Article Per Year (5 Year)
p-Index From 2021 - 2026
5.854
P-Index
This Author published in this journals
All Journal PROSIDING SEMINAR NASIONAL Jurnal Promosi Pendidikan Ekonomi Ekspektra: Jurnal Bisnis & Manajemen Jurnal Dinamika Ekonomi dan Bisnis Efektor OIKOS: Jurnal Kajian Pendidikan Ekonomi dan Ilmu Ekonomi JOURNAL OF SCIENCE AND SOCIAL RESEARCH YUME : Journal of Management Jurnal STIE Semarang (Edisi Elektronik) Jurnal Entrepreneur dan Entrepreneurship At-tijaroh: Jurnal Ilmu Manajemen dan Bisnis Islam JURNAL EKOBIS DEWANTARA International Journal of Economics, Business and Accounting Research (IJEBAR) Revitalisasi : Jurnal Ilmu Manajemen Ilomata International Journal of Management Management Studies and Entrepreneurship Journal (MSEJ) Jurnal EK dan BI Journal of Management - Small and Medium Enterprises (SME's) Journal of Management and Business Environment (JMBE) Jurnal Ekuilnomi Ilomata International Journal of Management Journal of Management and Entrepreneurship Research Jurnal AbdiMas Nusa Mandiri Jurnal Manajemen dan Inovasi (MANOVA) International Journal of Social Science Komitmen : Jurnal Ilmiah Manajemen Golden Ratio of Marketing and Applied Psychology of Business Manajemen dan Bisnis Jurnal Bina Bangsa Ekonomika Jurnal Ilmu Manajemen Advantage Jurnal Ekonomika dan Bisnis Islam Golden Ratio of Mapping Idea and Literature Format Jurnal Manajemen Stratejik dan Simulasi Bisnis International Journal of Entrepreneurship and Business Management EDUNOMIC : JURNAL ILMIAH PENDIDIKAN EKONOMI FAKULTAS KEGURUAN DAN ILMU PENDIDIKAN International Journal of Economics, Business and Innovation Research Journal of Social Science and Education Research Journal of Advanced Studies in Management
Mohamad Rifqy Roosdhani
Universitas Islam Nahdlatul Ulama Jepara
Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Library & Information Science Mathematics Medicine & Pharmacology Physics Public Health Social Sciences Other

Published : 48 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 48 Documents
Search

 1   2   3   4   5 
THE EFFECT OF PERCEIVED EASE OF USE, PERCEIVED USEFULNESS, AND REFERENCE GROUPS ON E-WALLET USAGE DECISIONS IN GENERATION Z MEDIATED BY ATTITUDE Silvia, Monika Leni; Roosdhani, Mohamad Rifqy
OIKOS: Jurnal Kajian Pendidikan Ekonomi dan Ilmu Ekonomi Vol 8 No 2 (2024): OIKOS: Jurnal Kajian Pendidikan Ekonomi dan Ilmu Ekonomi
Publisher : Fakultas Keguruan Dan Ilmu Pendidikan Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/oikos.v8i2.17203

Abstract

This study aimed to look over the effect of Perceived ease of use, perceived usefulness, and reference group on usage decisions mediated by Attitude. This study of the population is quantitative in nature, namely Generation Z, which is all e-wallet users. There were 125 samples used in the study, which were analyzed using the PLS-SEM method with the Smart PLS version 4.0 program. This study found the results that Perceived ease of use and reference group have a positive and significant effect on usage decisions, perceived usefulness on Attitude has a positive and significant impact, Perceived ease of use on usage decisions mediated by Attitude has a noteworthy and favorable impact, and reference group on usage decisions mediated by Attitude has a positive and significant impact.
PENGARUH PRICE DISCOUNT, CONTENT MARKETING, DAN LIVE STREAMING TERHADAP KEPUTUSAN PEMBELIAN PADA TIKTOK @AINAFASHION.ID Aryasa, Fariq Maulana; Roosdhani, Mohamad Rifqy
KOMITMEN: Jurnal Ilmiah Manajemen Vol. 5 No. 2 (2024): KOMITMEN: Jurnal Ilmiah Manajemen
Publisher : FEBI UIN Sunan Gunung Djati Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15575/jim.v5i2.39660

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh Price Discount, Content Marketing, dan Live Streaming terhadap Keputusan Pembelian. Keputusan pembelian menjadi hal penting untuk mempertahankan konsumen dan mendapatkan konsumen baru, oleh karena itu perlu diketahui metode promosi yang tepat untuk menarik minat konsumen. Terciptanya keputusan pembelian dapat menguntungkan penjual, yaitu dapat memaksimalkan metode penjualan yang lebih efektif untuk mendapatkan pesanan yang lebih banyak. Jenis penelitian ini yaitu kuantitatif dengan metode penyebaran kuesioner kepada 120 followers akun @ainafashion.id. Penelitian ini dibantu dengan software SmartPLS versi 4.0. Hasil penelitian ini menunjukkan bahwa Price Discount tidak berpengaruh signifikan terhadap keputusan pembelian. Sedangkan Content Marketing dan Live Streaming berpengaruh positif dan signifikan terhadap keputusan pembelian, dan memiliki kontribusi sebesar 64% sisanya sebesar 36% dipengaruhi oleh variabel lain yang tidak ada di dalam penelitian ini.
FROM LIKES TO RIDES: HOW SOCIAL MEDIA MARKETING ACTIVITIES TRANSFORMS INTO PURCHASE DECISION IN BUS SERVICES Roosdhani, Mohamad Rifqy; Komaryatin, Nurul; Arifin, Samsul; Ali, Ali; Huda, Nurul
JURNAL EKOBIS DEWANTARA Vol 7 No 2 (2024): JURNAL EKOBIS DEWANTARA
Publisher : Program Studi Manajemen Fakultas Ekonomi UST

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30738/ed_en.v7i2.4205

Abstract

It is now vital to companies to promote via social media in order to remain in operation. Almost all business sectors need to use social media to boost customer trust, brand equity, and market expansion. Social networking has a role in the operation of the transportation industry. There hasn't been much study about social media advertising in the transportation sector throughout the years, particularly when it comes to bus transportation. In an effort to improve purchase decisions via the use of SMMS, this study yielded a novel perspective. It was discovered that the perceived quality and participation factors are required as the mediation variables between SMMS and bought Decisions in order to get the best possible results to enhance buying decisions. Purposive sampling is used in the research to gather and check data from samples of 506 bus passengers at Bejeu Jepara PO in a quantitative manner. An empirical model was evaluated using Smart PLS 4.0 software after data were collected via a questionnaire.
Pengaruh Product Quality Terhadap Purchase Decision Yang Dimediasi Oleh Customer Experience Dan Brand Trust Pada Produk Skintific Rizky, Fifi Dea; Roosdhani, Mohamad Rifqy
REVITALISASI : Jurnal Ilmu Manajemen Vol 14 No 1 (2025): REVITALISASI : Jurnal Ilmu Manajemen
Publisher : Universitas Islam Kadiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32503/revitalisasi.v14i1.6973

Abstract

This research aims to examine the impact of product quality on purchasing decisions, with customer experience and brand trust acting as mediating variables in Skintific products. Data was gathered through online questionnaires completed by 119 respondents who are users of the product. The study employed validity and reliability tests, along with analysis using SmartPLS 4.0 software to evaluate the model and test hypotheses. The findings indicate that product quality significantly influences customer experience in a positive way. Additionally, product quality has a notable positive impact on brand trust. Moreover, customer experience plays a significant role in enhancing purchase decisions, while brand trust also positively affects purchase decisions. Furthermore, product quality itself has a direct and significant effect on purchase decisions. Mediation analysis confirms that both customer experience and brand trust effectively bridge the relationship between product quality and purchasing decisions. These results suggest that enhancing product quality can strengthen customer experience and brand trust, ultimately leading to higher purchase decision.
The Interplay of Social Media Marketing Activities, Customer Involvement, and Repurchase Intention in Public Transportation Services Pantjolo Giningroem, Dewi Sri Woelandari; Roosdhani, Mohamad Rifqy; Komaryatin, Nurul; Putra PR, M Rivi
JOURNAL OF ADVANCED STUDIES IN MANAGEMENT Vol. 1 No. 2 (2024): November 2024
Publisher : Magister Manajemen of Universitas Islam Nahdlatul Ulama Jepara

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study explores the influence of social media marketing activities on customer engagement and repurchase intentions in the context of PO Bejeu Jepara's bus transportation services. Using quantitative methods, data was collected through in-person interviews and online surveys with 210 respondents. The analysis was conducted using the Structural Equation Modeling (SEM) method with SmartPLS version 4.0 software. The results showed that social media marketing activities have a positive and significant influence on customer engagement, which in turn increases repurchase intentions. However, the direct effect of social media marketing activities on repurchase intentions was found to be negative and insignificant, suggesting partial mediation by customer engagement. These findings underscore the importance of increasing customer engagement through quality social media content to drive brand loyalty and repeat purchases. This research contributes to the literature by highlighting the mediating role of engagement in the relationship between social media marketing activities and repurchase intentions, and provides practical insights for companies to strengthen their marketing strategies on social media.
HOW SOCIAL MEDIA MARKETING ACTIVITIES AFFECT PURCHASE INTENTIONS AND DECISIONS Pradisti, Larisa; Roosdhani, Mohamad Rifqy; Komariyatin, Nurul; Huda, Nurul
JOURNAL OF ADVANCED STUDIES IN MANAGEMENT Vol. 1 No. 2 (2024): November 2024
Publisher : Magister Manajemen of Universitas Islam Nahdlatul Ulama Jepara

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to analyze the influence of Social Media Marketing Activities (SMMA) on Purchase Decision (PD) through Purchase Intention (PI) at Sweet Mango Hijab store. The research method used is quantitative, with data collection through online surveys and direct interviews with 112 respondents who are familiar with the brand. The analysis results show that SMMA has a positive and significant impact on both Purchase Intention and Purchase Decision. These findings emphasize the importance of social media marketing strategies in influencing consumer behavior in the hijab market. The implications of this research suggest that companies should prioritize social media marketing activities to enhance consumer engagement and brand loyalty. Recommendations for Sweet Mango include investing in creative and interactive content, as well as regularly evaluating the performance of their social media marketing efforts. This study provides valuable insights into the relationship between social media marketing, purchase intention, and purchase decision in the hijab fashion industry.
Generation Z in the Digital Era Navigating Information Overload and Its Influence on Decision Postponement Loing, Chenly; Roosdhani, Mohamad Rifqy; PR, M Rivi Putra
JOURNAL OF ADVANCED STUDIES IN MANAGEMENT Vol. 2 No. 1 (2025): Maret 2025
Publisher : Magister Manajemen of Universitas Islam Nahdlatul Ulama Jepara

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study investigates the relationships among information overload, consumer confusion, and decision postponement in Generation Z consumers in Jepara. In the digital era, Generation Z is continuously exposed to vast amounts of information, which can lead to cognitive strain and impact their decision-making processes. Employing a quantitative approach, data were collected from 310 respondents using an online survey and analyzed through Partial Least Squares-Structural Equation Modelling (PLS-SEM). The findings reveal that information overload has a significant positive effect on consumer confusion, indicating that an excess of information increases the likelihood of confusion during the decision-making process. Furthermore, consumer confusion is found to significantly drive decision postponement, suggesting that when consumers experience confusion, they are more likely to delay making purchasing decisions. However, the study finds no significant direct effect of information overload on decision postponement; instead, the effect is mediated by consumer confusion. These results highlight the pivotal mediating role of consumer confusion in the relationship between information overload and decision postponement. The study contributes to the literature by clarifying the psychological mechanisms underlying digital consumer behavior among Generation Z and provides practical implications for marketers to design more effective communication strategies in hyper-connected environments.. Keywords— consumer confusion; decision postponement; information overload
THE EFFECT OF INFORMATION OVERLOAD ON DECISION POSTPONEMENT MEDIATED BY DECISION DIFFICULTY ON GENERATION Z IN JEPARA Zulkarnaen, Ahmad Ferdi; Roosdhani, Mohamad Rifqy
Promosi: Jurnal Program Studi Pendidikan Ekonomi Vol 13, No 2 (2025): Promosi
Publisher : UNIVERSITAS MUHAMMADIYAH METRO

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24127/jp.v13i2.12663

Abstract

This research seeks to ascertain the impact of information overload on decision delay mediated by decision-making difficulties in Generation Z in Jepara. This study is quantitative on the population, namelyGeneration Z in Jepara by having chosen respondents complete surveys through the simple randomsampling method using the Rao Purba formula. The PLS-SEM approach was utilized to evaluate the 310samples used in this investigation using the Smart PLS version 4.0 application. The results of this studyindicate that information overload has a substantial and favorable impact on decision delay, informationOverload significantly and favorably affects decision-making difficulties, decision-making difficulties havea favorable and noteworthy impact on decision delay. information overload on decision delay mediated bydecision-making difficulties also has a positive relationship.
Co-Authors Achmad Junaidi Achmad Junaidi, Achmad Ahmad Aufar Ribhi Ali Ali Ali Amalia, Ratna Rizky Aninda, Zahra Nur Anna Widiastuti Aryasa, Fariq Maulana Azhari, Makhyatul Cahyani, Desi Ayu Nur Campaka, Miselia Damayanti, Elok Dani Hasan Saputra Erika Ayu Amelia Fitri Ella Fauziah, Fitri Ella Fitriasari, Dessy Imam Syafii Ismanto, Ngari Jati Jati Jati Widagdo Jati, Jati Jayanti, Apriliya Dwi Kafrilia Kasadah Khaliza, Mazia Nur Khusnah, Ravelina Safaul Komariyatin, Nurul Komaryatin, Nurul Laila, Zalsa Nur Loing, Chenly Mahfudh, Ainul Manaf, Khamisah Abd Muhammad Khoiruddin Murharsito -, Murharsito Musyfiqoh, Aminatul Nurul Huda Nurul Huda Nurul Komaryatin Nurul Komaryatin Nurul Komaryatin PR, M Rivi Putra Pradisti, Larisa Purwo Adi Wibowo Putra PR, M Rivi Putra, Fredyandika Bintang Pratama Rizky, Fifi Dea Samsul Arifin Samsul Arifin Santosa, Hardiq Nastaiinu AB Septyani, Mirna Dyah Sholahuddin, Muchammad Silvia, Monika Leni Sisno Riyoko Trisa, Adelia Umi Latifah Woelandari Pantjolo Giningroem, Dewi Sri Zulkarnaen, Ahmad Ferdi