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All Journal Journal of Indonesian Tourism and Development Studies Journal of Business Management Education (JBME) Lekesan: Interdisciplinary Journal of Asia Pacific Arts Jurnal Pengembangan Wiraswasta JATI EMAS (Jurnal Aplikasi Teknik dan Pengabdian Masyarakat) Journal of Tourism Sustainability Co-Value : Jurnal Ekonomi, Koperasi & Kewirausahaan Journal Integration of Social Studies and Business Development Journal of Consumer Study and Applied Marketing Jurnal Kepariwisataan: Destinasi, Hospitalitas dan Perjalanan Barista : Jurnal Kajian Bahasa dan Pariwisata Masyarakat Pariwisata: Journal of Community Services in Tourism Abdi Wisata: Jurnal Pengabdian Kepada Masyarakat Journal of Tourism, Hospitality and Travel Management (JTHTM)
Mega Fitriani Adiwarna Prawira
Politeknik Pariwisata NHI Bandung
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AI Adoption For Accelerating Tourism Destination Development In Indonesia Susanto, Eko; Putri, Bintari Pangesti; Prawira, Mega Fitriani Adiwarna; Chandrawulan
Journal of Tourism, Hospitality and Travel Management Vol. 3 No. 2 (2025)
Publisher : Integrasi Sains Media

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58229/jthtm.v3i2.411

Abstract

Artificial Intelligence (AI) is increasingly transforming tourism by enabling personalised experiences, optimising operations, and supporting sustainable destination development. While extensive research has explored AI applications in advanced economies, studies remain limited in emerging contexts such as Indonesia. Addressing this gap, this study investigates how AI adoption can accelerate tourism destination development in Indonesia, a country with rich natural and cultural assets but significant digital, infrastructural, and governance challenges. Employing a qualitative strategic management approach, this study integrates SWOT–TOWS analysis and expert panel validation to identify internal and external factors influencing AI readiness. The findings position Indonesia in the Strength–Opportunity (SO) quadrant, suggesting that AI technologies—such as recommendation systems, virtual storytelling, and predictive analytics—hold significant potential for destination differentiation and sustainability. However, persistent barriers include low AI literacy, fragmented data systems, and regulatory limitations. The study contributes theoretically by contextualizing Innovation Diffusion Theory and Smart Tourism frameworks within a developing economy. Practically, it offers a strategic roadmap for inclusive and ethical AI adoption in tourism. Future research should explore quantitative modeling, cross-country comparisons, and the development of tourism-specific AI governance frameworks.
Peningkatan Kualitas Tata Kelola Desa Wisata Melalui Jejaring dan Kemitraan di Kabupaten Sukabumi Susanto, Eko; Widyastuti, Sri Utari; Prawira, Mega Fitriani Adiwarna
Abdi Wisata: Jurnal Pengabdian Kepada Masyarakat Vol. 1 No. 1 (2024): Abdi Wisata: Jurnal Pengabdian Kepada Masyarakat
Publisher : Politeknik Pariwisata Lombok

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55701/abdiwisata.v1i1.166

Abstract

Pengembangan desa wisata menjadi strategi utama dalam pengembangan pariwisata berkelanjutan di Indonesia. Pengabdian kepada masyarakat ini mengevaluasi implementasi pelatihan dan diseminasi konsep pengembangan desa wisata berbasis masyarakat di Kabupaten Sukabumi, Jawa Barat. Melalui pendekatan pentahelix, kegiatan ini melibatkan berbagai pemangku kepentingan, termasuk pemerintah, masyarakat lokal, sektor bisnis, akademisi, dan media. Pelatihan ini bertujuan untuk meningkatkan pemahaman tentang tata kelola desa wisata, peningkatan produk, kelembagaan, dan pemasaran. Dengan pendekatan interaktif, peserta diberikan kesempatan untuk mendiskusikan masalah terkait dan berbagi pengalaman. Hasilnya menunjukkan respons positif dari peserta, yang merasa lebih siap untuk berkontribusi dalam pembangunan destinasi pariwisata yang berkelanjutan. Dengan upaya kolaboratif dan penekanan pada prinsip-prinsip pariwisata hijau dan tata kelola yang baik, pengembangan desa wisata diharapkan dapat menjadi motor pertumbuhan pariwisata yang sehat dan berkelanjutan di masa depan.
Visiting Tourism Destination: Is It Influenced by Smart Tourism Technology? Susanto, Eko; Novianti, Syifaa; Rafdinal, Wahyu; Prawira, Mega Fitriani Adiwarna; Septyandi, Chandra Budi
Journal of Indonesian Tourism and Development Studies Vol. 8 No. 3 (2020)
Publisher : Graduate School, Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jitode.2020.008.03.04

Abstract

The development of technology has changed various sectors in life to be smart, including tourism. This study aims to analyze the effect of smart tourism technology attributes on visit intention and visiting tourist destinations. This study used a sample of 324 tourists in West Java Province, Indonesia. Partial Least Square is applied to test the relationship between variables. The results of the study revealed that smart tourism technology attributes such as smart information systems, smart tourism management, smart sightseeing, e-commerce systems, smart safety, smart traffic, and virtual tourism objects affect visit intention. The study also revealed the effect of visiting intentions on visits to tourist destinations. The findings of this study provide the basis for formulating strategies for implementing smart tourism technology that is appropriate in attracting tourist visits.Keywords: Smart tourism technology, Tourism destination, Tourist behavior, Visit intention.
A Policy Review of the Tourism Ecosystem Paradigm in Indonesia's Law No. 18/2025 Putri, Bintari Pangesti; Prawira, Mega Fitriani Adiwarna; Rumba
Journal of Tourism Sustainability Vol. 6 No. 1 (2026): (Article In Press)
Publisher : Politeknik Negeri Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35313/jtospolban.v6i1.202

Abstract

Indonesia's Law No. 18/2025 marks a decisive shift from a quantity-driven framework to a quality-focused "Tourism Ecosystem." However, the governance consequences of this deregulation remain under-theorized. Employing a critical socio-legal approach and systems theory, this article contrasts the 2025 reform with Law No. 10 of 2009. The study identifies a "Regulatory Grand Bargain" producing a "Tight-Loose Governance Paradox." Specifically, the state trades structural decentralisation—achieved by abolishing the single-bar industry association—for functional intensification through mandatory Competency Certification and strict carrying-capacity limits. While this architecture advances sustainable tourism, it exposes vulnerabilities: an "orchestration deficit" in intersectoral coordination and the risk of social exclusion for community-based actors. To mitigate these unintended outcomes, the study recommends establishing a digital orchestration platform to enhance policy coherence and implementing affirmative certification subsidies to ensure equitable participation across the new tourism ecosystem.
The Mimicry of Identity: A Visual Semiotic Analysis and Pattern Recognition of City Branding in Indonesia Prawira, Nanang Ganda; Prawira, Mega Fitriani Adiwarna
Journal of Consumer Studies and Applied Marketing Vol. 3 No. 2 (2025)
Publisher : Integrasi Sains Media

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58229/jcsam.v3i2.464

Abstract

In the era of regional autonomy, Indonesian jurisdictions are increasingly racing to articulate distinct promotional identities to compete for global capital and tourism. However, this pursuit of distinction often yields a landscape of visual conformity. This study investigates the visual DNA of N=13 purposively selected, officially verified promotional brands to understand the structural forces behind this homogenization, explicitly excluding administrative heraldry to resolve the issue of categorical conflation. Employing a multi-method qualitative approach, the research combines Visual Content Analysis (VCA) with a three-stage Social Semiotic protocol (denotation, connotation, and myth) adapted from Roland Barthes. The findings reveal a significant paradox: while ethnic markers are utilized to signal authenticity, they are predominantly framed within a Global Modernist shell. This is characterized by the overwhelming dominance of English-language slogans (76.9%) and standardized sans-serif typography (84.6%). The analysis unmasks the Myth of Uniqueness, demonstrating that the branding process is governed by mimetic isomorphism—a bureaucratic reflex to imitate successful peers to secure institutional legitimacy. Consequently, local heritage is often reduced to a commodified ornament, leading to identity drift and a dilution of the city’s Unique Selling Proposition (USP). The study concludes that to break the cycle of visual mimicry, municipal governance must shift from top-down administrative projects to participatory, narrative-centric brand management. The research introduces Semiotic Due Diligence as a strategic requirement for developing authentic and resilient place brands in emerging economies.
Co-Authors Abda Abda Adam Aliya Silmi Afgani, Kurnia Fajar Agustin, Dea Latul Inayah Allya Dini Alviana Alviana, Allya Dini Andar Danova Lastaripar Goeltom Anisa, Dian Nur Arief Johari Arsyul, Dicky Asep Darmansyah Audita, Vanda Nirma Aura Bulan Andhara Prawira Beta Budisetyorini Chandra Budi Septyandi Chandrawulan Dea Latul Inayah Agustin Deddy Adisudharma Deddy Adisudharma Deddy Adisudharma DEISY CHRISTINA ANDIH Dematria Pringgabayu Dian Nur Anisa Dicky Arsyul Dicky Arsyul Salam Eka Nuraisah Rosiana Eko Susanto Eko Susanto Fitriani Salsabil Tanisa Giovanni, Elvia Iqlima Ramadhani Jamhari Jamhari Jeon, Jeong Ok Karnawati, Hennidah Kurnia Fajar Afgani Nana Ganda Nanang Ganda Prawira Octaviani Ratnasari Santoso Pamungkas, Yudha Prawira, Aura Bulan Andhara Prawira, Mentari Putrirahayu Putri, Bintari Pangesti Rachmat Syam Raden Aswin Rahadi Rafdinal, Wahyu Ronal Andrianto Rumba Septyandi, Chandra Budhi Septyandi, Chandra Budi Siti Yulia Irani Nugraha Suryana, Marceilla Syam, Rachmat Syifaa Novianti Tanisa, Fitriani Salsabil Utomo, Sherly Vanessa Gaffar Vany Octaviany Wahyu Rafdinal Wanti, Wanti Arum Widyastuti, Sri Utari Wisi Wulandari Yudha Pamungkas Yunieta Anny Nainggolan