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All Journal Journal of Indonesian Tourism and Development Studies Journal of Business Management Education (JBME) Lekesan: Interdisciplinary Journal of Asia Pacific Arts Jurnal Pengembangan Wiraswasta JATI EMAS (Jurnal Aplikasi Teknik dan Pengabdian Masyarakat) Journal of Tourism Sustainability Co-Value : Jurnal Ekonomi, Koperasi & Kewirausahaan Journal Integration of Social Studies and Business Development Journal of Consumer Study and Applied Marketing Jurnal Kepariwisataan: Destinasi, Hospitalitas dan Perjalanan Barista : Jurnal Kajian Bahasa dan Pariwisata Masyarakat Pariwisata: Journal of Community Services in Tourism Abdi Wisata: Jurnal Pengabdian Kepada Masyarakat Journal of Tourism, Hospitality and Travel Management (JTHTM)
Mega Fitriani Adiwarna Prawira
Politeknik Pariwisata NHI Bandung
Agriculture, Biological Sciences & Forestry Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Languange, Linguistic, Communication & Media Public Health Social Sciences Other

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Coastal Batik Ornament Design : Aesthetic Analysis and Meaning of Batik Ornaments in Ciwaringin Cirebon, West Java Nanang Ganda Prawira; Mega Fitriani Adiwarna Prawira; Eko Susanto
Lekesan: Interdisciplinary Journal of Asia Pacific Arts Vol. 3 No. 2 (2020): October
Publisher : Institut Seni Indonesia Denpasar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31091/lekesan.v3i2.1170

Abstract

Along the coast of the island of Java, there is a wealth of craft art (batik), characterized by its expression of decorative motifs and techniques. In general, the most prominent characteristic of the dominance of primary and secondary colors. Courage in expressing bright colors is also the visual identity of coastal batik. In West Java, Cirebon is one of the popular coastal batik cities. Several villages have become centers for batik crafts, including Ciwaringin Village. The batik that is developed in this village has the characteristics of Cirebon which was born and developed in line with Trusmi batik. Ciwaringin batik is unique in terms of coloring and decorative motifs when compared to Trusmi batik. In terms of typical Ciwaringin coloring is produced by natural dyes (natural dyes), a batik tradition that has long developed in the Cirebon Pesisiran batik culture. This study uses descriptive-qualitative methods with aesthetic and semiotic approaches to reveal the aesthetics and meaning of ornamentation in Batik Ciwaringin. One of the important findings in this study is that in Ciwaringin batik there is no expression of animate motives, which differentiates it from batik motifs in general because Ciwaringin batik was born from the Islamic boarding school community with strong Islamic values. Another finding is that Ciwaringin batik craftsmen transform nature not only as a source of philosophical ideas, but they also care about environmental issues. Concern for the environment is proven by developing coloring techniques using natural dyes (natural dyes) and avoiding synthetic (chemical) dyes.
Community Empowerment On Sustainable Outdoor Recreation In Pangandaran Tourist Destination Mega Fitriani Adiwarna Prawira; Aura Bulan Andhara Prawira; Eko Susanto
Co-Value Jurnal Ekonomi Koperasi dan kewirausahaan Vol. 15 No. 4 (2024): Co-Value: Jurnal Ekonomi, Koperasi & Kewirausahaan
Publisher : Program Studi Manajemen Institut Manajemen Koperasi Indonesia Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This research examines the diverse forms of community involvement in tourism within Pangandaran Regency, highlighting its potential for sustainable development. The region features 270 tourist attractions categorized into cultural, man-made, and natural types, with a significant emphasis on eco- tourism and outdoor recreation opportunities, particularly in the Parigi sub-district. The growing number of restaurants and micro-enterprises reflects the evolving landscape of tourism-related economic activities and underscores the interconnection between the local and tourism industries. Active community participation in various tourism organizations indicates a robust network essential for promoting tourism activities and ensuring local stakeholders play a crucial role in the sector's growth and sustainability. Despite these strengths, the research identifies significant challenges related to infrastructure development, environmental sustainability, and community engagement. Overcrowding during peak seasons places pressure on local facilities, while a lack of awareness about sustainable tourism practices among residents hampers effective participation. Enhancing community education on eco-friendly practices and establishing collaborative frameworks among stakeholders is essential to cultivating a sustainable tourism ecosystem. By addressing these challenges and leveraging community strengths, Pangandaran can foster a tourism landscape that generates economic benefits while preserving its rich cultural and natural heritage. Promoting sustainable practices and fostering a sense of shared responsibility among residents will be crucial for ensuring the long-term viability and success of tourism in the region.
Exploring the Role of Social Media Platforms in Promoting Tourism Diversity Suryana, Marceilla; Susanto, Eko; Prawira, Mega Fitriani Adiwarna; Afgani, Kurnia Fajar
Journal of Business Management Education (JBME) Vol 9, No 1 (2024)
Publisher : Business Education Program of Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/jbme.v9i1.68781

Abstract

This study explores the effectiveness of social media platforms for promoting various tourist attractions, including natural, man-made, and cultural tourism sites. By employing a descriptive research approach with a quantitative method, the study utilizes conjoint analysis with 100 respondents to gather insights. The findings reveal distinct tourist preferences regarding social media platforms for different attractions. Specifically, Instagram emerges as the most effective platform for promoting natural tourism, while Twitter shows less success. Conversely, YouTube is preferred for promoting cultural tourism, while Twitter is less effective. Twitter is perceived as relatively successful for man-made tourism, although not as effective as YouTube. These results highlight the importance of tailoring social media strategies based on the characteristics of each tourist attraction type rather than solely relying on platform popularity.
Halal Tourism Destination from Tourist Perspectives: A Review Prawira, Mega Fitriani Adiwarna; Pamungkas, Yudha; Agustin, Dea Latul Inayah; Tanisa, Fitriani Salsabil; Alviana, Allya Dini; Anisa, Dian Nur; Syam, Rachmat
Journal of Tourism Sustainability Vol. 3 No. 1 (2023): Volume 3 Number 1 (2023)
Publisher : Politeknik Negeri Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35313/jtospolban.v3i1.75

Abstract

Halal tourism has developed as a model for developing tourism destinations amid various existing development approaches. The difference is that halal tourism is formed through an image embedded in a tourism management area that seeks to accommodate the unique needs of Muslim tourists. This study utilizes metadata on Google Scholar and selects 11 papers in the Scopus database to formulate the results of previous studies focusing on halal tourist destinations from visitors' perspectives. From the results of this systematic study, a future research framework is offered where the sustainability of halal tourist destinations can be developed on the management of tourist satisfaction formed by product quality, institutional and social support, and image.
Deciphering Green Promotion Attributes: A Conjoint Analysis of Tourists' Preferences in Greater Bandung Suryana, Marceilla; Prawira, Mega Fitriani Adiwarna; Goeltom, Andar Danova Lastaripar; Susanto, Eko; Octaviany, Vany
Barista : Jurnal Kajian Bahasa dan Pariwisata Vol. 11 No. 01 (2024): June
Publisher : Unit Bahasa, Politeknik Pariwisata NHI Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34013/barista.v11i01.1501

Abstract

The Greater Bandung area grapples with various challenges, including spatial planning, waste management, water resources, critical land, and transportation, all of which are intricately linked to sustainability concerns, particularly affecting tourism. To address these issues, it is crucial to understand tourists' preferences for green promotion attributes in destinations. This study employs conjoint analysis to discern tourists' perceptions of various destination attributes. Findings reveal that Greater Bandung tourists prioritize environmentally friendly tourism activities as the most significant destination image attribute, while ecologically friendly transportation ranks as the least important. Additionally, when assessing destination advertising attributes, environmentally friendly visuals hold more importance than environmentally friendly messaging. Tourists prioritize sustainable product packaging, while they consider the destination's tourist product color to be less significant. These findings underscore the importance of clear communication, ecolabeling, and environmentally friendly practices in promoting sustainable tourism in the Greater Bandung area. By understanding tourists' preferences, stakeholders can tailor promotional strategies to effectively convey the destination's green initiatives, thus enhancing its appeal and contributing to sustainable tourism development.
Green Online Food Delivery In Tourist Destinations: Analysis of Tourists' Value on Attitude And Purchase Intentions Prawira, Aura Bulan Andhara; Giovanni, Elvia; Prawira, Mega Fitriani Adiwarna; Nugraha, Siti Yulia Irani; Widyastuti, Sri Utari
Journal of Consumer Studies and Applied Marketing Vol. 2 No. 1 (2024)
Publisher : Integrasi Sains Media

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58229/jcsam.v2i1.146

Abstract

This study investigates the implementation of environmentally friendly online food delivery services in tourist destinations, aiming to align with the principles of sustainable tourism. The primary objective is to analyze how tourist values influence their attitudes and purchase intentions toward online food delivery in these destinations. A quantitative research method is employed, utilizing Structural Equation Modeling-Partial Least Squares (SEM-PLS) to assess the impact of customer value on attitudes and purchase intentions toward Green Online Food Delivery (Green OFD). The study sample comprises 120 tourists with prior experience using online food delivery services during their visits to tourist destinations. The results indicate that the availability of Green OFD, derived from environmentally friendly local products, significantly affects tourists' attitudes and purchase intentions, especially among those who are mindful of sustainability issues. Tourists demonstrate positive attitudes and purchase intentions when they recognize functional, emotional, social, and epistemic values, including the feeling of contributing to environmental conservation by opting for Green OFD. The findings offer theoretical and practical insights for advancing sustainable tourism destination development.
Pro-Environmental Behaviour in Tourism: A Systematic Literature Review and Future Research Directions Prawira, Mega Fitriani Adiwarna; Ramadhani, Iqlima; Audita, Vanda Nirma; Andrianto, Ronal; Prawira, Aura Bulan Andhara
Journal of Tourism Sustainability Vol. 4 No. 2 (2024): Volume 4 Number 2 2024
Publisher : Politeknik Negeri Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35313/jtospolban.v4i2.137

Abstract

As one of the largest global economic sectors, tourism significantly contributes to economic and social development. However, it is also a leading cause of environmental degradation, including ecosystem disruption, carbon emissions, and resource exploitation. Tourists ' pro-environmental behavior (PEB) is crucial in mitigating tourism's adverse effects through sustainable actions like responsible waste management and green transportation. This study employs a Systematic Literature Review (SLR) method to synthesize research on PEB in tourism from 2013 to 2023. Drawing from 24 peer-reviewed articles from the Scopus database, the review identifies key themes: intrinsic and extrinsic behavioral drivers, the transformative role of technology, emotional engagement, organizational and community-level factors, and the unique challenges of rural tourism. The findings reveal that intrinsic factors, such as personal norms and moral obligations, are foundational drivers of PEB, while extrinsic factors, including environmental policies and supportive infrastructure, enable sustainable actions. Technology, particularly AI, social media, blockchain, and augmented reality, emerges as a dynamic antecedent, enhancing transparency and decision-making in sustainable tourism practices. Emotional engagement, such as awe and attachment to destinations, amplifies tourists' long-term commitments to sustainability. However, significant research gaps remain, including the need for longitudinal studies, geographic diversity, and cross-cultural analyses. The study proposes a conceptual model integrating these factors with sociocultural contexts, moderating their effectiveness. This model offers theoretical insights and practical implications for policymakers, destination managers, and researchers. The tourism sector can promote PEB and advance sustainable practices globally by addressing identified gaps and adopting innovative strategies.
Ghost Kitchens And The Digitalization Of Indonesia’s Urban Informal Economy Susanto, Eko; Gaffar, Vanessa; Prawira, Mega Fitriani Adiwarna
Journal of Consumer Studies and Applied Marketing Vol. 3 No. 1 (2025)
Publisher : Integrasi Sains Media

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58229/jcsam.v3i1.295

Abstract

Ghost kitchens have emerged as a disruptive force in Indonesia’s urban food economy, driven by digitalization, platform-based business models, and changing consumer behaviour. By eliminating the need for physical storefronts, they enable small entrepreneurs to reduce operational costs and access a broader market through food delivery platforms like GoFood, GrabFood, and ShopeeFood. However, their reliance on these platforms creates new economic dependencies, as algorithm-driven visibility and commission fees significantly impact profitability. Additionally, the rise of ghost kitchens intensifies market competition, particularly between independent operators and corporate-backed cloud kitchens that dominate rankings and resources. This study employs a qualitative multiple-case study approach to examine the economic and regulatory implications of ghost kitchens, including their impact on traditional food vendors, gig workers, and urban policies. Findings reveal that while ghost kitchens increase business accessibility, they also contribute to labour precarity within the gig economy, as food delivery workers face unstable incomes and high operational costs. The study underscores the need for adaptive regulatory frameworks, including fair taxation, food safety measures, and platform accountability to ensure equitable market participation. As ghost kitchens continue to evolve, proactive policies are required to balance innovation with sustainability, ensuring long-term benefits for entrepreneurs, workers, and consumers in Indonesia’s digital food ecosystem.
Enhancing Halal Procurement Strategies in the Hospitality Industry: Challenges, Solutions, and Future Directions Rosiana, Eka Nuraisah; Nugraha, Siti Yulia Irani; Wanti, Wanti Arum; Prawira, Mega Fitriani Adiwarna
Journal of Tourism, Hospitality and Travel Management Vol. 3 No. 1 (2025)
Publisher : Integrasi Sains Media

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58229/jthtm.v3i1.297

Abstract

The rapid expansion of halal tourism has intensified the need for structured halal procurement in the hospitality industry. However, hotels face significant challenges in maintaining halal compliance due to limited supplier availability, regulatory inconsistencies, financial constraints, and knowledge gaps. This study examines these challenges and proposes strategic solutions for halal procurement efficiency. The findings highlight that hotels in non-Muslim-majority regions struggle with supply chain disruptions caused by a lack of certified halal suppliers and high certification costs. Additionally, inconsistent global halal regulations make standardization difficult for multinational hotel chains, while limited staff training further complicates compliance. This study recommends expanding supplier networks through international partnerships, implementing structured halal training programs, and introducing financial support mechanisms such as tax incentives and certification subsidies to address these barriers. Furthermore, harmonizing global halal certification standards through mutual recognition agreements (MRAs) can enhance regulatory consistency and supply chain transparency. The conceptual framework developed in this study illustrates how halal regulations, consumer preferences, and sustainability considerations drive halal procurement strategies, emphasizing the need for collaborative efforts among hotel operators, policymakers, and certification authorities. Strengthening halal procurement practices will improve consumer trust, operational efficiency, and the competitiveness of halal-certified hotels, positioning the hospitality industry as a key player in the global halal tourism market.
Mapping Power and Interests: Stakeholder Dynamics in Sustainable Outdoor Recreation Governance in Pangandaran, Indonesia Prawira, Mega Fitriani Adiwarna; Prawira, Aura Bulan Andhara
Journal of Tourism, Hospitality and Travel Management Vol. 2 No. 1 (2024)
Publisher : Integrasi Sains Media

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58229/jthtm.v2i1.301

Abstract

Outdoor recreation drives coastal tourism growth but often creates governance and environmental challenges, especially in ecologically sensitive areas like Pangandaran, West Java, Indonesia. This study examines the power and interest dynamics among stakeholders involved in Pangandaran’s outdoor recreation sector. Using a qualitative case study approach, data were collected through semi-structured interviews, document analysis, and stakeholder mapping. Eight stakeholder groups were identified, including government agencies, private tourism operators, industry associations, local communities, environmental organizations, tourists, media, and academic institutions. Findings reveal significant power imbalances, with government bodies, tourism businesses, and associations dominating decision-making, while local communities and environmental groups remain marginalized despite their high interest in sustainability. Key conflicts emerge around resource access, exclusion from governance, and trade-offs between economic expansion and ecological conservation. However, the study also identifies potential synergies, particularly through community-based tourism, eco-certification programs, and academic collaborations. The study emphasizes the need for inclusive governance models that strengthen community participation, integrate environmental safeguards, and balance stakeholder interests. Promoting collaborative platforms can enhance sustainability, equity, and resilience in Pangandaran’s tourism sector. This research contributes to stakeholder theory by applying power-interest mapping in tourism governance and provides actionable insights for developing sustainable coastal recreation strategies.
Co-Authors Abda Abda Adam Aliya Silmi Afgani, Kurnia Fajar Agustin, Dea Latul Inayah Allya Dini Alviana Alviana, Allya Dini Andar Danova Lastaripar Goeltom Anisa, Dian Nur Arief Johari Asep Darmansyah Aura Bulan Andhara Prawira Beta Budisetyorini Chandra Budi Septyandi Chandrawulan Dea Latul Inayah Agustin Deddy Adisudharma Deddy Adisudharma DEISY CHRISTINA ANDIH Dematria Pringgabayu Dian Nur Anisa Dicky Arsyul Dicky Arsyul Salam Eka Nuraisah Rosiana Eko Susanto Eko Susanto Fitriani Salsabil Tanisa Giovanni, Elvia Iqlima Ramadhani Jamhari Jamhari Jeon, Jeong Ok Karnawati, Hennidah Nana Ganda Nanang Ganda Prawira Octaviani Ratnasari Santoso Pamungkas, Yudha Prawira, Aura Bulan Andhara Prawira, Mentari Putrirahayu Putri, Bintari Pangesti Rachmat Syam Raden Aswin Rahadi Rafdinal, Wahyu Ronal Andrianto Rumba Septyandi, Chandra Budhi Septyandi, Chandra Budi Sherly Raka Siwi Putri Utomo Siti Yulia Irani Nugraha Suryana, Marceilla Syam, Rachmat Syifaa Novianti Tanisa, Fitriani Salsabil Utomo, Sherly Vanda Nirma Audita Vanessa Gaffar Vany Octaviany Wahyu Rafdinal Wanti Arumwanti Widyastuti, Sri Utari Wisi Wulandari Yudha Pamungkas Yunieta Anny Nainggolan, Yunieta Anny