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All Journal PROSIDING SEMINAR NASIONAL Jurnal Promosi Pendidikan Ekonomi EDUNOMIC : JURNAL ILMIAH PENDIDIKAN EKONOMI FAKULTAS KEGURUAN DAN ILMU PENDIDIKAN Jurnal Mirai Management Ekspektra: Jurnal Bisnis & Manajemen Jurnal Dinamika Ekonomi dan Bisnis Efektor Jurnal Manajemen Strategi dan Aplikasi Bisnis OIKOS: Jurnal Kajian Pendidikan Ekonomi dan Ilmu Ekonomi JOURNAL OF SCIENCE AND SOCIAL RESEARCH YUME : Journal of Management Jurnal STIE Semarang (Edisi Elektronik) Jurnal Entrepreneur dan Entrepreneurship (JEE) At-tijaroh: Jurnal Ilmu Manajemen dan Bisnis Islam MANAJEMEN DEWANTARA Jurnal GeoEkonomi JURNAL EKOBIS DEWANTARA Value: Jurnal Manajemen dan Akuntansi International Journal of Economics, Business and Accounting Research (IJEBAR) Revitalisasi : Jurnal Ilmu Manajemen Al-Kharaj: Journal of Islamic Economic and Business Management Studies and Entrepreneurship Journal (MSEJ) Jurnal EK dan BI Journal of Management - Small and Medium Enterprises (SME's) Journal of Management and Business Environment (JMBE) Jurnal Ekuilnomi Ilomata International Journal of Management Journal of Management and Entrepreneurship Research Jurnal AbdiMas Nusa Mandiri Jurnal Manajemen dan Inovasi (MANOVA) International Journal of Social Science Komitmen : Jurnal Ilmiah Manajemen Golden Ratio of Marketing and Applied Psychology of Business Manajemen dan Bisnis Jurnal Bina Bangsa Ekonomika Jurnal Ilmu Manajemen Advantage Jurnal Ekonomika dan Bisnis Islam Golden Ratio of Mapping Idea and Literature Format International Journal of Entrepreneurship and Business Management Alinea: Jurnal Bahasa, Sastra, dan Pengajaran Jurnal Pelita Manajemen International Journal of Economics, Management and Accounting Journal Economic Management and Business RISK : Jurnal Riset Bisnis dan Ekonomi Jurnal Bisinis Digital JER Branding: Jurnal Manajemen & Bisnis EDUNOMIC : JURNAL ILMIAH PENDIDIKAN EKONOMI FAKULTAS KEGURUAN DAN ILMU PENDIDIKAN International Journal of Economics, Business and Innovation Research Journal of Social Science and Education Research Journal of Advanced Studies in Management
Mohamad Rifqy Roosdhani
Universitas Islam Nahdlatul Ulama Jepara
Religion Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Library & Information Science Mathematics Medicine & Pharmacology Physics Public Health Social Sciences Other

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Pengaruh Product Quality Terhadap Purchase Decision Yang Dimediasi Oleh Customer Experience Dan Brand Trust Pada Produk Skintific Rizky, Fifi Dea; Roosdhani, Mohamad Rifqy
REVITALISASI : Jurnal Ilmu Manajemen Vol 14 No 1 (2025): REVITALISASI : Jurnal Ilmu Manajemen
Publisher : Universitas Islam Kadiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32503/revitalisasi.v14i1.6973

Abstract

This research aims to examine the impact of product quality on purchasing decisions, with customer experience and brand trust acting as mediating variables in Skintific products. Data was gathered through online questionnaires completed by 119 respondents who are users of the product. The study employed validity and reliability tests, along with analysis using SmartPLS 4.0 software to evaluate the model and test hypotheses. The findings indicate that product quality significantly influences customer experience in a positive way. Additionally, product quality has a notable positive impact on brand trust. Moreover, customer experience plays a significant role in enhancing purchase decisions, while brand trust also positively affects purchase decisions. Furthermore, product quality itself has a direct and significant effect on purchase decisions. Mediation analysis confirms that both customer experience and brand trust effectively bridge the relationship between product quality and purchasing decisions. These results suggest that enhancing product quality can strengthen customer experience and brand trust, ultimately leading to higher purchase decision.
The Interplay of Social Media Marketing Activities, Customer Involvement, and Repurchase Intention in Public Transportation Services Pantjolo Giningroem, Dewi Sri Woelandari; Roosdhani, Mohamad Rifqy; Komaryatin, Nurul; Putra PR, M Rivi
JOURNAL OF ADVANCED STUDIES IN MANAGEMENT Vol. 1 No. 2 (2024): November 2024
Publisher : Magister Manajemen of Universitas Islam Nahdlatul Ulama Jepara

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Abstract

This study explores the influence of social media marketing activities on customer engagement and repurchase intentions in the context of PO Bejeu Jepara's bus transportation services. Using quantitative methods, data was collected through in-person interviews and online surveys with 210 respondents. The analysis was conducted using the Structural Equation Modeling (SEM) method with SmartPLS version 4.0 software. The results showed that social media marketing activities have a positive and significant influence on customer engagement, which in turn increases repurchase intentions. However, the direct effect of social media marketing activities on repurchase intentions was found to be negative and insignificant, suggesting partial mediation by customer engagement. These findings underscore the importance of increasing customer engagement through quality social media content to drive brand loyalty and repeat purchases. This research contributes to the literature by highlighting the mediating role of engagement in the relationship between social media marketing activities and repurchase intentions, and provides practical insights for companies to strengthen their marketing strategies on social media.
HOW SOCIAL MEDIA MARKETING ACTIVITIES AFFECT PURCHASE INTENTIONS AND DECISIONS Pradisti, Larisa; Roosdhani, Mohamad Rifqy; Komariyatin, Nurul; Huda, Nurul
JOURNAL OF ADVANCED STUDIES IN MANAGEMENT Vol. 1 No. 2 (2024): November 2024
Publisher : Magister Manajemen of Universitas Islam Nahdlatul Ulama Jepara

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Abstract

This study aims to analyze the influence of Social Media Marketing Activities (SMMA) on Purchase Decision (PD) through Purchase Intention (PI) at Sweet Mango Hijab store. The research method used is quantitative, with data collection through online surveys and direct interviews with 112 respondents who are familiar with the brand. The analysis results show that SMMA has a positive and significant impact on both Purchase Intention and Purchase Decision. These findings emphasize the importance of social media marketing strategies in influencing consumer behavior in the hijab market. The implications of this research suggest that companies should prioritize social media marketing activities to enhance consumer engagement and brand loyalty. Recommendations for Sweet Mango include investing in creative and interactive content, as well as regularly evaluating the performance of their social media marketing efforts. This study provides valuable insights into the relationship between social media marketing, purchase intention, and purchase decision in the hijab fashion industry.
Generation Z in the Digital Era Navigating Information Overload and Its Influence on Decision Postponement Loing, Chenly; Roosdhani, Mohamad Rifqy; PR, M Rivi Putra
JOURNAL OF ADVANCED STUDIES IN MANAGEMENT Vol. 2 No. 1 (2025): Maret 2025
Publisher : Magister Manajemen of Universitas Islam Nahdlatul Ulama Jepara

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Abstract

This study investigates the relationships among information overload, consumer confusion, and decision postponement in Generation Z consumers in Jepara. In the digital era, Generation Z is continuously exposed to vast amounts of information, which can lead to cognitive strain and impact their decision-making processes. Employing a quantitative approach, data were collected from 310 respondents using an online survey and analyzed through Partial Least Squares-Structural Equation Modelling (PLS-SEM). The findings reveal that information overload has a significant positive effect on consumer confusion, indicating that an excess of information increases the likelihood of confusion during the decision-making process. Furthermore, consumer confusion is found to significantly drive decision postponement, suggesting that when consumers experience confusion, they are more likely to delay making purchasing decisions. However, the study finds no significant direct effect of information overload on decision postponement; instead, the effect is mediated by consumer confusion. These results highlight the pivotal mediating role of consumer confusion in the relationship between information overload and decision postponement. The study contributes to the literature by clarifying the psychological mechanisms underlying digital consumer behavior among Generation Z and provides practical implications for marketers to design more effective communication strategies in hyper-connected environments.. Keywords— consumer confusion; decision postponement; information overload
THE EFFECT OF INFORMATION OVERLOAD ON DECISION POSTPONEMENT MEDIATED BY DECISION DIFFICULTY ON GENERATION Z IN JEPARA Zulkarnaen, Ahmad Ferdi; Roosdhani, Mohamad Rifqy
Promosi: Jurnal Program Studi Pendidikan Ekonomi Vol 13, No 2 (2025): Promosi
Publisher : UNIVERSITAS MUHAMMADIYAH METRO

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24127/jp.v13i2.12663

Abstract

This research seeks to ascertain the impact of information overload on decision delay mediated by decision-making difficulties in Generation Z in Jepara. This study is quantitative on the population, namelyGeneration Z in Jepara by having chosen respondents complete surveys through the simple randomsampling method using the Rao Purba formula. The PLS-SEM approach was utilized to evaluate the 310samples used in this investigation using the Smart PLS version 4.0 application. The results of this studyindicate that information overload has a substantial and favorable impact on decision delay, informationOverload significantly and favorably affects decision-making difficulties, decision-making difficulties havea favorable and noteworthy impact on decision delay. information overload on decision delay mediated bydecision-making difficulties also has a positive relationship.
Peran Mediasi Gaya Hidup dan Kelompok Referensi dalam Keputusan Pembelian Mahardika, Rahayu; Roosdhani, Mohamad Rifqy
Value : Jurnal Manajemen dan Akuntansi Vol. 20 No. 3 (2025): September - Desember 2025
Publisher : Program Studi Manajemen, Fakultas Ekonomi dan Bisnis Universitas Muhammadiyah Cirebon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32534/jv.v20i3.8180

Abstract

Perkembangan coffee shop menjadikan tempat ini tidak hanya sebagai ruang konsumsi, tetapi juga bagian dari gaya hidup dan interaksi sosial. Penelitian ini bertujuan menjelaskan bagaimana social media marketing memengaruhi keputusan pembelian konsumen Anak Panah Coffee Jepara melalui gaya hidup dan kelompok referensi sebagai variabel mediasi. Populasi penelitian mencakup seluruh konsumen Anak Panah Coffee Jepara yang pernah melakukan pembelian, dengan sampel sebanyak 100 responden. Pendekatan kuantitatif digunakan dengan analisis SEM-PLS melalui SmartPLS versi 4.1. Hasil penelitian menunjukkan bahwa social media marketing membentuk gaya hidup dan kelompok referensi konsumen, yang selanjutnya menjadi jalur tidak langsung dalam proses pengambilan keputusan pembelian. Temuan ini menegaskan bahwa keputusan pembelian tidak muncul secara langsung dari aktivitas pemasaran digital, melainkan melalui mekanisme sosial dan psikologis yang bersifat mediasi. Kebaruan penelitian ini terletak pada pengujian simultan dua mediator gaya hidup dan kelompok referensi dalam konteks coffee shop lokal, sehingga memperkaya pemahaman mengenai proses keputusan pembelian konsumen di era pemasaran digital.
Brand Image and Purchase Decision: The Mediating Role of Product Quality and Social Media Engagement Naili Rahma Yuliani; Sisno Riyoko; Mohamad Rifqy Roosdhani
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 7 No. 3 (2026): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v7i3.10320

Abstract

This study examines the influence of brand image on purchase decision among Generation Z consumers who have purchased products at Corner Nyonya, with product quality and social media engagement as mediating variables. The background of the study is the growing importance of brand meaning, consumption experience, and digital interaction in shaping purchase decisions among young consumers. The objective of this research is to analyze both the direct and indirect effects of brand image on purchase decision. A quantitative explanatory approach was applied using a cross-sectional survey. Data were collected from 120 Generation Z respondents through a structured questionnaire and analyzed using Partial Least Squares–Structural Equation Modeling (PLS-SEM). The results show that brand image has a positive and significant direct effect on purchase decision. In addition, brand image significantly influences product quality and social media engagement, both of which also have significant effects on purchase decision. The mediation analysis indicates that product quality and social media engagement partially mediate the relationship between brand image and purchase decision, with social media engagement showing a stronger mediating role. The study concludes that brand image is translated into purchase decisions through experiential and digital pathways. Practically, culinary businesses targeting Generation Z should strengthen brand image, maintain consistent product quality, and optimize engagement-oriented social media strategies.
The Effect Of Peer Group And Hedonistic Lifestyle Purchase Decisions On Iphone In Jepara City Using Behavioral Intention As A Mediating Variable Jesica Anastasia Oktaviola; Mohamad Rifqy Roosdhani
Jurnal Economic Resource Vol. 9 No. 1 (2026): October - March
Publisher : Fakultas Ekonomi & Bisnis Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57178/jer.v9i1.2152

Abstract

The purpose of this research is to ascertain the effect of peer groups and hedonistic lifestyle on iPhone purchases in Jepara City, with The role of behavioral intention in mediating variable. The research employs a quantitative approach using. Data analysis methods for examining the correlations between variables include partial least squares (PLS). The study's population include all iPhone users in Jepara City aged 15–40 years. Data were gathered via an online survey that used Google Forms, resulting in 210 respondents selected using the Rao Purba formula. The research instrument utilized a 1–10 Likert scale. The findings show that peer groups and hedonistic lifestyle have a significant and positive effect on purchase decisions as well as behavioral intentions. Additionally, it has been demonstrated that behavioral intention mediates the effect of peer groups and hedonistic lifestyle on iPhone purchase decisions.
The Influence of Peer Groups and Fear of Missing Out (FOMO) on Skincare Purchasing Decisions Among Generation Alpha, with Product Reviews as a Mediating Variable Naily Mey Sofiyyun Nida; Mohamad Rifqy Roosdhani
Jurnal Economic Resource Vol. 9 No. 1 (2026): October - March
Publisher : Fakultas Ekonomi & Bisnis Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57178/jer.v9i1.2162

Abstract

This study aims to determine the influence of peer groups and Fomo on Skincare purchasing decisions among the Alpha generation in Jepara, with Product Reviews as a mediating variable. This study uses a quantitative approach with Partial Least Square (PLS) data analysis techniques to test the relationship between variables. The population in this study consisted of skincare users in Jepara aged 9-14 years. Data were collected through an online questionnaire using Google Forms, resulting in 170 respondents selected using the Ferdinand formula. The research instrument used a Likert scale ranging from 1 to 10. The results showed that peer groups and Fomo have a positive and significant influence on Product Reviews and purchasing decisions. Furthermore, Product Reviews were proven to mediate the influence of peer groups and Fomo on Skincare purchasing decisions among the Alpha generation.
PENGARUH INFLUENCER MARKETING TERHADAP PURCHASE DECISION PRODUK LE MINERALE EDISI TIMNAS DENGAN MEDIASI FEAR OF MISSING OUT (FOMO) DAN CUSTOMER ENGAGEMENT Muhammad Fandi Syahrul Firmansyah; Mohamad Rifqy Roosdhani
Jurnal Bisnis Digital Vol. 4 No. 1 (2026): Jurnal Bisnis Digital, Vol. 4 No. 1 Mei 2026
Publisher : Prodi Bisnis Digital Universitas Muhammadiyah Muara Bungo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52060/j-bisdig.v4i1.4179

Abstract

Dalam arus pemasaran digital yang semakin deras, influencer marketing menjadi jembatan yang menghubungkan merek dengan keputusan konsumen. Le minerale berhasil mengangkat penjualannya lewat kemasan edisi timnas, dipadukan dengan promosi digital dan sentuhan influencer yang mempererat ikatan emosional sekaligus memperdalam persepsi merek pada ingatan konsumen. Penelitian ini menelusuri bagaimana influencer marketing memengaruhi keputusan pembelian di Jepara melalui fear of missing out dan customer engagement. Dengan data dari 150 responden yang dikumpulkan melalui kuesioner daring serta analisis PLS-SEM. Hasil analisis menegaskan bahwa influencer marketing memiliki efek langsung maupun efek tidak langsung terhadap keputusan pembelian melalui customer engagement. Sementara itu, fear of missing out tidak berperan sebagai mediator. Temuan ini mendukung TPB, bahwa sikap dan niat lebih dominan dibandingkan dorongan emosional sesaat
Co-Authors Achmad Junaidi Achmad Junaidi, Achmad Ahmad Aufar Ribhi Ali Ali Ali Ali Ali Ali Ali Amalia, Ratna Rizky Anggita Rindiani Anik Isniati Aninda, Zahra Nur Anna Widiastuti Anna Widiastuti Annatasya Nabila De Vega Aryasa, Fariq Maulana Azhari, Makhyatul Cahyani, Desi Ayu Nur Campaka, Miselia Chenly Loing Chintya Bella Safitri Damayanti, Elok Dani Hasan Saputra Destria Issela Rhosa Erika Ayu Amelia Fitri Ella Fauziah, Fitri Ella Fitriasari, Dessy Imam Syafii Indrastati, Novia Miki Ismanto, Ngari Jati Jati Jati Widagdo Jati, Jati Jayanti, Apriliya Dwi Jesica Anastasia Oktaviola Kafrilia Kasadah Khaliza, Mazia Nur Khamisah Abd Manaf Komariyatin, Nurul Komaryatin, Nurul Laila, Zalsa Nur Loing, Chenly Mahardika, Rahayu Mahfudh, Ainul Manaf, Khamisah Abd Marzenda Nova Muhammad Alfain Faza Zakiyya Muhammad Fandi Syahrul Firmansyah Muhammad Khoiruddin Muhammad Khoiruddin Murharsito Murharsito Musyfiqoh, Aminatul Naili Rahma Yuliani Naily Mey Sofiyyun Nida Nurul Huda Nurul Huda Nurul Komariyatin Nurul Komaryatin Nurul Komaryatin Nurul Komaryatin PR, M Rivi Putra Pradisti, Larisa Purwo Adi Wibowo Putra PR, M Rivi Putra, Fredyandika Bintang Pratama Putri Berlian Apriliyani Qaulika, Lola Lubna Ratna Rizky Amalia Rizky, Fifi Dea Samsul Arifin Samsul Arifin Santosa, Hardiq Nastaiinu AB Septyani, Mirna Dyah Serlyana, Riska Dara Sherli Afifatul Ayiyah Sholahuddin, Muchammad Silvia, Monika Leni Sisno Riyoko Trisa, Adelia Umi Latifah Woelandari Pantjolo Giningroem, Dewi Sri Zulfa Indriyani Zulkarnaen, Ahmad Ferdi