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All Journal PROSIDING SEMINAR NASIONAL Jurnal Promosi Pendidikan Ekonomi EDUNOMIC : JURNAL ILMIAH PENDIDIKAN EKONOMI FAKULTAS KEGURUAN DAN ILMU PENDIDIKAN Jurnal Mirai Management Ekspektra: Jurnal Bisnis & Manajemen Jurnal Dinamika Ekonomi dan Bisnis Efektor Jurnal Manajemen Strategi dan Aplikasi Bisnis OIKOS: Jurnal Kajian Pendidikan Ekonomi dan Ilmu Ekonomi JOURNAL OF SCIENCE AND SOCIAL RESEARCH YUME : Journal of Management Jurnal STIE Semarang (Edisi Elektronik) Jurnal Entrepreneur dan Entrepreneurship (JEE) At-tijaroh: Jurnal Ilmu Manajemen dan Bisnis Islam MANAJEMEN DEWANTARA Jurnal GeoEkonomi JURNAL EKOBIS DEWANTARA Value: Jurnal Manajemen dan Akuntansi International Journal of Economics, Business and Accounting Research (IJEBAR) Revitalisasi : Jurnal Ilmu Manajemen Al-Kharaj: Journal of Islamic Economic and Business Management Studies and Entrepreneurship Journal (MSEJ) Jurnal EK dan BI Journal of Management - Small and Medium Enterprises (SME's) Journal of Management and Business Environment (JMBE) Jurnal Ekuilnomi Ilomata International Journal of Management Journal of Management and Entrepreneurship Research Jurnal AbdiMas Nusa Mandiri Jurnal Manajemen dan Inovasi (MANOVA) International Journal of Social Science Komitmen : Jurnal Ilmiah Manajemen Golden Ratio of Marketing and Applied Psychology of Business Manajemen dan Bisnis Jurnal Bina Bangsa Ekonomika Jurnal Ilmu Manajemen Advantage Jurnal Ekonomika dan Bisnis Islam Golden Ratio of Mapping Idea and Literature Format International Journal of Entrepreneurship and Business Management Alinea: Jurnal Bahasa, Sastra, dan Pengajaran Jurnal Pelita Manajemen International Journal of Economics, Management and Accounting Journal Economic Management and Business RISK : Jurnal Riset Bisnis dan Ekonomi Jurnal Bisinis Digital JER Branding: Jurnal Manajemen & Bisnis EDUNOMIC : JURNAL ILMIAH PENDIDIKAN EKONOMI FAKULTAS KEGURUAN DAN ILMU PENDIDIKAN International Journal of Economics, Business and Innovation Research Journal of Social Science and Education Research Journal of Advanced Studies in Management
Mohamad Rifqy Roosdhani
Universitas Islam Nahdlatul Ulama Jepara
Religion Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Library & Information Science Mathematics Medicine & Pharmacology Physics Public Health Social Sciences Other

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The Effect of Influencer Popularity on Purchase Decisions Among Gen Z Consumers: Case Study of Scientific Skincare Products Fitriasari, Dessy; Riyoko, Sisno; Roosdhani, Mohamad Rifqy
Golden Ratio of Marketing and Applied Psychology of Business Vol. 5 No. 2 (2025): February - June
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52970/grmapb.v5i2.1092

Abstract

The Influence of Influencer Popularity, Social Media Engagement, and Customer Trust on Purchase Decisions for Skintific Skincare Products Among Generation Z. This study aims to analyze the impact of Influencer Popularity, Social Media Engagement, and Customer Trust on the Purchase Decision of Skintific skincare products among Generation Z consumers. Using a quantitative approach with a survey method, data were collected from 190 respondents, with 162 valid responses analyzed using SmartPLS 4.0. The results indicate that Influencer Popularity positively and significantly impacts Social Media Engagement (coefficient = 0.755; p = 0.000) and Customer Trust (coefficient = 0.797; p = 0.000). However, its direct effect on Purchase Decision is insignificant (coefficient = -0.006; p = 0.962). In contrast, Customer Trust positively and significantly influences Purchase Decision (coefficient = 0.550; p = 0.000), as does Social Media Engagement (coefficient = 0.387; p = 0.001). Mediation testing reveals that Influencer Popularity indirectly influences Purchase Decision through Customer Trust (coefficient = 0.438; p = 0.000) and Social Media Engagement (coefficient = 0.292; p = 0.000). The R-Square values indicate a strong model fit, with: Purchase Decision (R² = 0.798), Customer Trust (R² = 0.635), and Social Media Engagement (R² = 0.570). These findings confirm that influencer popularity alone is insufficient to drive purchase decisions without the presence of customer trust and social media engagement. Therefore, Skintific's marketing strategy should focus on strengthening Customer Trust and enhancing Social Media Engagement to influence consumer purchase decisions effectively.
The Effect Of Information Overload On Decision Postponement Mediated By Consumer Confusion In Generation Z In Jepara Putra, Fredyandika Bintang Pratama; Roosdhani, Mohamad Rifqy
At-tijaroh: Jurnal Ilmu Manajemen dan Bisnis Islam Vol 11, No 1 (2025): JUNI 2025
Publisher : Universitas Islam Negeri Syekh Ali Hasan Ahmad Addary Padangsidimpuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24952/tijaroh.v11i1.14947

Abstract

This study aims to examine the influence of information overload on decision postponement, mediated by consumer confusion. The research adopts a quantitative approach, targeting the Generation Z population in Jepara. Data collection was conducted using completed questionnaires distributed to respondents selected through random sampling techniques and the Slovin formula. A total of 310 samples were analyzed using the PLS-SEM method with Smart PLS version 4.0. The research findings indicate that excess information does not directly influence decision postponement. However, information overload positively and significantly affects consumer confusion, and consumer confusion, in turn, positively and significantly influences decision postponement. With the presence of consumer confusion as a mediating variable, the relationship between information overload and decision postponement demonstrates a positive and significant correlation. The variable of consumer confusion in this study successfully mediates the connection between information overload and decision postponement, thereby producing positive and significant effects.
Pengaruh Social Media Marketing Terhadap Purchase Decision Dengan Social Influence Dan Word Of Mouth Sebagai Variabel Mediasi Pada Toko Lovable Hijab Laila, Zalsa Nur; Mohamad Rifqy Roosdhani
Efektor Vol 12 No 1 (2025): Efektor Vol.12 No.1 Tahun 2025
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/e.v12i1.25104

Abstract

Keputusan pembelian konsumen sering kali dipengaruhi oleh berbagai factor, termasuk pengaruh lingkungan sosial. Social Influence merupakan istilah yang digunakan untuk mendeskripsikan bagaimana persepsi dan perilaku seseorang dipengaruhi oleh tekanan dari orang-orang di sekelilingnya. Dalam konteks pemasaran, Social Influence dapat berbentuk rekomendasi dari teman, keluarga, maupun pengaruh media sosial dan influencer. Tujuan penelitian ini adalah adanya pengaruh Social Influence terhadap Purchase Decision pada Toko Lovable Hijab. Penelitian ini menggunakan teknik purposive sampling sebagai teknik yang digunakan yang mendapatkan data kuesioner sebanyak 126 responden. Data primer diperoleh melalui kuesioner. Tahap analisis meliputi pengujian outer model, inner model, mediasi, dan pengujian hipotesis.  Hasil penelitian menunjukkan bahwa Social Media Marketing memiliki dampak yang signifikan terhadap Purchase Decision, sedangkan Social Media Marketing memiliki pengaruh signifkan terhadap Social Influence, sedangkan Social Media Marketing berpengaruh terhadap Word Of Mouth, pada Social Influence memiliki dampak yang signifikan terhadap Purchase Decision, dan pada Word Of Mouth  memiliki pengaruh signifikan terhadap Purchase Decision.
PENGARUH PRODUCT VARIETY TERHADAP PURCHASE DECISION YANG DIMEDIASI OLEH STORE ATMOSPHERE DAN IMPULSE BUYING (STUDI PADA UNNIQE STORE JEPARA) Amalia, Ratna Rizky; Roosdhani, Mohamad Rifqy
JOURNAL OF SCIENCE AND SOCIAL RESEARCH Vol 8, No 2 (2025): May 2025
Publisher : Smart Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54314/jssr.v8i2.2895

Abstract

Abstract: The purpose of this study is to find out how product variations affect purchase decisions mediated by store atmosphere and impulse purchases. Unniqe store visitors served as the quantitative population for the study. The SmartPLS version 4.0 tool was used to examine 120 people in the research sample using the SEM-PLS approach. The results of this study show that product variations have a positive and significant impact on store atmosphere, product variations have a positive and significant impact on impulse purchases, product variations have a positive and significant impact on purchase decisions, product variations have a positive and significant impact on purchase decisions mediated by impulse purchases, product variations also have a positive and significant impact on purchase decisions mediated by store atmosphere.  Keyword: product variety, store atmosphere, impulse buying, purchase decision Abstrak: Penelitian ini mempunyai tujuan untuk mengetahui bagaimana pengaruh variasi produk terhadap keputusan pembelian yang dimediasi oleh suasana toko dan pembelian impulsif. Pengunjung toko Unniqe berfungsi sebagai populasi kuantitatif untuk penelitian ini. Alat SmartPLS versi 4.0 digunakan untuk memeriksa 120 orang dalam sampel penelitian menggunakan pendekatan SEM-PLS. Hasil penelitian ini memperlihatkan bahwa variasi produk berdampak positif dan signifikan pada suasana toko, variasi produk berdampak positif dan signifikan pada pembelian impulsif, variasi produk berdampak positif dan signifikan pada keputusan pembelian, variasi produk berdampak positif dan signifikan pada keputusan pembelian yang dimediasi oleh pembelian impulsif, variasi produk juga berdampak positif dan signifikan terhadap keputusan pembelian yang dimediasi oleh suasana toko. Kata kunci: variasi produk, suasana toko, pembelian impulsif, keputusan pembelian
The Digital Route: Social Media Marketing Activies Impact on Bus Service Purchase Behavior Roosdhani, Mohamad Rifqy; Arifin, Samsul; Ali, Ali; Komariyatin, Nurul
Jurnal Manajemen dan Inovasi (MANOVA) Vol. 7 No. 2 (2024): July
Publisher : Management Department, Faculty of Islamic Economics and Business, Universitas Islam Negeri Sunan Ampel Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15642/manova.v7i2.1746

Abstract

This study aims to identify the social media marketing tactics that bus service should employ to enhance their purchase decision, underscoring the need for these tactics to be complemented by involvement and promotion for optimal effectiveness. A quantitative methodology is utilized, involving data collection and analysis from a purposive sample of 506 respondent from PO. Bejeu Jepara’s clients. Data were gathered via questionnaires to assess the empirical model using Structural Equation Modeling (SEM-AMOS). The findings indicate that social media marketing activities positively and significantly influence purchase decisions when mediated by involvement and promotion. However, direct social media marketing activities do not show a significant impact on purchase decisions. This study offers fresh insights into the specific social media marketing activities that Bus Service should embrace. It underscores the pivotal role of Involvement and Promotion in enhancing the effectiveness of these strategies, leading to improved outcomes and stronger customer relationships.
MARKETING STRATEGY FOR BATIK PRODUCTS IN THE DIGITAL TECHNOLOGY ERA Arifin, Samsul; Jati, Jati; Roosdhani, Mohamad Rifqy
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 7 No 4 (2023): IJEBAR, Vol. 7 Issue 4, December 2023
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v7i4.11167

Abstract

Nowadays, technology is developing faster and faster. This is marked by the use of the internet and digital media. Technology and digital media are able to become an important component for business actors, especially in the batik business sector, to market their products online. Online marketing is considered more profitable because it is able to reach a wide range of potential consumers without space and time limitations. Therefore, online marketing is able to make batik entrepreneurs continue to compete and increase their income. The research method used is qualitative analysis with an exploratory step using participatory observation techniques. The results of this study provide a variety of strategies that can be carried out by business actors including using social media, selling products by utilizing Facebook and Google ads for market share, making E-commerce sales, conducting digital marketing, giving a positive impression of product safety, improving product quality and services, as well as maintaining good relations with consumers or establishing customer marketing relationships, targeting loyal customers, and conducting relevant marketing. The results of this research can be used for business actors because of changing conditions and it is hoped that business actors can survive.
The Effect of Social Media Marketing Activities on Skintific Product Purchase Decision, with Mediation Social Media Influencers and Fear of Missing Out (FOMO) in Generation Z Jayanti, Apriliya Dwi; Roosdhani, Mohamad Rifqy
Golden Ratio of Mapping Idea and Literature Format Vol. 6 No. 1 (2026): July - January
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52970/grmilf.v6i1.1508

Abstract

This study analyzes the effect of Social Media Marketing Activities (SMMA) on Social Media Influence (SMI), Fear of Missing Out (FOMO), and Purchase Decision (PD) for Skintific products. Using a quantitative approach and the Partial Least Squares (PLS) method, data were collected from 120 active social media users who are Skintific consumers. Results show that SMMA directly affects SMI, FOMO, and PD, indicating that social media marketing can shape social influence, evoke FOMO, and drive purchases. While SMI did not mediate the SMMA and PD relationship, FOMO did, highlighting the role of consumer emotions in purchase decisions. These findings emphasize the effectiveness of urgency and exclusivity-based strategies in enhancing Skintific’s social media marketing impact.
THE EFFECT OF PERCEIVED EASE OF USE, PERCEIVED USEFULNESS, AND REFERENCE GROUPS ON E-WALLET USAGE DECISIONS IN GENERATION Z MEDIATED BY ATTITUDE Silvia, Monika Leni; Roosdhani, Mohamad Rifqy
OIKOS: Jurnal Kajian Pendidikan Ekonomi dan Ilmu Ekonomi Vol 8 No 2 (2024): OIKOS: Jurnal Kajian Pendidikan Ekonomi dan Ilmu Ekonomi
Publisher : Fakultas Keguruan Dan Ilmu Pendidikan Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/oikos.v8i2.17203

Abstract

This study aimed to look over the effect of Perceived ease of use, perceived usefulness, and reference group on usage decisions mediated by Attitude. This study of the population is quantitative in nature, namely Generation Z, which is all e-wallet users. There were 125 samples used in the study, which were analyzed using the PLS-SEM method with the Smart PLS version 4.0 program. This study found the results that Perceived ease of use and reference group have a positive and significant effect on usage decisions, perceived usefulness on Attitude has a positive and significant impact, Perceived ease of use on usage decisions mediated by Attitude has a noteworthy and favorable impact, and reference group on usage decisions mediated by Attitude has a positive and significant impact.
PENGARUH PRICE DISCOUNT, CONTENT MARKETING, DAN LIVE STREAMING TERHADAP KEPUTUSAN PEMBELIAN PADA TIKTOK @AINAFASHION.ID Aryasa, Fariq Maulana; Roosdhani, Mohamad Rifqy
KOMITMEN: Jurnal Ilmiah Manajemen Vol. 5 No. 2 (2024): KOMITMEN: Jurnal Ilmiah Manajemen
Publisher : FEBI UIN Sunan Gunung Djati Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15575/jim.v5i2.39660

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh Price Discount, Content Marketing, dan Live Streaming terhadap Keputusan Pembelian. Keputusan pembelian menjadi hal penting untuk mempertahankan konsumen dan mendapatkan konsumen baru, oleh karena itu perlu diketahui metode promosi yang tepat untuk menarik minat konsumen. Terciptanya keputusan pembelian dapat menguntungkan penjual, yaitu dapat memaksimalkan metode penjualan yang lebih efektif untuk mendapatkan pesanan yang lebih banyak. Jenis penelitian ini yaitu kuantitatif dengan metode penyebaran kuesioner kepada 120 followers akun @ainafashion.id. Penelitian ini dibantu dengan software SmartPLS versi 4.0. Hasil penelitian ini menunjukkan bahwa Price Discount tidak berpengaruh signifikan terhadap keputusan pembelian. Sedangkan Content Marketing dan Live Streaming berpengaruh positif dan signifikan terhadap keputusan pembelian, dan memiliki kontribusi sebesar 64% sisanya sebesar 36% dipengaruhi oleh variabel lain yang tidak ada di dalam penelitian ini.
FROM LIKES TO RIDES: HOW SOCIAL MEDIA MARKETING ACTIVITIES TRANSFORMS INTO PURCHASE DECISION IN BUS SERVICES Roosdhani, Mohamad Rifqy; Komaryatin, Nurul; Arifin, Samsul; Ali, Ali; Huda, Nurul
JURNAL EKOBIS DEWANTARA Vol 7 No 2 (2024): JURNAL EKOBIS DEWANTARA
Publisher : Program Studi Manajemen Fakultas Ekonomi UST

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30738/ed_en.v7i2.4205

Abstract

It is now vital to companies to promote via social media in order to remain in operation. Almost all business sectors need to use social media to boost customer trust, brand equity, and market expansion. Social networking has a role in the operation of the transportation industry. There hasn't been much study about social media advertising in the transportation sector throughout the years, particularly when it comes to bus transportation. In an effort to improve purchase decisions via the use of SMMS, this study yielded a novel perspective. It was discovered that the perceived quality and participation factors are required as the mediation variables between SMMS and bought Decisions in order to get the best possible results to enhance buying decisions. Purposive sampling is used in the research to gather and check data from samples of 506 bus passengers at Bejeu Jepara PO in a quantitative manner. An empirical model was evaluated using Smart PLS 4.0 software after data were collected via a questionnaire.
Co-Authors Achmad Junaidi Achmad Junaidi, Achmad Ahmad Aufar Ribhi Ali Ali Ali Ali Ali Ali Ali Amalia, Ratna Rizky Anggita Rindiani Anik Isniati Aninda, Zahra Nur Anna Widiastuti Anna Widiastuti Annatasya Nabila De Vega Aryasa, Fariq Maulana Azhari, Makhyatul Cahyani, Desi Ayu Nur Campaka, Miselia Chenly Loing Chintya Bella Safitri Damayanti, Elok Dani Hasan Saputra Destria Issela Rhosa Erika Ayu Amelia Fitri Ella Fauziah, Fitri Ella Fitriasari, Dessy Imam Syafii Indrastati, Novia Miki Ismanto, Ngari Jati Jati Jati Widagdo Jati, Jati Jayanti, Apriliya Dwi Jesica Anastasia Oktaviola Kafrilia Kasadah Khaliza, Mazia Nur Khamisah Abd Manaf Komariyatin, Nurul Komaryatin, Nurul Laila, Zalsa Nur Loing, Chenly Mahardika, Rahayu Mahfudh, Ainul Manaf, Khamisah Abd Marzenda Nova Muhammad Alfain Faza Zakiyya Muhammad Fandi Syahrul Firmansyah Muhammad Khoiruddin Muhammad Khoiruddin Murharsito Murharsito Musyfiqoh, Aminatul Naili Rahma Yuliani Naily Mey Sofiyyun Nida Nurul Huda Nurul Huda Nurul Komariyatin Nurul Komaryatin Nurul Komaryatin Nurul Komaryatin PR, M Rivi Putra Pradisti, Larisa Purwo Adi Wibowo Putra PR, M Rivi Putra, Fredyandika Bintang Pratama Putri Berlian Apriliyani Qaulika, Lola Lubna Ratna Rizky Amalia Rizky, Fifi Dea Samsul Arifin Samsul Arifin Santosa, Hardiq Nastaiinu AB Septyani, Mirna Dyah Serlyana, Riska Dara Sherli Afifatul Ayiyah Sholahuddin, Muchammad Silvia, Monika Leni Sisno Riyoko Trisa, Adelia Umi Latifah Woelandari Pantjolo Giningroem, Dewi Sri Zulfa Indriyani Zulkarnaen, Ahmad Ferdi