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All Journal Jurnal Paradigma Ekonomika SINERGI: Jurnal Ilmiah Ilmu Manajemen Jurnal SOLMA Journal of Economic, Bussines and Accounting (COSTING) J-MAS (Jurnal Manajemen dan Sains) JURNAL PENDIDIKAN TAMBUSAI Journal of Economic, Management, Accounting and Technology (JEMATech) JURNAL NUSANTARA APLIKASI MANAJEMEN BISNIS Jurnal Administrasi dan Manajemen MANAJEMEN DEWANTARA KOLOKIUM: Jurnal Pendidikan Luar Sekolah Management Studies and Entrepreneurship Journal (MSEJ) Studi Kasus Inovasi Ekonomi Jurnal Riset Entrepreneurship Indonesian Journal of Cultural and Community Development Indonesian Journal of Law and Economics Review Community Empowerment Jurnal Mandala Pengabdian Masyarakat Jurnal Disrupsi Bisnis JPM: JURNAL PENGABDIAN MASYARAKAT Jurnal Pengabdian dan Peningkatan Mutu Masyarakat (JANAYU) Bima Journal : Business, Management and Accounting Journal JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Indonesian Journal of Innovation Studies International Journal of Management Science and Information Technology (IJMSIT) Proceedings of The ICECRS Procedia of Social Sciences and Humanities Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Indonesian Journal of Islamic Economics and Finance PERMANA : Jurnal Perpajakan, Manajemen, dan Akuntansi Paradoks : Jurnal Ilmu Ekonomi Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Jurnal Ragam Pengabdian Amaluna: Jurnal Pengabdian Masyarakat Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis International Journal of Artificial Intelligence for Digital Marketing Jurnal Ekonomi, Manajemen, dan Bisnis Journal of Artificial Intelligence and Digital Economy
Satrio Sudarso
Universitas Muhammadiyah Sidoarjo
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Astronomy Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Medicine & Pharmacology Public Health Social Sciences Transportation Other

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Pengaruh Konten Pemasaran, Ulasan Produk, dan Persepsi Harga terhadap Keputusan Pembelian Produk Masker Camile Beauty di Aplikasi TikTok Shop Anisha Hilda Al Arisha; Satrio Sudarso
Jurnal Pendidikan Tambusai Vol. 10 No. 2 (2026): Agustus
Publisher : LPPM Universitas Pahlawan Tuanku Tambusai, Riau, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jptam.v10i2.41086

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh konten pemasaran, ulasan produk, dan persepsi harga secara parsial dan simultan terhadap keputusan pembelian produk masker Camile Beauty di aplikasi TikTok Shop. Metode yang digunakan adalah kuantitatif dengan pendekatan survei melalui purposive sampling untuk memilih responden yang relevan, serta analisis data dilakukan menggunakan teknik statistik multivariat. Hasil penelitian menunjukkan bahwa ketiga variabel tersebut baik secara parsial maupun simultan memiliki pengaruh positif dan signifikan terhadap keputusan pembelian, di mana konten pemasaran berperan dalam menarik perhatian konsumen, ulasan produk memberikan penguatan informasi yang objektif, dan persepsi harga menjadi pertimbangan rasional konsumen dalam melakukan pembelian produk masker Camile Beauty di TikTok Shop.
Exploration of the Implementation of Standard Operating Procedures (SOPs) in the Production Process at J&C Cookies Bandung: Eksplorasi Penerapan Standard Operating Procedure (SOP) dalam Proses Produksi di J&C Cookies Bandung Ocha Dwi Riestu; Tsaniyah Jumhuriyah; Nayla Rizky Dwi Firnanda; Satrio Sudarso
Procedia of Social Sciences and Humanities Vol. 9 No. 1 (2026): International Conference of Fostering Sustainable Economic Growth and Innovatio
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/rc3qpr98

Abstract

General Background Standard Operating Procedures (SOPs) serve as critical operational guidelines for ensuring product quality, operational efficiency, and stringent quality control in the food manufacturing sector. Specific Background J&C Cookies Bandung, a prominent Indonesian bakery enterprise, implements multi-stage production processes for roombutter cookies and holiday hampers distributed locally and internationally. Knowledge Gap However, empirical research exploring real-time SOP implementation, procedural compliance, and quality control mechanisms across each specific stage of cookie manufacturing remains scarce. Aims This study investigates the systematic implementation of SOPs across production stages at J&C Cookies Bandung, evaluating their role in operational effectiveness and identifying execution challenges. Results Utilizing a qualitative descriptive approach via direct field observation, semi-structured interviews, and documentation, findings reveal that SOPs are systematically enforced from employee hygiene preparation to dough mixing, molding, dual-energy baking (170–180°C), and packaging. Novelty This research highlights how strict moisture control, roombutter formulation, and shape-based product differentiation (such as crescent-shaped nastar) simultaneously secure a 1-year preservative-free shelf life and enhanced market competitiveness. Implications Operational adherence to SOPs substantially minimizes contamination risks, standardizes food safety compliance, and elevates consumer trust in medium-scale food processing industries. Keywords: Standard Operating Procedure (SOP), Production Process, Food Industry, Product Quality, Hygiene, J&C Cookies Bandung Key Findings Highlights Standard operating procedures at J&C Cookies Bandung are systematically implemented at every production stage, from employee preparation to product packaging. The product achieves a shelf life of up to one year without preservatives by keeping moisture levels close to zero percent during baking. Product differentiation is successfully established through shape innovations, such as crescent-shaped nastar, and moisture-controlled packaging designs.
Influence of Price, Promotion, and Service Quality On Consumer Purchasing Decisions at Geprek Sa’i Chicken Mukhamad Masykur Hadi; Mochamad Rizal Yulianto; Satrio Sudarso
BIMA Journal (Business, Management, & Accounting Journal) Vol. 7 No. 1 (2026)
Publisher : Perkumpulan Dosen Muda (PDM) Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37638/bima.7.1.1011-1020

Abstract

Purpose: This study aims to examine the influence of price, promotion, and service quality on consumer purchasing decisions at Ayam Geprek Sa'i. Methodology: The research used a quantitative method with a descriptive approach. The sample consisted of 100 respondents who were consumers of Ayam Geprek Sa'i and had made purchases more than once. The sampling technique used was purposive sampling, and data were collected through a questionnaire measured using a Likert scale. Data analysis was conducted using Structural Equation Modeling (SEM) based on Partial Least Squares (PLS) with the help of SmartPLS software. Results:  The results showed that price and promotion had a positive and significant effect on consumer purchasing decisions. Price was the most dominant variable influencing purchasing decisions, while promotion had a smaller but still significant effect. Meanwhile, service quality did not have a significant effect on purchasing decisions. The R-square value of 0.539 indicates that price, promotion, and service quality explain 53.9% of purchasing decisions, while the remaining percentage is influenced by other variables not included in this study. Findings: The findings of this study indicate that price and promotion have a positive and significant effect on consumer purchasing decisions at Ayam Geprek Sa’i. Price was found to be the most dominant factor influencing purchasing decisions, while promotion also contributed significantly with a smaller effect size. In contrast, service quality did not show a significant effect on purchasing decisions. Additionally, the model explained 53.9% of the variance in purchasing decisions, indicating that other factors outside the study also influence consumer behavior. Novelty: The novelty of this study lies in examining the influence of price, promotion, and service quality simultaneously on purchasing decisions at Ayam Geprek Sa’i, with findings showing that price is the most dominant factor while service quality has no significant effect. Originality: The originality of this study lies in analyzing purchasing decisions at Ayam Geprek Sa’i by examining the combined effect of price, promotion, and service quality, with findings that identify price as the dominant factor and service quality as non-significant. Conclusion: In conclusion, price and promotion have a positive and significant effect on purchasing decisions at Ayam Geprek Sa’i, while service quality has no significant effect. Price was identified as the most dominant factor influencing consumer purchasing decisions. Type of paper: Quantitative research article.
Unlocking the Tourism Potential of Londo Dam: Strategic Branding for Community Development: Membuka Potensi Wisata Dam Londo: Pencitraan Merek Strategis untuk Pengembangan Masyarakat Satrio Sudarso; Akbar Rahmadin; Hilda Halimah Hanum; Putri Juni Alita Dwi Bastari; Ahmad Reza Rahmawan
Proceedings of The ICECRS Vol. 12 No. 3 (2024)
Publisher : International Consortium of Education and Culture Research Studies

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/icecrs.v12i3.1773

Abstract

General Background The expansion of leisure sectors serves as an essential instrument for regional progress and local economic empowerment. Specific Background A historical leisure site in Seloliman village possesses significant natural assets but remains largely unrecognized by broader domestic audiences due to declining visitor numbers. Knowledge Gap Despite widespread technological adoption globally, local rural destinations often lack comprehensive digital information systems and promotional platforms to attract modern travelers. Aims This study formulates and implements an integrated promotional strategy utilizing digital and visual platforms to elevate destination recognition and rural prosperity. Results The qualitative intervention successfully delivered a cinematic promotional video, an interactive website, stage banners, and barcode-integrated physical posters. These coordinated efforts provided accurate site information, heightened traveler awareness, and positively contributed to local financial income. Novelty This research demonstrates the synergistic application of synchronized physical and online promotional materials specifically tailored for rural heritage site recovery. Implications Rural stakeholders must adopt continuous social networking management and unified promotional strategies, including the potential appointment of local ambassadors, to sustain visitor visibility and continuous financial growth. Highlights: Creating cinematic promotional videos and interactive websites significantly raises visitor awareness for rural destinations. Deploying barcode-integrated posters and physical banners successfully delivers vital site information to travelers. Integrating online promotions and physical marketing materials directly supports local village economic revitalization. Keywords: Digital Promotion, Heritage Site, Local Income, Visual Media, Promotional Strategy
Analysis of the Effectiveness of Collecting Regional Economic Data through the Business Tagging System: A Study at BPS Sidoarjo: Analisis Efektivitas Pengumpulan Data Ekonomi Regional melalui Sistem Tagging Usaha: Studi pada BPS Sidoarjo Yunita Wulandari; Sofia Naya Febriyanti; Satrio Sudarso
Procedia of Social Sciences and Humanities Vol. 9 No. 1 (2026): International Conference of Fostering Sustainable Economic Growth and Innovatio
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/bq8kpm73

Abstract

General Background Reliable economic statistics form the foundation for policy-making and regional development planning. Specific Background Central Statistics Agency in Sidoarjo implements digital business tagging using SW Maps and Kendedes Mobile to record multi-scale business units. Knowledge Gap Previous research primarily examined paper-based or web-based surveys, leaving the effectiveness of geospatial business tagging unexplored. Aims This study analyzes the effectiveness of business tagging in supplying accurate data for regional economic planning. Results Findings demonstrate that digital tagging enhances spatial recording accuracy, streamlines Statistical Business Register profiling, and minimizes data duplication through clear field tracking mechanisms. Novelty The research establishes an empirical framework integrating mobile GIS applications into local business directory updates for economic censuses. Implications Digital tagging significantly improves regional gross domestic product estimation, supporting data-driven economic governance and sustainable policy formulation. Key Findings Highlights Mobile tagging applications significantly streamline field business profiling and geocoding precision. Integrated digital directories prevent redundant data collection in regional business registers. Enhanced business registry accuracy directly improves regional economic planning and census preparation. Keywords: Business Registration, Regional Economy, Statistical Business Register, Digital Technology, Geospatial Tagging
Pengaruh Pemasaran Influencer, Citra Merek, dan Kualitas Produk Terhadap Keputusan Pembelian Produk Scarlett Whitening di Kota Sidoarjo Dini Windya Putri; Satrio Sudarso; Lilik Indayani
Permana : Jurnal Perpajakan, Manajemen, dan Akuntansi Vol. 17 No. 3 (2025): Special Issue
Publisher : Faculty of Economics and Business, University of Pancasakti Tegal

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24905/permana.v17i3.1415

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh Pemasaran Influencer, Citra Merek, dan kualitas Produk terhadap keputusan pembelian produk Scarlett Whitening di Kota Sidoarjo. Metode penelitian yang digunakan adalah pendekatan kuantitatif menggunakan teknik Nonprobability sampling dengan metode purposive sampling, dan jumlah responden sebanyak 101 responden yang merupakan konsumen produk tersebut. Model uji yang digunakan oleh peneliti dalam mengolah data peneliti dalam mengolah data penelitian yakni Uji Analisis Regresi Berganda, meliputi Uji Validitas dan Uji Reliabilitas, Uji Normalitas, Uji Heteroskedastisitas, Uji Multikolinieritas, Uji Autokorelasi, Uji Parsial (t), Uji Simultan (f), Uji Koefisien Determinasi (R²), dan Analisis Regresi Berganda. Data diolah menggunakan software IBM SPSS Statistic versi 25 for windows. Hasil penelitian menunjukkan bahwa variabel pemasaran influencer, citra merek, dan kualitas produk secara parsial berpengaruh positif dan signifikan terhadap keputusan pembelian. Secara simultan variabel pemasaran influencer, citra merek, dan kualitas produk memiliki pengaruh terhadap keputusan pembelian.
THE INFLUENCE OF VIRTUAL TRY ON, PRODUCT QUALITY, AND COUNTRY OF ORIGIN ON CONSUMER PURCHASING DECISIONS ON MAYBELLINE PRODUCTS Erneisha Adiesti Septanaya; Alshaf Pebrianggara; Lilik Indayani; Satrio Sudarso
International Journal of Artificial Intelligence for Digital Marketing Vol. 2 No. 12 (2025): International Journal of Artificial Intelligence for Digital Marketing
Publisher : PT ANTIS INTERNATIONAL PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61796/ijaifd.v2i12.464

Abstract

Objective: The purpose of this study is to examine how consumers' decisions to buy Maybelline goods are influenced by Virtual Try On (VTO), product quality, and location of origin. With the advancement of digital technology, Virtual Try On has emerged as an innovation that facilitates customers' ability to virtually test things before making a purchase. Furthermore, the place of origin and product quality are regarded as significant variables that impact consumer choices. Method: The research method used is quantitative by distributing questionnaires to 100 respondents who have purchased Maybelline products with SPSS version 26 data processing media. This study utilizes non-probability sampling through a purposive sampling approach. Results: The results show that Virtual Try On has a positive and significant effect on purchasing decisions with a T-value of 5.323 and a significance value of 0.001, while product quality does not show a significant effect with a T-value of 1.577 and a significance value of 0.118, and the Country of Origin variable has a positive and significant effect with a T-value of 10.879 and a significance value of 0.001. Novelty: With the advancement of digital technology, Virtual Try On has emerged as an innovation that facilitates customers' ability to virtually test things before making a purchase.
Analisis Electronic Word Of Mouth, Online Customer Review dan Fear Of Missing Out Terhadap Keputusan Pembelian pada produk Skincare The Originote Di Marketplace Tiktokshop Melalui Tiktok Nadia Nur Rahmawati; Lilik Indayani; Satrio Sudarso
JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Vol. 12 No. 3 (2026): Juni 2026
Publisher : Lembaga Komunitas Informasi Teknologi Aceh (KITA), Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jemsi.v12i3.6443

Abstract

This study analyzes the influence of Electronic Word of Mouth (E-WoM), Online Customer Reviews, and Fear of Missing Out (FOMO) on purchasing decisions for The Originote skincare products on TikTok Shop. Data from 96 TikTok Shop user respondents in Sidoarjo were collected using a questionnaire and analyzed using multiple linear regression. The results show that E-WoM, Online Customer Reviews, and FOMO have a positive and significant influence on purchasing decisions. These findings indicate that consumers are highly influenced by reviews and recommendations from other users, as well as the urge to stay on top of trends. This conclusion emphasizes the importance of marketing strategies based on social interactions and customer feedback in the digital era.
Pengaruh Elemen Visual merchandising digital (Tampilan Layout, Desain visual, dan Branding digital) Terhadap Minat Beli Generasi Z Pada Platform Shopee Muhammad Faisal Ardiansyah; Misti Hariasih; Satrio Sudarso
Jurnal Ekonomi, Manajemen, dan Bisnis Vol. 4 No. 3 (2026): Jurnal Ekonomi, Manajemen dan Bisnis
Publisher : Lembaga Penelitian dan Pendidikan (LPP) Kalibra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70716/emis.v4i3.659

Abstract

The rapid growth of e-commerce has encouraged digital platforms to provide visually appealing shopping experiences in order to increase consumer interest. This study aims to analyze the influence of digital visual merchandising elements consisting of layout display, visual design, and digital branding on Generation Z’s purchase intention on the Shopee platform. This research employed a quantitative approach involving 150 Generation Z respondents in Sidoarjo Regency through questionnaire distribution. Data analysis was conducted using the PLS-SEM method with SmartPLS 3.0. The results indicate that all three variables have a positive and significant effect on purchase intention. However, based on the effect size value, layout display and visual design have relatively weak effects, while digital branding is the most dominant variable with the strongest influence. These findings highlight the importance of optimizing digital visual elements in increasing consumer purchase intention.
Analysis of the influence of branding, Product Quality and Live Streaming on Purcasing Decision for Skin1004 on Shopee Anneke Ria Choirunnisa; Satrio Sudarso; Lilik Indayani
Indonesian Journal of Islamic Economics and Finance Vol. 6 No. 2 (2026)
Publisher : Institut Agama Islam Sunan Giri Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37680/ijief.v6i2.9967

Abstract

This study aims to determine the influence of branding, product quality, and live streaming on purchasing decisions for Skin1004 toner products on Shopee. This study is a quantitative study with a survey method using a purposive sampling technique. The sample collected was 100 respondents who had purchased Skin1004 toner products through the Shopee platform. This study used multiple linear regression data analysis techniques with the help of the SPSS version 26 program. The results showed that branding, product quality, and live streaming had a positive and significant influence both partially and simultaneously on purchasing decisions for Skin1004 toner products on Shopee. This indicates that the better the branding, product quality, and live streaming carried out, the consumer's purchasing decisions for Skin1004 toner products on Shopee will also increase. The variables of branding, product quality, and live streaming together were able to explain 72.3% of the variation in purchasing decisions, with the branding variable having the largest regression coefficient (Beta) making it the most dominant factor influencing purchasing decisions.
Co-Authors Ahmad Reza Rahmawan Akbar Rahmadin Alfia, Nurfia Alshaf Pebrianggara Alshaf Pebrianggara Anggraini, Elisah Fitri Anisha Hilda Al Arisha Anneke Ria Choirunnisa Aprilia, Rizka Wahyu Baehaqi Berliana Rindy Puspita Sari Bulan, Rachima Annisa Chusnul Damayanti Kassanah Denata Putri Marlinton Dewi Komala Sari Dini Windya Putri Dwi Rahma Fitria Eka Oktaviani Erika Septiani Sulistyono Erneisha Adiesti Septanaya Fajar Sulastri Fajareza Ayu Pramesti Fakrul Aldi Rendianto Fasyah Alya Syabrina Fina Nur Falah Firda Kartika Sari Fitri Nur Latifah Fitriyah Nur Indahsari Hamdi, M. Sukron Hansya Maulana Hermawan, Diky Hidayatulloh, Muhamad Ananta Hilda Halimah Hanum Indah Apriliana Sari Wulandari Indah Dwi Lestari Inggit Nur Tazdiq Damayanti Irsada Febri Pamesuari Istian Kriya Almanfaluti Johan Ageng Prasetyo Khairunisa Aprilia Putri Kurnia, Fahreza Putra Rafliansyah Laksono, Muhammad Agung Layyina, Almira Rizky Lilik Indayani Lilik Indayani M Ruslianor M Mahardika Darmawan Kusuma Wardana Mas Oetarjo Masfufah, Hanem Maulidah, Ummul Misti Hariasih Misti Hariasih Misti Hirasih Mizar Khan Al Arfa Mahdasyevi Mochamad Rizal Yulianto Monica Cindy Amanda Muhammad Andik Diantoro Muhammad Faisal Ardiansyah Muhammad Ruslianor Maika Mukhamad Masykur Hadi Mustika Arasyi Al Kundie Mutawakki, Rizky Mutawakkil, Rizqy Nabila Uswatul Aprianti Nadia Nur Rahmawati Nadia Septia Nengrum Nasywa Aulia Nayla Rizky Dwi Firnanda Ninda Ardiani Ninda Ardiani Nuris Tiswanah Ocha Dwi Riestu Putri Juni Alita Dwi Bastari Putri, Mia Nasrida Rafli Muhammad Firdaus Rahmah Utami Budiandari Raisha Salisa Rangga Nur Zaifatl Amri Ratna Lailatul As’ari Redani Zaenha, Mochamad Abdi Rizal Fahmy Likhumy Robby Rohma, Ainun Nur Sabila, Nauly Slamet Riyanto Sofia Naya Febriyanti Sumardi . Sumardi Sumardi Sumartik Susanto Sukiman Syamsiar, Syamsiar Tofan Tri Nugroho Tsaniyah Jumhuriyah Vera Firdaus Wati , Alvin Windiya Widya , Paramitha Puspa Wijaya, Rama Adi Wulandari, Indah Apriliana Sari Yulianti, Mila Yunita Wulandari Yusfian , Firli Perdana