from the company's annual financial reports and relevant market information. A quantitative method was employed to analyze the relationship between liquidity and investment levels, while also considering other variables such as profitability and company size. The results indicate that liquidity has a positive and significant effect on investment. Improved liquidity encourages the growth of the company's investments, which ultimately contributes to business development. These findings highlight the importance of effective liquidity management as a strategic approach to supporting sustainable investment and provide recommendations for management in formulating optimal investment policies.
Analysis of the Influence of Discount Promotions on Students' Purchase Decisions on the Shopee E-Commerce Platform Jessica Fernanda Audrelya; Moh Hafis Xafier; Nurul Maisyaroh; Muhammad Alkirom Wildan
LITERACY : International Scientific Journals of Social, Education, Humanities Vol. 4 No. 1 (2025): April : International Scientific Journals of Social, Education, Humanities
Publisher : Badan Penerbit STIEPARI Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/literacy.v4i1.2162

Abstract

This study aims to understand the impact of discount promotions on consumer purchasing decisions on the Shopee platform. In today's digital era, e-commerce has brought major changes in people's shopping patterns, where discounts are one of the most attention-grabbing strategies. Through a quantitative approach, data was collected from 100 students of Trunojoyo University Madura who are active users of Shopee. The results showed that discounts have a real influence on purchasing decisions. Discounts are not only able to attract consumers' attention, but also encourage them to make purchases immediately and build loyalty to the platform. This finding reinforces that discount promotion is still one of the effective marketing strategies in the face of fierce competition in the e-commerce industry.
The Role of Word of Mouth (WOM) in Building Consumer Trust in New Brands: Strategy Analysis and Impact Umroatus Soleha; Farrah Noor Aminah Ilfah; Ahmad Hasinul Adabi; Muhammad Alkirom Wildan
LITERACY : International Scientific Journals of Social, Education, Humanities Vol. 4 No. 1 (2025): April : International Scientific Journals of Social, Education, Humanities
Publisher : Badan Penerbit STIEPARI Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/literacy.v4i1.2190

Abstract

This research examines the role of Word of Mouth (WOM) in building consumer trust in new brands and the strategies that can be applied to make WOM more effective. In an increasingly competitive business world, WOM, both in conventional and digital forms (electronic Word of Mouth/e-WOM), has become one of the main factors that influence brand image and consumer purchasing decisions. This study explores how WOM can enhance the credibility of a new brand through customer recommendations, online reviews, and interactions that occur on various social media platforms. Through literature analysis and theoretical studies, this study found that WOM has a significant influence on shaping consumer perceptions of a new brand. Some of the factors that play a role in the effectiveness of WOM include the level of trust in the source of information, the frequency of conversations about the brand, and the media used in disseminating information. In addition, the utilization of digital marketing strategies that integrate social media with active consumer involvement can further strengthen the impact of WOM in building customer trust and loyalty to a new brand. With these findings, businesses are expected to maximize WOM as an effective marketing strategy to improve the competitiveness and positioning of new brands in the market.
The Influence of Social Media on Customer Buying Behavior Sulfa Sulfia; Refina Dyah Pramesti Utomo Putri; Mutiara Cantika Kamila Putri; Muhammad Alkirom Wildan
LITERACY : International Scientific Journals of Social, Education, Humanities Vol. 4 No. 2 (2025): August : International Scientific Journals of Social, Education, Humanities
Publisher : Badan Penerbit STIEPARI Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/literacy.v4i2.2294

Abstract

This study aims to analyze the influence of social media on consumer purchasing behavior using a qualitative approach. Social media has become a primary medium in digital marketing, enabling direct interaction between brands and consumers. This study used an online questionnaire distributed to 50 respondents aged 18–24 years, as well as semi-structured interviews with five informants who had experience shopping through social media. The results showed that attractive visual content, influencer support, and Electronic Word of Mouth (E-WOM) play a significant role in shaping purchasing decisions. This study contributes to the understanding of contemporary marketing practices and offers effective strategies in optimizing social media. Visual content increases product appeal, influencers build consumer trust, and E-WOM serves as a source of information and social validation. These findings provide theoretical contributions to the study of digital consumer behavior and offer practical implications for business actors in designing more effective and relevant social media marketing strategies in the digital era. This study not only enriches the theoretical understanding of consumer behavior in the digital context but also offers practical implications for business actors and marketers. Marketing strategies that emphasize authentic visual elements, collaboration with relevant influencers, and encouraging consumer engagement through online reviews and testimonials have proven effective in influencing purchase intentions. Thus, this study provides an important contribution in the development of social media-based marketing strategies that are more adaptive and responsive to current consumer trends.
Kepemimpinan Transformasional: Katalisator Inovasi, Kinerja Organisasi, dan Kesejahteraan Karyawan di Era VUCA – Systematic Literature Review Akbar, Zulfikar; Malik Ibrohim; Muhammad Alkirom Wildan
J-CEKI : Jurnal Cendekia Ilmiah Vol. 4 No. 5: Agustus 2025
Publisher : CV. ULIL ALBAB CORP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/jceki.v4i5.10530

Abstract

Lingkungan bisnis kontemporer ditandai oleh Volatility, Uncertainty, Complexity, dan Ambiguity (VUCA), yang secara fundamental mengubah lanskap operasional organisasi dan menuntut kapasitas adaptasi, inovasi, serta resiliensi yang belum pernah ada sebelumnya. Dalam konteks dinamis ini, kepemimpinan transformasional secara konsisten muncul sebagai gaya kepemimpinan yang paling relevan dan efektif. Penelitian ini menyajikan tinjauan literatur sistematis yang komprehensif terhadap studi-studi empiris dan konseptual yang dipublikasikan antara tahun 2020 hingga Juni 2025, dengan tujuan utama untuk mengkaji secara mendalam peran multifaset kepemimpinan transformasional dalam mendorong inovasi, meningkatkan kinerja organisasi secara holistik, serta mendukung dan mempromosikan kesejahteraan psikologis karyawan. Melalui proses seleksi yang ketat, 25 artikel jurnal Scopus terkemuka telah disintesis untuk mengungkap bagaimana dimensi-dimensi kunci kepemimpinan transformasional—yaitu pengaruh idealis, motivasi inspirasional, stimulasi intelektual, dan pertimbangan individual—secara sinergis berkontribusi pada pengembangan modal manusia dan kapasitas organisasi. Lebih lanjut, tinjauan ini mengelaborasi berbagai mekanisme mediasi dan moderasi yang kompleks, termasuk peran kepercayaan organisasi, modal psikologis, budaya pembelajaran, pemberdayaan karyawan, dan kecerdasan emosional pemimpin, yang menjelaskan jalur pengaruh kepemimpinan transformasional terhadap hasil organisasi dan individu. Implikasi teoretis dari sintesis ini adalah pengembangan model konseptual yang lebih kaya tentang kepemimpinan transformasional dalam menghadapi tantangan VUCA, sekaligus mengidentifikasi kesenjangan penelitian yang belum terisi. Sementara itu, implikasi praktisnya memberikan panduan strategis bagi para pemimpin dan praktisi manajemen sumber daya manusia dalam merancang program pengembangan kepemimpinan yang adaptif, menumbuhkan lingkungan kerja yang inovatif, dan menciptakan budaya organisasi yang mendukung kesejahteraan dan produktivitas karyawan di era ketidakpastian.
The Influence of Return on Assets (ROA) and Return on Equity (ROE) on Stock Prices in Banking Companies on the Indonesia Stock Exchange for the 2023-2024 Period Bernardus Sinurat; Aria Eka Agustina Abdullah; Musri'ah Musri'ah; Luqmanul Hakim; Muhammad Alkirom Wildan
International Journal of Economics and Management Research Vol. 4 No. 2 (2025): August: International Journal of Economics and Management Research
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/ijemr.v4i2.396

Abstract

This study aims to evaluate the effect of Return on Assets (ROA) and Return on Equity (ROE) simultaneously on stock prices in banking companies listed on the Indonesia Stock Exchange (IDX) during the period 2023-2024. The data used is secondary data obtained from the financial statements of 47 banks, with a sample selection of 5 companies determined through purposive sampling method. The analysis was carried out with a quantitative approach and supported by SPSS version 25 software, through descriptive statistical testing, partial and simultaneous hypothesis testing, and regression model feasibility testing. The results show that both ROA and ROE have a positive and significant effect on stock prices, both individually and jointly. This finding confirms that profitability indicators have an important role in shaping investor perceptions and determining the market value of banking companies in Indonesia. Thus, the conclusions of this study support the utilization of a combination of these financial indicators as a basis for making investment decisions and corporate management strategies.
IMPLEMENTASI PEMANFAATAN TIKTOK SEBAGAI MEDIA PEMASARAN EFEKTIF BAGI USAHA MIKRO, KECIL DAN MENENGAH (UMKM) STUDI KASUS SAHABAT BAKERI KAMAL Anisa Nur Maulidiyah; Nur Laili Rahmawati; Savina Nur Lailiyah; Muhammad Alkirom Wildan
Pendas : Jurnal Ilmiah Pendidikan Dasar Vol. 10 No. 02 (2025): Volume 10 No. 02 Juni 2025 In Press
Publisher : Program Studi Pendidikan Guru Sekolah Dasar FKIP Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/jp.v10i02.26231

Abstract

This article discusses the utilization of TikTok as an effective digital marketing medium for Micro, Small, and Medium Enterprises (MSMEs), with a focus on the case study of Sahabat Bakery Kamal. In the midst of technological developments and changes in consumer behavior that are shifting to digital platforms, TikTok offers great opportunities for MSMEs to market products effectively. This research uses a qualitative approach involving interviews, observation, and documentation to analyze the marketing strategies implemented. The results show that the use of creative and interactive content, such as promotional videos and live streaming, can increase brand awareness and product sales, particularly Roti Roll Abon Madura. Nonetheless, MSMEs face challenges in maintaining content consistency and understanding the TikTok algorithm, which is necessary to reach a wider audience. This article recommends training to improve the digital skills of MSME players and the implementation of Customer Relationship Management (CRM) strategies to build better relationships with customers. With the right approach, TikTok can be a very potential tool to improve the competitiveness of MSMEs in an increasingly competitive market.
Pengaruh Promo di Aplikasi E-commerce Shopee terhadap Minat Beli Konsumen winda octavia ramadhina; nadia rachmawati; Muhammad Alkirom Wildan
Pendas : Jurnal Ilmiah Pendidikan Dasar Vol. 10 No. 02 (2025): Volume 10, Nomor 02 Juni 2025 publish
Publisher : Program Studi Pendidikan Guru Sekolah Dasar FKIP Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Technology brings big changes for its users. Purchases can now be made online through e-commerce platforms. One of the popular platforms in Indonesia is Shopee, an online shopping application that is widely used by Indonesians. The purpose of this study was to find out about promos, the types of promos that are applied, shopee marketing strategies, factors supporting the effectiveness of promos, and challenges or risks of promo strategies at shopee. The results of this study consumers depend on promotions, which causes dependence on discounts before making purchases, resulting in reduced brand loyalty and purchases in the absence of promotions. About strategic promotion in e-commerce cannot be underestimated, because the role of promotion is very important in encouraging customer interest.
Implementasi Sistem Manajemen Kinerja yang Efektif dan Efisien dalam Organisasi Nurul Indawati; Fajri Anggy Efendi; Muhammad Alkirom Wildan
MES Management Journal Vol. 3 No. 3 (2024): MES Management Journal 
Publisher : MES Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56709/mesman.v3i3.589

Abstract

This study examines how crucial it is to combine financial and non-financial performance metrics in order to evaluate an organization's efficacy and efficiency. Profit and revenue are important financial indicators, but they do not give a full picture of performance. Non-financial metrics like customer satisfaction, product quality, and innovation are also essential. Integrating both types of measures offers a more comprehensive view and enables organizations to make better decisions and improve competitiveness. The findings suggest that a holistic approach to performance measurement supports the achievement of long-term goals effectively and sustainably.
KOMUNIKASI INTERNAL DAN KUALITAS KEHIDUPAN KERJA DALAM MENINGKATKAN KINERJA KARYAWAN Fadilatul Ummah; Oktavian Windar Prayoga; Kania Fitri Alyaa Nugraha; Dhanang Cahya Prabawa; Muhammad Alkirom Wildan
Jurnal Media Akademik (JMA) Vol. 3 No. 12 (2025): JURNAL MEDIA AKADEMIK Edisi Desember
Publisher : PT. Media Akademik Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62281/qn56kg97

Abstract

Peningkatan kinerja karyawan merupakan prioritas utama dalam manajemen sumber daya manusia, terutama di era kompetitif yang menuntut efisiensi dan keberlanjutan organisasi. Dua faktor yang sering dikaitkan dengan kinerja karyawan adalah komunikasi internal dan Quality of Work Life (QWL). Artikel ini menyajikan kajian literatur yang komprehensif terhadap berbagai penelitian terdahulu yang mengevaluasi pengaruh kedua variabel tersebut terhadap kinerja karyawan. Dengan menggunakan metode literature review sistematis, artikel ini mengidentifikasi pola temuan, perbedaan hasil penelitian, serta faktor-faktor yang memoderasi hubungan antarvariabel. Hasil analisis menunjukkan bahwa QWL secara konsisten memiliki pengaruh signifikan terhadap kinerja karyawan melalui peningkatan motivasi, kepuasan, dan komitmen kerja. Sebaliknya, pengaruh komunikasi internal menunjukkan variasi tergantung pada struktur organisasi, budaya kerja, dan efektivitas media komunikasi. Artikel ini menegaskan pentingnya integrasi komunikasi internal yang efektif dan peningkatan QWL sebagai strategi kunci dalam pengembangan sumber daya manusia. Studi ini diharapkan dapat menjadi referensi akademis dan praktis bagi organisasi dalam merancang kebijakan yang berdampak pada peningkatan kinerja karyawan.
Co-Authors Ahmad Hasinul Adabi ALFI MANZILATUR ROHMAH Andiniatul Maulidia Anisa Nur Maulidiyah Anisah Choirunnisa Aria Eka Agustina Abdullah Bernardus Sinurat Dhanang Cahya Prabawa Elina Zahrotul Firdaus Fadilatul Ummah Fajri Anggy Efendi Farrah Noor Aminah Ilfah Fitriya Dwi Anggraini Indra Lukmanul Khakim Jennatul Ma’wa Jessica Fernanda Audrelya Kania Fitri Alyaa Nugraha Khoiril Chilmy Luqmanul Hakim Malik Ibrohim Malika Risqi Moh Hafis Xafier Muhammad Maulana Ardiansyah Musri'ah Musri'ah Mutiara Cantika Kamila Putri Nadia Rachmawati Nanda Ochtafia Nur Fadilah Nur Laili Rahmawati Nurul Huzaimah Nurul Indawati Nurul Maisyaroh Oktavian Windar Prayoga Refina Dyah Pramesti Utomo Putri Rendy Pratama Putra Riska Nur Fauziyah Salsabilah Al Fitri Savina Nur Lailiyah Sulfa Sulfia Umroatus Soleha Valid Mayyis Ibrahim Vina Rohmatul Ummah Vischa Putri Pratama Afianti Wahdatul Laili winda octavia ramadhina Zulfikar Akbar, Zulfikar