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All Journal Jurnal Kajian Manajemen Bisnis Jurnas Nasional Teknologi dan Sistem Informasi Ensiklopedia of Journal Jurnal Hilirisasi IPTEKS (JHI) Jurnal Review Pendidikan dan Pengajaran (JRPP) Jurnal Ekonomi dan Bisnis Dharma Andalas Jurnal Menara Ekonomi : Penelitian dan Kajian Ilmiah Bidang Ekonomi Jurnal Ekonomi Community Development Journal: Jurnal Pengabdian Masyarakat AMAR (Andalas Management Review) MANAJEMEN Jurnal Penelitian Dan Pengkajian Ilmiah Sosial Budaya Jurnal Ekonomika Dan Bisnis Dinamika JEBI (Jurnal Ekonomi dan Bisnis Islam) Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Jurnal Pengabdian Masyarakat Dharma Andalas Innovative: Journal Of Social Science Research e-Jurnal Apresiasi Ekonomi Jurnal Ilmu Komunikasi dan Sosial Politik JOURNAL OF COMMUNITY SERVICE AND APPLICATION SCIENCE (JCSAS) Journal of Business Economics and Management
Yesi Elsandra
Fakultas Ekonomi Dan Bisnis Universitas Dharma Andalas
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Astronomy Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Dentistry Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Public Health Social Sciences Veterinary Other

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PENGARUH KUALITAS JARINGAN, HARGA DAN KUALITAS PELAYANAN TERHADAP LOYALITAS PELANGGAN YANG DIMEDIASI OLEH KEPUASAN PELANGGAN Rahmadi, Yosef; Elsandra, Yesi
Jurnal Ilmiah Manajemen, Ekonomi, & Akuntansi (MEA) Vol 9 No 1 (2025): Edisi Januari - April 2025
Publisher : LPPM STIE Muhammadiah Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31955/mea.v9i1.5378

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh kualitas jaringan, harga, dan kualitas pelayanan terhadap loyalitas pelanggan yang dimediasi oleh kepuasan pelanggan pada pengguna faznet di Kota Padang. Populasi dalam penelitian ini pengguna layanan Faznet di Kota Padang yang berjumlah 10.192 pelanggan dengan penerikan sampel menggunakan tabel Isaac dan Michael sehingga sampel sebanyak 336 pelanggan. Data diperoleh dengan melakukan penyebaran kuesioner kemudian diolah dan diuji dengan menggunakan SmartPls 4.0. Dari penelitian yang dilakukan diketahui berdasarkan hasil pengujian hipotesis menunjukkan 1). Kualitas jaringan berpengaruh terhadap loyalitas pelanggan, 2). Harga tidak berpengaruh terhadap lotalitas pelanggan, 3). Kualitas pelayanan berpengaruh terhadap loyalitas pelanggan, 4). Kualitas jaringan berpengaruh terhadap kepuasan pelanggan, 5). Harga berpengaruh terhadap kepuasan pelanggan, 6) kualitas pelayanan berpengaruh terhadap kepuasan pelanggan, 7). Kepuasan pelanggan berpengaruh terhadap loyalitas pelanggan, 8). Kepuasan pelanggan mampu memediasi pengaruh kualitas jaringan terhadap loyalitas pelanggan, 9). Kepuasan pelanggan mampu memediasi pengaruh harga terhadap loyalitas pelanggan, 10). Kepuasan mampu memediasi pengaruh kuliatas pelayanan terhadap loyalitas pelanggan. kepuasan dipengaruhi oleh variabel kualitas jaringan, harga, dan kualitas pelayanan sebesar 50,2% sedangkan sisanya 49,8 % dipengaruhi oleh variabel lain yang tidak ada pada penelitian ini. Selanjutnya variabel loyalitas dipengaruhi oleh kualitas jaringan, harga, dan kualitas pelayanan sebesar 55,4% sedangkan sisanya 44,6% dipengaruhi oleh variabel lain yang tidak ada pada penelitian ini. Serta variabel yang paling mempengaruhi loyalitas pelanggan yaitu kepuasan sebesar 63,1%.
Pengaruh Iklim Organisasi dan Pengembangan Karir terhadap Kinerja Pegawai dengan Kepuasan Kerja sebagai Variabel Intervening di Dinas Pariwisata Pemuda dan Olahraga Kabupaten Padang Pariaman Saputra, Dendi Herta; Elsandra, Yessi
Innovative: Journal Of Social Science Research Vol. 4 No. 4 (2024): Innovative: Journal Of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/innovative.v4i4.14314

Abstract

Mencapai tujuan pengembangan pariwisata maka pembanguan pariwisata harus diarahkan pada pemanfaatan sumber daya alam, makin besar sumber daya alam yang dimiliki suatu negara, maka semakin besar pula harapan untuk mencapai tujuan pembangunan dan pengembangan pariwisata. Penelitian yang digunakan metode kuantitatif asosiatif. Populasi berjumlah 55 orang. Tekhnik pengumpulan data dengan wawancara dan kuesioner. Analisa data penelitian ini menggunakan beberapa teknik analisa yakni statistik deskriptif, uji validitas dan reliabilitas, uji Asumsi, uji koefisien korelasi, uji regresi linier sederhana dan berganda, serta uji regresi linier bertingkat. Hasil menunjukkan bahwa Iklim Organisasi (X1) berpengaruh signifikan terhadap Kinerja (Y) diperoleh nilai signifikan (X1) = 0,000 < 0,05. Pengembangan Karir (X2) berpengaruh signifikan terhadap Kinerja (Y) diperoleh nilai (X2) = 0,000 < 0,05. Iklim Organisasi (X1) berpengaruh signifikan terhadap Kepuasan Kerja (M) diperoleh nilai (X1) = 0,002 < 0,05. Pengembangan Karir (X2) tidak berpengaruh signifikan terhadap Kepuasan Kerja (M) diperoleh nilai (X2) = 0,000 < 0,05. Kepuasan Kerja (M) berpengaruh signifikan terhadap Kinerja (Y) diperoleh nilai 0,000 < 0,05. Pengembangan Karir (X2) melalui Kepuasan Kerja (M) terhadap Kinerja (Y) nilai pengaruh langsung sebesar 0,267 dan nilai pengaruh tidak langsung sebesar 0,3057. Iklim Organisasi (X1) melalui Kepuasan Kerja (M) terhadap Kinerja (Y) nilai pengaruh langsung sebesar 0,217 dan nilai pengaruh tidak langsung sebesar 0,5479.
ACHIEVEMENT MOTIVATION TRAINING: STRATEGI KULIAH DI PERGURUAN TINGGI DENGAN BERBAGAI BEASISWA DI SOLOK SUMATERA BARAT Elsandra, Yesi; Turay, Tiara; Insani, Nadia; Yulianto, Ardhian Agung
Community Development Journal : Jurnal Pengabdian Masyarakat Vol. 5 No. 2 (2024): Volume 5 No. 2 Tahun 2024
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/cdj.v5i2.26762

Abstract

Kemajuan sebuah bangsa berkorelasi dengan tingkat pendidikan penduduknya. Masyarakat Indonesia saat ini yang mengenyam pendidikan tinggi jumlahnya masih rendah yaitu hanya 6%. Penyebab rendahnya siswa SMA dan sederajat tidak melanjutkan pendidikan ke perguruan tinggi diantaranya adalah kesulitan ekonomi, kurangnya informsi mengenai perguruan tinggi, rendahnya motivasi dari siswa itu sendiri dan faktor lingkungan yang tidak mendukung siswa untuk melanjutkan studi ke perguruan tinggi. Urgensi diadakannya pengabdian masyarakat dalam bentuk Achievement Motivation Training (AMT) pada tiga SMA sederajat di Solok adalah untuk mendorong siswa melanjutkan pendidikan mereka ke perguruan tinggi dengan berbagai beasiswa yang banyak tersedia. Kegiatan ini dilakukan di SMAN 2 X Koto Singkarak, Pontren MA Muhamadyah Saningbakar dan SMK 1 Solok. Pelaksanaan kegiatan dilakukan pada bulan Januari-Februari 2024. Metode yang dilakukan dalam kegiatan ini didahului oleh identifikasi masalah yang ada di sekolah melalui diskusi dengan wakil kepala sekolah bidang kesiswaan. Kemudian kegiatan pengabdian dilanjutkan dengan melaksanakan pelatihan dengan metode roll play, video education, games, sharing motivation tanya jawab dan simulation. Setelah AMT diadakan, siswa memberikan testimoni bahwa mereka merasa bersyukur mengikuti kegiatan ini karena timbul motivasi untuk melanjutkan studi ke perguruan tinggi baik di perguruan tinggi negeri maupun swasta. Pemahaman mereka menjadi bertambah bahwa pendidikan dapat memutus rantai kemiskinan.
Pengaruh Pemanfaatan Fitur Voice Note Whatsapp Terhadap Komunikasi Interpersonal Mahasiswa Universitas Dharma Andalas Refli Saputra; Yesi Elsandra ZH
Jurnal Ilmu Komunikasi Dan Sosial Politik Vol. 3 No. 4 (2026): April - Juni
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62379/jiksp.v3i4.4466

Abstract

This study examines the influence of the voice note feature on WhatsApp toward the quality of interpersonal communication among students at Universitas Dharma Andalas. The rapid development of digital communication has shifted student interaction patterns from face-to-face communication to online-based exchanges, where voice messages are considered more expressive than text messages. This research aims to analyze the extent to which the use of the voice note feature affects interpersonal communication, measured through five key dimensions: openness, empathy, supportiveness, positivity, and equality. The study employs a quantitative approach with an explanatory design using a survey method. The research population consists of students from the 2022–2024 cohorts, with a total sample of 94 respondents selected through purposive sampling. Data were collected using a Likert-scale questionnaire and analyzed through validity and reliability tests, followed by simple linear regression to examine the causal relationship between variables. The findings indicate that the utilization of the voice note feature has a positive and significant effect on students’ interpersonal communication. This suggests that the more effectively voice messages are used in digital interactions, the higher the quality of interpersonal relationships, both in academic and social contexts. Theoretically, this study contributes to the development of interpersonal communication research mediated by digital technology. Practically, the results provide insights for students and educational institutions in optimizing digital communication features to foster more effective and meaningful interactions.
Pengaruh Atmosphere Toko, Kualitas Produk Dan Lokasi Coffee Terhadap Keputusan Pembelian Di Toko Kopi Rasa Padang Yudha Putra Dwiyessa; Yesi Elsandra
Journal of Business Economics and Management | E-ISSN : 3063-8968 Vol. 2 No. 1 (2025): Juli - September
Publisher : GLOBAL SCIENTS PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The purpose of this research is to determine and analyze the influence of Store Atmosphere, Product Quality, and Location of Kopi Rasa Padang coffee shop. The population of this study is consumers of Kopi Rasa Padang, whose exact number is not known. The sample in this study consists of 96 consumers of Kopi Rasa Padang. This research was conducted using a purposive sampling method, which is the selection of samples based on specific characteristics and criteria. The data for this study was obtained from questionnaires distributed directly to respondents. The analysis method used is a quantitative method using IBM SPSS Statistics 22. The results of the study show that Store Atmosphere has a positive and significant effect on Purchase Decision; Product Quality has a positive and significant effect on Purchase Decision; Location has an influence that is not significant on Purchase Decision.
Pengaruh E-wom, Online Customer Review, E-trust dan Gaya Hidup Terhadap Keputusan Pembelian Pada Keranjang Kuning Tiktok Shop Widya Septria Marni; Yesi Elsandra
Journal of Business Economics and Management | E-ISSN : 3063-8968 Vol. 2 No. 1 (2025): Juli - September
Publisher : GLOBAL SCIENTS PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The rapid development of digital technology has transformed consumer behavior, including the increasing trend of online shopping through social media platforms such as TikTok Shop. This study aims to analyze the influence of Electronic Word of Mouth (e-WOM), Online Customer Review, e-Trust, and Lifestyle on Purchase Decisions through the Yellow Cart feature on the TikTok Shop application. The research employed a quantitative approach with purposive sampling. The sample consisted of 96 respondents residing in Padang Timur District who had made at least one purchase via TikTok Shop. Data were collected through a questionnaire distributed via Google Forms and analyzed using multiple linear regression. The results show that e-WOM, Online Customer Review, e-Trust, and Lifestyle have a positive and significant effect on purchase decisions, both partially and simultaneously. These findings provide practical implications for TikTok Shop sellers to effectively manage customer reviews, build consumer trust, and align marketing strategies with the lifestyle of their target market.
Pengaruh Visual Merchandising Dan Price Perception Terhadap Impulse Buying Dengan Positive Emotion Sebagai Variabel Mediasi Pada Konsumen Miniso Kota Padang Nur Aina Muhgnis Tanjung; Yesi Elsandra
Jurnal Ekonomika Dan Bisnis (JEBS) Vol. 6 No. 3 (2026): Mei - Juni
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47233/jebs.v6i3.4520

Abstract

This study aims to analyze the effect of store atmosphere, visual merchandising, This study aims to analyze the effect of visual merchandising and price perception on impulse buying with positive emotion as a mediating variable among Miniso consumers in Padang City. This research employs a quantitative approach using a survey method. The population consists of Miniso consumers in Padang City, with a sample of 250 respondents selected through purposive sampling. Data were collected through questionnaires and analyzed using structural model analysis. The results indicate that visual merchandising and price perception influence impulse buying both directly and indirectly through positive emotion. Positive emotion is proven to act as a mediating variable that strengthens the relationship between external retail factors and consumers’ impulse buying behavior. This study contributes to the development of consumer behavior literature and provides practical implications for retail managers in designing product display strategies and pricing policies to enhance positive emotions and consumers’ impulse buying.  
PENGEMBANGAN INOVASI PRODUKSI TENUN UNGGAN MENGGUNAKAN DESAIN MOTIF TENUN UNTUK MENINGKATKAN KAPASITAS PRODUKSI USAHA LANSEK MANIH DI KABUPATEN SIJUNJUNG Lita, Ratni Prima; Rahmadya, Budi; Komalasari, Sanda Patrisia; Elsandra, Yesi; Harits, Muhammad Dzakwan El; Khotimah, Husnul
Jurnal Hilirisasi IPTEKS Vol. 7 No. 3 (2024)
Publisher : LPPM Universitas Andalas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25077/jhi.v7i3.816

Abstract

Unggan weaving is a superior product of Sijunjung Regency and is a priority in the Sijunjung Regency Industrial Development Plan. The aim of the activity is to develop the ability to design Unggan weaving motifs digitally and optimize Unggan weaving production. The method used is a training and mentoring method with quantitative measurement of the success of activities. The activity stages begin with the preparation stage and continue with the implementation stage, namely with motif design training and production assistance to increase product capacity. Every activity is monitored and evaluated to see the success of the activity. The result of the training activities was that 10 craftsmen were trained in designing. The activities carried out are able to increase the ability of entrepreneurs/craftsmen to design motifs digitally, so that the motifs created become more varied with attractive color combinations. The availability of new non-machine looms (ATBM) will increase production capacity. Activities are also able to increase production with the availability of yarn spinning equipment, which will streamline raw material acquisition costs and reduce dependence on raw material suppliers. This activity will continue until 2025 to 2026, so it could have an impact on partners' business performance. The obstacles faced by craftsmen are limited to getting used to designing digitally and needing further training and assistance. From the activities carried out, it can be concluded that craftsmen are able to design digitally and increase production capacity. Craftsmen are expected to use yarn spinning equipment and this could become a new business activity, namely providing yarn spun at CV. Lansek Manih at a cheaper price than yarn suppliers from Silungkang or Bukittinggi.
Co-Authors AA Sudharmawan, AA Adriani Agung Yulianto, Ardhian Agustanil Arifin Ahmad Yusuf Alvian, Alvin Aulia Fransiska Azman, Heru Aulia Azman, Heru Aulia Budi Rahmadya Dedi Julianto Desi Amalia Putri Dian Permata Sari Edra Efriyuzal, Efriyuzal Erni Febriana Harahap Fauzan, Adrul Harits, Muhammad Dzakwan El Heru Aulia Azman Heru Aulia Azman Husnul Khotimah Idwar, Idwar Ilhami, Restu Wahyudi Insani, Nadia Julianto, Dedi Kamal, Sefrianita Laspida Mulyati, Yofina Nadia Insani Nandayasa, Wira Wahyudi Nasution, Annio Indah Lestari Ningsih Hayuni Nofrizal Nova Mustiqa Nugraha, Ade Nur Aina Muhgnis Tanjung Putri Dewita Sari Putri Dwifani Caniago Putri, Lusia Eka Rachyta Rismanda Rafifah Azzahra Rahmadi, Yosef Rahmat, Albiya Ratni Prima Lita Refli Saputra Reni Rahmawati Rya Yulia Sari Sanda Patrisia Komalasari Saputra, Dendi Herta Serdiani, Serdiani Silvia Rahayu Surya, Sara Syahril Syamsiar, Syamsiar Tiara Turay Tiara Turay Turay, Tiara Usman, Hendrizal Wahyu, Yazid Zidani Widya Septria Marni Yan Fitri, Mellyna Eka Yevyna Zolana Yofina Mulyati Yudha Putra Dwiyessa Yulianda Nofika Yulianto, Ardhian Agung Yuniliza Yusnaena Yusnaena, Yusnaena