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All Journal PROSIDING SEMINAR NASIONAL Jurnal Promosi Pendidikan Ekonomi Ekspektra: Jurnal Bisnis & Manajemen Jurnal Dinamika Ekonomi dan Bisnis Efektor OIKOS: Jurnal Kajian Pendidikan Ekonomi dan Ilmu Ekonomi JOURNAL OF SCIENCE AND SOCIAL RESEARCH YUME : Journal of Management Jurnal STIE Semarang (Edisi Elektronik) Jurnal Entrepreneur dan Entrepreneurship At-tijaroh: Jurnal Ilmu Manajemen dan Bisnis Islam JURNAL EKOBIS DEWANTARA International Journal of Economics, Business and Accounting Research (IJEBAR) Revitalisasi : Jurnal Ilmu Manajemen Ilomata International Journal of Management Management Studies and Entrepreneurship Journal (MSEJ) Jurnal EK dan BI Journal of Management - Small and Medium Enterprises (SME's) Journal of Management and Business Environment (JMBE) Jurnal Ekuilnomi Ilomata International Journal of Management Journal of Management and Entrepreneurship Research Jurnal AbdiMas Nusa Mandiri Jurnal Manajemen dan Inovasi (MANOVA) International Journal of Social Science Komitmen : Jurnal Ilmiah Manajemen Golden Ratio of Marketing and Applied Psychology of Business Manajemen dan Bisnis Jurnal Bina Bangsa Ekonomika Jurnal Ilmu Manajemen Advantage Jurnal Ekonomika dan Bisnis Islam Golden Ratio of Mapping Idea and Literature Format Jurnal Manajemen Stratejik dan Simulasi Bisnis International Journal of Entrepreneurship and Business Management EDUNOMIC : JURNAL ILMIAH PENDIDIKAN EKONOMI FAKULTAS KEGURUAN DAN ILMU PENDIDIKAN International Journal of Economics, Business and Innovation Research Journal of Social Science and Education Research Journal of Advanced Studies in Management
Mohamad Rifqy Roosdhani
Universitas Islam Nahdlatul Ulama Jepara
Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Library & Information Science Mathematics Medicine & Pharmacology Physics Public Health Social Sciences Other

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The Role Of Brand Image And Perceived Quality In Mediating Social Media Marketing On Repurchase Intention (Enjang Coffee Jepara Customer Study) Septyani, Mirna Dyah; Roosdhani, Mohamad Rifqy
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 5 No. 2 (2024): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v5i2.5981

Abstract

In the rapidly evolving digital age, social media marketing platforms in particular. This encourages business owners to compete in advertising and creating engaging content in the e-commerce and digital marketing environment. The method used is quantitative with 100 samples analysed by SEM with Smart-PLS version 4.0. The test uses outer model test, inner model test, mediation test and hypothesis testing. The validity test results provide a loading factor value> 0.7 and an AVE value> 0.5 declared valid. The reliability test provides compas reliability and Cronbach's alpha> 0.7 which is considered reliable. It can be concluded that the effect of social media marketing on brand image is positive and significant, the effect of social media marketing on perceived quality is positive and significant, and the effect of brand image on repurchase intention is positive and significant. the effect of perceived quality on repurchase intention is positive and significant. The mediation test shows that repurchase intention is partially mediated by social media marketing variables which are mediated by brand image and perceived quality.
Exploring The Service Quality's Impact on Repurchase Intention in Service Courier Customers Aninda, Zahra Nur; Roosdhani, Mohamad Rifqy
Journal of Management and Business Environment (JMBE) Vol 6, No 1: July 2024
Publisher : Soegijapranata Catholic University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24167/jmbe.v6i1.11279

Abstract

The aim of this study was to verify the Service Quality impacts the intention of customers to Repurchase Intention directly and also through Customer Satisfaction and Customer Trust. The participants of this study comprised 162 JNT customers who were selected using a purposive sampling approach. The data underwent analysis using the SEM method with smart-PLS version 4.0. The examination employed various methods such as outer model test, inner model test, mediation test, and hypothesis testing. The validity test showed that values greater than 0.7 for the loading factor and values greater than 0.5 for the average variance extracted (AVE) were considered valid. The reliability test results showed that the instrument used was reliable because the composite reliability and Cronbach's alpha had a value greater than 0.7. The obtaining indicated that the impact of Service Quality on Repurchase Intention was both negative and not significant. In the mediation test, it was found that impact of Service Quality on customer satisfaction and customer trust was both positive. In addition, the impact of customer satisfaction and customer trust on repurchase intention was both positive and significant. Meanwhile, service quality had a negative and insignificant effect on repurchase intention.
Digital Shopper's Dilemma: The Role of Lifestyle, Flash Sale, and Online Reviews in Repurchase Intentions Arifin, Samsul; Roosdhani, Mohamad Rifqy; Komaryatin, Nurul; Ali, Ali; Huda, Nurul
International Journal of Entrepreneurship and Business  Management Vol. 3 No. 2 (2024)
Publisher : Asosiasi Dosen Peneliti Ilmu Ekonomi dan Bisnis Indonesia (ADPEBI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54099/ijebm.v3i2.956

Abstract

The growth of the Muslim fashion industry, particularly the hijab among Muslim women many of whom can be found in Jepara, particularly at the Lovable Hijab Shop on Shopee is the driving force for this study. The purpose of this study is to ascertain how lifestyle, flash deals, and online reviews affect consumers' intentions to repurchase. (Study of Lovable Hijab Customers at Shopee). The population in this research are Lovable Hijab customers at Shopee who took part in the Flash Sale program. The sample used in the research was 99 respondents taken using the Slovin formula. The sampling technique uses the Random Sampling method (chosen at random), namely Lovable Hijab customers at Shopee who take part in the Flash Sale program. The independent variables of this research are lifestyle (X1), Flash Sale (X2), and Online Review (X3) as well as the dependent variable Repurchase Intention (Y). The results of this research show that the variables Life Style, Flash Sale, and Online Review have a positive influence on Repurchase Intention for Lovable Hijab on Shopee. The coefficient of determination value is 0.412. This shows that 41.2% of the factors influencing Repurchase Intention can be determined by lifestyle, Flash Sale, and Online Review. Meanwhile, factors not included in this study account for the remaining 58.8%.
Emotional Connections Between Brands and Consumers in Digital Age Musyfiqoh, Aminatul; Roosdhani, Mohamad Rifqy
Jurnal Ilmu Manajemen Advantage Vol. 8 No. 2 (2024): Desember 2024
Publisher : Institut Teknologi dan Bisnis Widya Gama Lumajang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30741/adv.v8i2.1433

Abstract

This study explores the relationship between social media marketing activities (SMMA), brand love, and purchase decisions in Indonesia’s transportation sector, focusing on PO Bejeu. Social media acts as an interactive medium fostering emotional bonds between brands and consumers, termed brand love. The research reveals that SMMA significantly enhances brand love, which directly impacts purchase decisions. Additionally, social ties mediate this relationship, as interactions on social media strengthen loyalty and influence purchasing behavior. A survey of 103 Facebook community members who actively discuss Bejeu products was conducted, with data analyzed using the SEM-PLS method, confirming the validity and reliability of all variables. Results indicate full mediation between SMMA and purchase decisions via brand love and partial mediation through social ties. These findings underscore the strategic role of SMMA in cultivating emotional connections to boost loyalty and purchases. The study suggests further research into brand love dynamics across diverse cultural and industrial settings to expand understanding.
Analisis Hubungan Antara Strategi Pemasaran Media Sosial, Citra Merek, dan Minat Pembelian di Industri Fashion Sweet Mango Jepara Trisa, Adelia; Roosdhani, Mohamad Rifqy
YUME : Journal of Management Vol 7, No 2 (2024)
Publisher : Pascasarjana STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/yum.v7i2.6559

Abstract

Industri fashion merek lokal telah berkembang pesat dan berkontribusi pada pertumbuhan ekonomi lokal, bahkan negara. Salah satunya adalah industri fashion yang berada di Jepara yang bernama Sweet Mango. Tujuan riset ini guna menguji pengaruh social media marketing, brand image, dan purchase intention terhadap purchase decision. Jenis riset ini menggunakan pendekatan kuantitatif dengan 97 sampel menggunakan perangkat Smart-PLS versi 4.0 yang melakukan analisis melalui metode SEM. Uji outer model, inner model, mediasi, dan hipotesis adalah bagian dari pengujiannya. Uji validitas dinyatakan valid karena faktor pengisian memiliki nilai lebih dari 0,7 dan AVE lebih dari 0,5. Uji reliabilitas dinyatakan reliabel karena nilai gabungan reliabilitas dan alfa cronbach lebih dari 0,7. Uji mediasi membuktikan bahwa social media marketing activity kepada purchase decision yang dimediasi oleh purchase intention dinyatakan Partial Mediation. Begitu juga dengan brand image kepada purchase decision yang pemasaran media sosial serta citra merek berpengaruh positif dan signifikan kepada minat dan keputusan pembelian. Selain itu, minat beli berdampak positif dan signifikan kepada keputusan pembelian. Banyak orang menjadi tertarik untuk melihat dan membeli produk lokal setelah menggunakan media sosial untuk mempromosikan barang lokal. Ini secara tidak langsung dapat mempengaruhi pelanggan lain untuk mengetahui lebih banyak bahkan membeli barang lokal. Kata Kunci: Social Media Marketing Activity, Brand Image, Purchase Intention, Purchase Decision 
Pengaruh Customer Trust, Kualitas Layanan, Brand Preference Terhadap Loyalitas Nasabah BPR Sungkunandhana Tahunan Khaliza, Mazia Nur; Roosdhani, Mohamad Rifqy
YUME : Journal of Management Vol 7, No 3 (2024)
Publisher : Pascasarjana STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/yum.v7i3.7302

Abstract

Loyalitas Nasabah di sebuah perusahaan perbankan sangat penting untuk di perhatikan. Karena ketika nasabah mempunyai loyalitas yang bagus, maka nasabah akan kembali menggunakan produk di perusahaan tersebut. Tujuan dari penelitian ini adalah untuk mengetahui pengaruh Customer Trust, Kualitas Layanan dan Brand Preference terhadap Loyalitas Nasabah di BPR Sungkunandhana Tahunan Jepara. Populasi dalam penelitian ini adalah seluruh Nasabah Di BPR Sungkunandhana Tahunan Jepara. Sampel dalam penelitian ini Berjumlah 100 Responden. Teknik pengumpulan data yang digunakan dalam penelitian ini adalah kuesioner dan wawancara. Analisis yang digunakan dalam penelitian ini menggunakan teknik Structural Equation Modelling (SEM) dengan bantuan alat Smart-PLS Versi 4.0. penelitian ini terdiri dari output Outer model, inner model, dan pengukuran hipotesis mediasi. Hasil dari penelitian ini menunjukkan bahwa Kualitas Pelayanan Berpengaruh positif dan signifikan terhadap Customer Trust, Kualitas Pelayanan Berpengaruh Positif dan Signifikan terhadap Brand Preference, Kualitas Layanan berpengaruh negatif dan tidak signifikan terhadap loyalitas nasabah, Customer Trust berpengaruh negatif dan tidak signifikan terhadap Loyalitas Nasabah dan Brand Preference Berpengaruh positif dan signifikan terhadap loyalitas nasabah.Kata Kunci: Kualitas pelayanan, Customer Trust, Brand Preference, Loyalitas Nasabah.
BUDAYA BERBAGI PENGETAHUAN TERHADAP KINERJA : MENGUJI EFEK MEDIASI KETERLIBATAN KARYAWAN DI BAWASLU KABUPATEN JEPARA Ismanto, Ngari; Mahfudh, Ainul; Roosdhani, Mohamad Rifqy; Arifin, Samsul
Jurnal Ekonomi dan Bisnis (EK dan BI) Vol 7 No 2 (2024)
Publisher : Politeknik Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37600/ekbi.v7i2.1694

Abstract

This study was conducted to examine the culture of knowledge sharing in Bawaslu Jepara on performance mediated by employee involvement. Bawaslu employees in Jepara district as many as 316 people became the population of the study, consisting of 20 Jepara Bawaslu employees, 156 Panwascam and staff and 185 Village / kelurahan Election Supervisory Committees. The sample in this study amounted to 163 people as a result of the Slovin Formula calculation. Structural Equation Modeling-Partial Least Square (SEM-PLS) was used for data analysis, namely testing the connectivity between independent-dependent variables in the study. the research conducted an analysis to test the validity and reliability of the questionnaire used and multiple linear analysis for hypothesis testing. The results of the study prove that knowledge sharing culture has an influence on employee performance, but the effect is not significant. Other evidence reveals if knowledge sharing culture has a positive effect on employee involvement in the process of running the organization, employee involvement affects performance and a significant influence is obtained between knowledge sharing culture on employee performance with employee involvement as an intervening variable. Keywords: Employee trust, Knowledge Sharing Culture, Employee Performance
THE INFLUENCE OF SOCIAL MEDIA MARKETING ACTIVITIES (SMMA) ON PURCHASING DECISIONS MEDIATED BY FEAR OF MISSING OUT (FOMO) AND BRAND LOVE: Azhari, Makhyatul; Roosdhani, Mohamad Rifqy
Journal of Management Small and Medium Enterprises (SMEs) Vol 18 No 1 (2025): JOURNAL OF MANAGEMENT Small and Medium Enterprises (SME's)
Publisher : Universitas Nusa Cendana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35508/jom.v18i1.20760

Abstract

This study aims to analyze the impact of social media marketing activities (SMMA) on consumer purchasing decisions at Miniso stores, with the role of brand love and fear of missing out (FOMO) as mediating variables. This study utilizes a quantitative method with a Structural Equation Modeling (SEM) approach processed through SmartPLS version 4.0. with a total of 200 miniso Jepara Kudus consumer respondents. The outcomes displayed that social media marketing activities have a significant influence on brand love as well as FOMO, both of which influence consumer purchasing decisions. This finding confirms the significance of effective social media management in constructing consumer emotional attachment and driving a sense of purchase urgency, especially in modern retail consumers such as Miniso. The implications of this study provide strategic insights for marketers in maximizing the potential of social media to increase consumer loyalty as well as purchase decisions. Keywords: Social Media Marketing Activities, Brand Love, Fear of Missing Out (FOMO), Purchase Decision
Brand Origin as a Mediation Variable in Social Media Marketing Activities Influences Purchase Decisions in Pempek Yuk Paka Culinary Business Campaka, Miselia; Roosdhani, Mohamad Rifqy; Arifin, Samsul
Journal of Social Science and Education Research Vol. 1 No. 4 (2024): Journal of Social Science and Education Research (In Press)
Publisher : Raudhah Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59613/9k2rwk75

Abstract

This study investigates social media marketing activities on purchasing decisions for traditional culinary businesses that sell traditional food of one region in another area. In addition, this study also investigates the mediation role  of Brand Origin from this culinary business on purchase decisions. This study used a survey of 212 samples, taken from customers who had made at least one purchase. The results of this valid survey were then collected and analyzed using PLS-SEM modeling. This study found that if only social media marketing activities do not have a significant effect on purchase decisions, but if this social media marketing activity is carried out at the same time as  Brand Origin  eating, it will have a significant effect on purchase decisions.
Strategic Insights Into Social Media Marketing Activities For Transportation Businesses Roosdhani, Mohamad Rifqy; Komaryatin, Nurul; Arifin, Samsul; Khoiruddin, Muhammad; Ali, Ali; Huda, Nurul
International Journal of Economics, Business and Innovation Research Vol. 4 No. 02 (2025): International Journal of Economics, Business and Innovation Research( IJEBIR)
Publisher : Cita konsultindo

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

In this study, the function of Social Media Marketing Activities (SMMA) as a dynamic capability in influencing Social Ties, Purchase Decisions, and the moderating impact of Brand Love within the transportation services industry, focusing on PO Bejeu. Unlike previous research primarily centered on retail or cosmetics, transportation services present distinct operational challenges that merit deeper exploration. Using data from 103 respondents collected via a Likert scale Google form questionnaire, the study employed Analysis using Structural Equation Modelling (SEM) with SmartPLS 4.0 software. Results revealed that SMMA significantly improves Social Ties (path coefficient = 0.630) and Purchase Decisions (path coefficient = 0.404), with Social Ties mediating the effect on Purchase Decisions (indirect effect = 0.114). Brand Love amplifies the relationship between Social Ties and Purchase Decisions (interaction effect = 0.134). These findings underscore SMMA's effectiveness in fostering customer engagement, enhancing brand trust, and driving personalized strategies to improve purchase decisions. Moreover, nurturing emotional connections via Brand Love strengthens customer loyalty and advocacy. The research emphasises the transformative potential of SMM for transportation services, offering actionable insights to leverage social platforms to deepen consumer relationships and boost business growth in industries with lower digital marketing adoption rates.
Co-Authors Achmad Junaidi Achmad Junaidi, Achmad Ahmad Aufar Ribhi Ali Ali Ali Amalia, Ratna Rizky Aninda, Zahra Nur Anna Widiastuti Aryasa, Fariq Maulana Azhari, Makhyatul Cahyani, Desi Ayu Nur Campaka, Miselia Damayanti, Elok Dani Hasan Saputra Erika Ayu Amelia Fitri Ella Fauziah, Fitri Ella Fitriasari, Dessy Imam Syafii Ismanto, Ngari Jati Jati Jati Widagdo Jati, Jati Jayanti, Apriliya Dwi Kafrilia Kasadah Khaliza, Mazia Nur Khusnah, Ravelina Safaul Komariyatin, Nurul Komaryatin, Nurul Laila, Zalsa Nur Loing, Chenly Mahfudh, Ainul Manaf, Khamisah Abd Muhammad Khoiruddin Murharsito -, Murharsito Musyfiqoh, Aminatul Nurul Huda Nurul Huda Nurul Komaryatin Nurul Komaryatin Nurul Komaryatin PR, M Rivi Putra Pradisti, Larisa Purwo Adi Wibowo Putra PR, M Rivi Putra, Fredyandika Bintang Pratama Rizky, Fifi Dea Samsul Arifin Samsul Arifin Santosa, Hardiq Nastaiinu AB Septyani, Mirna Dyah Sholahuddin, Muchammad Silvia, Monika Leni Sisno Riyoko Trisa, Adelia Umi Latifah Woelandari Pantjolo Giningroem, Dewi Sri Zulkarnaen, Ahmad Ferdi