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All Journal Journal of Indonesian Tourism and Development Studies Journal of Business Management Education (JBME) Lekesan: Interdisciplinary Journal of Asia Pacific Arts Jurnal Pengembangan Wiraswasta JATI EMAS (Jurnal Aplikasi Teknik dan Pengabdian Masyarakat) Journal of Tourism Sustainability Co-Value : Jurnal Ekonomi, Koperasi & Kewirausahaan Journal Integration of Social Studies and Business Development Journal of Consumer Study and Applied Marketing Jurnal Kepariwisataan: Destinasi, Hospitalitas dan Perjalanan Barista : Jurnal Kajian Bahasa dan Pariwisata Masyarakat Pariwisata: Journal of Community Services in Tourism Abdi Wisata: Jurnal Pengabdian Kepada Masyarakat Journal of Tourism, Hospitality and Travel Management (JTHTM)
Mega Fitriani Adiwarna Prawira
Politeknik Pariwisata NHI Bandung
Agriculture, Biological Sciences & Forestry Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Languange, Linguistic, Communication & Media Public Health Social Sciences Other

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AI Adoption For Accelerating Tourism Destination Development In Indonesia Eko Susanto; Bintari Pangesti Putri; Mega Fitriani Adiwarna Prawira; Chandrawulan
Journal of Tourism, Hospitality and Travel Management Vol. 3 No. 2 (2025)
Publisher : Integrasi Sains Media

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58229/jthtm.v3i2.411

Abstract

Artificial Intelligence (AI) is increasingly transforming tourism by enabling personalised experiences, optimising operations, and supporting sustainable destination development. While extensive research has explored AI applications in advanced economies, studies remain limited in emerging contexts such as Indonesia. Addressing this gap, this study investigates how AI adoption can accelerate tourism destination development in Indonesia, a country with rich natural and cultural assets but significant digital, infrastructural, and governance challenges. Employing a qualitative strategic management approach, this study integrates SWOT–TOWS analysis and expert panel validation to identify internal and external factors influencing AI readiness. The findings position Indonesia in the Strength–Opportunity (SO) quadrant, suggesting that AI technologies—such as recommendation systems, virtual storytelling, and predictive analytics—hold significant potential for destination differentiation and sustainability. However, persistent barriers include low AI literacy, fragmented data systems, and regulatory limitations. The study contributes theoretically by contextualizing Innovation Diffusion Theory and Smart Tourism frameworks within a developing economy. Practically, it offers a strategic roadmap for inclusive and ethical AI adoption in tourism. Future research should explore quantitative modeling, cross-country comparisons, and the development of tourism-specific AI governance frameworks.
Navigating Faith in the Digital Age: A Behavioural Model of Religious Pilgrimage Among Urban Muslim Gen Z in Indonesia Chandra Budhi Septyandi; Eko Susanto; Sherly Raka Siwi Putri Utomo; Mega Fitriani Adiwarna Prawira
Jurnal Kepariwisataan: Destinasi, Hospitalitas dan Perjalanan Vol. 10 No. 1 (2026)
Publisher : Research and Community Service Center, Politeknik Pariwisata NHI Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34013/jk.v10i1.2204

Abstract

Religious pilgrimage among Indonesia's urban Muslim Generation Z is undergoing a notable transformation, shaped by their digital fluency, heightened historical awareness, and evolving religious consciousness. This study explores these dynamics by extending the Theory of Planned Behavior (TPB) with six contextual variables: religious commitment, historical literacy, scientific skepticism, perceived relevance, destination attractiveness, and digital social norms. Using a structured online survey conducted over six weeks in August-September 2025, data were gathered from 400 respondents. We applied Structural Equation Modeling (Partial Least Squares) to analyze the model. Results reveal that religious commitment, historical literacy, and perceived relevance are key drivers of favorable attitudes toward pilgrimage, while scientific skepticism introduces a countercurrent—highlighting this generation's demand for authenticity and intellectual engagement in spiritual practice. Notably, digitally embedded social norms strongly influence intention, reflecting the performative nature of religious expression in online networks. Attitude and intention were found to significantly shape actual travel behavior, aligning with TPB while revealing impulsive tendencies rooted in strong ideological beliefs. These findings offer fresh perspectives on youth religiosity, digital spirituality, and the socio-cultural fabric of Islamic tourism. For practitioners, the study provides actionable insights into designing experiences that are historically grounded, culturally resonant, and digitally relevant for Indonesia's emerging cohort of Muslim travelers.
A Policy Review of the Tourism Ecosystem Paradigm in Indonesia's Law No. 18/2025 Bintari Pangesti Putri; Mega Fitriani Adiwarna Prawira; Rumba
Journal of Tourism Sustainability Vol. 6 No. 1 (2026)
Publisher : Politeknik Negeri Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35313/jtospolban.v6i1.202

Abstract

Indonesia's Law No. 18/2025 marks a decisive shift from a quantity-driven framework to a quality-focused "Tourism Ecosystem." However, the governance consequences of this deregulation remain under-theorized. Employing a critical socio-legal approach and systems theory, this article contrasts the 2025 reform with Law No. 10 of 2009. The study identifies a "Regulatory Grand Bargain" producing a "Tight-Loose Governance Paradox." Specifically, the state trades structural decentralisation—achieved by abolishing the single-bar industry association—for functional intensification through mandatory Competency Certification and strict carrying-capacity limits. While this architecture advances sustainable tourism, it exposes vulnerabilities: an "orchestration deficit" in intersectoral coordination and the risk of social exclusion for community-based actors. To mitigate these unintended outcomes, the study recommends establishing a digital orchestration platform to enhance policy coherence and implementing affirmative certification subsidies to ensure equitable participation across the new tourism ecosystem.
Rancangan Produk Rekreasi Wisata Memancing Sungai Bogowonto, Kabupaten Purworejo Beta Budisetyorini; Deddy Adisudharma; Dicky Arsyul; Wisi Wulandari; Mega Fitriani Adiwarna Prawira
Jurnal Kepariwisataan: Destinasi, Hospitalitas dan Perjalanan Vol. 6 No. 1 (2022)
Publisher : Research and Community Service Center, Politeknik Pariwisata NHI Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34013/jk.v6i1.651

Abstract

The distribution of tourism potential in Purworejo Regency has been well mapped and must be supported by suitable approach, one of which is the development of river tourism. The actual river tourism activities that have been developed on the Bogowonto River are adventure tourism activities, namely white water rafting. However, the potential of river tourism on Bogowonto River is not only limited for rafting. The development of recreational fishing products on the Bogowonto River can be an opportunity for tourism development in Purworejo Regency. Recreational fishing regarded as a form of tourism activity in accordance with sustainable tourism (Hall, 2019; UNWTO, 2021). This can be seen from the pattern of recreational fishing that does not focus on the number of fish caught, the arrangement of the tools used, as well as the positive impact given to the community on the economic side. The study (Butler et al., 2020) shows that there is a positive contribution of fishing tourism to ecological preservation. From the business side, the Government of Indonesia has regulated fishing tourism businesses (Regulation of the Minister of Tourism of the Republic of Indonesia No. 19 of 2015 concerning Standards for Fishing Tourism Business, 2015), including business arrangements for providing places and facilities for fishing activities using special equipment and safety equipment including the provision of guide services. This study will identify and analyze recreational fishing tourism products based on packages, fishing equipment, fishing tour guides and supporting facilities in the Bogowonto River Area, Purworejo Regency. The long-term goal of this research is to contribute to the design of recreational fishing products for the development of tourist destinations in Purworejo Regency as a guide for stakeholders regarding the utilization of the Bogowonto River
Surf Fishing Prospect: Developing Pangandaran Beach Tourism Destination Dicky Arsyul Salam; Beta Budisetyorini; Deddy Adisudharma; Wisi Wulandari; Mega Fitriani Adiwarna Prawira
Jurnal Kepariwisataan: Destinasi, Hospitalitas dan Perjalanan Vol. 7 No. 2 (2023)
Publisher : Research and Community Service Center, Politeknik Pariwisata NHI Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34013/jk.v7i2.1139

Abstract

Fishing tourism has become a global recreational trend, providing visitors with a memorable beach activity-based experience. Fishing tourism is a relatively new development in sustainable tourism, where tourists can participate in fishing operations by using surf fishing techniques to catch and cook freshly caught fish on-site. Pangandaran beach tourism destination provides a potential spot for surf fishing. This research examines the prospects for developing surf fishing to increase quality beach activity experiences in Pangandaran. This is achieved through face-to-face interviews with five experienced fishers and ten tourists who wanted to participate in this process. By using ansoff matrix analysis, the surf fishing prospect of Pangandaran Beach tourism destination suggests implementing a product development strategy to create new products of fishing tourism experiences and techniques provided for the existing tourist market fishing lover.
The Safety Paradox of Digitalized Wilderness Among Novice Travelers in Indonesian National Parks Eko Susanto; Mega Fitriani Adiwarna Prawira
Jurnal Kepariwisataan: Destinasi, Hospitalitas dan Perjalanan Vol. 10 No. 2 (2026): [Issue in Progress]
Publisher : Research and Community Service Center, Politeknik Pariwisata NHI Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34013/jk.v10i2.2517

Abstract

This study aims to explicitly investigate the complex interplay between User-Generated Content (UGC) exposure, Travel FOMO, risk mitigation, and post-trip behavioral outcomes among novice national park visitors. Employing a cross-sectional quantitative design and purposive sampling, this research analyzed 601 novice travelers (Generation Z and Millennials) visiting Indonesian national parks. The data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM). Results indicate that UGC triggers both FOMO and Risk Mitigation Behavior (RMB). However, FOMO fails to drive rational preparedness. A Safety Paradox is confirmed: mitigation efforts intensify perceived trail difficulty, which paradoxically enhances mindfulness and Nature Connectedness. This process ultimately drives Experiential Satisfaction, Environmental Stewardship, and e-WOM advocacy. This study extends Protection Motivation Theory by identifying a digital affective bias in which social anxiety overrides objective safety. It further enriches the Adventure Experience Paradigm by proving that logistical preparedness effectively shatters the illusion of ease perpetuated by social media.
Pengembangan Pariwisata Bertema Eco-Forest dan Sungai di Bumi Perkemahan Tangsi Jaya Beta Budisetyorini; Deddy Adisudharma; Dicky Arsyul Salam; Mega Fitriani Adiwarna Prawira; Wisi Wulandari; Eko Susanto
Jurnal Kepariwisataan: Destinasi, Hospitalitas dan Perjalanan Vol. 5 No. 1 (2021)
Publisher : Research and Community Service Center, Politeknik Pariwisata NHI Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34013/jk.v5i1.220

Abstract

Pengembangan wisata yang berada di jalur alternatif pada umumnya mengalami beberapa kendala dikarenakan permasalahan pola ruang terkait aksesibilitas serta tata ruang fisik alam, tata ruang aktivitas dan fasilitas wisata terkait pertimbangan pariwisata berkelanjutan. Bumi Perkemahan Tangsi Jaya terletak di jalur alternatif Ciwidey-Cianjur memiliki potensi wisata perkemahan dengan keunikan daya tarik wisata alam hutan, pedesaan, persawahan dan sungai dengan dominasi pengunjung lokal dan domestik. Penelitian bertujuan mengkaji pengembangan wisata bumi perkemahan melalui pendekatan deskriptif-kualitatif pada aspek spasial, pola ruang serta tata ruang aktivitas dan fasilitas wisata berdasarkan konsep Eco Forest Tourism, River Tourism dan tata ruang fisik alam. Penelitian ini telah menghasilkan gambar pemetaan pola ruang, serta tata letak aktivitas dan fasilitas wisata bumi perkemahan Tangsi Jaya yang mempertimbangkan pariwisata berkelanjutan. Penerapan hasil penelitian ini diharapakan dapat menjadi arahan rencana pengembangan pembangunan Bumi Perkemahan Tangsi Jaya bagi para pengelola setempat dengan harapan sektor pariwisata dapat memberikan multiplier effect pariwisata berkelanjutan baik bagi peningkatan pendapatan daerah maupun pemerataan pendapatan masyarakat Kabupaten Bandung Barat, Ciwidey, Cianjur di masa yang akan datang
Co-Authors Abda Abda Adam Aliya Silmi Afgani, Kurnia Fajar Agustin, Dea Latul Inayah Allya Dini Alviana Alviana, Allya Dini Andar Danova Lastaripar Goeltom Anisa, Dian Nur Arief Johari Asep Darmansyah Aura Bulan Andhara Prawira Beta Budisetyorini Chandra Budi Septyandi Chandrawulan Dea Latul Inayah Agustin Deddy Adisudharma Deddy Adisudharma DEISY CHRISTINA ANDIH Dematria Pringgabayu Dian Nur Anisa Dicky Arsyul Dicky Arsyul Salam Eka Nuraisah Rosiana Eko Susanto Eko Susanto Fitriani Salsabil Tanisa Giovanni, Elvia Iqlima Ramadhani Jamhari Jamhari Jeon, Jeong Ok Karnawati, Hennidah Nana Ganda Nanang Ganda Prawira Octaviani Ratnasari Santoso Pamungkas, Yudha Prawira, Aura Bulan Andhara Prawira, Mentari Putrirahayu Putri, Bintari Pangesti Rachmat Syam Raden Aswin Rahadi Rafdinal, Wahyu Ronal Andrianto Rumba Septyandi, Chandra Budhi Septyandi, Chandra Budi Sherly Raka Siwi Putri Utomo Siti Yulia Irani Nugraha Suryana, Marceilla Syam, Rachmat Syifaa Novianti Tanisa, Fitriani Salsabil Utomo, Sherly Vanda Nirma Audita Vanessa Gaffar Vany Octaviany Wahyu Rafdinal Wanti Arumwanti Widyastuti, Sri Utari Wisi Wulandari Yudha Pamungkas Yunieta Anny Nainggolan, Yunieta Anny