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All Journal PROSIDING SEMINAR NASIONAL Jurnal Promosi Pendidikan Ekonomi Ekspektra: Jurnal Bisnis & Manajemen Jurnal Dinamika Ekonomi dan Bisnis Efektor OIKOS: Jurnal Kajian Pendidikan Ekonomi dan Ilmu Ekonomi JOURNAL OF SCIENCE AND SOCIAL RESEARCH YUME : Journal of Management Jurnal STIE Semarang (Edisi Elektronik) Jurnal Entrepreneur dan Entrepreneurship At-tijaroh: Jurnal Ilmu Manajemen dan Bisnis Islam JURNAL EKOBIS DEWANTARA International Journal of Economics, Business and Accounting Research (IJEBAR) Revitalisasi : Jurnal Ilmu Manajemen Ilomata International Journal of Management Management Studies and Entrepreneurship Journal (MSEJ) Jurnal EK dan BI Journal of Management - Small and Medium Enterprises (SME's) Journal of Management and Business Environment (JMBE) Jurnal Ekuilnomi Ilomata International Journal of Management Journal of Management and Entrepreneurship Research Jurnal AbdiMas Nusa Mandiri Jurnal Manajemen dan Inovasi (MANOVA) International Journal of Social Science Komitmen : Jurnal Ilmiah Manajemen Golden Ratio of Marketing and Applied Psychology of Business Manajemen dan Bisnis Jurnal Bina Bangsa Ekonomika Jurnal Ilmu Manajemen Advantage Jurnal Ekonomika dan Bisnis Islam Golden Ratio of Mapping Idea and Literature Format Jurnal Manajemen Stratejik dan Simulasi Bisnis International Journal of Entrepreneurship and Business Management EDUNOMIC : JURNAL ILMIAH PENDIDIKAN EKONOMI FAKULTAS KEGURUAN DAN ILMU PENDIDIKAN International Journal of Economics, Business and Innovation Research Journal of Social Science and Education Research Journal of Advanced Studies in Management
Mohamad Rifqy Roosdhani
Universitas Islam Nahdlatul Ulama Jepara
Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Library & Information Science Mathematics Medicine & Pharmacology Physics Public Health Social Sciences Other

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IMPROVE MARKETING PERFORMANCE THROUGH MARKET SENSING CAPABILITY, DYNAMIC CAPABILITIES, AND NEW PRODUCT DEVELOPMENT Nurul Komaryatin; M. Rifqy Roosdhani; Samsul Arifin; Ali; Nurul Huda
Edunomic : Jurnal Ilmiah Pendidikan Ekonomi Fakultas Keguruan dan Ilmu Pendidikan Vol 12 No 1 (2024): EDISI MARET
Publisher : FKIP Unswagati

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33603/ejpe.v12i1.37

Abstract

The worsening sales trend of Jepara furniture exporters as a result of substandard marketing performance is the driving force for this research. Currently, a company's ability to improve its marketing performance is very important because it shows how well the company can meet its sales targets in the market. An effective method for identifying problems that impact a company's competitiveness and sustainability is to examine its marketing performance and the factors that influence that marketing performance. This study shows market sensing capabilities, dynamic capabilities, and new product development that can be used by Jepara furniture exporters to improve their marketing performance. This survey involved 60 respondents and used quantitative techniques. Purposive sampling is used in the sampling procedure. The research utilizes multiple linear regression analysis for data examination. Research findings show that market sensing capability, dynamic capabilities, and new product development all influence marketing performance. In this research, expanding market sensing capabilities, dynamic capabilities and new product development are recommended for Jepara furniture export companies. Thus, the furniture export business in Jepara will have better marketing performance.
PENGARUH PRICE DISCOUNT, CONTENT MARKETING, DAN LIVE STREAMING TERHADAP KEPUTUSAN PEMBELIAN PADA TIKTOK @AINAFASHION.ID Aryasa, Fariq Maulana; Roosdhani, Mohamad Rifqy
Komitmen: Jurnal Ilmiah Manajemen Vol 5, No 2 (2024): KOMITMEN: Jurnal Ilmiah Manajemen
Publisher : FEBI UIN Sunan Gunung Djati Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15575/jim.v5i2.39660

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh Price Discount, Content Marketing, dan Live Streaming terhadap Keputusan Pembelian. Keputusan pembelian menjadi hal penting untuk mempertahankan konsumen dan mendapatkan konsumen baru, oleh karena itu perlu diketahui metode promosi yang tepat untuk menarik minat konsumen. Terciptanya keputusan pembelian dapat menguntungkan penjual, yaitu dapat memaksimalkan metode penjualan yang lebih efektif untuk mendapatkan pesanan yang lebih banyak. Jenis penelitian ini yaitu kuantitatif dengan metode penyebaran kuesioner kepada 120 followers akun @ainafashion.id. Penelitian ini dibantu dengan software SmartPLS versi 4.0. Hasil penelitian ini menunjukkan bahwa Price Discount tidak berpengaruh signifikan terhadap keputusan pembelian. Sedangkan Content Marketing dan Live Streaming berpengaruh positif dan signifikan terhadap keputusan pembelian, dan memiliki kontribusi sebesar 64% sisanya sebesar 36% dipengaruhi oleh variabel lain yang tidak ada di dalam penelitian ini.
Eksplorasi Kepuasan Pasien: Analisis Dampaknya Terhadap Niat Kunjungan Ulang Dan Word Of Mouth Pada Rumah Sakit Graha Husada Jepara Cahyani, Desi Ayu Nur; Roosdhani, Mohamad Rifqy
Manajemen dan Bisnis Vol 6, No 1 (2024): FEBRUARI
Publisher : Jurnal Prodi Fakultas Ekonomi-UISU

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30743/jmb.v6i1.8797

Abstract

Pengalaman pasien setelah menerima pelayanan memiliki pengaruh terhadap keinginan pasien untuk berkunjung kembali. penelitian ini bertujuan untuk mengetahui pengaruh kepuasan paien terhadap niat kunjungan ulang melalui word of mouth di Rumah Sakit Graha Husada Jepara. Dengan pendekatan kuantitatif, 100 sampel pasien dianalisis menggunakan Structural Equation Modeling (SEM) melalui Smart-PLS versi 4.0. Dari uji mediasi, ditemukan bahwa kepuasan pasien memengaruhi niat kunjungan ulang melalui mediasi word of mouth, bersifat Partial Mediation. Kesimpulannya, kepuasan pasien berpengaruh positif signifikan terhadap niat kunjungan ulang, demikian pula word of mouth terhadap niat kunjungan ulang. Implikasinya, peningkatan kualitas layanan dan kepuasan pasien pada Rumah Sakit Graha Husada Jepara dapat memperkuat niat pasien untuk kembali. Temuan ini memberikan kontribusi pada pemahaman faktor-faktor yang memengaruhi keputusan pasien dalam konteks rumah sakit.
Beyond Reach: Social Media Performance as A Key Metricfor Marketing Success Roosdhani, Mohamad Rifqy; Arifin, Samsul; Manaf, Khamisah Abd
Ilomata International Journal of Management Vol. 5 No. 2 (2024): April 2024
Publisher : Yayasan Sinergi Kawula Muda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61194/ijjm.v5i2.1163

Abstract

Social media is now an integral part of business activities. Companies that manage social media effectively can experience significant benefits in improving their marketing performance. Study results show that there are still many businesses that have not developed effective social media strategies in their marketing efforts. This study explores the social media marketing strategies that Micro, Small, and Medium Enterprises (SMEs) should adopt to improve their social media performance, which in turn will improve overall marketing results. To achieve optimal social media performance, social media marketing strategies adopted by SMEs should involve Social Media based Customer Engagement. This study adopted a quantitative approach and collected data from 265 SMEs in the food and beverage sector in Semarang, Solo, Kudus, and Jepara regions using a purposive sampling method. Data collected through questionnaires were used to test the empirical model using Structural Equation Modelling (SEM-AMOS). The results showed that the implementation of effective social media marketing strategies by SMEs can increase Social Media-based Customer Engagement, which in turn will have a positive impact on their social media performance. Increased customer engagement through social media can also be strengthened by the Brand Exposure strategy applied in marketing through social media.
PEMBERDAYAAN DAN PENDAMPINGAN E-COMMERCE UMKM DESA KRIYAN KECAMATAN KALINYAMATAN KABUPATEN JEPARA Roosdhani, M. Rifqy; Ali, Ali; Sholahuddin, Muchammad
Jurnal AbdiMas Nusa Mandiri Vol 5 No 2 (2023): Periode Oktober 2023
Publisher : LPPM Universitas Nusa Mandiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33480/abdimas.v5i2.4649

Abstract

Micro, small and medium enterprises (MSMEs) have an important role in the Indonesian economy. Indonesia's increasing economic growth cannot be separated from the role of MSMEs. In particular, the contribution of MSMEs to Gross Domestic Product (GDP). Of course, e-commerce can also be an access for MSMEs to enter international markets. As technology develops, it becomes easier to do this, so this opens up opportunities for MSMEs to be able to optimize company operations and e-commerce. To make this happen, of course, cooperation from various parties is needed, from the government, e-commerce practitioners, academics, economic actors, and of course community support. It is hoped that e-commerce will be able to encourage the progress of MSMEs in Indonesia and especially in Kriyan Village in order to increase Indonesia's economic growth. The community service method is carried out through socialization, lectures and discussions, mentoring/practice and evaluation so that targets and goals are achieved according to targets. The result of this service activity is that the MSMEs are very enthusiastic about participating in online marketing training. Kriyan Village MSMEs have used social media as a marketing medium with a composition of 90% Instagram, 25% Tiktok and 50% Facebook, or it could be said that 85% of the skills of Kriyan Village MSMEs have increased so that they are able to operate digital marketing in promotional media. MSMEs not only know this, but they can also identify social media models that can be used as marketing material.
Health Service Satisfaction To Purchase Decision: The Dual Mediation of Customer Engagement And Word of Mouth Roosdhani, Mohamad Rifqy; Arifin, Samsul; Ali, Ali
Ekspektra : Jurnal Bisnis dan Manajemen Vol 8 No 2 (2024)
Publisher : Universitas Dr. Soetomo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25139/ekt.v8i2.8689

Abstract

This study examines the direct impact of customer satisfaction on repurchase intention and the indirect effects mediated through customer engagement and word of mouth (WOM) at Graha Husada Jepara Hospital. Involving 227 respondents with a simple random sampling method, The findings show that both WOM and customer engagement fully mediate the relationship between customer satisfaction and repurchase intention, while customer satisfaction itself exhibits an insignificant direct correlation with repurchase intention. These findings suggest that enhancing customer engagement and utilizing WOM are critical for improving repurchase intentions, as they substantially mediate the influence of customer satisfaction. Therefore, the hospital should focus on strategies that strengthen customer relationships and communication to enhance patient retention and satisfaction.
Beyond Reach: Social Media Performance as A Key Metricfor Marketing Success Roosdhani, Mohamad Rifqy; Arifin, Samsul; Manaf, Khamisah Abd
Ilomata International Journal of Management Vol. 5 No. 2 (2024): April 2024
Publisher : Yayasan Ilomata

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61194/ijjm.v5i2.1163

Abstract

Social media is now an integral part of business activities. Companies that manage social media effectively can experience significant benefits in improving their marketing performance. Study results show that there are still many businesses that have not developed effective social media strategies in their marketing efforts. This study explores the social media marketing strategies that Micro, Small, and Medium Enterprises (SMEs) should adopt to improve their social media performance, which in turn will improve overall marketing results. To achieve optimal social media performance, social media marketing strategies adopted by SMEs should involve Social Media based Customer Engagement. This study adopted a quantitative approach and collected data from 265 SMEs in the food and beverage sector in Semarang, Solo, Kudus, and Jepara regions using a purposive sampling method. Data collected through questionnaires were used to test the empirical model using Structural Equation Modelling (SEM-AMOS). The results showed that the implementation of effective social media marketing strategies by SMEs can increase Social Media-based Customer Engagement, which in turn will have a positive impact on their social media performance. Increased customer engagement through social media can also be strengthened by the Brand Exposure strategy applied in marketing through social media.
THE CONTRIBUTION OF SOCIAL MEDIA LIVE STREAMING TO INCREASING IN SALES FOR SMES IN SOLO RAYA Ahmad Aufar Ribhi; Mohamad Rifqy Roosdhani; Imam Syafii
International Journal of Social Science Vol. 3 No. 4: December 2023
Publisher : Bajang Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53625/ijss.v3i4.6989

Abstract

In the increasingly advanced digital era, digital marketing has become one of the most effective and affordable marketing strategies for businesses. It has become a crucial element in modern marketing strategies to enhance consumer engagement and boost sales. One of the most widely used digital marketing platforms by Micro, Small, and Medium Enterprises (MSMEs) today is through social media channels such as Instagram, Facebook, and TikTok, utilizing the Live Stream feature where consumers can interact directly with sellers. With Social Media Live Streaming, MSMEs can expand their market reach and interact directly with customers, thereby positively impacting sales. Therefore, the aim of this research is to analyze how effective and significant the contribution of Social Media Live Streaming is in increasing sales and profits for Micro, Small, and Medium Enterprises. The research method employed in this study is qualitative, where data was collected through careful observation. This approach involved detailed descriptions within a deep context, complemented by notes from interviews, as well as the analysis of records and documents. The results of this research indicate that the use of live streaming on social media does not have a significant impact on increasing sales for SMEs in Solo Raya
MENJELAJAHI DAMPAK KUALITAS LAYANAN TERHADAP NIAT PEMBELIAN KEMBALI PELANGGAN KURIR JASA Aninda, Zahra Nur; Roosdhani, Mohamad Rifqy
Jurnal Ekonomika dan Bisnis Islam Vol 6 No 3 (2023): Desember
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/jekobi.v6n3.p79-87

Abstract

The aim of this study was to verify the Service Quality impacts the intention of customers to Repurchase Intention directly and also through Customer Satisfaction and Customer Trust. The participants of this study comprised 162 JNT customers who were selected using a purposive sampling approach. The data underwent analysis using the SEM method with smart-PLS version 4.0. The examination employed various methods such as outer model test, inner model test, mediation test, and hypothesis testing. The validity test showed that values greater than 0.7 for the loading factor and values greater than 0.5 for the average variance extracted (AVE) were considered valid. The reliability test results showed that the instrument used was reliable because the composite reliability and Cronbach's alpha had a value greater than 0.7. The obtaining indicated that the impact of Service Quality on Repurchase Intention was both negative and not significant. In the mediation test, it was found that impact of Service Quality on customer satisfaction and customer trust was both positive. In addition, the impact of customer satisfaction and customer trust on repurchase intention was both positive and significant. Meanwhile, service quality had a negative and insignificant effect on repurchase intention.
The Synergy of Strategy and Engagement: Unlocking Social Media's Performance Potential Roosdhani, Mohamad Rifqy; Arifin, Samsul; Ali, Ali; Komariyatin, Nurul; Huda, Nurul
Jurnal Entrepreneur dan Entrepreneurship Vol. 13 No. 1 (2024): Jurnal Entrepreneur dan Entrepreneurship
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/jee.v13i1.4612

Abstract

This study aimed to examine the effectiveness of social media marketing strategies in improving the social media performance of Micro, Small, and Medium Enterprises (MSMEs) in the food and beverage sector. This study uses a comprehensive analytical approach, including descriptive and inferential analysis, to evaluate data collected through questionnaires. The method used in this study is  a quantitative approach with data collection from 265 SMEs in the food and beverage sector in the cities of Solo, Semarang, Kudus, and Jepara, which were selected using a purposive sampling method. Data analysis was conducted using Structural Equation Modeling (SEM) with AMOS software. This study results that the development of social media-based brand exposure and customer engagement is critical in driving improved social media performance. The study also provides detailed insights into respondents' perceptions of the research variables, including social media marketing strategy, social media-based customer engagement, brand exposure, and social media performance.
Co-Authors Achmad Junaidi Achmad Junaidi, Achmad Ahmad Aufar Ribhi Ali Ali Ali Amalia, Ratna Rizky Aninda, Zahra Nur Anna Widiastuti Aryasa, Fariq Maulana Azhari, Makhyatul Cahyani, Desi Ayu Nur Campaka, Miselia Damayanti, Elok Dani Hasan Saputra Erika Ayu Amelia Fitri Ella Fauziah, Fitri Ella Fitriasari, Dessy Imam Syafii Ismanto, Ngari Jati Jati Jati Widagdo Jati, Jati Jayanti, Apriliya Dwi Kafrilia Kasadah Khaliza, Mazia Nur Khusnah, Ravelina Safaul Komariyatin, Nurul Komaryatin, Nurul Laila, Zalsa Nur Loing, Chenly Mahfudh, Ainul Manaf, Khamisah Abd Muhammad Khoiruddin Murharsito -, Murharsito Musyfiqoh, Aminatul Nurul Huda Nurul Huda Nurul Komaryatin Nurul Komaryatin Nurul Komaryatin PR, M Rivi Putra Pradisti, Larisa Purwo Adi Wibowo Putra PR, M Rivi Putra, Fredyandika Bintang Pratama Rizky, Fifi Dea Samsul Arifin Samsul Arifin Santosa, Hardiq Nastaiinu AB Septyani, Mirna Dyah Sholahuddin, Muchammad Silvia, Monika Leni Sisno Riyoko Trisa, Adelia Umi Latifah Woelandari Pantjolo Giningroem, Dewi Sri Zulkarnaen, Ahmad Ferdi