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All Journal JURNAL SISTEM INFORMASI BISNIS EXPERT: Jurnal Manajemen Sistem Informasi dan Teknologi Jurnal Edukasi dan Penelitian Informatika (JEPIN) Jurnal Kajian Informasi & Perpustakaan INTEGER: Journal of Information Technology JURNAL TEKNIK INFORMATIKA DAN SISTEM INFORMASI Jurnal Penamas Adi Buana JURNAL TEKNOLOGI DAN OPEN SOURCE Jurnal Inovasi Hasil Pengabdian Masyarakat (JIPEMAS) IJID (International Journal on Informatics for Development) Simtek : Jurnal Sistem Informasi dan Teknik Komputer JSI (Jurnal sistem Informasi) Universitas Suryadarma Jurnal Ilmu Komputer dan Desain Komunikasi Visual Aviation Electronics, Information Technology, Telecommunications, Electricals, Controls (AVITEC) Journal of Advanced in Information and Industrial Technology (JAIIT) Jurnal Kedaymas Journal of Technology and Informatics (JoTI) Jurnal Abdimas Ekonomi dan Bisnis Journal of Applied Management and Business (JAMB) Seminar Nasional Hasil Riset dan Pengabdian (SNHRP) Jurnal Teknik Informatika Jurnal Ilmu Komunikasi Jurnal Keuangan dan Akuntansi Terapan (KUAT) Jurnal Komputer Teknologi Informasi Sistem Komputer (JUKTISI) JEECS (Journal of Electrical Engineering and Computer Sciences) Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Computing Insight: Journal of Computer Science Jurnal Ilmiah Informatika dan Komputer Prosiding Seminar Nasional Ilmu Teknik
Iqbal Ramadhani Mukhlis
Universitas Pembangunan Nasional Veteran Jawa Timur
Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Library & Information Science Mechanical Engineering Social Sciences Other

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Journal : IJID (International Journal on Informatics for Development)

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Analyzing Customer Loyalty Levels through Segmentation in Aesthetic Clinics Using K-Means and RFAM Laga, Sinarring Azi; Hermansyah, Deny; Rithmaya, Chitra Laksmi; Zainuddin, Muhammad; Aji, Geo Ardana Ihsan Purnama; Mukhlis, Iqbal Ramadhani
IJID (International Journal on Informatics for Development) Vol. 13 No. 2 (2024): IJID December
Publisher : Faculty of Science and Technology, UIN Sunan Kalijaga Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14421/ijid.2024.4841

Abstract

Effective customer segmentation is crucial in optimizing marketing strategies, particularly in customer-oriented aesthetic clinics. This research aims to enhance customer segmentation in aesthetic clinics using a K-Means approach based on the RFAM (Recency, Frequency, Average-Monetary) model. This approach is utilized to leverage historical customer data to identify customer segments based on their purchasing behavior, including visit frequency, average purchase amount, and the last time they visited the clinic. The K-Means clustering method maps customers into homogeneous groups, enabling aesthetic clinics to adapt more focused and personalized marketing strategies. The research results indicate insights obtained from the analysis and interpretation of RFAM conducted on 493 data points, resulting in the formation of two distinct clusters. In Cluster 1, denoting low loyalty, there are 156 customers, while Cluster 2 comprises 337 customers, reflecting high loyalty. Practical implications of this research include improvements in service customization and promotions tailored to customer needs and preferences. In conclusion, the K-Means approach based on the RFAM model can be utilized as an effective tool to enhance customer segmentation in the aesthetic clinic industry.
Co-Authors Abdul Rezha Efrat Najaf Adit Haptono, Anggoro Afandi, Haekal Ridho Africa, Laely Aghe Aji, Geo Ardana Ihsan Purnama Alvian Jaya, Muhammad Alya Rizky Natasya Alya Rizky Natasya Ana Wati, Seftin Fitri Andhika Maheswara, Wahyu Pratama Aqil, Zharif Ra'is Arif Z Djunaedi Arif Zeinfiki Djunaedi Barmin, Aidah Maryam Deny Hermansyah Dewi Murdiawati Diah Ekaningtias Diah Ekaningtyas Ellen Theresia Sihotang Farras Hafish Zidane Gaguk Suprianto Gumelar, Mustofa Maulana Lingga Hariadi Yutanto Heri Suprianto Heri Supriyanto Iswanda F. Satibi Iswanda F. Satibi Jonathan Gerry Joy Christianto Kadek Pranetha Prananjaya, Kadek Pranetha Kartika Marta Budiana Khuzaini Khuzaini khuzaini, Khuzaini Maharani, Ganestiana Diah Marya Mujayana Marylda Salma Wajendra Dewi Meilisa Lantang, Vanessa Mellyza Silvy Mirza Khazim Nugraha Moch. Anang Karyawan Mochammad Vaif Dwi Alifkhan Mohammad Syarrafah Muhammad Rafi Arganta Muhammad Zainuddin Mustofa Maulana Lingga Gumelar Nasution, Zubaidah Natasya, Alya Rizky Naufal Nur Ahmad Nur Rochmah Prasasti Karunia Farista Ananto Rafika Rahmawati Rafika Rahmawati Rafika Rahmawati Riski Aprillia Nita Rithmaya, Chitra Laksmi Rizka Hadiwiyanti Robiah Al Adawiyah Rudi Santoso, Rudi Salsabilla, Kharisma Agustya Zahra Satibi, Iswanda Fauzan Sembilu, Nambi Sihotang, Ellen Theresia Sinarring Azi Laga Suhartono Suprianto, Gaguk Thomas Aquino Berno Doduk Tika Ayu Hariyanti Tri Luhur Indayanti Sugata Tri Puspa Rinjeni Virdha Rahma Aulia Wati, Seftin Fitri Ana Wibowo, Nur Cahyo Yani, Prawita Yudha Herlambang Cahya Pratama Yudi Sutarso Zharif Ra'is Aqil