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All Journal Jurnal Paradigma Ekonomika SINERGI: Jurnal Ilmiah Ilmu Manajemen Jurnal SOLMA Journal of Economic, Bussines and Accounting (COSTING) J-MAS (Jurnal Manajemen dan Sains) JURNAL PENDIDIKAN TAMBUSAI Journal of Economic, Management, Accounting and Technology (JEMATech) JURNAL NUSANTARA APLIKASI MANAJEMEN BISNIS Jurnal Administrasi dan Manajemen MANAJEMEN DEWANTARA KOLOKIUM: Jurnal Pendidikan Luar Sekolah Management Studies and Entrepreneurship Journal (MSEJ) Studi Kasus Inovasi Ekonomi Jurnal Riset Entrepreneurship Indonesian Journal of Cultural and Community Development Community Empowerment Jurnal Mandala Pengabdian Masyarakat Jurnal Disrupsi Bisnis JPM: JURNAL PENGABDIAN MASYARAKAT Jurnal Pengabdian dan Peningkatan Mutu Masyarakat (JANAYU) Bima Journal : Business, Management and Accounting Journal International Journal of Management Science and Information Technology (IJMSIT) Proceedings of The ICECRS Procedia of Social Sciences and Humanities Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Paradoks : Jurnal Ilmu Ekonomi Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Jurnal Ragam Pengabdian Amaluna: Jurnal Pengabdian Masyarakat Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis International Journal of Artificial Intelligence for Digital Marketing
Satrio Sudarso
Program Studi Manajemen, Fakultas Bisnis, Hukum, Dan Ilmu Sosial, Universitas Muhammadiyah Sidoarjo
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Astronomy Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Medicine & Pharmacology Public Health Social Sciences Transportation Other

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Welfare Transformation Through Productive Business Empowerment: A Review of Khadijah 2 Orphanage Surabaya Satrio Sudarso
International Journal of Management Science and Information Technology Vol. 4 No. 1 (2024): January - June 2024
Publisher : Lembaga Komunitas Informasi Teknologi Aceh (KITA), Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/ijmsit.v4i1.1984

Abstract

A study conducted at Khadijah 2 Orphanage in Surabaya shows how important an empowerment program is for orphans and destitute children. The aim of the program is to teach these children entrepreneurial skills through activities such as managing a business and marketing the orphanage's property. This empowerment method involves increasing knowledge and skills as well as participation in the management of the business. The results show that the children are more aware of the importance of entrepreneurship, especially through ventures, visits, and discussions that encourage them to do so. In addition, their interactions with prospective tenants generated new knowledge about property management and marketing, which enabled them to learn to communicate well and provide satisfactory services to tenants. The orphans continue to learn and change their marketing strategies. Not only do they acquire skills through this program; but it also gives them the opportunity to develop and contribute to their environment, paving the way to a better and more independent future. This shows that there is significant support in helping orphans and dhu'afa children prepare themselves for a better future.
International Market Development Strategy in Companies Slamet Riyanto; Satrio Sudarso; Sumardi Sumardi
International Journal of Management Science and Information Technology Vol. 4 No. 1 (2024): January - June 2024
Publisher : Lembaga Komunitas Informasi Teknologi Aceh (KITA), Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/ijmsit.v4i1.2682

Abstract

In the era of globalization, international market development is an important strategy for companies that want to expand their business reach and increase their competitiveness in the global market. This article discusses various strategies that companies can implement in developing international markets, from market research to technological innovation. Comprehensive market research, SWOT analysis, and a deep understanding of local consumer preferences are crucial first steps. In addition, customization of products and services, strategic alliances with local companies, and segmented marketing strategies are key elements in ensuring success in international markets. Compliance with trade regulations and policies is also very important to avoid legal problems and ensure smooth business operations. Through a proactive approach and investment in training and technology, companies can overcome legal and operational obstacles, strengthen their reputation, and achieve sustainable growth in the global marketplace.
Pengaruh Konten Pemasaran, Ulasan Produk, dan Persepsi Harga terhadap Keputusan Pembelian Produk Masker Camile Beauty di Aplikasi TikTok Shop Anisha Hilda Al Arisha; Satrio Sudarso
Jurnal Pendidikan Tambusai Vol. 10 No. 2 (2026): Agustus
Publisher : LPPM Universitas Pahlawan Tuanku Tambusai, Riau, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jptam.v10i2.41086

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh konten pemasaran, ulasan produk, dan persepsi harga secara parsial dan simultan terhadap keputusan pembelian produk masker Camile Beauty di aplikasi TikTok Shop. Metode yang digunakan adalah kuantitatif dengan pendekatan survei melalui purposive sampling untuk memilih responden yang relevan, serta analisis data dilakukan menggunakan teknik statistik multivariat. Hasil penelitian menunjukkan bahwa ketiga variabel tersebut baik secara parsial maupun simultan memiliki pengaruh positif dan signifikan terhadap keputusan pembelian, di mana konten pemasaran berperan dalam menarik perhatian konsumen, ulasan produk memberikan penguatan informasi yang objektif, dan persepsi harga menjadi pertimbangan rasional konsumen dalam melakukan pembelian produk masker Camile Beauty di TikTok Shop.
Exploration of the Implementation of Standard Operating Procedures (SOPs) in the Production Process at J&C Cookies Bandung: Eksplorasi Penerapan Standard Operating Procedure (SOP) dalam Proses Produksi di J&C Cookies Bandung Ocha Dwi Riestu; Tsaniyah Jumhuriyah; Nayla Rizky Dwi Firnanda; Satrio Sudarso
Procedia of Social Sciences and Humanities Vol. 9 (2026): International Conference of Fostering Sustainable Economic Growth and Innovation thro
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/rc3qpr98

Abstract

General Background Standard Operating Procedures (SOPs) serve as critical operational guidelines for ensuring product quality, operational efficiency, and stringent quality control in the food manufacturing sector. Specific Background J&C Cookies Bandung, a prominent Indonesian bakery enterprise, implements multi-stage production processes for roombutter cookies and holiday hampers distributed locally and internationally. Knowledge Gap However, empirical research exploring real-time SOP implementation, procedural compliance, and quality control mechanisms across each specific stage of cookie manufacturing remains scarce. Aims This study investigates the systematic implementation of SOPs across production stages at J&C Cookies Bandung, evaluating their role in operational effectiveness and identifying execution challenges. Results Utilizing a qualitative descriptive approach via direct field observation, semi-structured interviews, and documentation, findings reveal that SOPs are systematically enforced from employee hygiene preparation to dough mixing, molding, dual-energy baking (170–180°C), and packaging. Novelty This research highlights how strict moisture control, roombutter formulation, and shape-based product differentiation (such as crescent-shaped nastar) simultaneously secure a 1-year preservative-free shelf life and enhanced market competitiveness. Implications Operational adherence to SOPs substantially minimizes contamination risks, standardizes food safety compliance, and elevates consumer trust in medium-scale food processing industries. Keywords: Standard Operating Procedure (SOP), Production Process, Food Industry, Product Quality, Hygiene, J&C Cookies Bandung Key Findings Highlights Standard operating procedures at J&C Cookies Bandung are systematically implemented at every production stage, from employee preparation to product packaging. The product achieves a shelf life of up to one year without preservatives by keeping moisture levels close to zero percent during baking. Product differentiation is successfully established through shape innovations, such as crescent-shaped nastar, and moisture-controlled packaging designs.
Influence of Price, Promotion, and Service Quality On Consumer Purchasing Decisions at Geprek Sa’i Chicken Mukhamad Masykur Hadi; Mochamad Rizal Yulianto; Satrio Sudarso
BIMA Journal (Business, Management, & Accounting Journal) Vol. 7 No. 1 (2026)
Publisher : Perkumpulan Dosen Muda (PDM) Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37638/bima.7.1.1011-1020

Abstract

Purpose: This study aims to examine the influence of price, promotion, and service quality on consumer purchasing decisions at Ayam Geprek Sa'i. Methodology: The research used a quantitative method with a descriptive approach. The sample consisted of 100 respondents who were consumers of Ayam Geprek Sa'i and had made purchases more than once. The sampling technique used was purposive sampling, and data were collected through a questionnaire measured using a Likert scale. Data analysis was conducted using Structural Equation Modeling (SEM) based on Partial Least Squares (PLS) with the help of SmartPLS software. Results:  The results showed that price and promotion had a positive and significant effect on consumer purchasing decisions. Price was the most dominant variable influencing purchasing decisions, while promotion had a smaller but still significant effect. Meanwhile, service quality did not have a significant effect on purchasing decisions. The R-square value of 0.539 indicates that price, promotion, and service quality explain 53.9% of purchasing decisions, while the remaining percentage is influenced by other variables not included in this study. Findings: The findings of this study indicate that price and promotion have a positive and significant effect on consumer purchasing decisions at Ayam Geprek Sa’i. Price was found to be the most dominant factor influencing purchasing decisions, while promotion also contributed significantly with a smaller effect size. In contrast, service quality did not show a significant effect on purchasing decisions. Additionally, the model explained 53.9% of the variance in purchasing decisions, indicating that other factors outside the study also influence consumer behavior. Novelty: The novelty of this study lies in examining the influence of price, promotion, and service quality simultaneously on purchasing decisions at Ayam Geprek Sa’i, with findings showing that price is the most dominant factor while service quality has no significant effect. Originality: The originality of this study lies in analyzing purchasing decisions at Ayam Geprek Sa’i by examining the combined effect of price, promotion, and service quality, with findings that identify price as the dominant factor and service quality as non-significant. Conclusion: In conclusion, price and promotion have a positive and significant effect on purchasing decisions at Ayam Geprek Sa’i, while service quality has no significant effect. Price was identified as the most dominant factor influencing consumer purchasing decisions. Type of paper: Quantitative research article.
Co-Authors Alfia, Nurfia Alshaf Pebrianggara Anggraini, Elisah Fitri Anisha Hilda Al Arisha Aprilia, Rizka Wahyu Ardiani , Ninda Baehaqi Bulan, Rachima Annisa Dewi Komala Sari Dwi Rahma Fitria Eka Oktaviani Erika Septiani Sulistyono Fajar Sulastri Fajareza Ayu Pramesti Fakrul Aldi Rendianto Fasyah Alya Syabrina Fina Nur Falah Firda Kartika Sari Fitri Nur Latifah Fitriyah Nur Indahsari Hamdi, M. Sukron Hermawan, Diky Hidayatulloh, Muhamad Ananta Indah Apriliana Sari Indah Dwi Lestari Irsada Febri Pamesuari Istian Kriya Almanfaluti Johan Ageng Prasetyo Kurnia, Fahreza Putra Rafliansyah Laksono, Muhammad Agung Layyina, Almira Rizky Lilik Indayani M Ruslianor M Mahardika Darmawan Kusuma Wardana Marlinton, Denata Putri Mas Oetarjo Masfufah, Hanem Maulidah, Ummul Misti Hariasih Misti Hirasih Mochamad Rizal Yulianto Monica Cindy Amanda Mukhamad Masykur Hadi Mutawakki, Rizky Mutawakkil, Rizqy Nabila Uswatul Aprianti Nasywa Aulia Nayla Rizky Dwi Firnanda Ninda Ardiani Ninda Ardiani Nuris Tiswanah Ocha Dwi Riestu Oetarjo, Mas Putri, Mia Nasrida Rafli Muhammad Firdaus Rahmah Utami Budiandari Raisha Salisa Ratna Lailatul As’ari Redani Zaenha, Mochamad Abdi Rohma, Ainun Nur Ruslianor Maika Sabila, Nauly Septanaya, Erneisha Adiesti Slamet Riyanto Sumardi . Sumardi Sumardi Sumartik Susanto Sukiman Syamsiar, Syamsiar Tsaniyah Jumhuriyah Vera Firdaus Wati , Alvin Windiya Widya , Paramitha Puspa Wijaya, Rama Adi Wulandari, Indah Apriliana Sari Yulianti, Mila Yusfian , Firli Perdana