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All Journal MIX : Jurnal Ilmiah Manajemen Jurnal Riset Manajemen dan Bisnis (JRMB) Fakultas Ekonomi UNIAT Syntax Literate: Jurnal Ilmiah Indonesia BERDIKARI : Jurnal Inovasi dan Penerapan Ipteks Journal of Economic, Bussines and Accounting (COSTING) Alignment: Journal of Administration and Educational Management Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan JURNAL PENDIDIKAN TAMBUSAI IKRA-ITH EKONOMIKA EQIEN - JURNAL EKONOMI DAN BISNIS Jurnal Manajemen Strategi dan Aplikasi Bisnis Journal of Humanities and Social Studies Abdimas Umtas : Jurnal Pengabdian kepada Masyarakat Journal of Leadership in Organizations Journal Of Management Science (JMAS) Maker: Jurnal Manajemen JURNAL LENTERA BISNIS Jurnal Pendidikan dan Konseling Syntax Idea SERAMBI: Jurnal Ekonomi Manajemen dan Bisnis Islam Dinasti International Journal of Education Management and Social Science Dialektika: Jurnal Ekonomi dan Ilmu Sosial Ilomata International Journal of Management Management Studies and Entrepreneurship Journal (MSEJ) Jurnal Industri Kreatif dan Kewirausahaan Jurnal Ilmiah Manajemen Kesatuan Bulletin of Counseling and Psychotherapy BERDAYA: Jurnal Pendidikan dan Pengabdian Kepada Masyarakat Jurnal Darma Agung jurnal syntax admiration Jurnal Pengabdian kepada Masyarakat Nusantara Jendela Pendidikan Ilomata International Journal of Management Journal La Bisecoman Management and Accounting Expose Prima Abdika: Jurnal Pengabdian Masyarakat Indonesian Journal of Economy, Business, Entrepreneuship and Finance (IJEBEF) Jurnal Pengabdian Kepada Masyarakat Sibatik Journal : Jurnal Ilmiah Bidang Sosial, Ekonomi, Budaya, Teknologi, Dan Pendidikan International Journal of Science and Society (IJSOC) ProBisnis : Jurnal Manajemen Journal of Social Research COMSERVA: Jurnal Penelitian dan Pengabdian Masyarakat Kalbisocio: Jurnal Bisnis dan Komunikasi Indonesian Journal of Business Analytics (IJBA) Jurnal Sains dan Teknologi Sinomika Journal: Publikasi Ilmiah Bidang Ekonomi dan Akuntansi Jurnal Manajemen dan Perbankan (JUMPA) Profit: Jurnal Manajemen, Bisnis dan Akuntansi Media Bina Ilmiah Optimal: Jurnal Ekonomi dan Manajemen Jurnal Indonesia Sosial Teknologi Jurnal Riset Manajemen dan Bisnis Journal Research of Social Science, Economics, and Management Eduvest - Journal of Universal Studies JURNAL ABDIMAS PLJ Influence: International Journal of Science Review IIJSE RESLAJ: Religion Education Social Laa Roiba Journal KALBISIANA Jurnal Sains, Bisnis dan Teknologi Smart Dedication: Jurnal Pengabdian Masyarakat Jurnal Valtech
Abadi, Ferryal
Esa Unggul University, Jakarta, Indonesia
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Journal : Syntax Literate: Jurnal Ilmiah Indonesia

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Marketing Management Plan Infinity Workspace Rahmat, Didi; Indradewa, Rhian; Abadi, Ferryal; Iskandar, Muhammad Dhafi
Syntax Literate Jurnal Ilmiah Indonesia
Publisher : Syntax Corporation

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36418/syntax-literate.v10i9.61550

Abstract

This research aims to develop a model of travel patterns and regular tour packages as an effort to support the development of leading tourist destinations of Bima Bay in Bima City. The Bima Bay area has marine, cultural, and natural tourism potential that has not been fully utilized optimally within the framework of sustainable tourism development. This research uses a qualitative approach with exploratory descriptive methods, supported by SWOT analysis and field observations, as well as in-depth interviews with local tourism stakeholders, including business actors, local governments, and tourism communities. The results of the study show that the development of structured and scheduled regular travel patterns and tour packages can increase tourist visits and extend the length of stay in Bima City. The model developed includes the integration of tourist attractions around Bima Bay, such as Lawata Beach, Kambing Island, to traditional villages and snorkeling spots, which are packaged in the form of daily and weekly packages. In addition, the model considers aspects of sustainability, infrastructure readiness, and local community involvement. The main recommendation of this study is the need for synergy between the government, tourism actors, and the community in the implementation of the proposed model. Strengthening promotions, increasing the capacity of tourism human resources, and improving accessibility and supporting facilities are the keys to the successful development of Bima Bay as a leading tourist destination in the eastern region of Indonesia.
Operational Management Plan Infinity Workspace Isworo, Joko; Indradewa, Rhian; Abadi, Ferryal; Iskandar, Muhammad Dhafi
Syntax Literate Jurnal Ilmiah Indonesia
Publisher : Syntax Corporation

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36418/syntax-literate.v10i9.61594

Abstract

The digital economy transformation has significantly increased the demand for flexible workspaces, particularly in Jakarta as a business hub. Coworking spaces are now perceived not merely as office alternatives but as strategic platforms supporting productivity, innovation, and collaboration. This study aims to develop an operational plan for PT. Infinity Workspace (IWS), a coworking space provider with three strategic locations in South, Central, and West Jakarta. Using a descriptive qualitative method, the study examines business establishment procedures, operational objectives, service design, quality management, and financial projections. The findings reveal that IWS implements phased operational strategies: short-term standardization, medium-term service improvement and technology integration, and long-term sustainable innovation. The service design emphasizes differentiation through modern interiors, app-based access, and a transparent service blueprint. Financially, detailed capital expenditure, pre-operational, and operational cost planning ensure efficiency and sustainability. By integrating location strategy, service quality, technology, and financial management, IWS is positioned as a competitive player in Jakarta’s coworking space industry.
Risk Management Plan Infinity Workspace Bakar, Lintang Abu; Indradewa, Rhian; Abadi, Ferryal; Iskandar, Muhammad Dhafi
Syntax Literate Jurnal Ilmiah Indonesia
Publisher : Syntax Corporation

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36418/syntax-literate.v10i9.61602

Abstract

Hybrid and remote working models have become a major trend since the COVID-19 pandemic. This has created a growing demand for flexibility in the workplace. With the increasing demand for work flexibility, the growth of the startup economy, the adoption of hybrid work patterns, and the rising popularity and adoption of remote education, there is a significant opportunity for the establishment of Infinity Workspace (IWS) in Jakarta, which promises to become a reliable partner for professional workers, students, small and medium-sized enterprises (SMEs), startups, and corporations, while contributing to a sustainable and innovative business ecosystem. Porter’s Five Forces Analysis is used by IWS to analyze and identify external factors that may influence the company. Subsequently, IWS conducts an analysis using the VRIO (Valuable, Rare, Inimitable, Organized) framework to identify internal resources and capabilities that can serve as sources of competitive advantage for the company’s business sustainability. The Lean Canvas Model is also used by IWS to identify, eliminate, and minimize risks in product or business development. IWS provides flexible and innovative workspace solutions tailored to diverse user needs, targeting students and individuals, Small and Medium Enterprises (SMEs), startups, medium to large-sized companies, and content creators/podcasters. Investment feasibility analysis is conducted as a measure to assess the prospects of an investment project in decision-making regarding whether to accept or reject an investment. The ROI calculation for Infinity Workspace is positive. This indicates that Infinity Workspace will generate significant profits and can sustain the investment. Furthermore, the NPV calculation yields an NPV > 0, meaning it is predicted to generate profits and Infinity Workspace is viable to operate. The Payback Period (PP) calculation results in 1.84 years, equivalent to 1 year and 10 months. The IRR is 92%, concluding that the investment can proceed. Risk management is structured based on the ISO 31000:2018 standard to address potential risk events that may occur in the operations of Infinity Workspace.
Development of Digital-Based Marketing Strategies: A Case Study on Franchiseglobal.com Kurnia Pangestu, Yudha; Hamdi, Edi; Indradewa, Rhian; Abadi , Ferryal
Syntax Literate Jurnal Ilmiah Indonesia
Publisher : Syntax Corporation

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36418/syntax-literate.v9i10.50111

Abstract

This study aims to analyze the digital-based marketing strategy implemented by FranchiseGlobal.com in order to increase exposure, market penetration, and brand awareness in the franchise industry. Using qualitative descriptive methods and a case study approach, this study explores digital marketing strategies that utilize big data, digital platforms, and social media to reach potential franchisees. Data were obtained through interviews, documentation, and direct observation of FranchiseGlobal.com's marketing activities. The results of the study indicate that the digital marketing strategy implemented by FranchiseGlobal.com, both in the short, medium, and long term, has succeeded in increasing the number of website visitors and brand awareness, although there are still challenges in expanding penetration into international markets, especially ASEAN. This study concludes that digital-based marketing is a crucial component in developing a franchise business more widely and effectively, and provides recommendations for optimizing the use of big data and technological innovation in future marketing strategies.
Implementation of Risk Management: Case Study at Franchiseglobal.com Ayu Anggia, Bunga; Hamdi, Edi; Indradewa, Rhian; Abadi, Ferryal
Syntax Literate Jurnal Ilmiah Indonesia
Publisher : Syntax Corporation

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36418/syntax-literate.v9i10.50112

Abstract

This study aims to analyze the digital-based marketing strategy implemented by FranchiseGlobal.com in order to increase exposure, market penetration, and brand awareness in the franchise industry. Using qualitative descriptive methods and a case study approach, this study explores digital marketing strategies that utilize big data, digital platforms, and social media to reach potential franchisees. Data were obtained through interviews, documentation, and direct observation of FranchiseGlobal.com's marketing activities. The results of the study indicate that the digital marketing strategy implemented by FranchiseGlobal.com, both in the short, medium, and long term, has succeeded in increasing the number of website visitors and brand awareness, although there are still challenges in expanding penetration into international markets, especially ASEAN. This study concludes that digital-based marketing is a crucial component in developing a franchise business more widely and effectively, and provides recommendations for optimizing the use of big data and technological innovation in future marketing strategies..
Co-Authors Abdul Haeba Ramli Agus Multino Rohmansyah Amatullah, Nida Andriyanti Asianto Anwar, Johannes Arietra, Intan Pertiwi Noor Arini Egi Tiarawati Artana Diva Syabilla Artib, Shadiqy Athira Shafa Berliana Ayu Anggia, Bunga Ayu Putri Aprileani Badriyah Bakar, Lintang Abu Bakir, Bakir Bonar Bastari, Ega Cahyanti, Ichtiar Melia Cahyono Cahyono Christa, Ade Christin Victoria Sanger Dewani, Anggi Cahyaningrum Dewi Metyasari Dewi, Truli Susatyo Didin Hikmah Perkasa Dimas Angga Negoro Dimas Negoro Donant Alananto Iskandar, Donant Alananto E. Sofyan, Rufyan Edi Hamdi Edi Hamdi Edi Hamdi Edi Hamdi Edi Hidayat Efa Hindarti Ega Bonar Bastari Egi Tiarawati, Arini Ekania, Mega el barqa, Malviyola Endang Ruswanti Eri Astuti, Ni Made Eriene Iranie Nizarlie Eriene Iranie Nizarlie Ernawati, Nurjeny Fandy Perdana Putra Fauzi Dermawan Tutupoho Gabriel Saulina Batubara Gidion Bernad Lubis Gidion Bernad Lubis Gita Nurpratiwi Hanny Yuliani Hendy Tannady Hermawan, Lisa Bella Herwin Herwin Herwin Herwin, Herwin Hindarti, Efa Ika Yuli Fatmawati Indah Erlinda Ade Kisworo Indradewa , Rhian Indradewa, Rhian Iqbal Septyansyah Isworo, Joko Ivan Masdur Johannes Anwar Joni Hartono Junaidi Amrin, Muhammad Kurnia Pangestu, Yudha Kurniawan, Djoko Kustiawan, Unggul Lia Amalia Louis, Hendrik Lubis, Rima Octaviani Manu, Bheryl Mega Ekania mega sukmawati Meilisa Alvita Meilisa Alvita Meria, Lista Muhamad Wajahid Muhammad Dhafi Iskandar Nabila Nabila Naibaho, Santy Berliana Ndruru, Hermawan Susanto Negoro, Dimas Negoro, Dimas Angga Ningsih, Susilowati Niroh, Muniroh Noviayanti Fitri Haryani Nurdin Panjaitan, Ria Saulina Paulus Sugiarto Pratana, Amelinda Rahmat Syah, Tantry Yanuar Rahmat, Didi Rasum, Alya Presilia Rhian Indradewa Rhian Indradewa Rina Anindita Rogaya, St Rojuaniah Rojuaniah Rufyan E. Sofyan Santos Winarso Dwiyogo Sarah Sinta Septian, Irvan Rizki Septian, Yudha Alvin Sigit Wisnu Dermawan Silvia Ardian Siti Nurjanah Siti Nurjanah Siti Nurjanah Siti Rafika Arman Soleha, Yani Sugiharto, Amo Sukmayadi Institut Teknologi dan Bisnis Kalbil Sunaryanto, Ketut Susbiyantoro, Susbiyantoro Syah, Tantry Yanuar Rahmat Tantri Yanuar Rahmat Syah Tantry Yanuar Rahmat Syah Tasya Yultavera Truli Susatyo Dewi Truli Susatyo Dewi Tyas Purbasari Unggul Kustiawan Unggul Kustiawan Unggul Kustiawan Unggul Kustiawan Utami, Rahayu Tri Wahno Sahid Wahyudi, Triyono Arief Wandik, Kandius Widuri Tyas Utami Wini Nursolihat Wisnu Dermawan, Sigit Yani Soleha Yanuar Rahmat Shah, Tantri Yanuar Rahmat Syah, Tantri Yarsono, Hendi Yenny Rany Yoeliastuti Yoeliastuti Yunico Tampubolon, Ronaldo