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All Journal Journal of Indonesian Tourism and Development Studies Journal of Business Management Education (JBME) Lekesan: Interdisciplinary Journal of Asia Pacific Arts Jurnal Pengembangan Wiraswasta JATI EMAS (Jurnal Aplikasi Teknik dan Pengabdian Masyarakat) Journal of Tourism Sustainability Co-Value : Jurnal Ekonomi, Koperasi & Kewirausahaan Journal Integration of Social Studies and Business Development Journal of Consumer Study and Applied Marketing Jurnal Kepariwisataan: Destinasi, Hospitalitas dan Perjalanan Barista : Jurnal Kajian Bahasa dan Pariwisata Masyarakat Pariwisata: Journal of Community Services in Tourism Abdi Wisata: Jurnal Pengabdian Kepada Masyarakat Journal of Tourism, Hospitality and Travel Management (JTHTM)
Mega Fitriani Adiwarna Prawira
Politeknik Pariwisata NHI Bandung
Agriculture, Biological Sciences & Forestry Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Languange, Linguistic, Communication & Media Public Health Social Sciences Other

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Peningkatan Kualitas Tata Kelola Desa Wisata Melalui Jejaring dan Kemitraan di Kabupaten Sukabumi Susanto, Eko; Widyastuti, Sri Utari; Prawira, Mega Fitriani Adiwarna
Abdi Wisata: Jurnal Pengabdian Kepada Masyarakat Vol. 1 No. 1 (2024): Abdi Wisata: Jurnal Pengabdian Kepada Masyarakat
Publisher : Politeknik Pariwisata Lombok

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55701/abdiwisata.v1i1.166

Abstract

Pengembangan desa wisata menjadi strategi utama dalam pengembangan pariwisata berkelanjutan di Indonesia. Pengabdian kepada masyarakat ini mengevaluasi implementasi pelatihan dan diseminasi konsep pengembangan desa wisata berbasis masyarakat di Kabupaten Sukabumi, Jawa Barat. Melalui pendekatan pentahelix, kegiatan ini melibatkan berbagai pemangku kepentingan, termasuk pemerintah, masyarakat lokal, sektor bisnis, akademisi, dan media. Pelatihan ini bertujuan untuk meningkatkan pemahaman tentang tata kelola desa wisata, peningkatan produk, kelembagaan, dan pemasaran. Dengan pendekatan interaktif, peserta diberikan kesempatan untuk mendiskusikan masalah terkait dan berbagi pengalaman. Hasilnya menunjukkan respons positif dari peserta, yang merasa lebih siap untuk berkontribusi dalam pembangunan destinasi pariwisata yang berkelanjutan. Dengan upaya kolaboratif dan penekanan pada prinsip-prinsip pariwisata hijau dan tata kelola yang baik, pengembangan desa wisata diharapkan dapat menjadi motor pertumbuhan pariwisata yang sehat dan berkelanjutan di masa depan.
Visiting Tourism Destination: Is It Influenced by Smart Tourism Technology? Susanto, Eko; Novianti, Syifaa; Rafdinal, Wahyu; Prawira, Mega Fitriani Adiwarna; Septyandi, Chandra Budi
Journal of Indonesian Tourism and Development Studies Vol. 8 No. 3 (2020)
Publisher : Graduate School, Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jitode.2020.008.03.04

Abstract

The development of technology has changed various sectors in life to be smart, including tourism. This study aims to analyze the effect of smart tourism technology attributes on visit intention and visiting tourist destinations. This study used a sample of 324 tourists in West Java Province, Indonesia. Partial Least Square is applied to test the relationship between variables. The results of the study revealed that smart tourism technology attributes such as smart information systems, smart tourism management, smart sightseeing, e-commerce systems, smart safety, smart traffic, and virtual tourism objects affect visit intention. The study also revealed the effect of visiting intentions on visits to tourist destinations. The findings of this study provide the basis for formulating strategies for implementing smart tourism technology that is appropriate in attracting tourist visits.Keywords: Smart tourism technology, Tourism destination, Tourist behavior, Visit intention.
The Mimicry of Identity: A Visual Semiotic Analysis and Pattern Recognition of City Branding in Indonesia Prawira, Nanang Ganda; Prawira, Mega Fitriani Adiwarna
Journal of Consumer Studies and Applied Marketing Vol. 3 No. 2 (2025)
Publisher : Integrasi Sains Media

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58229/jcsam.v3i2.464

Abstract

In the era of regional autonomy, Indonesian jurisdictions are increasingly racing to articulate distinct promotional identities to compete for global capital and tourism. However, this pursuit of distinction often yields a landscape of visual conformity. This study investigates the visual DNA of N=13 purposively selected, officially verified promotional brands to understand the structural forces behind this homogenization, explicitly excluding administrative heraldry to resolve the issue of categorical conflation. Employing a multi-method qualitative approach, the research combines Visual Content Analysis (VCA) with a three-stage Social Semiotic protocol (denotation, connotation, and myth) adapted from Roland Barthes. The findings reveal a significant paradox: while ethnic markers are utilized to signal authenticity, they are predominantly framed within a Global Modernist shell. This is characterized by the overwhelming dominance of English-language slogans (76.9%) and standardized sans-serif typography (84.6%). The analysis unmasks the Myth of Uniqueness, demonstrating that the branding process is governed by mimetic isomorphism—a bureaucratic reflex to imitate successful peers to secure institutional legitimacy. Consequently, local heritage is often reduced to a commodified ornament, leading to identity drift and a dilution of the city’s Unique Selling Proposition (USP). The study concludes that to break the cycle of visual mimicry, municipal governance must shift from top-down administrative projects to participatory, narrative-centric brand management. The research introduces Semiotic Due Diligence as a strategic requirement for developing authentic and resilient place brands in emerging economies.
AI Adoption For Accelerating Tourism Destination Development In Indonesia Eko Susanto; Bintari Pangesti Putri; Mega Fitriani Adiwarna Prawira; Chandrawulan
Journal of Tourism, Hospitality and Travel Management Vol. 3 No. 2 (2025)
Publisher : Integrasi Sains Media

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58229/jthtm.v3i2.411

Abstract

Artificial Intelligence (AI) is increasingly transforming tourism by enabling personalised experiences, optimising operations, and supporting sustainable destination development. While extensive research has explored AI applications in advanced economies, studies remain limited in emerging contexts such as Indonesia. Addressing this gap, this study investigates how AI adoption can accelerate tourism destination development in Indonesia, a country with rich natural and cultural assets but significant digital, infrastructural, and governance challenges. Employing a qualitative strategic management approach, this study integrates SWOT–TOWS analysis and expert panel validation to identify internal and external factors influencing AI readiness. The findings position Indonesia in the Strength–Opportunity (SO) quadrant, suggesting that AI technologies—such as recommendation systems, virtual storytelling, and predictive analytics—hold significant potential for destination differentiation and sustainability. However, persistent barriers include low AI literacy, fragmented data systems, and regulatory limitations. The study contributes theoretically by contextualizing Innovation Diffusion Theory and Smart Tourism frameworks within a developing economy. Practically, it offers a strategic roadmap for inclusive and ethical AI adoption in tourism. Future research should explore quantitative modeling, cross-country comparisons, and the development of tourism-specific AI governance frameworks.
Navigating Faith in the Digital Age: A Behavioural Model of Religious Pilgrimage Among Urban Muslim Gen Z in Indonesia Chandra Budhi Septyandi; Eko Susanto; Sherly Raka Siwi Putri Utomo; Mega Fitriani Adiwarna Prawira
Jurnal Kepariwisataan: Destinasi, Hospitalitas dan Perjalanan Vol. 10 No. 1 (2026)
Publisher : Research and Community Service Center, Politeknik Pariwisata NHI Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34013/jk.v10i1.2204

Abstract

Religious pilgrimage among Indonesia's urban Muslim Generation Z is undergoing a notable transformation, shaped by their digital fluency, heightened historical awareness, and evolving religious consciousness. This study explores these dynamics by extending the Theory of Planned Behavior (TPB) with six contextual variables: religious commitment, historical literacy, scientific skepticism, perceived relevance, destination attractiveness, and digital social norms. Using a structured online survey conducted over six weeks in August-September 2025, data were gathered from 400 respondents. We applied Structural Equation Modeling (Partial Least Squares) to analyze the model. Results reveal that religious commitment, historical literacy, and perceived relevance are key drivers of favorable attitudes toward pilgrimage, while scientific skepticism introduces a countercurrent—highlighting this generation's demand for authenticity and intellectual engagement in spiritual practice. Notably, digitally embedded social norms strongly influence intention, reflecting the performative nature of religious expression in online networks. Attitude and intention were found to significantly shape actual travel behavior, aligning with TPB while revealing impulsive tendencies rooted in strong ideological beliefs. These findings offer fresh perspectives on youth religiosity, digital spirituality, and the socio-cultural fabric of Islamic tourism. For practitioners, the study provides actionable insights into designing experiences that are historically grounded, culturally resonant, and digitally relevant for Indonesia's emerging cohort of Muslim travelers.
Co-Authors Abda Abda Adam Aliya Silmi Afgani, Kurnia Fajar Agustin, Dea Latul Inayah Allya Dini Alviana Alviana, Allya Dini Andar Danova Lastaripar Goeltom Anisa, Dian Nur Arief Johari Arsyul, Dicky Asep Darmansyah Audita, Vanda Nirma Aura Bulan Andhara Prawira Beta Budisetyorini Bintari Pangesti Putri Chandra Budi Septyandi Chandrawulan Dea Latul Inayah Agustin Deddy Adisudharma Deddy Adisudharma Deddy Adisudharma DEISY CHRISTINA ANDIH Dematria Pringgabayu Dian Nur Anisa Dicky Arsyul Dicky Arsyul Salam Eka Nuraisah Rosiana Eko Susanto Eko Susanto Fitriani Salsabil Tanisa Giovanni, Elvia Iqlima Ramadhani Jamhari Jamhari Jeon, Jeong Ok Karnawati, Hennidah Nana Ganda Nanang Ganda Prawira Octaviani Ratnasari Santoso Pamungkas, Yudha Prawira, Aura Bulan Andhara Prawira, Mentari Putrirahayu Rachmat Syam Raden Aswin Rahadi Rafdinal, Wahyu Ronal Andrianto Septyandi, Chandra Budhi Septyandi, Chandra Budi Sherly Raka Siwi Putri Utomo Siti Yulia Irani Nugraha Suryana, Marceilla Syam, Rachmat Syifaa Novianti Tanisa, Fitriani Salsabil Utomo, Sherly Vanessa Gaffar Vany Octaviany Wahyu Rafdinal Wanti, Wanti Arum Widyastuti, Sri Utari Wisi Wulandari Yudha Pamungkas Yunieta Anny Nainggolan, Yunieta Anny