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All Journal Buletin Peternakan Animal Agricultural Journal Jurnal Pengabdian Kepada Masyarakat (Indonesian Journal of Community Engagement) EDUHUMANIORA: Jurnal Pendidikan Dasar TRIHAYU: Jurnal Pendidikan Ke-SD-an Taman Cendekia : Jurnal Pendidikan Ke-SD-an Animal Production : Indonesian Journal of Animal Production Jurnal Moral Kemasyarakatan Jurnal Agrotek UMMat Journal of Maternal and Child Health Tribakti: jurnal pemikiran keIslaman Jambura History and Culture Journal Abdi Dosen : Jurnal Pengabdian Pada Masyarakat Community Engagement and Emergence Journal (CEEJ) Journal of Empowerment Community Journal of Agriculture (JoA) Jurnal Ilmiah Pendidik Indonesia Indonesian Journal of Islamic Economics and Finance Jurnal Kedokteran Hewan Jurnal Biologi Babasal Indonesian Journal of Learning and Educational Studies Babasal Agromu Journal Communication in Food Science and Technology Kalwedo Sains (KASA) SENMEA Tribakti: Jurnal Pemikiran Keislaman Jurnal Agripet ILJS
Dwi Wijayanti
Bagian Farmakologi Fakultas Kedokteran Hewan Universitas Gadjah Mada, Yogyakarta
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Biochemistry, Genetics & Molecular Biology Chemistry Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Immunology & microbiology Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Medicine & Pharmacology Public Health Social Sciences Veterinary Other

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Journal : SENMEA

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PENGARUH PRODUK, STORE ATMOSPHERE, DAN WORD OF MOUTH TERHADAP KEPUTUSAN PEMBELIAN WARUNG BRADER DI KOTA KEDIRI Wijayanti, Dwi; Sardanto, Rino
Prosiding Seminar Nasional Manajemen, Ekonomi dan Akuntansi Vol. 7 (2022): PROSIDING SEMINAR NASIONAL MANAJEMEN, EKONOMI DAN AKUNTANSI 2022
Publisher : Universitas Nusantara PGRI Kediri

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Abstract

This research was driven by the intense competition between bistro associations, which made advertising procedures fundamental. With the right advertising strategy, it is trusted to really expand the scheme, rely on Brader delays, and can solve customer problems. The inspiration of this research is to analyze the effect of product, shopping climate and verbal trade on purchasing decisions at Warung Brader in Kediri in 2022. This study uses a quantitative strategy, the population in this study are Warung Brader customers and the examples used in this study. this is a total of 40 people. The research data uses the SPSS 25 application. The consequences of this study are (1) the items affect the purchasing decision of Warung Brader. (2) air storage basically influences the buying decision of Warung Brader. (3) Verbal exchange has a fundamental influence on the purchasing decision of Warung Brader. (4) articles, shopping climate and informal exchanges have a fundamental influence on the purchasing decisions of Warung Brader.
Co-Authors Abd. Rahim, Mustafa Agus Setiadi Al Iman, Arif Alfriandi, Restu Ardigurnita, Firgian Ardigurnita, Firgian Arya Dani, Setyawan Ayu Rahayu Bahidin Laode Mpapa Bambang Sumiarto Bambang Sutejo, Bambang Basrin, Fitriani Budimansyah Budimansyah Darusman, Asep Dudung Daud Samsudewa Dyan Desi Madyarini, Dyan Desi Dyan Indah Purnama Sari, Dyan Indah Purnama Enny Tantini Setiatin Estiningsih, Yuyun Dwi Fadhila, Safira Cahya Fadillah, Muhammad Gustyar Farma, Rengga Lupita Fatihul Ihsan, Nurul Farhan Firmansyah, Arya Kurnia Fitri, Helen Sica Gacatorina, Alfiraza Harsono Salimo Hera Wasiati Hikmatyar, Missi Illy, Wirahayu Janati, Wulan Rizqi Kasyfurrahman, Muhammad Akbar Kusuma , Anggi Yudha Kusuma Agdhi Rahwana Lasamadi, Rahman Dani Lasopo, Risna Munir, Samsul Nugraha, Erin Fajrin Nurul Frasiska Pakaya, Soni Putra, Farhan Akmala R. Gagak Donny Satria Ramadhani Chaniago Ratmi Rosilawati, Ratmi Rino Sardanto Rismasari, Rismasari Sacadiraksa, Widia Sacadiraksa, Widia Fajrin Samaduri, Lutfi Saputra, Chandra Prayoga Sukulani, Khaerullah Suling, Hendy Syalafiyah, Nurul Utomo, Ilham Nur Wachid Pratomo, Wachid Winni Nur Auli Y. Andi Trisyono yulia lanti retno dewi Yulistia Devi