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All Journal Jurnal Paradigma Ekonomika SINERGI: Jurnal Ilmiah Ilmu Manajemen Jurnal SOLMA Journal of Economic, Bussines and Accounting (COSTING) J-MAS (Jurnal Manajemen dan Sains) JURNAL PENDIDIKAN TAMBUSAI Journal of Economic, Management, Accounting and Technology (JEMATech) JURNAL NUSANTARA APLIKASI MANAJEMEN BISNIS Jurnal Administrasi dan Manajemen MANAJEMEN DEWANTARA KOLOKIUM: Jurnal Pendidikan Luar Sekolah Management Studies and Entrepreneurship Journal (MSEJ) Studi Kasus Inovasi Ekonomi Jurnal Riset Entrepreneurship Indonesian Journal of Cultural and Community Development Community Empowerment Jurnal Mandala Pengabdian Masyarakat Jurnal Disrupsi Bisnis JPM: JURNAL PENGABDIAN MASYARAKAT Jurnal Pengabdian dan Peningkatan Mutu Masyarakat (JANAYU) Bima Journal : Business, Management and Accounting Journal JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) International Journal of Management Science and Information Technology (IJMSIT) Proceedings of The ICECRS Procedia of Social Sciences and Humanities Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Indonesian Journal of Islamic Economics and Finance PERMANA : Jurnal Perpajakan, Manajemen, dan Akuntansi Paradoks : Jurnal Ilmu Ekonomi Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Jurnal Ragam Pengabdian Amaluna: Jurnal Pengabdian Masyarakat Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis
Satrio Sudarso
Program Studi Manajemen, Fakultas Bisnis, Hukum, Dan Ilmu Sosial, Universitas Muhammadiyah Sidoarjo
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Astronomy Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Medicine & Pharmacology Public Health Social Sciences Transportation Other

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International Market Development Strategy in Companies Slamet Riyanto; Satrio Sudarso; Sumardi Sumardi
International Journal of Management Science and Information Technology Vol. 4 No. 1 (2024): January - June 2024
Publisher : Lembaga Komunitas Informasi Teknologi Aceh (KITA), Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/ijmsit.v4i1.2682

Abstract

In the era of globalization, international market development is an important strategy for companies that want to expand their business reach and increase their competitiveness in the global market. This article discusses various strategies that companies can implement in developing international markets, from market research to technological innovation. Comprehensive market research, SWOT analysis, and a deep understanding of local consumer preferences are crucial first steps. In addition, customization of products and services, strategic alliances with local companies, and segmented marketing strategies are key elements in ensuring success in international markets. Compliance with trade regulations and policies is also very important to avoid legal problems and ensure smooth business operations. Through a proactive approach and investment in training and technology, companies can overcome legal and operational obstacles, strengthen their reputation, and achieve sustainable growth in the global marketplace.
Pengaruh Konten Pemasaran, Ulasan Produk, dan Persepsi Harga terhadap Keputusan Pembelian Produk Masker Camile Beauty di Aplikasi TikTok Shop Anisha Hilda Al Arisha; Satrio Sudarso
Jurnal Pendidikan Tambusai Vol. 10 No. 2 (2026): Agustus
Publisher : LPPM Universitas Pahlawan Tuanku Tambusai, Riau, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jptam.v10i2.41086

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh konten pemasaran, ulasan produk, dan persepsi harga secara parsial dan simultan terhadap keputusan pembelian produk masker Camile Beauty di aplikasi TikTok Shop. Metode yang digunakan adalah kuantitatif dengan pendekatan survei melalui purposive sampling untuk memilih responden yang relevan, serta analisis data dilakukan menggunakan teknik statistik multivariat. Hasil penelitian menunjukkan bahwa ketiga variabel tersebut baik secara parsial maupun simultan memiliki pengaruh positif dan signifikan terhadap keputusan pembelian, di mana konten pemasaran berperan dalam menarik perhatian konsumen, ulasan produk memberikan penguatan informasi yang objektif, dan persepsi harga menjadi pertimbangan rasional konsumen dalam melakukan pembelian produk masker Camile Beauty di TikTok Shop.
Exploration of the Implementation of Standard Operating Procedures (SOPs) in the Production Process at J&C Cookies Bandung: Eksplorasi Penerapan Standard Operating Procedure (SOP) dalam Proses Produksi di J&C Cookies Bandung Ocha Dwi Riestu; Tsaniyah Jumhuriyah; Nayla Rizky Dwi Firnanda; Satrio Sudarso
Procedia of Social Sciences and Humanities Vol. 9 No. 1 (2026): International Conference of Fostering Sustainable Economic Growth and Innovatio
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/rc3qpr98

Abstract

General Background Standard Operating Procedures (SOPs) serve as critical operational guidelines for ensuring product quality, operational efficiency, and stringent quality control in the food manufacturing sector. Specific Background J&C Cookies Bandung, a prominent Indonesian bakery enterprise, implements multi-stage production processes for roombutter cookies and holiday hampers distributed locally and internationally. Knowledge Gap However, empirical research exploring real-time SOP implementation, procedural compliance, and quality control mechanisms across each specific stage of cookie manufacturing remains scarce. Aims This study investigates the systematic implementation of SOPs across production stages at J&C Cookies Bandung, evaluating their role in operational effectiveness and identifying execution challenges. Results Utilizing a qualitative descriptive approach via direct field observation, semi-structured interviews, and documentation, findings reveal that SOPs are systematically enforced from employee hygiene preparation to dough mixing, molding, dual-energy baking (170–180°C), and packaging. Novelty This research highlights how strict moisture control, roombutter formulation, and shape-based product differentiation (such as crescent-shaped nastar) simultaneously secure a 1-year preservative-free shelf life and enhanced market competitiveness. Implications Operational adherence to SOPs substantially minimizes contamination risks, standardizes food safety compliance, and elevates consumer trust in medium-scale food processing industries. Keywords: Standard Operating Procedure (SOP), Production Process, Food Industry, Product Quality, Hygiene, J&C Cookies Bandung Key Findings Highlights Standard operating procedures at J&C Cookies Bandung are systematically implemented at every production stage, from employee preparation to product packaging. The product achieves a shelf life of up to one year without preservatives by keeping moisture levels close to zero percent during baking. Product differentiation is successfully established through shape innovations, such as crescent-shaped nastar, and moisture-controlled packaging designs.
Influence of Price, Promotion, and Service Quality On Consumer Purchasing Decisions at Geprek Sa’i Chicken Mukhamad Masykur Hadi; Mochamad Rizal Yulianto; Satrio Sudarso
BIMA Journal (Business, Management, & Accounting Journal) Vol. 7 No. 1 (2026)
Publisher : Perkumpulan Dosen Muda (PDM) Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37638/bima.7.1.1011-1020

Abstract

Purpose: This study aims to examine the influence of price, promotion, and service quality on consumer purchasing decisions at Ayam Geprek Sa'i. Methodology: The research used a quantitative method with a descriptive approach. The sample consisted of 100 respondents who were consumers of Ayam Geprek Sa'i and had made purchases more than once. The sampling technique used was purposive sampling, and data were collected through a questionnaire measured using a Likert scale. Data analysis was conducted using Structural Equation Modeling (SEM) based on Partial Least Squares (PLS) with the help of SmartPLS software. Results:  The results showed that price and promotion had a positive and significant effect on consumer purchasing decisions. Price was the most dominant variable influencing purchasing decisions, while promotion had a smaller but still significant effect. Meanwhile, service quality did not have a significant effect on purchasing decisions. The R-square value of 0.539 indicates that price, promotion, and service quality explain 53.9% of purchasing decisions, while the remaining percentage is influenced by other variables not included in this study. Findings: The findings of this study indicate that price and promotion have a positive and significant effect on consumer purchasing decisions at Ayam Geprek Sa’i. Price was found to be the most dominant factor influencing purchasing decisions, while promotion also contributed significantly with a smaller effect size. In contrast, service quality did not show a significant effect on purchasing decisions. Additionally, the model explained 53.9% of the variance in purchasing decisions, indicating that other factors outside the study also influence consumer behavior. Novelty: The novelty of this study lies in examining the influence of price, promotion, and service quality simultaneously on purchasing decisions at Ayam Geprek Sa’i, with findings showing that price is the most dominant factor while service quality has no significant effect. Originality: The originality of this study lies in analyzing purchasing decisions at Ayam Geprek Sa’i by examining the combined effect of price, promotion, and service quality, with findings that identify price as the dominant factor and service quality as non-significant. Conclusion: In conclusion, price and promotion have a positive and significant effect on purchasing decisions at Ayam Geprek Sa’i, while service quality has no significant effect. Price was identified as the most dominant factor influencing consumer purchasing decisions. Type of paper: Quantitative research article.
Unlocking the Tourism Potential of Londo Dam: Strategic Branding for Community Development: Membuka Potensi Wisata Dam Londo: Pencitraan Merek Strategis untuk Pengembangan Masyarakat Satrio Sudarso; Akbar Rahmadin; Hilda Halimah Hanum; Putri Juni Alita Dwi Bastari; Ahmad Reza Rahmawan
Proceedings of The ICECRS Vol. 12 No. 3 (2024)
Publisher : International Consortium of Education and Culture Research Studies

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/icecrs.v12i3.1773

Abstract

General Background The expansion of leisure sectors serves as an essential instrument for regional progress and local economic empowerment. Specific Background A historical leisure site in Seloliman village possesses significant natural assets but remains largely unrecognized by broader domestic audiences due to declining visitor numbers. Knowledge Gap Despite widespread technological adoption globally, local rural destinations often lack comprehensive digital information systems and promotional platforms to attract modern travelers. Aims This study formulates and implements an integrated promotional strategy utilizing digital and visual platforms to elevate destination recognition and rural prosperity. Results The qualitative intervention successfully delivered a cinematic promotional video, an interactive website, stage banners, and barcode-integrated physical posters. These coordinated efforts provided accurate site information, heightened traveler awareness, and positively contributed to local financial income. Novelty This research demonstrates the synergistic application of synchronized physical and online promotional materials specifically tailored for rural heritage site recovery. Implications Rural stakeholders must adopt continuous social networking management and unified promotional strategies, including the potential appointment of local ambassadors, to sustain visitor visibility and continuous financial growth. Highlights: Creating cinematic promotional videos and interactive websites significantly raises visitor awareness for rural destinations. Deploying barcode-integrated posters and physical banners successfully delivers vital site information to travelers. Integrating online promotions and physical marketing materials directly supports local village economic revitalization. Keywords: Digital Promotion, Heritage Site, Local Income, Visual Media, Promotional Strategy
Pengaruh Pemasaran Influencer, Citra Merek, dan Kualitas Produk Terhadap Keputusan Pembelian Produk Scarlett Whitening di Kota Sidoarjo Dini Windya Putri; Satrio Sudarso; Lilik Indayani
Permana : Jurnal Perpajakan, Manajemen, dan Akuntansi Vol. 17 No. 3 (2025): Special Issue
Publisher : Faculty of Economics and Business, University of Pancasakti Tegal

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24905/permana.v17i3.1415

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh Pemasaran Influencer, Citra Merek, dan kualitas Produk terhadap keputusan pembelian produk Scarlett Whitening di Kota Sidoarjo. Metode penelitian yang digunakan adalah pendekatan kuantitatif menggunakan teknik Nonprobability sampling dengan metode purposive sampling, dan jumlah responden sebanyak 101 responden yang merupakan konsumen produk tersebut. Model uji yang digunakan oleh peneliti dalam mengolah data peneliti dalam mengolah data penelitian yakni Uji Analisis Regresi Berganda, meliputi Uji Validitas dan Uji Reliabilitas, Uji Normalitas, Uji Heteroskedastisitas, Uji Multikolinieritas, Uji Autokorelasi, Uji Parsial (t), Uji Simultan (f), Uji Koefisien Determinasi (R²), dan Analisis Regresi Berganda. Data diolah menggunakan software IBM SPSS Statistic versi 25 for windows. Hasil penelitian menunjukkan bahwa variabel pemasaran influencer, citra merek, dan kualitas produk secara parsial berpengaruh positif dan signifikan terhadap keputusan pembelian. Secara simultan variabel pemasaran influencer, citra merek, dan kualitas produk memiliki pengaruh terhadap keputusan pembelian.
Analisis Electronic Word Of Mouth, Online Customer Review dan Fear Of Missing Out Terhadap Keputusan Pembelian pada produk Skincare The Originote Di Marketplace Tiktokshop Melalui Tiktok Nadia Nur Rahmawati; Lilik Indayani; Satrio Sudarso
JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Vol. 12 No. 3 (2026): Juni 2026
Publisher : Lembaga Komunitas Informasi Teknologi Aceh (KITA), Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jemsi.v12i3.6443

Abstract

This study analyzes the influence of Electronic Word of Mouth (E-WoM), Online Customer Reviews, and Fear of Missing Out (FOMO) on purchasing decisions for The Originote skincare products on TikTok Shop. Data from 96 TikTok Shop user respondents in Sidoarjo were collected using a questionnaire and analyzed using multiple linear regression. The results show that E-WoM, Online Customer Reviews, and FOMO have a positive and significant influence on purchasing decisions. These findings indicate that consumers are highly influenced by reviews and recommendations from other users, as well as the urge to stay on top of trends. This conclusion emphasizes the importance of marketing strategies based on social interactions and customer feedback in the digital era.
Analysis of the influence of branding, Product Quality and Live Streaming on Purcasing Decision for Skin1004 on Shopee Anneke Ria Choirunnisa; Satrio Sudarso; Lilik Indayani
Indonesian Journal of Islamic Economics and Finance Vol. 6 No. 2 (2026)
Publisher : Institut Agama Islam Sunan Giri Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37680/ijief.v6i2.9967

Abstract

This study aims to determine the influence of branding, product quality, and live streaming on purchasing decisions for Skin1004 toner products on Shopee. This study is a quantitative study with a survey method using a purposive sampling technique. The sample collected was 100 respondents who had purchased Skin1004 toner products through the Shopee platform. This study used multiple linear regression data analysis techniques with the help of the SPSS version 26 program. The results showed that branding, product quality, and live streaming had a positive and significant influence both partially and simultaneously on purchasing decisions for Skin1004 toner products on Shopee. This indicates that the better the branding, product quality, and live streaming carried out, the consumer's purchasing decisions for Skin1004 toner products on Shopee will also increase. The variables of branding, product quality, and live streaming together were able to explain 72.3% of the variation in purchasing decisions, with the branding variable having the largest regression coefficient (Beta) making it the most dominant factor influencing purchasing decisions.
Analysis of Brand Quality, Price Discounts, and Consumer Reviews on Kahf Product Purchase Decisions on Shopee E-Commerce in Sidoarjo City Mizar Khan Al Arfa Mahdasyevi; Lilik Indayani; Satrio Sudarso
Indonesian Journal of Islamic Economics and Finance Vol. 6 No. 2 (2026)
Publisher : Institut Agama Islam Sunan Giri Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37680/ijief.v6i2.10096

Abstract

This study aims to analyze the influence of brand quality, price discounts, and consumer reviews on purchasing decisions for Kahf products on the Shopee platform in Sidoarjo City. The study used a quantitative approach with a survey method of 100 respondents who are consumers of Kahf products on Shopee. The sampling technique used purposive sampling, while data analysis was carried out using the Partial Least Square-Structural Equation Modeling (PLS-SEM) method with the help of the SmartPLS 3.0 application. The results showed that brand quality, price discounts, and consumer reviews had a positive and significant effect on purchasing decisions. Consumer reviews were the variable that had the most dominant influence on purchasing decisions, followed by brand quality, while price discounts had the lowest influence. These findings indicate that consumers consider the experience and assessments of other users more than price factors in determining purchasing decisions for Kahf products on Shopee. Therefore, companies are advised to continue to improve brand quality and encourage consumers to provide positive reviews to improve purchasing decisions
Customer Retention Strategies And Digital Innovation In Islamic Bank Gold Services: Strategi Retensi Nasabah Dan Inovasi Digital Pada Layanan Emas Bank Syariah Muhammad Andik Diantoro; Rizal Fahmy Likhumy Robby; Hansya Maulana; Satrio Sudarso
Proceedings of The ICECRS Vol. 13 No. 1 (2025): Proceedings of Community Service Desa Mandiri dan Berdaya Melalui Kolaborasi P
Publisher : International Consortium of Education and Culture Research Studies

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/icecrs.v13i1.2110

Abstract

General Background The Islamic banking industry rapidly develops through modern precious metal investment facilities to meet public demand for safe and compliant assets. Specific Background Bank Syariah Indonesia KC Jenggolo provides precious metal installment products; however, internal data from 2023 to 2025 records a consistent decline in new, existing, and returning clientele. Knowledge Gap Previous studies emphasize the importance of marketing mixes in financial institutions, but few address the specific operational failures causing client attrition in sharia-compliant installment facilities. Aims This research identifies the factors causing the clientele decline and formulates precise marketing and operational frameworks. Results Using a qualitative descriptive method with fifteen respondents, findings indicate that the primary obstacles lie within the People, Promotion, and Process components of the marketing mix. Specifically, conventional offline promotions, inadequate staff communication skills, and limited mobile application features drive client dissatisfaction. Novelty The study provides a targeted diagnostic of sharia investment facilities, linking specific technological deficits directly to clientele attrition patterns over a three-year period. Implications Financial institutions must prioritize human resource training, transition to integrated online promotional campaigns, and upgrade mobile application functionalities to maintain competitive market positioning and investor loyalty. Highlights:  The continuous decline in clientele stems from deficits in personnel competence, promotional reach, and technological processes. Conventional offline marketing fails to attract modern investors compared to targeted online promotional campaigns. Upgrading mobile application features with installment tracking and payment reminders is crucial for securing investor loyalty. Keywords: Marketing Mix, Sharia Investment, Customer Loyalty, Mobile Application, Promotional Campaign
Co-Authors Ahmad Reza Rahmawan Akbar Rahmadin Alfia, Nurfia Alshaf Pebrianggara Anggraini, Elisah Fitri Anisha Hilda Al Arisha Anneke Ria Choirunnisa Aprilia, Rizka Wahyu Baehaqi Bulan, Rachima Annisa Chusnul Damayanti Kassanah Dewi Komala Sari Dini Windya Putri Dwi Rahma Fitria Eka Oktaviani Erika Septiani Sulistyono Fajar Sulastri Fajareza Ayu Pramesti Fakrul Aldi Rendianto Fasyah Alya Syabrina Fina Nur Falah Firda Kartika Sari Fitri Nur Latifah Fitriyah Nur Indahsari Hamdi, M. Sukron Hansya Maulana Hermawan, Diky Hidayatulloh, Muhamad Ananta Hilda Halimah Hanum Indah Apriliana Sari Wulandari Indah Dwi Lestari Inggit Nur Tazdiq Damayanti Irsada Febri Pamesuari Istian Kriya Almanfaluti Johan Ageng Prasetyo Kurnia, Fahreza Putra Rafliansyah Laksono, Muhammad Agung Layyina, Almira Rizky Lilik Indayani Lilik Indayani M Ruslianor M Mahardika Darmawan Kusuma Wardana Marlinton, Denata Putri Mas Oetarjo Masfufah, Hanem Maulidah, Ummul Misti Hariasih Misti Hirasih Mizar Khan Al Arfa Mahdasyevi Mochamad Rizal Yulianto Monica Cindy Amanda Muhammad Andik Diantoro Muhammad Ruslianor Maika Mukhamad Masykur Hadi Mustika Arasyi Al Kundie Mutawakki, Rizky Mutawakkil, Rizqy Nabila Uswatul Aprianti Nadia Nur Rahmawati Nadia Septia Nengrum Nasywa Aulia Nayla Rizky Dwi Firnanda Ninda Ardiani Nuris Tiswanah Ocha Dwi Riestu Putri Juni Alita Dwi Bastari Putri, Mia Nasrida Rafli Muhammad Firdaus Rahmah Utami Budiandari Raisha Salisa Ratna Lailatul As’ari Redani Zaenha, Mochamad Abdi Rizal Fahmy Likhumy Robby Rohma, Ainun Nur Sabila, Nauly Slamet Riyanto Sumardi . Sumardi Sumardi Sumartik Susanto Sukiman Syamsiar, Syamsiar Tsaniyah Jumhuriyah Vera Firdaus Wati , Alvin Windiya Widya , Paramitha Puspa Wijaya, Rama Adi Wulandari, Indah Apriliana Sari Yulianti, Mila Yusfian , Firli Perdana