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All Journal Jurnal Paradigma Ekonomika SINERGI: Jurnal Ilmiah Ilmu Manajemen Jurnal SOLMA Journal of Economic, Bussines and Accounting (COSTING) J-MAS (Jurnal Manajemen dan Sains) JURNAL PENDIDIKAN TAMBUSAI Journal of Economic, Management, Accounting and Technology (JEMATech) JURNAL NUSANTARA APLIKASI MANAJEMEN BISNIS Jurnal Administrasi dan Manajemen MANAJEMEN DEWANTARA KOLOKIUM: Jurnal Pendidikan Luar Sekolah Management Studies and Entrepreneurship Journal (MSEJ) Studi Kasus Inovasi Ekonomi Jurnal Riset Entrepreneurship Indonesian Journal of Cultural and Community Development Indonesian Journal of Law and Economics Review Community Empowerment Jurnal Mandala Pengabdian Masyarakat Jurnal Disrupsi Bisnis JPM: JURNAL PENGABDIAN MASYARAKAT Jurnal Pengabdian dan Peningkatan Mutu Masyarakat (JANAYU) Bima Journal : Business, Management and Accounting Journal JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Indonesian Journal of Innovation Studies International Journal of Management Science and Information Technology (IJMSIT) Proceedings of The ICECRS Procedia of Social Sciences and Humanities Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Indonesian Journal of Islamic Economics and Finance PERMANA : Jurnal Perpajakan, Manajemen, dan Akuntansi Paradoks : Jurnal Ilmu Ekonomi Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Jurnal Ragam Pengabdian Amaluna: Jurnal Pengabdian Masyarakat Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis International Journal of Artificial Intelligence for Digital Marketing Jurnal Ekonomi, Manajemen, dan Bisnis Journal of Artificial Intelligence and Digital Economy
Satrio Sudarso
Universitas Muhammadiyah Sidoarjo
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Astronomy Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Medicine & Pharmacology Public Health Social Sciences Transportation Other

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Analysis of Brand Quality, Price Discounts, and Consumer Reviews on Kahf Product Purchase Decisions on Shopee E-Commerce in Sidoarjo City Mizar Khan Al Arfa Mahdasyevi; Lilik Indayani; Satrio Sudarso
Indonesian Journal of Islamic Economics and Finance Vol. 6 No. 2 (2026)
Publisher : Institut Agama Islam Sunan Giri Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37680/ijief.v6i2.10096

Abstract

This study aims to analyze the influence of brand quality, price discounts, and consumer reviews on purchasing decisions for Kahf products on the Shopee platform in Sidoarjo City. The study used a quantitative approach with a survey method of 100 respondents who are consumers of Kahf products on Shopee. The sampling technique used purposive sampling, while data analysis was carried out using the Partial Least Square-Structural Equation Modeling (PLS-SEM) method with the help of the SmartPLS 3.0 application. The results showed that brand quality, price discounts, and consumer reviews had a positive and significant effect on purchasing decisions. Consumer reviews were the variable that had the most dominant influence on purchasing decisions, followed by brand quality, while price discounts had the lowest influence. These findings indicate that consumers consider the experience and assessments of other users more than price factors in determining purchasing decisions for Kahf products on Shopee. Therefore, companies are advised to continue to improve brand quality and encourage consumers to provide positive reviews to improve purchasing decisions
THE EFFECT OF PRODUCT QUALITY, WORD OF MOUTH, AND BRAND TRUST ON PURCHASING DECISIONS OF YUSUF TEMPE MSMES Rangga Nur Zaifatl Amri; Satrio Sudarso; Lilik Indayani
Journal of Artificial Intelligence and Digital Economy Vol. 2 No. 10 (2025): Journal of Artificial Intelligence and Digital Economy
Publisher : PT ANTIS INTERNATIONAL PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61796/jaide.v2i10.1588

Abstract

Objective: This research is motivated by the importance of product quality, word of mouth, and brand trust in influencing purchasing decisions in local food MSMEs. The main problem lies in how these three factors contribute to consumers' decisions in choosing Tempe Yusuf products. The purpose of this study is to quantitatively analyze the influence of product quality, word of mouth, and brand trust on consumer purchase decisions. Method: This study uses a quantitative approach with a survey method through the distribution of questionnaires to 96 respondents who have purchased Tempe Yusuf products, selected by purposive sampling technique. 96 respondents were selected because the number met the regression statistical requirements and was considered sufficient to represent the profile of Tempe Yusuf consumers that were relevant to the purpose of the study. Data were analyzed using multiple linear regression with the help of SPSS software. Result: The results showed that product quality and word of mouth had a positive and significant effect on purchase decisions, while brand trust did not have a significant influence. Novelty: The novelty of this study lies in its focus on local food MSMEs, specifically Tempe Yusuf, and its findings emphasize the dominant role of product quality and word of mouth over brand trust in influencing purchasing decisions within the context of local market competition.
Analysis of Consumer Characteristics on Impulsive Buying Behavior of Fashion Products in the Digital Age Satrio Sudarso; Ninda Ardiani
Indonesian Journal of Innovation Studies Vol. 27 No. 2 (2026): April
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/ijins.v27i2.1847

Abstract

General Background: Digital transformation, social media expansion, and e-commerce growth have reshaped consumer behavior, making impulsive buying especially in fashion more prevalent. Specific Background: Fashion items function not only as necessities but also as identity symbols influenced by visual stimuli, promotions, and algorithm-driven advertising. Knowledge Gap: Prior studies seldom integrate technological, psychological, social, and financial factors with consumer engagement to explain impulsive fashion purchases in a digitally dense environment. Aims: This study examines how these consumer characteristics predict impulsive buying behavior among individuals aged 18–35 who actively shop for fashion products online. Results: Findings show that psychological, social, and financial factors significantly affect impulsive buying, while technology plays a lesser role; consumer engagement emerges as the strongest predictor, and the model explains 57% of behavioral variance. Novelty: This research uniquely demonstrates that impulse buying is driven more by affective and social dynamics than by digital convenience, highlighting the mediating intensity of online engagement. Implications: The study suggests that marketers should employ emotionally resonant, socially oriented strategies—such as influencer collaboration and interactive digital promotion—to effectively stimulate impulsive purchasing within fashion markets. Highlights: Impulse buying is driven primarily by psychological, social, and financial factors, not technological convenience. Consumer engagement on social media is the strongest predictor of impulsive fashion purchases. Digital platforms amplify emotional and identity-based triggers, shaping modern buying behavior. Keywords: Impulsive Buying, Fashion Consumers, Social Media Engagement, Psychological Factors, Digital Marketing
Customer Retention Strategies And Digital Innovation In Islamic Bank Gold Services: Strategi Retensi Nasabah Dan Inovasi Digital Pada Layanan Emas Bank Syariah Muhammad Andik Diantoro; Rizal Fahmy Likhumy Robby; Hansya Maulana; Satrio Sudarso
Proceedings of The ICECRS Vol. 13 No. 1 (2025): Proceedings of Community Service Desa Mandiri dan Berdaya Melalui Kolaborasi P
Publisher : International Consortium of Education and Culture Research Studies

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/icecrs.v13i1.2110

Abstract

General Background The Islamic banking industry rapidly develops through modern precious metal investment facilities to meet public demand for safe and compliant assets. Specific Background Bank Syariah Indonesia KC Jenggolo provides precious metal installment products; however, internal data from 2023 to 2025 records a consistent decline in new, existing, and returning clientele. Knowledge Gap Previous studies emphasize the importance of marketing mixes in financial institutions, but few address the specific operational failures causing client attrition in sharia-compliant installment facilities. Aims This research identifies the factors causing the clientele decline and formulates precise marketing and operational frameworks. Results Using a qualitative descriptive method with fifteen respondents, findings indicate that the primary obstacles lie within the People, Promotion, and Process components of the marketing mix. Specifically, conventional offline promotions, inadequate staff communication skills, and limited mobile application features drive client dissatisfaction. Novelty The study provides a targeted diagnostic of sharia investment facilities, linking specific technological deficits directly to clientele attrition patterns over a three-year period. Implications Financial institutions must prioritize human resource training, transition to integrated online promotional campaigns, and upgrade mobile application functionalities to maintain competitive market positioning and investor loyalty. Highlights:  The continuous decline in clientele stems from deficits in personnel competence, promotional reach, and technological processes. Conventional offline marketing fails to attract modern investors compared to targeted online promotional campaigns. Upgrading mobile application features with installment tracking and payment reminders is crucial for securing investor loyalty. Keywords: Marketing Mix, Sharia Investment, Customer Loyalty, Mobile Application, Promotional Campaign
Utilizing Instagram Social Media as a Means of Promoting Cikole Luwak Coffee Products: Pemanfaatan Media Sosial Instagram Sebagai Sarana Promosi Produk Kopi Luwak Cikole Chusnul Damayanti Kassanah; Inggit Nur Tazdiq Damayanti; Mustika Arasyi Al Kundie; Nadia Septia Nengrum; Satrio Sudarso
Procedia of Social Sciences and Humanities Vol. 9 No. 1 (2026): International Conference of Fostering Sustainable Economic Growth and Innovatio
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/6cg52653

Abstract

General Background The global coffee industry increasingly relies on digital platforms to adapt to modern consumer behavior and competitive markets. Specific Background Luwak coffee possesses high economic value but faces significant consumer skepticism regarding authenticity, production hygiene, and animal welfare. Knowledge Gap While previous literature extensively covers social media for sales conversion, there is a lack of empirical evidence on how open digital documentation addresses complex ethical and production concerns in traditional commodities. Aims This study investigates the strategic use of Instagram Feeds and Reels by Kopi Luwak Cikole to deliver transparent information and build brand trust. Results Utilizing a qualitative descriptive method grounded in Integrated Marketing Communications, findings demonstrate that permanent Feeds structure essential certification and processing details, whereas dynamic Reels provide interactive, empirical proof of ethical animal treatment and hygienic production. This integrated openness successfully eliminates consumer uncertainty and translates skepticism into strong buyer confidence without aggressive selling. Novelty The research shifts the digital marketing paradigm from mere promotional volume to radical visual clarity as a mechanism for resolving ethical commodity controversies. Implications Traditional producers must prioritize open, authentic digital documentation to secure consumer confidence, suggesting that future frameworks should fully integrate interactive features like direct messaging to sustain long-term market positioning. Highlights: Dynamic short videos provide empirical proof of ethical animal treatment and hygienic manufacturing. Permanent profile features successfully deliver structured certification details to reduce buyer uncertainty. Open digital communication directly converts consumer skepticism into profound brand trust. Keywords: Digital Marketing, Integrated Marketing Communications, Animal Welfare, Brand Trust, Traditional Commodities
The Influence of FOMO, Post-Purchase Regret, and Perceived Urgency on Impulsive Buying Behavior of The Originote on TikTok Shop Khairunisa Aprilia Putri; Satrio Sudarso; Tofan Tri Nugroho
Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis Vol. 6 No. 2 (2026): Juli : Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jaemb.v6i2.10660

Abstract

This study examines impulsives buying behavior among consumers of The Originote products on TikTok Shop through the TikTok social media platform, which continues to grow alongside the expansion of social commerce. This phenomenon is important because consumer purchase decisions are often influenced by psychological factors and situational pressure in digital environments. The purpose of this study is to analyze the influence of Fear of Missing Out, Post-Purchase Regret, and Perceived urgency on consumers’ impulsive buying behavior. The research employed a quantitative survey by distributing questionnaires to 120 respondents in Sidoarjo Regency who has previously made impulsive purchases on TikTok Shop. The results indicate that Fear of Missing Out, Pots-Purchase Regret, and Perceived Urgency have positive and significant effects on impulsive buying behavior. Simultaneously, these three variables explain 94% of the variation in impulsive buying behavior among digital consumers.
Product Quality Consumer Trust and Online Reviews Predict Shopee Purchase Decisions: Kualitas Produk Kepercayaan Konsumen dan Ulasan Daring Memprediksi Keputusan Pembelian Shopee Berliana Rindy Puspita Sari; Satrio Sudarso
Indonesian Journal of Law and Economics Review Vol. 21 No. 3 (2026): Agustus
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/ijler.v21i3.1717

Abstract

General Background: Digital technology has shifted consumption toward e-commerce, particularly in the cosmetics industry. Specific Background: Although Wardah holds over a 10% market share on Shopee Indonesia, intense marketplace competition exposes buyers to numerous brand alternatives and peer evaluations. Knowledge Gap: Prior studies on product quality, consumer trust, and online reviews showed inconsistent results, with limited research focusing on Wardah consumers on Shopee in Sidoarjo. Aims: This study analyzes the relationships of product quality, consumer trust, and consumer reviews with purchase decisions for Wardah products on Shopee. Results: Using purposive sampling of 100 respondents aged 17–45 in Sidoarjo and PLS-SEM via SmartPLS 3.0, findings show that product quality ($t = 4.248, p = 0.000$), consumer trust ($t = 4.441, p = 0.000$), and consumer reviews ($t = 5.226, p = 0.000$) positively and significantly relate to purchase decisions, explaining 60.5% of the variance. Novelty: This research confirms consumer reviews as the most dominant predictor over consumer trust and product quality among Sidoarjo marketplace shoppers. Implications: Wardah should maintain product standards, provide transparent descriptions, and encourage informative customer reviews. Highlights: Durability, specification conformity, reliability, plus functional performance positively relate to buyer selection of Wardah cosmetics. Transaction security, seller commitment, honesty, plus transparent descriptions reduce perceived risk for marketplace shoppers. Argument clarity, positive tone, usefulness, plus credible feedback sources represent the most dominant variable explaining 60.5% of variance. Keywords: Product Quality, Consumer Trust, Online Customer Reviews, Purchase Decision, Shopee Marketplace
Live Streaming, Content Marketing, dan Experiential Marketing Tehadap Keputusan Pembelian Pada E-commerce Shopee di Sidoarjo Denata Putri Marlinton; Dewi Komala Sari; Satrio Sudarso
Journal of Economic, Management, Accounting and Technology (JEMATech) Vol 8 No 2 (2025): August
Publisher : Fakultas Teknik dan Ilmu Komputer, Universitas Sains Al-Qur'an (UNSIQ) Wonosobo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32500/jematech.v8i2.8758

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh live streaming, content marketing, dan experiential marketing terhadap keputusan pembelian pada e-commerce Shopee di Sidoarjo. Dengan menggunakan pendekatan kuantitatif, data diperoleh dari 100 responden yang pernah melakukan transaksi di Shopee melalui penyebaran kuesioner secara online. Data dianalisis menggunakan metode Partial Least Square (PLS) 3.0 untuk menguji hubungan antar variabel. Hasil penelitian menunjukkan bahwa live streaming memiliki pengaruh signifikan terhadap keputusan pembelian, sementara content marketing dan experiential marketing tidak memiliki pengaruh yang signifikan. penelitian ini membuktikan pentingnya fitur live streaming dalam mendukung pengambilan keputusan konsumen, sedangkan strategi content marketing dan experiential marketing memerlukan evaluasi lebih lanjut untuk meningkatkan efektivitasnya. Penelitian ini memberikan wawasan bagi pelaku bisnis dalam merancang strategi pemasaran yang lebih efektif di era digital.
Co-Authors Ahmad Reza Rahmawan Akbar Rahmadin Alfia, Nurfia Alshaf Pebrianggara Alshaf Pebrianggara Anggraini, Elisah Fitri Anisha Hilda Al Arisha Anneke Ria Choirunnisa Aprilia, Rizka Wahyu Baehaqi Berliana Rindy Puspita Sari Bulan, Rachima Annisa Chusnul Damayanti Kassanah Denata Putri Marlinton Dewi Komala Sari Dini Windya Putri Dwi Rahma Fitria Eka Oktaviani Erika Septiani Sulistyono Erneisha Adiesti Septanaya Fajar Sulastri Fajareza Ayu Pramesti Fakrul Aldi Rendianto Fasyah Alya Syabrina Fina Nur Falah Firda Kartika Sari Fitri Nur Latifah Fitriyah Nur Indahsari Hamdi, M. Sukron Hansya Maulana Hermawan, Diky Hidayatulloh, Muhamad Ananta Hilda Halimah Hanum Indah Apriliana Sari Wulandari Indah Dwi Lestari Inggit Nur Tazdiq Damayanti Irsada Febri Pamesuari Istian Kriya Almanfaluti Johan Ageng Prasetyo Khairunisa Aprilia Putri Kurnia, Fahreza Putra Rafliansyah Laksono, Muhammad Agung Layyina, Almira Rizky Lilik Indayani Lilik Indayani M Ruslianor M Mahardika Darmawan Kusuma Wardana Mas Oetarjo Masfufah, Hanem Maulidah, Ummul Misti Hariasih Misti Hariasih Misti Hirasih Mizar Khan Al Arfa Mahdasyevi Mochamad Rizal Yulianto Monica Cindy Amanda Muhammad Andik Diantoro Muhammad Faisal Ardiansyah Muhammad Ruslianor Maika Mukhamad Masykur Hadi Mustika Arasyi Al Kundie Mutawakki, Rizky Mutawakkil, Rizqy Nabila Uswatul Aprianti Nadia Nur Rahmawati Nadia Septia Nengrum Nasywa Aulia Nayla Rizky Dwi Firnanda Ninda Ardiani Ninda Ardiani Nuris Tiswanah Ocha Dwi Riestu Putri Juni Alita Dwi Bastari Putri, Mia Nasrida Rafli Muhammad Firdaus Rahmah Utami Budiandari Raisha Salisa Rangga Nur Zaifatl Amri Ratna Lailatul As’ari Redani Zaenha, Mochamad Abdi Rizal Fahmy Likhumy Robby Rohma, Ainun Nur Sabila, Nauly Slamet Riyanto Sofia Naya Febriyanti Sumardi . Sumardi Sumardi Sumartik Susanto Sukiman Syamsiar, Syamsiar Tofan Tri Nugroho Tsaniyah Jumhuriyah Vera Firdaus Wati , Alvin Windiya Widya , Paramitha Puspa Wijaya, Rama Adi Wulandari, Indah Apriliana Sari Yulianti, Mila Yunita Wulandari Yusfian , Firli Perdana