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All Journal PROSIDING SEMINAR NASIONAL Jurnal Promosi Pendidikan Ekonomi Ekspektra: Jurnal Bisnis & Manajemen Jurnal Dinamika Ekonomi dan Bisnis Efektor OIKOS: Jurnal Kajian Pendidikan Ekonomi dan Ilmu Ekonomi JOURNAL OF SCIENCE AND SOCIAL RESEARCH YUME : Journal of Management Jurnal STIE Semarang (Edisi Elektronik) Jurnal Entrepreneur dan Entrepreneurship At-tijaroh: Jurnal Ilmu Manajemen dan Bisnis Islam JURNAL EKOBIS DEWANTARA International Journal of Economics, Business and Accounting Research (IJEBAR) Revitalisasi : Jurnal Ilmu Manajemen Ilomata International Journal of Management Management Studies and Entrepreneurship Journal (MSEJ) Jurnal EK dan BI Journal of Management - Small and Medium Enterprises (SME's) Journal of Management and Business Environment (JMBE) Jurnal Ekuilnomi Ilomata International Journal of Management Journal of Management and Entrepreneurship Research Jurnal AbdiMas Nusa Mandiri Jurnal Manajemen dan Inovasi (MANOVA) International Journal of Social Science Komitmen : Jurnal Ilmiah Manajemen Golden Ratio of Marketing and Applied Psychology of Business Manajemen dan Bisnis Jurnal Bina Bangsa Ekonomika Jurnal Ilmu Manajemen Advantage Jurnal Ekonomika dan Bisnis Islam Golden Ratio of Mapping Idea and Literature Format Jurnal Manajemen Stratejik dan Simulasi Bisnis International Journal of Entrepreneurship and Business Management EDUNOMIC : JURNAL ILMIAH PENDIDIKAN EKONOMI FAKULTAS KEGURUAN DAN ILMU PENDIDIKAN International Journal of Economics, Business and Innovation Research Journal of Social Science and Education Research Journal of Advanced Studies in Management
Mohamad Rifqy Roosdhani
Universitas Islam Nahdlatul Ulama Jepara
Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Library & Information Science Mathematics Medicine & Pharmacology Physics Public Health Social Sciences Other

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Exploring Marketing Knowledge, Entrepreneurial Orientation, and Product Innovation on Marketing Performance of Pastry MSME Komaryatin, Nurul; Arifin, Samsul; Ali, Ali; Huda, Nurul; Roosdhani, Mohamad Rifqy
Jurnal Entrepreneur dan Entrepreneurship Vol. 14 No. 1 (2025): Jurnal Entrepreneur dan Entrepreneurship
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/jee.v14i1.4610

Abstract

The performance of Micro, Small, and Medium-Sized Enterprises (MSMEs) must be enhanced to facilitate their rapid growth and increase their contribution to the economy. A key factor influencing the advancement of MSMEs is their performance. To improve marketing effectiveness, MSMEs must adopt the most suitable marketing strategies for each of their products. Through effective marketing performance, businesses can identify challenges that may affect their competitiveness and long-term sustainability. This study aims to explore the role of product innovation, entrepreneurial orientation, and marketing expertise in enhancing the marketing performance of MSMEs. A purposive sampling method was employed to select 96 active MSMEs in the pastry industry in Bugo Village, Welahan, Jepara Regency. Data analysis was conducted using multiple regression analysis. The results indicate that product innovation, entrepreneurial orientation, and marketing expertise have significant and positive effects on marketing success. The findings suggest that strengthening product innovation, entrepreneurial mindset, and marketing knowledge can further improve marketing performance in MSMEs, particularly in the pastry industry.
The Influence of Information Overload on Decision Difficulty Mediated by Social Media Exhaustion on Generation Z in Jepara Khusnah, Ravelina Safaul; Roosdhani, Mohamad Rifqy
Jurnal Manajemen Stratejik dan Simulasi Bisnis Vol. 6 No. 1 (2025): Jurnal Manajemen Stratejik dan Simulasi Bisnis
Publisher : Fakultas Ekonomi Universitas Andalas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25077/mssb.6.1.1-14.2025

Abstract

Generation Z in Jepara is the target of this study, which seeks to understand how information overload contributes to decision difficulty through the medium of social media exhaustion. Generation Z in Jepara is the focus of this quantitative study, which relies on questionnaires filled out by randomly selected participants using the Rao Purba technique. The PLS-SEM approach, along with the Smart PLS version 4.0 application, was used to analyze 310 samples in this investigation. As shown by the findings of this study, there is a positive and significant relationship between information overload and decision difficulty, as well as between social media exhaustion and decision difficulty. The impact of information overload on decision difficulty, as mediated by social media exhaustion, is positively correlated. Abstrak Generasi Z di Jepara menjadi sasaran penelitian ini, yang berupaya memahami bagaimana information overload berkontribusi pada decision difficulty melalui media social media exhaustion. Generasi Z di Jepara menjadi fokus studi kuantitatif ini, yang mengandalkan kuesioner yang diisi oleh peserta yang dipilih secara acak menggunakan teknik Rao Purba. Pendekatan PLS-SEM, bersama dengan aplikasi Smart PLS versi 4.0, digunakan untuk menganalisis 310 sampel dalam penyelidikan ini. Seperti yang ditunjukkan oleh temuan dalam penelitian ini adanya hubungan positif dan signifikan antara information overload dan decision difficulty, serta antara social media exhaustion dan kesulitan pengambilan keputusan. Dampak information overload pada decision difficulty, seperti yang dimediasi oleh social media exhaustion, berkorelasi positif.
Pengaruh Product Knowledge Terhadap Purchase Decision Dimediasi Oleh Brand Trust Dan Perceived Value (Studi Pada Unniqe Store Jepara) Kafrilia Kasadah; Mohamad Rifqy Roosdhani
Jurnal Ekuilnomi Vol. 7 No. 2 (2025): Ekuilnomi Vol 7(2), Mei 2025
Publisher : Program Studi Ekonomi Pembangunan Fakultas Ekononomi Universitas Simalungun

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36985/aa21bx42

Abstract

Di era perkembangan modern saat ini, persaingan bisnis di berbagai sektor semakin meningkat, baik di tingkat pasar lokal maupun internasional. Salah satu sektor yang mengalami persaingan ketat adalah industri kosmetik. Meskipun belanja online semakin populer, toko kosmetik fisik masih memainkan peran penting dalam industri ini. Maka dari itu penelitian ini bertujuan untuk menganalisis pengaruh product knowledge, brand trust, dan perceived value terhadap keputusan pembelian konsumen di Toko Kosmetik Unniqe Store Jepara. Metode penelitian menggunakan metode kuantitatif dengan teknik pengambilan sampel purposive sampling, dengan menyebar kuesioner kepada 131 customer Unniqe Store dan data diolah menggunakan Smart PLS. Hasil penelitian menunjukkan bahwa 1) product knowledge dapat berpengaruh positif signifikan terhadap brand trust dan perceived value, 2) variable product knowledge tidak berpengaruh signifikan terhadap keputusan pembelian 3) variabel brand trust dapat menjadi mediasi untuk keputusan pembelian karena brand trust berpengaruh positif signifikan terhadap keputusan pembelian 4) variabel perceived value dapat menjadi mediasi untuk keputusan pembelian karena perceived value berpengaruh positif signifikan terhadap keputusan pembelian
The Effect of Influencer Popularity on Purchase Decisions Among Gen Z Consumers: Case Study of Scientific Skincare Products Fitriasari, Dessy; Riyoko, Sisno; Roosdhani, Mohamad Rifqy
Golden Ratio of Marketing and Applied Psychology of Business Vol. 5 No. 2 (2025): February - June
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52970/grmapb.v5i2.1092

Abstract

The Influence of Influencer Popularity, Social Media Engagement, and Customer Trust on Purchase Decisions for Skintific Skincare Products Among Generation Z. This study aims to analyze the impact of Influencer Popularity, Social Media Engagement, and Customer Trust on the Purchase Decision of Skintific skincare products among Generation Z consumers. Using a quantitative approach with a survey method, data were collected from 190 respondents, with 162 valid responses analyzed using SmartPLS 4.0. The results indicate that Influencer Popularity positively and significantly impacts Social Media Engagement (coefficient = 0.755; p = 0.000) and Customer Trust (coefficient = 0.797; p = 0.000). However, its direct effect on Purchase Decision is insignificant (coefficient = -0.006; p = 0.962). In contrast, Customer Trust positively and significantly influences Purchase Decision (coefficient = 0.550; p = 0.000), as does Social Media Engagement (coefficient = 0.387; p = 0.001). Mediation testing reveals that Influencer Popularity indirectly influences Purchase Decision through Customer Trust (coefficient = 0.438; p = 0.000) and Social Media Engagement (coefficient = 0.292; p = 0.000). The R-Square values indicate a strong model fit, with: Purchase Decision (R² = 0.798), Customer Trust (R² = 0.635), and Social Media Engagement (R² = 0.570). These findings confirm that influencer popularity alone is insufficient to drive purchase decisions without the presence of customer trust and social media engagement. Therefore, Skintific's marketing strategy should focus on strengthening Customer Trust and enhancing Social Media Engagement to influence consumer purchase decisions effectively.
The Effect Of Information Overload On Decision Postponement Mediated By Consumer Confusion In Generation Z In Jepara Putra, Fredyandika Bintang Pratama; Roosdhani, Mohamad Rifqy
At-tijaroh: Jurnal Ilmu Manajemen dan Bisnis Islam Vol 11, No 1 (2025): JUNI 2025
Publisher : Universitas Islam Negeri Syekh Ali Hasan Ahmad Addary Padangsidimpuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24952/tijaroh.v11i1.14947

Abstract

This study aims to examine the influence of information overload on decision postponement, mediated by consumer confusion. The research adopts a quantitative approach, targeting the Generation Z population in Jepara. Data collection was conducted using completed questionnaires distributed to respondents selected through random sampling techniques and the Slovin formula. A total of 310 samples were analyzed using the PLS-SEM method with Smart PLS version 4.0. The research findings indicate that excess information does not directly influence decision postponement. However, information overload positively and significantly affects consumer confusion, and consumer confusion, in turn, positively and significantly influences decision postponement. With the presence of consumer confusion as a mediating variable, the relationship between information overload and decision postponement demonstrates a positive and significant correlation. The variable of consumer confusion in this study successfully mediates the connection between information overload and decision postponement, thereby producing positive and significant effects.
Pengaruh Social Media Marketing Terhadap Purchase Decision Dengan Social Influence Dan Word Of Mouth Sebagai Variabel Mediasi Pada Toko Lovable Hijab Laila, Zalsa Nur; Mohamad Rifqy Roosdhani
Efektor Vol 12 No 1 (2025): Efektor Vol.12 No.1 Tahun 2025
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/e.v12i1.25104

Abstract

Keputusan pembelian konsumen sering kali dipengaruhi oleh berbagai factor, termasuk pengaruh lingkungan sosial. Social Influence merupakan istilah yang digunakan untuk mendeskripsikan bagaimana persepsi dan perilaku seseorang dipengaruhi oleh tekanan dari orang-orang di sekelilingnya. Dalam konteks pemasaran, Social Influence dapat berbentuk rekomendasi dari teman, keluarga, maupun pengaruh media sosial dan influencer. Tujuan penelitian ini adalah adanya pengaruh Social Influence terhadap Purchase Decision pada Toko Lovable Hijab. Penelitian ini menggunakan teknik purposive sampling sebagai teknik yang digunakan yang mendapatkan data kuesioner sebanyak 126 responden. Data primer diperoleh melalui kuesioner. Tahap analisis meliputi pengujian outer model, inner model, mediasi, dan pengujian hipotesis.  Hasil penelitian menunjukkan bahwa Social Media Marketing memiliki dampak yang signifikan terhadap Purchase Decision, sedangkan Social Media Marketing memiliki pengaruh signifkan terhadap Social Influence, sedangkan Social Media Marketing berpengaruh terhadap Word Of Mouth, pada Social Influence memiliki dampak yang signifikan terhadap Purchase Decision, dan pada Word Of Mouth  memiliki pengaruh signifikan terhadap Purchase Decision.
PENGARUH PRODUCT VARIETY TERHADAP PURCHASE DECISION YANG DIMEDIASI OLEH STORE ATMOSPHERE DAN IMPULSE BUYING (STUDI PADA UNNIQE STORE JEPARA) Amalia, Ratna Rizky; Roosdhani, Mohamad Rifqy
JOURNAL OF SCIENCE AND SOCIAL RESEARCH Vol 8, No 2 (2025): May 2025
Publisher : Smart Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54314/jssr.v8i2.2895

Abstract

Abstract: The purpose of this study is to find out how product variations affect purchase decisions mediated by store atmosphere and impulse purchases. Unniqe store visitors served as the quantitative population for the study. The SmartPLS version 4.0 tool was used to examine 120 people in the research sample using the SEM-PLS approach. The results of this study show that product variations have a positive and significant impact on store atmosphere, product variations have a positive and significant impact on impulse purchases, product variations have a positive and significant impact on purchase decisions, product variations have a positive and significant impact on purchase decisions mediated by impulse purchases, product variations also have a positive and significant impact on purchase decisions mediated by store atmosphere.  Keyword: product variety, store atmosphere, impulse buying, purchase decision Abstrak: Penelitian ini mempunyai tujuan untuk mengetahui bagaimana pengaruh variasi produk terhadap keputusan pembelian yang dimediasi oleh suasana toko dan pembelian impulsif. Pengunjung toko Unniqe berfungsi sebagai populasi kuantitatif untuk penelitian ini. Alat SmartPLS versi 4.0 digunakan untuk memeriksa 120 orang dalam sampel penelitian menggunakan pendekatan SEM-PLS. Hasil penelitian ini memperlihatkan bahwa variasi produk berdampak positif dan signifikan pada suasana toko, variasi produk berdampak positif dan signifikan pada pembelian impulsif, variasi produk berdampak positif dan signifikan pada keputusan pembelian, variasi produk berdampak positif dan signifikan pada keputusan pembelian yang dimediasi oleh pembelian impulsif, variasi produk juga berdampak positif dan signifikan terhadap keputusan pembelian yang dimediasi oleh suasana toko. Kata kunci: variasi produk, suasana toko, pembelian impulsif, keputusan pembelian
The Digital Route: Social Media Marketing Activies Impact on Bus Service Purchase Behavior Roosdhani, Mohamad Rifqy; Arifin, Samsul; Ali, Ali; Komariyatin, Nurul
Jurnal Manajemen dan Inovasi (MANOVA) Vol. 7 No. 2 (2024): July
Publisher : Management Department, Faculty of Islamic Economics and Business, Universitas Islam Negeri Sunan Ampel Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15642/manova.v7i2.1746

Abstract

This study aims to identify the social media marketing tactics that bus service should employ to enhance their purchase decision, underscoring the need for these tactics to be complemented by involvement and promotion for optimal effectiveness. A quantitative methodology is utilized, involving data collection and analysis from a purposive sample of 506 respondent from PO. Bejeu Jepara’s clients. Data were gathered via questionnaires to assess the empirical model using Structural Equation Modeling (SEM-AMOS). The findings indicate that social media marketing activities positively and significantly influence purchase decisions when mediated by involvement and promotion. However, direct social media marketing activities do not show a significant impact on purchase decisions. This study offers fresh insights into the specific social media marketing activities that Bus Service should embrace. It underscores the pivotal role of Involvement and Promotion in enhancing the effectiveness of these strategies, leading to improved outcomes and stronger customer relationships.
MARKETING STRATEGY FOR BATIK PRODUCTS IN THE DIGITAL TECHNOLOGY ERA Arifin, Samsul; Jati, Jati; Roosdhani, Mohamad Rifqy
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 7 No 4 (2023): IJEBAR, Vol. 7 Issue 4, December 2023
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v7i4.11167

Abstract

Nowadays, technology is developing faster and faster. This is marked by the use of the internet and digital media. Technology and digital media are able to become an important component for business actors, especially in the batik business sector, to market their products online. Online marketing is considered more profitable because it is able to reach a wide range of potential consumers without space and time limitations. Therefore, online marketing is able to make batik entrepreneurs continue to compete and increase their income. The research method used is qualitative analysis with an exploratory step using participatory observation techniques. The results of this study provide a variety of strategies that can be carried out by business actors including using social media, selling products by utilizing Facebook and Google ads for market share, making E-commerce sales, conducting digital marketing, giving a positive impression of product safety, improving product quality and services, as well as maintaining good relations with consumers or establishing customer marketing relationships, targeting loyal customers, and conducting relevant marketing. The results of this research can be used for business actors because of changing conditions and it is hoped that business actors can survive.
The Effect of Social Media Marketing Activities on Skintific Product Purchase Decision, with Mediation Social Media Influencers and Fear of Missing Out (FOMO) in Generation Z Jayanti, Apriliya Dwi; Roosdhani, Mohamad Rifqy
Golden Ratio of Mapping Idea and Literature Format Vol. 6 No. 1 (2026): July - January
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52970/grmilf.v6i1.1508

Abstract

This study analyzes the effect of Social Media Marketing Activities (SMMA) on Social Media Influence (SMI), Fear of Missing Out (FOMO), and Purchase Decision (PD) for Skintific products. Using a quantitative approach and the Partial Least Squares (PLS) method, data were collected from 120 active social media users who are Skintific consumers. Results show that SMMA directly affects SMI, FOMO, and PD, indicating that social media marketing can shape social influence, evoke FOMO, and drive purchases. While SMI did not mediate the SMMA and PD relationship, FOMO did, highlighting the role of consumer emotions in purchase decisions. These findings emphasize the effectiveness of urgency and exclusivity-based strategies in enhancing Skintific’s social media marketing impact.
Co-Authors Achmad Junaidi Achmad Junaidi, Achmad Ahmad Aufar Ribhi Ali Ali Ali Amalia, Ratna Rizky Aninda, Zahra Nur Anna Widiastuti Aryasa, Fariq Maulana Azhari, Makhyatul Cahyani, Desi Ayu Nur Campaka, Miselia Damayanti, Elok Dani Hasan Saputra Erika Ayu Amelia Fitri Ella Fauziah, Fitri Ella Fitriasari, Dessy Imam Syafii Ismanto, Ngari Jati Jati Jati Widagdo Jati, Jati Jayanti, Apriliya Dwi Kafrilia Kasadah Khaliza, Mazia Nur Khusnah, Ravelina Safaul Komariyatin, Nurul Komaryatin, Nurul Laila, Zalsa Nur Loing, Chenly Mahfudh, Ainul Manaf, Khamisah Abd Muhammad Khoiruddin Murharsito -, Murharsito Musyfiqoh, Aminatul Nurul Huda Nurul Huda Nurul Komaryatin Nurul Komaryatin Nurul Komaryatin PR, M Rivi Putra Pradisti, Larisa Purwo Adi Wibowo Putra PR, M Rivi Putra, Fredyandika Bintang Pratama Rizky, Fifi Dea Samsul Arifin Samsul Arifin Santosa, Hardiq Nastaiinu AB Septyani, Mirna Dyah Sholahuddin, Muchammad Silvia, Monika Leni Sisno Riyoko Trisa, Adelia Umi Latifah Woelandari Pantjolo Giningroem, Dewi Sri Zulkarnaen, Ahmad Ferdi