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All Journal ASAWIKA: Media Sosialisasi Abdimas Widya Karya Jurnal Ekonomi dan Bisnis Digital (MINISTAL) East Asian Journal of Multidisciplinary Research (EAJMR) Indonesian Journal of Business Analytics (IJBA) Parsimonia: Jurnal Akuntansi, Manajemen dan Bisnis JAMBURA: JURNAL ILMIAH MANAJEMEN DAN BISNIS Formosa Journal of Multidisciplinary Research (FJMR) Journal of Finance and Business Digital (JFBD) JAPI: Jurnal Akses Pengabdian Indonesia Prosiding Seminar Nasional Ekonomi dan Bisnis Universitas Ma Chung Trending: Jurnal Manajemen dan Ekonomi Jurnal Riset Manajemen Jurnal Riset Manajemen dan Ekonomi Jurnal Kajian dan Penelitian Umum Jurnal Ilmiah Research and Development Student International Journal of Applied and Advanced Multidisciplinary Research (IJAAMR) RISK : Jurnal Riset Bisnis dan Ekonomi Aktiva: Jurnal Manajemen dan Bisnis KOPEMAS Alamtana Jurnal Ekonomi, Manajemen, Akuntansi JIMEK Jurnal Ilmiah Manajemen Dan Kewirausahaan Brilliant International Journal of Management and Tourism
Santi Widyaningrum
Faculty Of Economics And Business, University Ma Chung
Religion Agriculture, Biological Sciences & Forestry Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Nursing Public Health Social Sciences Other

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The Effect of Electronic Word of Mouth (E-WOM) and Fear of Missing Out (FOMO) on Purchase Intention toward Music Concert Tickets in Indonesia Daniel Allen Limantara; Santi Widyaningrum; Pieter Sahertian; Aprillia Hellyani
JURNAL ILMIAH RESEARCH AND DEVELOPMENT STUDENT Vol. 4 No. 2 (2026): Jurnal Ilmiah Research and Development
Publisher : CV. ALIM'SPUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59024/jis.v4i2.2064

Abstract

This study aims to examine the effect of Electronic Word of Mouth (E-WOM) and Fear of Missing Out (FOMO) on purchase intention toward music concert tickets. The study employed a quantitative approach with a causal research design. Data were collected through an online questionnaire using a five-point Likert scale. A total of 127 valid responses were analyzed after the data cleaning process. The independent variables consisted of E-WOM and FOMO, while the dependent variable was purchase intention. The data were analyzed using multiple linear regression with SPSS. The results show that E-WOM has a positive and significant effect on purchase intention, with a regression coefficient of 0.453 and a significance value of 0.000. FOMO also has a positive and significant effect on purchase intention, with a regression coefficient of 0.515 and a significance value of 0.000. Simultaneously, E-WOM and FOMO significantly influence purchase intention, as indicated by an F-value of 250.161 and a significance value of 0.000. The coefficient of determination shows that both variables explain 80.1% of the variance in purchase intention. These findings indicate that consumers’ intention to purchase music concert tickets is influenced by both informational factors from digital platforms and psychological pressure arising from social media exposure.
INTERNASIONALISASI UMKM JAWA TIMUR: PERAN ORIENTASI KEWIRAUSAHAAN, KESIAPAN DIGITAL DAN PEMERINTAH Santi Widyaningrum; Sudarmiatin Sudarmiatin; Heri Pratikto
JAMBURA: Jurnal Ilmiah Manajemen dan Bisnis Vol 9, No 1 (2026): JIMB - VOLUME 9 NOMOR 1 MEI 2026
Publisher : Universitas Negeri Gorontalo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37479/jimb.v9i1.38788

Abstract

Penelitian ini bertujuan menganalisis strategi internasionalisasi UMKM di Jawa Timur dengan menguji peran orientasi kewirausahaan, kesiapan digital, dan dukungan pemerintah terhadap orientasi pasar ekspor. Penelitian ini dilatarbelakangi oleh kenyataan bahwa banyak UMKM memiliki potensi usaha yang kuat, namun orientasinya terhadap pasar ekspor masih terbatas. Dalam konteks ini, orientasi kewirausahaan dipandang dapat mendorong pelaku usaha menjadi lebih inovatif, proaktif, dan berani mengambil risiko secara terukur, sedangkan kesiapan digital diduga mendukung perluasan akses pasar. Dukungan pemerintah juga diharapkan dapat memperkuat hubungan tersebut melalui pelatihan, promosi, fasilitasi, dan penyediaan informasi. Penelitian ini menggunakan pendekatan kuantitatif dengan desain eksplanatori. Penelitian dilakukan pada UMKM di Kabupaten Malang, Jawa Timur, dengan melibatkan 216 responden yang terdiri atas pemilik atau pengelola usaha. Data dikumpulkan melalui kuesioner terstruktur dengan skala Likert lima poin. Analisis data dilakukan menggunakan Structural Equation Modeling–Partial Least Squares (SEM-PLS), karena metode ini sesuai untuk menguji hubungan struktural yang kompleks serta efek moderasi. Hasil penelitian menunjukkan bahwa orientasi kewirausahaan berpengaruh positif dan signifikan terhadap orientasi pasar ekspor. Temuan ini mengindikasikan bahwa UMKM yang memiliki tingkat inovasi, proaktivitas, dan keberanian mengambil risiko yang lebih tinggi cenderung memiliki kemampuan yang lebih baik dalam memahami kebutuhan pelanggan ekspor, dinamika pesaing, dan koordinasi internal untuk pasar ekspor. Sebaliknya, kesiapan digital tidak berpengaruh signifikan terhadap orientasi pasar ekspor. Hal ini menunjukkan bahwa penggunaan smartphone, media sosial, akses internet, dan keinginan untuk mempelajari teknologi digital belum sepenuhnya diarahkan pada pengembangan pasar ekspor. Selain itu, dukungan pemerintah tidak terbukti memoderasi secara signifikan hubungan antara orientasi kewirausahaan dan orientasi pasar ekspor, maupun antara kesiapan digital dan orientasi pasar ekspor. Hasil ini menunjukkan bahwa kemampuan kewirausahaan internal masih menjadi pendorong utama internasionalisasi UMKM pada konteks penelitian ini, sedangkan kesiapan digital dan dukungan pemerintah belum memainkan peran penguat yang strategis. Penelitian ini berkontribusi pada pengembangan literatur internasionalisasi UMKM dengan menegaskan dominasi peran orientasi kewirausahaan dalam membentuk orientasi pasar ekspor. Secara praktis, temuan ini menunjukkan perlunya penguatan kemampuan kewirausahaan, serta perlunya perancangan ulang program digitalisasi dan dukungan pemerintah agar lebih terarah pada kebutuhan pengembangan pasar ekspor.
The Effect of Customer Relationship Management (CRM) on Customer Loyalty with Satisfaction as a Mediating Variable at BRI Galunggung Branch Peter Remy Yosy Pasla; Reza Ingententa Sembiring; Santi Widyaningrum
Formosa Journal of Multidisciplinary Research Vol. 4 No. 4 (2025): April 2025
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/fjmr.v4i4.160

Abstract

The objective of this investigation is to investigate the impact of consumer Relationship Management (CRM) affects consumer loyalty, using customer satisfaction as a mediating variable. Quantitative methods are used in this study.  The study's data are primary data collected by a questionnaire (questionnaire) with a measuring scale, namely the Likert scale.  This study employed a sample size of 100 people. This analysis technique includes the results of instrument tests which comprise validity and reliability testing, traditional assumption tests that include normalcy, heteroscedasticity, and multicollinearity tests, statistical tests and path analysis tests. The findings revealed that customer relationship management has a positive and significant impact on customer satisfaction. Furthermore, customer satisfaction is proven to have a good impact on consumer loyalty.
Pengaruh Electronic Word of Mouth terhadap Keputusan Menonton Film Avatar Fire and Ash dengan Perceived Value sebagai Variabel Mediasi Peter Remy Yosy Pasla; Mochamad Yusuf Prabu Langitan; Anna Triwijayati; Santi Widyaningrum
Jurnal Ilmiah Manajemen dan Kewirausahaan Vol. 5 No. 3 (2026): September: Jurnal Ilmiah Manajemen dan Kewirausahaan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jimak.v5i3.8045

Abstract

This study aims to analyze the effect of Electronic Word of Mouth (e-WOM) on the decision to watch the movie Avatar: Fire and Ash with perceived value as a mediating variable. This quantitative research employs an explanatory design using Structural Equation Modeling-Partial Least Squares (SEM-PLS). Data were collected via an online questionnaire distributed to 110 respondents who had watched the movie Avatar: Fire and Ash in theaters and accessed information about the film through digital media. The sampling technique used was purposive sampling. The results of the main model show that e-WOM has a positive and significant effect on perceived value, and perceived value has a positive and significant effect on watching decisions. However, e-WOM has no significant direct effect on watching decisions. Perceived value demonstrates an indirect-only mediation role in bridging e-WOM and watching decisions. Nonetheless, sensitivity tests reveal that the findings regarding H1, H2, and H4 are sensitive to straight-lining responses and discriminant validity issues, suggesting that the mediation mechanism requires further empirical confirmation.
The Influence Of Event Marketing, Influencer And E-Wom On Purchase Intention Skin Mobile Legends In Malang Town Angelysander Altair; Stefanus Yufra Menahen Taneo; Santi Widyaningrum
Brilliant International Journal Of Management And Tourism Vol. 4 No. 3 (2024): October : Brilliant International Journal Of Management And Tourism
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/bijmt.v4i1.2823

Abstract

Based on Moonton's data, the monthly active players of Mobile Legends in Indonesia, totaling 34 million, are predominantly from Java and Sumatra. About 52 percent of Mobile Legends players come from Java Island, while 29.38 percent come from Sumatra Island. The distribution on other islands includes Kalimantan (7.41 percent), Sulawesi (6.29 percent), Bali (3.73 percent), and Papua (0.54 percent). The purpose of this research is to determine and analyze the influence of event marketing, influencer marketing, and electronic word-of-mouth (e-wom) on the purchase intention of Mobile Legends skins in Malang City. The research method employed in this study is quantitative. The population in this research consists of all Mobile Legends players in Malang City. The sample for this research consists of 100 individuals selected through accidental sampling technique. Data collection in this research is done using a questionnaire. Data analysis techniques in this research include Multiple Linear Regression Analysis, Hypothesis Testing (t-test & f-test), and the Coefficient of Determination. Data processing in this research is conducted using SPSS (Statistical Package for the Social Sciences) version 25 software. The results of this research prove that Event Marketing, Influencer Marketing, and E-WOM collectively influence the Purchase Intention of Mobile Legends skins.
Pengaruh Dimensi Social Media Marketing terhadap Brand Image : Studi Pada Pengguna Brand Rucas Nayla Kheista Salsabila; Santi Widyaningrum; Teofilus Karnalim; Pieter Sahertian; I Gusti Ngurah Agung Arya Bhakta Narayana
Trending: Jurnal Manajemen dan Ekonomi Vol. 4 No. 3 (2026): Juli: Trending: Jurnal Manajemen dan Ekonomi
Publisher : Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/trending.v4i3.6995

Abstract

Social media marketing has become a strategic instrument for local fashion brands to create digital experiences and shape consumer perceptions. This study aims to analyze the effect of social media marketing dimensions consisting of entertainment, interaction, trendiness, and electronic word of mouth (e-WOM) on the brand image of Rucas users. The research employed a quantitative explanatory approach. Data were collected through an online questionnaire using a five-point Likert scale and analyzed using SPSS. The respondents were 146 social media users who knew, viewed, or interacted with Rucas content. Instrument testing showed that all questionnaire items were valid, with item-total correlations above the r-table value and significance values below 0.05. The reliability test also showed strong internal consistency, with Cronbach's Alpha values ranging from 0.887 to 0.936. The regression results indicate that interaction, trendiness, and e-WOM have a positive and significant effect on brand image, while entertainment has a positive but insignificant effect. Simultaneously, all four dimensions significantly influence brand image, with e-WOM as the strongest predictor. These findings imply that local fashion brands need to strengthen two-way communication, trend-based content, and positive consumer conversations to build a stronger brand image in digital platforms.
Co-Authors Adrianto, Nathanael Abel Agus Hermawan Akbar Basory, Hartomy Andreas Hadirianto Andy Chandra Pramana Angelysander Altair Anna Triwijayati Aprillia Hellyani Aris Enrico Sukemi Catharina Aprilia Hellyani Catharina Aprilia Hellyani Christian, Michael Albert Daniel Allen Limantara Farenza, Fikry Catur Felik Sad Windu Wisnu Broto Felik Sad Windu Wisnu Broto Gai Sin, Liem Gasy Sutanto, Kevin Geraldyne, Ivola Piscessario Grace Syema Jessia Harold Sutrisna, Geraldo Hartomy Akbar Basory Heri Pratikto Hermanto, Aldi Bambang Jessica Anggun Putri Nursetyowati Karnalim, Teofilus Koto, Fitriza Ferunita Liem Gai Sin Liem Gai Sin Melly Yuwono Mochamad Yusuf Prabu Langitan Monica Angelina Muhammad Elfan Hernantyo Narayana, I.G.N.A.A. Bhakta Nayla Kheista Salsabila Nugraha, Elvonda Dewa Nugroho, Christephen Adi Nugroho, Didit Prasetyo Paulus Lucky Tirma Irawan Permadi, Richard Wibisono Peter Remy Yosy Pasla Pieter Sahertian Prasetyo, Habib Rizqi Kusuma Pratama, Bagas Brian Puji Handayati Raditya Maharani Kharen Reza Ingententa Sembiring Rino Tam Cahyadi, Rino Tam Rohim, Yasin Nur Sahala Manalu Sahala Manalu Sarah Ivana Darmadi Satyawan, Gregorio Seno Aji Wahyono Sidarta, Daniel Setia Sin, Liem Gai Stefanus Yufra M. Taneo Sudarmiatin Sudarmiatin Sudarmiatin Suryo, Sabina Aprilia Sutrisna, Leonardo William Uki Yonda Asepta Uki Yonda Asepta Uki Yonda Asepta Valencia Cicilia Davina Vebrian Vincent Hendrawan Virginia Aisyah Geofani Wahyono, Seno Aji Wahyu Dede Gustiawan Wening Patmi Rahayu Wiyatno, Joyline Marcella